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Jurnal Pemimpin Bisnis Inovatif
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30470226     EISSN : 30468841     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
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Search results for , issue "Vol. 1 No. 4 (2024): Oktober : Jurnal Pemimpin Bisnis Inovatif" : 9 Documents clear
Loyalitas Pelanggan Skintific Solo Raya: Pengaruh Brand Image, Promosi dan Kepuasan Pelanggan Fani Anisa Rahmawati; Esti Dwi Rahmawati; Indra Hastuti
Jurnal Pemimpin Bisnis Inovatif Vol. 1 No. 4 (2024): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v1i4.281

Abstract

This research aims to analyze the mediating role of customer satisfaction on the influence of brand image and promotion on customer loyalty among users of skintific skincare products in Solo Raya. The population in this study were all users of skintific skincare products in Solo Raya who had used skintific products for at least the last 6 months and the total sample in this study was 96 respondents. The variables used in this research are brand image, promotion, customer satisfaction, and customer loyalty. The data used in this research is primary data. The data collection method used was a questionnaire. The data analysis technique used was Structural Equation Modeling-Partial Least Square (SEM-PLS) and the SmartPLS 4.0 program. The results of this research show that brand image and promotion have a positive and significant effect on customer satisfaction, brand image has a positive and significant effect on customer loyalty, promotion has no significant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, customer satisfaction is able to mediate The influence of brand image on customer loyalty and customer satisfaction are not able to mediate the influence of promotions on customer loyalty.
Pengaruh Lingkungan Kerja dan Pelatihan Terhadap Kinerja Pegawai di Disdukcapil Kabupaten Sukoharjo Muhammad Fadilah; Taufiq Nur Muftiyanto; Khabib Alia Akhmad
Jurnal Pemimpin Bisnis Inovatif Vol. 1 No. 4 (2024): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v1i4.294

Abstract

This research investigates the impact of work environment and training on the performance of employees at the Suikoharjo Regency Popuilation and Civil Registration Office. All 50 employees of the office constituited the stuidy popuilation. The stuidy employed work environment, training, and employee performance as key variables. Data collection methods incluided observation, interviews, and quiestionnaires, with data analysis conduicted uising SPSS 26. Findings indicate a positive buit insignificant relationship between work environment and employee performance, a positive and significant relationship between training and employee performance, and a combined influience of both work environment and training on employee performance.
Pengaruh Motivasi Kerja dan Fasilitas Kerja Terhadap Kinerja Karyawan Pada PT Bahana Mitra Prima Tangerang Selatan Ravi Ravi; Aden Prawiro Sudarso
Jurnal Pemimpin Bisnis Inovatif Vol. 1 No. 4 (2024): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v1i4.298

Abstract

The research methods used are quantitative and associative methods. Data collection techniques in this research used observation techniques and questionnaires. Data obtained by a questionnaire with 70 employees as respondents. Questionnaire data testing was analyzed using SPSS version 25 calculations, using validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, correlation coefficients, coefficients of determination, hypothesis tests and simultaneous tests. Based on the results of this research, it can be seen from the results of multiple linear regression analysis that the equation value Y = 29,832+ 0.123 X1 + 0.110 ) with work motivation and work facilities (independent variables) have a very strong level of relationship. Based on hypothesis testing using the t test between the variable providing work motivation (X1) and employee performance (Y), the result is tcount is greater than ttable (5,130 >1,995) with a significance level of 0.000 < 0.05. This shows that incentives have a significant effect on employee performance. Meanwhile, the t test between the work facility variable (X2) and employee performance (Y) resulted in tcount being greater than ttable (5,940 > 1,995) with a significance level of 0.000 <0.05. This shows that work facilities have a positive effect on employee performance, with a coefficient of determination value of 57.6% while the remaining 42.4% is influenced by other variables which were not researched and based on the f test between the variables providing incentives and work facilities on employee performance it was obtained the results of fcount > ftable = 21,719 > 2,740 with a significance level of 0.000 < 0.05, meaning that work motivation and work facilities influence employee performance at PT Bahana Mitra Prima South Tangerang.
Kualitas Pelayanan, Kepercayaan, dan Kepuasan Terhadap Loyalitas Nasabah Kurniasih Kurniasih; Esti Dwi Rahmawati; Khabib Alia Akhmad
Jurnal Pemimpin Bisnis Inovatif Vol. 1 No. 4 (2024): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v1i4.300

Abstract

Since its establishment, Islamic banks have experienced growth, especially in Indonesia with the largest Muslim population in the world who want an interest-free economic system (riba). This study aims to determine the relationship between Service Quality and Trust on Customer Loyalty through Satisfaction as an intervening variable. The sample was taken using a purposive sampling technique of 97 respondents, with data collected through a Likert scale questionnaire. This study is quantitative and analyzed using the Structural Equation Modeling (SEM PLS) 4.0 method. The results of the analysis show that Service Quality and Trust have a significant effect on Satisfaction, Trust has a significant effect on Customer Loyalty, while Service Quality does not have a significant effect on Customer Loyalty, Satisfaction has a significant effect on Customer Loyalty, Satisfaction is able to mediate the effect of Service Quality and Trust on Customer Loyalty.
Kualitas Pelayanan dan Reputasi Manajemen Terhadap Produk Bank BTN Syariah KCP Solo Enik Tri Afrika; R. Taufiq Nur Muftiyanto; Esti Dwi Rahmawati
Jurnal Pemimpin Bisnis Inovatif Vol. 1 No. 4 (2024): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v1i4.301

Abstract

This research aims at Service Quality and Management Reputation for Bank BTN Syariah KCP Solo Products. The approach used in this research is a quantitative approach. The sampling technique in this research was a purposive sampling technique with the sample used amounting to 96 respondents. The data collection technique uses online questionnaire distribution with the help of Google forms. Data analysis techniques in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination test, f test and t test. Based on data research analysis, the results show that there is an influence of service quality on bank products, there is an influence of management reputation on bank products, the f test shows that there is a simultaneous influence of service quality and management reputation on bank products. The results of the coefficient of determination test show an r square value of 0.502, which means that the influence of the service quality variable (x1) and management reputation (x2) simultaneously on the bank product variable (y) is 50.2%..
Strategi Pengembangan Bisnis Ekspor Bumbu Makanan Olahan dengan Menggunakan Analisis Business Model Canvas (BMC) dan SWOT pada CV Restu Mande Hasna Cahya Kamila
Jurnal Pemimpin Bisnis Inovatif Vol. 1 No. 4 (2024): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v1i4.302

Abstract

This research was conducted to determine the appropriate CV Restu Mande business strategy design using strengths, weaknesses, opportunities and threats (SWOT) analysis and the Business Model Canvas (BMC) in achieving export targets. The method used in this research is a descriptive qualitative method. Data collection carried out in this research was interviews with the leadership of CV Restu Mande, observation both directly and indirectly, and documentation. The SWOT analysis carried out in this research produces a SWOT matrix as a recommendation for CV Restu Mande's business strategy. The results of the SWOT analysis, SWOT matrix, and proposed new Business Model Canvas at CV Restu Mande are that in the customer segments section, target consumers are added in the form of Indonesian communities abroad, in the channels section, websites, international e-commerce and overseas retail need to be added, in the customer relationship section, rewards need to be added for resellers, dropshippers and loyal customers, in the key resources section we need to add production facilities, in the key activities section we need to add more interesting and detailed marketing activities, in the key partnership section we need to add agent collaboration. or distributors, loyal customers, production partners, and international trade consultants or experts, and in the cost structure section it is necessary to focus on investment in production facilities.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan di Red Chilies Hotel Solo Hesti Widyastuti; R. Taufiq Nur Muftiyanto; Indra Hastuti
Jurnal Pemimpin Bisnis Inovatif Vol. 1 No. 4 (2024): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v1i4.303

Abstract

This research aims to analyze the influence of Service Quality and Price on Customer Loyalty at Red Chilies Hotel Solo. The method used in this research is quantitative with data collected through questionnaires to hotel customers and processed using SPSS 26. The total number of respondents was 99 people. The data analysis techniques applied include validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, coefficient of determination, and F and T tests to determine the relationship between variables. The research results show that Service Quality (X1) and Price (X2) have an effect on Customer Loyalty (Y), proven through a significant T test of more than 0.05 and a calculated r value that is greater than r table 1.661.
Pengaruh Storytelling Marketing, Brand Trust dan Price Terhadap Purchase Intention Produk Skintific pada Aplikasi Belanja Online Shopee dalam Perspektif Bisnis Islam Anggun Wijayanti; Supaijo Supaijo; Weny Rosilawati
Jurnal Pemimpin Bisnis Inovatif Vol. 1 No. 4 (2024): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v1i4.305

Abstract

The promising development of the beauty product industry in Indonesia has led many beauty brands to decide to market their products in the country. In 2023, the Skintific brand became the winner in the facial serum subcategory, achieving a market share of 16.66%. The researcher chose to study Skintific to understand why consumers purchase Skintific products. This research uses a quantitative method. The sample size of this study is 98 respondents, with data collection techniques utilizing both primary and secondary data. Primary data was obtained through the distribution of questionnaires and observation, while secondary data was used as well. Data processing in this study uses IBM SPSS version 23.
Pengaruh Keterampilan Wirausaha dan Motivasi Berwirausaha terhadap Keberhasilan Usaha : Studi pada UMKM di Kota Medan Andi Muharamen; Onan Marakali Siregar
Jurnal Pemimpin Bisnis Inovatif Vol. 1 No. 4 (2024): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v1i4.351

Abstract

MSME entrepreneurship is one aspect of local economic development while contributing to the employment network in Medan city. With the existence of MSMEs, they are able to contribute to regional economic development and reduce unemployment. However, in the process of running a business, there are obstacles for entrepreneurs, namely the lack of entrepreneurial skills and lack of motivation in entrepreneurship which can affect the success of MSMEs. This study aims to determine the effect of entrepreneurial skills and entrepreneurial motivation on business success in MSMEs in Medan city. The form of research used is quantitative with an associative approach. The population in this study were MSMEs in Medan City. With a sample of 100 respondents, the sample approach used in this study was non-probability sampling in the form of purposive sampling. Primary data obtained through direct distribution of questionnaires and secondary data obtained through literature studies. The results of this study indicate that entrepreneurial skills have a significant positive effect on business success, obtained a tcount value of 4.420> 1.984 with a sig value of 0.001 <0.05 and has a regression coefficient value of 0.325. Entrepreneurial motivation also has a significant positive effect on business success, obtained a tcount value of 2.680> 1.984 with a sig value of 0.009 <0.05 and has a regression coefficient value of 0.235. In simultaneous testing of entrepreneurial skills and entrepreneurial motivation variables simultaneously affect the level of influence of 49.7% while the remaining 50.3% is influenced by factors outside this study.

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