cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Krisnawati Setyaningrum Nugraheni,
Contact Email
garuda@apji.org
Phone
+6285642100292
Journal Mail Official
info@arimbi.or.id
Editorial Address
Jl. Watu Nganten 1 No. 1-6 Desa Batursari Kec. Mranggen 4 RW 8., Kab. Demak, Provinsi Jawa Tengah, 59567
Location
Kab. demak,
Jawa tengah
INDONESIA
Jurnal Manajemen Kewirausahaan dan Teknologi
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30473020     EISSN : 30478979     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 106 Documents
 1   2   3   4   5 
Pengaruh Penempatan Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan PT. Bintang Shafwan Azzahra, Fatimah; Kamil, Musthafa
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 2 (2024): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i2.198

Abstract

The purpose of this study is to identify how PT. Bintang Shafwan manages their human resources, specifically regarding the influence of "Work Placement and Work Discipline on Employee Performance of PT. Bintang Shafwan". In addition, as important as it is to have a job placement that matches your skills and work experience, you can foster interest in work that suits the needs of the company. And work discipline that has been appropriate such as the rules made by the company can improve the overall performance of the company. The method used in this study is a quantitative method, in this study using a saturated sample with a total of all populations as a sample of 50 employees of PT. Bintang Shafwan. The research method is quantitative statistics. Data analysis includes data quality tests, namely validity and reliability tests, classical assumption tests, t-tests and f tests. As the results in this study show that work placement has a positive and partially significant influence on employee performance with t count 2.169 > t table 2.011 and significance values 0.035 < 0.050. Work discipline has a positive and significant influence partially on employee performance with t count 2.367 >t table 2.011 and significance values 0.022 < 0.050. So, the implication in this study, work placement and work discipline that are already regular and in accordance with company rules must be maintained because they can have a positive impact on employee performance.
Meningkatkan Pelayanan Pelanggan dengan Sistem Informasi Manajemen: Membangun Loyalitas dan Keunggulan Kompetitif Balqis Humaira; Rayyan Firdaus
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 2 (2024): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i2.200

Abstract

Management Information System (MIS) is an important tool for companies to manage information and support business processes. However, there are still many companies that have not utilized SIM optimally to improve customer service. This research uses a qualitative case study method to collect data. This research examines the role of Management Information Systems (MIS) in improving customer service quality, building customer loyalty, and achieving competitive advantage in the digital era. The findings show that SIM plays an important role in improving the five dimensions of customer service quality, namely reliability, responsiveness, assurance, empathy, and form. SIM is also proven to help build customer loyalty through increased satisfaction, trust, and commitment. In addition, SIM can help companies achieve a competitive advantage by increasing customer retention, attracting new customers, and improving the company's image.
Pengaruh Kompensasi dan Stres Kerja Terhadap Kinerja Karyawan pada Perum Damri Nurhayati Nurhayati
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 2 (2024): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i2.224

Abstract

The ups and downs of employee performance are due to the presence of co-workers lack of support, unpleasant bosses and demanding employees against benefits that are not met by the company. Condition This makes it difficult for the company to grow rapidly. This research aims to determine the effect between compensation and work stress on employee performance both simultaneously and partially. This research was conducted at Perum Damri Cabang Lampung Branch This study consists of independent variables, namely compensation and work stress, and the dependent variable is employee performance. Number of samples used in this study amounted to 42 respondents using the method slovine sample. Hypothesis testing was carried out using the Multiple method Regression (Multiple Regression) . Data analysis using software SPSS statistics 20.0. The results of this study show in the F test (simultaneous) that compensation and work stress have a positive and significant effect on employee performance with a sig F value of 0.000 <0.05 and Fcount of 66.041. The results of the t (partial) test of compensation have a positive effect and significant to employee performance with a sig t value of 0.003 < 0.05 and tcount value is 3.163, while work stress has no significant effect with a sig t value of 0.937 > 0.05 and the tcount value is 0.079. So it can be concluded that only variables compensation that has a significant effect on employee performance while the work stress shows the opposite result.
Pengaruh Brand Image Terhadap Keputusan Pembelian Produk Pro Israel Dengan Kepuasan Konsumen Sebagai Variabel Mediasi Di Tengah Aksi Boikot Produk Pro Israel Dalam Perspektif Bisnis Islam : (Studi Pada Konsumen Aqua Di UIN RIl ) Rahma Dayanti Syafitri; Weny Rosilawati
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 2 (2024): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i2.225

Abstract

Brand image is a very important factor in marketing management, the influence of brand image on purchasing decisions by considering the role of consumer satisfaction as a mediator, if the brand image of a company is strong it will increase consumer satisfaction, which in turn will influence consumer purchasing decisions. The formulation of the problem in this research is whether brand image influences purchasing decisions, whether brand image influences consumer satisfaction, whether consumer satisfaction influences purchasing decisions, whether consumer satisfaction can mediate the relationship between brand image and purchasing decisions. This research is quantitative research, the population in this research is students of the Faculty of Febi Uin Raden Intan Lampung. The sample used in this research was 100 respondents. Data collection uses a questionnaire. The data analysis technique used in this research is the SEM model using SmartPLS version 3.0. The research results obtained directly from each variable are that brand image has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on consumer satisfaction, consumer satisfaction has a positive and significant effect on purchasing decisions. And for the test results passing the mediating variable, it was found that consumer satisfaction was able to mediate the influence of brand image on purchasing decisions through partial mediation.
Analisis Strategi Pemasaran dan Harga Terhadap Volume Penjualan di PT. Pandum Parahita Lestantum Kristiani Lidia Telaumbanua; Kamil, Musthafa
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 2 (2024): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i2.244

Abstract

This research aims to determine the effect of marketing strategy and price on sales volume at PT. Pandum Parahita Lestantum both partially and simultaneously. The method used in this research is a quantitative approach. The research sample consisted of 100 people taken using saturated sampling. With data collection techniques using a questionnaire in the form of a Likert scale. Data analysis was carried out using data quality analysis techniques, classical assumptions, hypotheses, which were processed using SPSS (Statistical Package for the Social Sciences) software version 25. The research results showed that from the results of research hypothesis testing there was an unsupported and partially significant influence between the strategies. marketing to sales volume.
Mengembangkan Potensi Kewirausahaan Karya Seni Lukis Papua Pada Kalangan Anak Muda GKI Siloam Maria Maya Burdam; Ahmad Rezkiyadi Pratama; Imanuella Desanti Toisuta; Marice Yosefin Maniburi; Susana Magdalena Welly Muskita
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.266

Abstract

Papua is an island located in the eastern part of Indonesia. This island is famous for its various natural riches, agricultural products and unique culture. In the era of globalization, Papuan culture has experienced a drastic decline, with many young people abandoning their culture as native Papuans and following the times with modern culture. Without them realizing, there are many aspects and opportunities that can be developed to help the economy and can even introduce the world to the beauty of Papua through the art of painting. One of the characteristics of Papua is the beauty of the bird of paradise. This beauty can be used as an illustration of business potential by making art paintings of birds of paradise. Young people must play an important role in promoting the beauty of Papuan paintings through social media and showing the world that the potential of young people to produce works can be appreciated.
Meningkatkan Kreativitas Mahasiswa Melalui Pemanfaatan Kerang Laut Sebagai Hiasan Kaca Maya Goram Gaman; Chintana E.I Siahaya; Dhestella Aronggear; Maichy C. Peo; Susana Magdalena Welly Muskita
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.267

Abstract

In this era of development, there are many things that young people, especially students, can do to produce creativity from various types of unused materials and manage them into quality and valuable creativity. The aim of the creativity program for managing sea shells as glass decorations is useful creativity which can help students create creativity with very minimal capital and sell it at varying and profitable prices for students. This creativity also helps students' economy to meet their personal and college needs. The use of sea shells as glass decorations is a motivation for students who want to get involved directly in the world of entrepreneurship with minimal capital, materials that are environmentally friendly and very easy to obtain.
Keterampilan Menganyam Noken Sebagai Upaya Melestarikan Budaya Papua Helena Grace Binu; Maya Lagu; Selvinus Iyai; Servinus Bria; Ovelita Yadantrar; Susana Magdalena Welly Muskita
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.268

Abstract

Noken is a traditional bag made from woven or knitted plant fibers. Noken, as a native Papuan culture that has received recognition from UNESCO, is a native Papuan handicraft whose sustainability needs to be taken into account. Protection for Papuan noken is a form of preserving the community of its heirs in maintaining the level of extinction and becoming a bond between themselves and their natural life. The method used is qualitative with the data collection technique being library research, where the author examines several library sources as references in this writing. Preserving noken is not only important to maintain the continuity of Papuan culture, but also as an effort to unify the culture between more than 250 ethnic groups in Papua.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Produk Eiger di Kota Surabaya Fistia Shofil Ashfiyah; Iswati Iswati; Anis Fitriyasari; Arief Widijatmoko
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.274

Abstract

This research aims to analyze brand image and product quality on purchasing decisions for Eiger products in the city of Surabaya. This research uses quantitative methods with questionnaire distribution techniques. Data was collected from respondents in the city of Surabaya, obtaining 75 respondents who purchased Eiger products. The results of the analysis carried out using SPSS in the t test show that brand image influences purchasing decisions with a t-value of 3,642 > ttable 1.9929 with a significance of 0.001 < 0.05 and product quality influences purchasing decisions with a t-count of 4,762 > ttable 1.9929 with a significance of 0.000 < 0.05. Meanwhile, the results of the f test show that brand image and product quality have a simultaneous influence on purchasing decisions with the calculated F value of 95.935 > F table 3.9739 with a significance of 0.000 < 0.05, which means that the brand image and product quality variables influence purchasing decisions. The findings of this research indicate that brand image and product quality are important factors that Eiger products need to consider in developing their marketing strategy.
Strategi Pemasaran Digital untuk Meningkatkan Konversi Penjualan pada Bakso Malang Jezzy Jose Daniel Sirait; Muhammad Fajr Al Ghazi; Deru R. Indika
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.290

Abstract

This final project is created to fulfill the graduation requirements for a Bachelor's degree in Digital Marketing at FEB UNPAD. This final project is designed to help Bakso Malang Jezzy increase its sales, which have declined over the past 3 years. The researcher hopes that this project can provide a reference for food and beverage business owners to improve conversion rates using digital marketing strategies. Bakso Malang Jezzy has 18 branches spread across Bekasi City and Bogor Regency. Bakso Malang Jezzy operates differently from other Bakso Malang vendors by using a buffet technique. Additionally, the production house for all Bakso Malang Jezzy branches is centralized at Jl. Payangan Mess. Al, Jatisari, Jatiasih, Bekasi, West Java, which serves as the meat processing and quality control center. The proposed digital marketing strategy includes the use of social media such as TikTok and Instagram, as well as search engine optimization and content marketing to increase visibility and customer engagement. With this strategy, Bakso Malang Jezzy is expected to increase sales conversions and strengthen its market position. The theoretical benefits of this project include contributions to the digital marketing literature, while the practical benefits include increased sales and brand positioning for Bakso Malang Jezzy.

Page 2 of 11 | Total Record : 106

 1   2   3   4   5 

Filter by Year

2024 2025


Reset
Filter By Issues
All Issue Vol. 2 No. 4 (2025): Desember: Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 3 (2025): September: Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 1 (2025): Maret: Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 4 (2024): December : Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 2 (2024): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 1 (2024): Maret : Jurnal Manajemen Kewirausahaan dan Teknologi