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INDONESIA
Jurnal Manajemen Kewirausahaan dan Teknologi
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30473020     EISSN : 30478979     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 106 Documents
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Analisis Likuiditas, Leverage dan Ukuran Perusahaan sebagai Determinasi Kinerja Keuangan Perusahaan (Literature Review) Devi Linda Fitriya; Widya Ayu Astutik; Rudi Sanjaya
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 4 (2024): December : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i4.399

Abstract

Company financial performance is one of the important indicators in assessing the sustainability and competitiveness of a company in the market. This study aims to analyze the relationship between liquidity, leverage, and company size on company financial performance based on existing literature. The research method uses a literature review approach that analyzes the results of previous studies from various journals and scientific articles. The review results show that liquidity has a positive relationship with financial performance in conditions where the company is able to manage current assets optimally. Leverage can have a positive or negative effect depending on the proportion of debt to equity, while company size is often associated with operational efficiency and competitiveness. This study provides theoretical insights for managerial decision making in managing financial resources.
Strategi Pemasaran pada Inovasi Produk Berbasis Ubi: Ubique: Ubi Crème Brulee Muhammad Agung Hudaya; Awin Mulyati
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 4 (2024): December : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i4.406

Abstract

This study examines the marketing strategy for Ubique (Ubi Crème Brulee), an innovative product based on sweet potatoes, using the 4P marketing mix approach (Product, Price, Place, Promotion). A qualitative case study method was employed through interviews, observations, and analysis of marketing materials. The findings reveal that product innovation combining local ingredients with international flavors, affordable premium pricing strategies, creative distribution channels such as Demo Day, and promotion through digital media and Word of Mouth were key success factors. These results highlight further development opportunities to expand market reach and enhance Ubique's competitiveness.
Pengaruh Gaya Kepemimpinan,Kerjasama Tim dan Kepuasaan Kerja Terhadap Kinerja Pegawai: Studi Kausal: Di Sekretariat Daerah Kab Nagan Raya Cut Muzifatul Ummah
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 4 (2024): December : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i4.407

Abstract

This research aims to analyze factors that relate to and influence the performance of employees at the regional secretariat of Nagan Raya district. The research was conducted in August and September 2018 with a sample size of 109 participants and 20 respondents to test the research instruments. The sample for this research was taken randomly (simple random sampling). Path analysis (part analysis), using the SPSS version 21 computer, was used to test the empirical hypothesis. The research results show that Leadership Style (X1) has a direct effect on Job Satisfaction (X3) of = 0.382 or 38.2%, Teamwork (X2) has a direct effect on Job Satisfaction (X3) of = 0.380 or 38%, Job Satisfaction (X3 ) has a direct effect on Employee Performance (Y) of = 0.255 or 25.5%, Leadership Style (X1) has a direct effect on Employee Performance (Y) of = 0.238 or 23.8%. Thus, Job Satisfaction is the most dominant variable that can increase the Job Satisfaction of Nagan Raya Regency regional secretariat employees.
Analisis Persediaan Bahan Baku Beras Ketan Menggunakan Metode Quantity Discount Febri Eka Shafianti
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 4 (2024): December : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i4.410

Abstract

Companies often face various obstacles related to managing raw material inventory to meet demand, one of which is Peuyeum Ketan Istimewa. Working in the food processing industry, of course, raw material inventory management needs to be planned optimally to avoid various risks that can harm the company. The Quantity Discount model is used to take advantage of cost savings provided by suppliers when purchases are made in large quantities, while other efforts that can help manage raw materials in a company are by knowing the safety stock and reorder point of raw materials and also forecasting demand to predict future demand. This study will use the Quantity Discount model which optimizes inventory levels by considering storage costs, ordering costs, and quantity discounts. The calculations carried out are also to find the value of the company's Safety Stock and Reorder Point. The results of this study indicate that the use of the Quantity Discount method can reduce total costs by Rp26,319,267/year, while forecasting using the seasonality method increases the accuracy of demand predictions, thus enabling more efficient inventory management. The implementation of this model is expected to provide a significant contribution to operational efficiency and cost reduction at Peuyeum Ketan Istimewa
Pengaruh Standar Operasional Prosedur Dan Kualitas Kehidupan Kerja (Quality Of Work Life) Terhadap Efektivitas Kerja: Studi Pada Universitas Perjuangan Tasikmalaya Selji Salgangga; Ading Rahman Sukmara; Apri Budianto
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 1 (2024): Maret : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i1.429

Abstract

This research is motivated by several problems, including the low effectiveness of employee work at the University of Struggle Tasikmalaya, this is thought to be caused by the suboptimal implementation of SOPs carried out by the university so that employee work results are not in accordance with the provisions set. In addition, the quality of work life is less supportive so that there are still employees who have not been able to complete a job according to the time that has been set. The purpose of this study is to determine the effect of standard operating procedures and quality of work life on work effectiveness at the University of Struggle, Tasikmalaya City. This study used a descriptive method with a quantitative approach. The respondents in this study were 132 employees at the University of Struggle Tasikmalaya, so the author took samples using the simple random sampling technique so that the number of samples in this study was 57 people. Analysis was carried out on data collected from observations, interviews, and questionnaires. The data analysis stage began with validity tests, reliability, transformation of ordinal values ​​to intervals, and data analysis in a verifiable/quantitative manner. The results of the study indicate that: 1) Standard operating procedures have an effect on work effectiveness at the University of Struggle Tasikmalaya. This means that the better the implementation of standard operating procedures for all employees in the University of Struggle environment, the more effective the employees' work will be. 2) Quality of work life has an effect on work effectiveness at the University of Struggle Tasikmalaya. This means that the better the quality of work life at the University of Struggle, the more effective the work will be. 3) Standard operating procedures and quality of work life on work effectiveness at the University of Struggle, Tasikmalaya City. This means that the better the implementation of standard operating procedures and the better the quality of work life at the University of Struggle, the more effective the work will be.
Pengaruh Motivasi Kerja Dan Pendidikan Pelatihan Terhadap Kinerja Pegawai: Studi pada Puskesmas Mangunjaya Kabupaten Pangandaran Iwan Hermawan; Irma Bastaman; Ferey Herman
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 1 (2024): Maret : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i1.430

Abstract

Employee performance at the Mangunjaya Health Center, Pangandaran Regency is quite good with an achievement of 75.82%. And based on the results of observations at the Mangunjaya Health Center, Pangandaran Regency, it was found that employee performance was not optimal, there were delays in completing work and the work results achieved were not in accordance with the standards that had been set. Then the performance of this employee is also influenced by motivation that is not optimal due to the lack of dedication and loyalty of employees even though they have received a decent salary and the level of promotion for employees who have not been optimal. Employee performance is also influenced by education and training that is not optimal, this is because the abilities and skills possessed by employees do not match the work position given and employees have not fully mastered the work produced. This study aims to study, find out, and analyze (1) The effect of work motivation on employee performance at the Mangunjaya Health Center, Pangandaran Regency. (2) The effect of education and training on employee performance at the Mangunjaya Health Center, Pangandaran Regency. (3) The effect of work motivation and education and training on employee performance at the Mangunjaya Health Center, Pangandaran Regency. This type of research is an explanatory survey, while the technical data analysis is validity test, reliability test, descriptive statistics, Inductive Statistical Analysis (Inferential) with Multiple Regression. The results of the study inform that (1) Motivation has a positive and significant effect on employee performance at the Mangunjaya Health Center, Pangandaran Regency. This means that if motivation is increased, then employee performance at the Mangunjaya Health Center, Pangandaran Regency will also increase. (2) Training education has a positive and significant effect on employee performance at the Mangunjaya Health Center, Pangandaran Regency. This means that if training education is increased, then employee performance at the Mangunjaya Health Center, Pangandaran Regency will also increase. (3) Motivation and training education have a positive and significant effect on employee performance at the Mangunjaya Health Center, Pangandaran Regency. This means that if motivation and training education are increased, then employee performance at the Mangunjaya Health Center, Pangandaran Regency will also increase.
Pengaruh Disiplin Kerja Dan Komunikasi Terhadap Kinerja Karyawan: Studi pada CV Mendong K Craft Tasikmalaya Nanda Nurpriyana; Ferey Herman; Apri Budianto
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 1 (2024): Maret : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i1.431

Abstract

The problems faced in this study include (1) How does work discipline affect employee performance at CV Mendong K Craft Tasikmalaya, (2) How does communication affect employee performance at CV Mendong K Craft Tasikmalaya, (3) How do discipline and communication affect employee performance at CV Mendong K Craft Tasikmalaya.? This study aims to study, find out, and analyze (1) Work discipline of CV Mendong K Craft Tasikmalaya employees. (2) Communication of CV Mendong K Craft Tasikmalaya employees. (3) Performance of CV Mendong K Craft Tasikmalaya employees. (4) Effect of Discipline and Communication on the Performance of CV Mendong K Craft Tasikmalaya. The method used in this study is an explanatory survey, while the technical data analysis, namely validity test, reliability test, descriptive statistics, Inductive Statistical Analysis (Inferential) with Multiple Regression. The results of the study inform that (1) Work discipline has a positive effect on employee performance at CV. Mendong K Craft Tasikmalaya. This means that if work discipline is improved, then employee performance at CV. Mendong K Craft Tasikmalaya will also improve. (2) Communication has a positive effect on employee performance at CV. Mendong K Craft Tasikmalaya. This means that if communication is improved, then employee performance at CV. Mendong K Craft Tasikmalaya will also improve. (3) Work discipline and communication have a positive effect on employee performance at CV. Mendong K Craft Tasikmalaya. This means that if work discipline and communication are improved, then employee performance at CV. Mendong K Craft Tasikmalaya will also improve.
Pengaruh Sistem Informasi Manajemen Terhadap Efektivitas Kerja Pegawai Pada Kantor Kecamatan Banjarsari Kabupaten Ciamis Ajat Sudrajat; Nana Darna; Nurdiana Mulyantini
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 1 (2024): Maret : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i1.432

Abstract

The problems faced in this study include (1) How is the management information system in the Banjarsari District Office, Ciamis Regency. (2) How is the effectiveness of employee work at the Banjarsari District Office, Ciamis Regency. (3) How does the management information system affect the effectiveness of employee work at the Banjarsari District Office, Ciamis Regency This study aims to study, find out, and analyze (1) The management information system in the Banjarsari District Office, Ciamis Regency. (2) The effectiveness of employee work at the Banjarsari District Office, Ciamis Regency. (3) The effect of the management information system on the effectiveness of employee work at the Banjarsari District Office, Ciamis Regency The method used in this study is an explanatory survey, while the technical data analysis, namely validity test, reliability test, descriptive statistics, Inductive Statistical Analysis (Inferential) with Simple Linear Regression. The results of the study inform that (1) The information management system in the Banjarsari District Office, Ciamis Regency is very high. The highest value on the system quality indicator and the lowest value on the usage indicator. (2) The effectiveness of employee work at the Banjarsari District Office, Ciamis Regency is very high. The highest value on the time measurement indicator and the lowest value on the result measurement indicator. (3) The information management system has a positive effect on the effectiveness of employee work at the Banjarsari District Office, Ciamis Regency. This means that if the information management system is improved, the effectiveness of employee work at the Banjarsari District Office, Ciamis Regency will also increase.
Pengaruh Motivasi Kerja Dan Kompetensi Terhadap Kinerja Karyawan Dinas Perumahan Kawasan Permukiman Dan Pertanahan Kabupaten Cilacap Dian Rachmawati Prasetyaningrum; Enas Enas; Irma Bastaman
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 1 (2024): Maret : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i1.435

Abstract

Regarding the implementation of employee performance of the Housing, Residential Areas and Land Agency of Cilacap Regency, it is marked by the fact that there are still delays in completing tasks and work for employees. This results in delays in providing reports on their tasks and work to the leadership, and low employee awareness of the tasks/obligations that are their responsibility and inadequate employee abilities for the tasks assigned to the work apparatus. The formulation of the problem proposed in this study includes: 1. How does work motivation affect employee performance? 2. How does competence affect employee performance? 3. How much influence do work motivation and competence have on employee performance? The method used in this study uses a quantitative method. To analyze it, using statistical correlation and multiple regression test data analysis using the SPSS program. The results of the analysis prove that motivation has a positive and significant effect on employee performance. This means that the higher the motivation, the higher the employee performance, this is evidenced by the results of the analysis of the contribution data of X1 to Y with a coefficient of determination (r2) of 0.407 (40.7%) and then competence has a positive and significant effect on employee performance. This means that the higher the competence, the higher the employee performance, this is evidenced by the results of the analysis of the contribution data of X2 to Y with a coefficient of determination (r2) of 0.453 (45.3%). Furthermore, motivation and competence have a positive and significant effect on employee performance. This means that if there is motivation and competence, then employee performance will also increase. This is evidenced by the results of the analysis which states the contribution of variables X1 and X2 to Y with a correlation (r) of 0.722. If consulted with the table of interpretation values ​​r, then the level of relationship between X1 and X2 to Y is included in the fairly strong category. The coefficient of determination (r2) is 0.521 which means that motivation and competence affect employee performance by 52.1% while the remaining 47.9% is influenced by other factors outside that are not studied.
Pengaruh Harga dan Promosi terhadap Minat Beli Konsumen: Studi Kasus pada Ayam Hisana Rajawali Medan Mhd Reyhan Abdillah
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 1 (2025): Maret: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i1.478

Abstract

The aim of this research is to determine and analyze the influence of Price and Promotion on Consumer Interest (Case Study at Hisana Fried Chicken Rajawali Medan. The research method used is exploratory research, where variables are measured using a Likert scale. Data collection methods are carried out by (interviews), with a list of questions (questionnaires) and documentation studies. The population in this study is all consumers on HFC Jalan Rajawali Medan.. totaling 100 people. Sample collection was carried out using the saturated sampling method or better known as census. In this study, the population was relatively small, namely 100 people. Data processing used SPSS version 23 software, with descriptive analysis and multiple regression hypothesis testing; (3) simultaneously there is a positive and significant influence between experimental marketing variables and customer satisfaction on experimental marketing and customer satisfaction on repurchase interest in HFC Jalan Rajawali Medan.

Page 5 of 11 | Total Record : 106

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