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INDONESIA
Jurnal Manajemen Kewirausahaan dan Teknologi
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30473020     EISSN : 30478979     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 106 Documents
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The Influence of Lifestyle and Product Features on Purchase Decisions for iPhone Products: (Study at State Polytechnic of Bengkalis) Nia Rahmadhani; Nageeta Tara Rosa
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.306

Abstract

This study aims to determine how much influence lifestyle and product features have on purchasing decisions on iPhone products at State Polytechnic of Bengkalis. This research uses quantitative methods using nonprobability purposive sampling. The sample size consisted of 100 respondents, and data processing using IBM SPSS version 26 with multiple linear regression analysis, including validity test, reliability test, T test, F test, and coefficient of determination (R2). The results of this study indicate that: (1) There is a positive and significant influence between lifestyle on purchasing decisions for iPhone products ( study at State Polytechnic of Bengkalis) with a T value of 3,807 with a significance of 0.000. (2) There is a positive and significant influence between product features on purchasing decisions for iPhone products (study at State Polytechnic of Bengkalis) with a value of 8,096 with a significance of 0.000. The coefficient of determination on the lifestyle variable on purchasing decisions for iPhone products (study at State Polytechnic of Bengkalis) is 12.9% and the product feature variable on purchasing decisions for iPhone products (study at State Polytechnic of Bengkalis) is 40.1%.
Pengaruh Green Marketing, Brand Image, Persepsi Harga Terhadap Minat Beli Produk CLEO Studi Kasus Konsumen CLEO di Tangerang Moch Altof Egan Nugroho; Ambardi Ambardi
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.313

Abstract

Plastic waste is damaging the environment and encouraging people to choose eco-friendly products. Indonesia's waste problem is urgent. Companies are starting to develop products that are safe for the environment. Consumers are turning to chemical-free products to safeguard their health and the environment. CLEO, a drinking water brand from PT Sariguna Primatirta, has been managing this since 2004. CLEO is known for its prices and product quality. This study looks at how green marketing, brand image, and price perceptions affect buying interest in CLEO products among consumers in Tangerang. It uses quantitative methods and a questionnaire. The data analysis is multiple regression analysis. This study shows that green marketing and brand image affect buying interest in CLEO products, but price perception does not. All three variables affect buying interest in CLEO products.
Pengaruh Product Ingredients, Brand Ambassador dan Social Media Marketing terhadap Keputusan Pembelian Produk Viva Cosmetics di Kota Bandung Ayu Indah; Indri Ferdiani Suarna
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.321

Abstract

Cosmetic products have recently become very close to the community and have even become a major need for most women. The magnitude of this cosmetic need causes competition between cosmetic manufacturers. The purpose of this study was to determine the effect of Product Ingredients, Brand Ambassadors, and Social Media Marketing on Purchasing Decisions for Viva Cosmetics Products in Bandung City. The type of research used is descriptive and verification with an approach using quantitative methods, with data distribution techniques using a questionnaire. The results of respondents' answers to the questionnaires distributed, then the research instrument analysis, clasi assumption test, and multiple linear regression will be carried out. Statistical analysis tools in this study used Statistical Package for the Social Science (SPSS) software. The number of samples in this study were 385 people, by determining the sample using simple random sampling. Based on the results of the t test in this study, it shows that partially Product Ingredients, Brand Ambassadors, and Social Media Marketing have a positive and significant influence on Purchasing Decisions. Simultaneously Product Ingredients, Brand Ambassadors, and Social Media Marketing have a positive and significant influence on Purchasing Decisions. The results showed that Product Ingredients, Brand Ambassadors, and Social Media Marketing had an influence of 39.1% on Purchasing Decisions while the remaining 60.9% was influenced by other variables not examined in this study.
Pengaruh Kualitas Produk, Kualitas Layanan dan Social Media Marketing Terhadap Keputusan Pembelian: (Studi pada Konsumen Kopi Kenangan di Rc Veteran Jakarta Selatan) Riski Emylandi; Kartini Istikomah
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.322

Abstract

This study aims to determine the impact of product quality, service quality, and social media marketing (Instagram) on purchasing decisions for consumers of Kopi Kenangan RC Veteran (drive-thru). This research is quantitative in nature. The sample consists of 100 respondents, selected using a non-probability sampling method with accidental sampling and the Lemeshow formula. Data collection was conducted through a questionnaire using a Likert scale, and the data were processed using Microsoft Excel 2019 and SPSS Software version 22. The data analysis included validity and reliability tests, classical assumption tests, hypothesis testing, and multiple linear regression. The results of this study indicate that the variables of product quality, service quality, and social media marketing each have a positive effect on purchasing decisions. Additionally, product quality, service quality, and social media marketing collectively have a positive impact on purchasing decisions
Pengaruh Produk Ikan Sarden Merek Bantan terhadap Minat Beli Konsumen pada PT Sarana Tani Pratama di Jembrana, Bali Nur Fajriana Miranti; Mariam Mariam; Andi Baso Adil Natsir
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.323

Abstract

The research method used is simple linear regression analysis through research instrument tests (validity and reliability tests), classical assumption tests (normality tests and heteroscedasticity tests), and hypothesis testing using the t test, as well as correlation tests and determination tests. The results of respondents' responses show that brand image on buying interest has a very good effect. Through the t test, it was obtained that the tcount was 3.426> ttable worth 0.374 with a significance value of 0.002, which is much greater than 0.05. The study shows that the brand image of Bantan brand sardines has a significant positive effect on consumer buying interest at PT Sarana Tani Pratama (Y 2.765 + 0.370 X). The t test shows t count = 3.426, t table = 0.374 with a significance of 0.002 which is <0.05 and the coefficient of determination = 0.509, meaning that brand image affects buying interest by 50.9%.
Pengaruh Finansial Literacy dan Financial Self Efficacy terhadap Perilaku Belanja Online di Kota Makassar: (Studi Kasus Cash on Delivery pada Pengguna Ecommerse Shopee) Hasmiati Hasmiati; Andi Batary Citta; Sukmatica Slamet
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.324

Abstract

This research aims to determine the influence of Financial Literacy and Financial Self Efficacy on Online Shopping Behavior in Makassar City (Case Study: Cash On Delivery among Shopee e-commerce users). This research is research that uses quantitative methods. The population in this study were Shopee users who used COD payments more than once. The sample in this study consisted of 100 respondents using the formula Hair et al. Data collection techniques use observation, interviews and questionnaires. The data analysis techniques used in this research are validity and reliability tests, as well as normality tests, multicollinearity tests and heteroscedasticity tests as prerequisites for classical assumption tests. And the data analysis method uses multiple linear regression analysis with the R2 test, t test, and F test. It is then processed using computer equipment via the IBM SPSS version 23.0 program. The results of this research show that financial literacy has an influence on online shopping behavior. Financial self-efficacy has no influence on online shopping behavior. And financial literacy and financial self-efficacy simultaneously or together have a significant effect on online shopping behavior.
Kajian Teknik dan Efisiensi Pemasaran Karang Hias (coral) Jenis Euphyllia Glabrescens pada PT. Agung Aquatic Marine Badung, Denpasar Bali Aulia Riska; Nur Alam Kasim; Megawati Megawati
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.325

Abstract

The purpose of this study was to determine the marketing techniques of ornamental coral (coral) type Euphyllia Glabrescens at PT. Agung Aquatic Marine. and to determine the efficiency of direct marketing of ornamental coral (Coral) type Euphyllia Glabrescens at PT. Agung Aquatic Marine. The type of research used is qualitative and quantitative methods with data collection techniques of observation, interviews, and documentation, the analysis technique used in this study uses qualitative descriptive analysis. The results of the analysis of sales data of ornamental coral (Coral) type Euphyllia Glabrencens at PT. Agung Aquatic Marine uses three techniques in marketing ornamental coral (Coral), namely face to face, stock list, and via photos. Between the two marketing channels there are differences in efficient marketing results, but between the two marketing channels, the most efficient in marketing ornamental coral is marketing channel I with an efficiency level of 1.0%, while marketing channel II has an efficiency level of 0.49%. This is because in marketing channel I, the costs incurred are slightly lower than those in marketing channel II, which has a larger cost component because the shipping distance of ornamental coral is quite far.
Pengaruh Customer Experience, Keamanan, dan Ketepatan Waktu Terhadap Kepuasan Pelanggan Shopee Express di Kota Bandung Nasrul Abdul Aziz Taba; Indri Ferdiani Suarna
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.327

Abstract

Indonesia is the country with the fourth largest number of internet users in the world, after the United States, with 212.9 million users in 2023. The development of technology and the internet has had a significant impact on people's lives, especially in terms of online shopping. E-commerce users in Indonesia have increased significantly in recent years. Shopee is one of the platforms that is often used by Indonesians to shop online easily, safely, and quickly. This platform supports customers with strong payments and logistics services, and can be easily accessed via smartphones. Shopee Express, as part of Shopee's e-commerce service, has advantages over other platforms because of the various offers provided. However, a number of Shopee consumers have complained about the delivery service, ranging from damaged goods to packages that arrive late. This study aims to determine the effect of Customer Experience, Security, and Punctuality on Shopee Express Customer Satisfaction in Bandung City. This study uses a descriptive and verification approach with quantitative methods, and data collection techniques using questionnaires. Respondents' answers to the questionnaires distributed were then analyzed using research instrument analysis, classical assumption tests, and multiple linear regression. The statistical analysis tool used in this study is the Statistical Package for the Social Science (SPSS) software. The number of samples in this study was 385 people, selected through simple random sampling techniques. The results of multiple linear regression analysis show that partially, Customer Experience has an effect of 11.953, Security of 5.466, and Punctuality of 8.647, which have a positive and significant effect on Customer Satisfaction. Simultaneously, Customer Experience, Security, and Punctuality have a positive and significant effect on Customer Satisfaction of 389.559, with a coefficient of determination of 75.2%.
Penerapan Bauran Pemasaran dalam Meningkatkan Volume Penjualan Produk Udang Beku di Pt. Dachan Mustika Aurora Nurul Fitri; Sulkifli Sulkifli; Nur Alam Kasim
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.328

Abstract

One of the efforts made by the company to increase and optimize its sales volume is by implementing a marketing mix which has a combination of four variables or activities which are the core of the company system, which consists of: product, price structure, promotional activities, and distribution system. The aim of this research is to determine the influence of marketing mix variables in increasing sales volume. The type of research used in this research uses a quantitative approach. The population of this research is employees from the buyer. The sampling technique used purposive sampling with a sample of 11 respondents. The analysis technique in this research uses multiple linear regression with SPSS version 22. The results of this research show that the marketing mix as a whole has a simultaneous effect on increasing sales volume through f testing. This is proven by the calculated f value of 36.898 > f table 4.965, while the significant value of f is 0.000 < α = 0.05. From the results of the t test, product, price, promotion and place has a positive and significant effect on sales.
Pengaruh Reward dan Punishment terhadap Kinerja di CV. Jajanan Premium Nusantara Nur Mira Aisyah; Andi Batary Citta; Muhammad Basri
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.331

Abstract

The purpose of this research is to determine the effect of reward and punishment on employee performance at CV. Premium Indonesian Snacks. The informants in this research were all CV employees. Premium Nusantara snacks with a sample of 49 people. In determining the sample the author uses a saturated sample, that is, if all members are included as a sample. The data collection techniques used in this research were observation, questionnaires and interviews. The analytical assistance method used is simple linear regression with SPSS 20. The results of this research show that Reward and Punishment together or simultaneously have a positive and significant effect on employee performance at CV. Premium Indonesian Snacks.

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