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Komunika: Jurnal Ilmiah Komunikasi
Published by Yayasan Abidan Almahmudi Bin Dahlan
ISSN : -     EISSN : 30324475     DOI : -
Core Subject : Science, Education, Social,
Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science
KOMUNIKA: JURNAL ILMIAH KOMUNIKASI Sebagai Jurnal Nasional dengan ruang lingkup jurnal ini adalah dalam bidang Ilmu Komunikasi yang menyediakan platform untuk publikasi penelitian ilmiah tentunya diberbagai bidang komunikasi. Jurnal ini menerima artikel dengan penelitian empiris. Artikel dapat mewakili berbagai perspektif teoretis dan pendekatan metodologis yang berbeda. Artikel yang dipublikasikan dapat mengacu pada semua tingkat usia, dari bayi hingga orang dewasa dan keragaman pembelajaran dan pembelajaran, dari eksperimen laboratorium hingga studi lapangan. Kriteria utama dalam peninjauan dan proses pemilihan menyangkut pentingnya kontribusi pada bidang Ilmu Komunikasi. Ilmu Komunikasi. Ilmu Media. Komunikasi Internasional. Komunikasi Bisnis Komunikasi Organisasi. Komunikasi Perusahaan. Manajemen Komunikasi Hubungan Masyarakat. Komunikasi Kesehatan Komunikasi Pendidikan Komunikasi Olahraga Komunikasi Terapiutik Psikologi Komunikasi
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 9 Documents
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Search results for , issue "Vol. 3 No. 2 (2025): DESEMBER" : 9 Documents clear
Manajemen Komunikasi Pemasaran Band GUU Dalam Meningkatkan Daya Saing Di Industri Kreatif Yanti, Marwah Fitri; Rasyi Lubis, Ira Aryanti
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1575

Abstract

This study analyzes how the band GUU manages marketing communication to improve their position in the local creative industry. This independent band from Bandung has a strong visual and musical identity, which requires planned communication management. Using a qualitative case study method, data was obtained through interviews, observation, and documentation. The results show that GUU's communication management was initially spontaneous, but became more integrated after they collaborated with Orange Cliff Records. The application of Integrated Marketing Communication (IMC) can be seen in the consistency of their visual identity and their use of various digital platforms, while the AIDA model is evident in their efforts to attract attention and encourage audience response through music releases and live performances. This study confirms that planned and consistent marketing communication is crucial in strengthening the competitiveness of independent bands in the creative industry.
Pola Komunikasi Organisasi TVRI Jawa Barat Pada Divisi Pemberitaan Sebagai Upaya Mempertahankan Eksistensinya Di Layar Kaca Rahmawati, Nadya; Rasyi Lubis, Ira Aryanti
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1586

Abstract

Penelitian ini bertujuan untuk menganalisis pola komunikasi organisasi di Divisi Pemberitaan TVRI Jawa Barat sebagai upaya mempertahankan eksistensi lembaga penyiaran publik di tengah persaingan media digital. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi terhadap pihak-pihak yang terlibat langsung dalam aktivitas pemberitaan di TVRI Jawa Barat. Analisis data dilakukan menggunakan model interaktif Miles dan Huberman dengan mengaitkan temuan penelitian pada teori komunikasi organisasi. Hasil penelitian menunjukkan bahwa pola komunikasi vertikal satu arah yang sebelumnya diterapkan cenderung menimbulkan hambatan komunikasi, memperlambat pengambilan keputusan, serta membatasi ruang partisipasi staf dalam proses produksi berita. Seiring dengan perubahan lingkungan media, TVRI Jawa Barat mulai melakukan transformasi pola komunikasi menjadi komunikasi dua arah yang lebih partisipatif. Perubahan ini mendorong peningkatan koordinasi kerja, terbukanya arus ide dan gagasan, serta lahirnya inovasi konten yang relevan dengan karakteristik audiens digital. Kebaruan penelitian ini terletak pada pemahaman bahwa transformasi pola komunikasi organisasi yang dialogis dan adaptif menjadi faktor strategis dalam menjaga eksistensi dan relevansi lembaga penyiaran publik di era konvergensi media.
Kepercayaan Merek Dari Testimoni Jamaah Sebagai Benteng Reputasi KBIHU Yamisa Pasca Krisis Haji 2025 Rimayansyah, Diyah Anggraeni; Maulana Ramdan, Ahmad Taufiq
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1587

Abstract

This study aims to analyze how KBIH Yamisa maintains and restores its reputation amid the 2025 national hajj quota corruption crisis that triggered a significant decline in public trust toward hajj management institutions in Indonesia. Using a qualitative approach through in-depth interviews, observations, and documentation, the study reveals that KBIH Yamisa’s brand trust remains strong due to consistent service delivery, transparent communication, and solid interpersonal relations between the institution and its pilgrims. The findings highlight that pilgrims’ direct experiences and organically spread testimonials significantly influence public perceptions and help sustain institutional credibility. These results align with the Relationship Management Theory, which emphasizes two-way communication, commitment, and trust as essential components of durable organization–public relationships. The study concludes that brand trust and pilgrims’ testimonials serve as effective Public Relations strategies for maintaining the reputation of religious institutions during external crises
Strategi Mempertahankan Kepercayaan dan Reputasi Merek SNSBWORLD Berbasis Komunitas Nabila, Suci Afrilia; Maulana Ramdan, Ahmad Taufiq
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1589

Abstract

This study aims to analyze how SNSBWORLD, a community based streetwear brand originating from Bandung, builds and maintains public trust and brand reputation within the rapidly evolving landscape of urban fashion. SNSBWORLD has grown organically through social closeness between the brand owner, community members, and the public, enabling its communication strategy to rely heavily on interpersonal relationships and community driven activities rather than large scale commercial promotion. Employing a descriptive qualitative approach, this research collected data through in depth interviews, observations of online and offline community activities, and content analysis of Instagram and TikTok posts. The findings indicate that SNSBWORLD’s brand trust is strongly shaped by its consistent visual identity, authenticity of creative values, and transparent communication, particularly in addressing criticism and public feedback. Organic testimonials from community members and collective experiences during offline events such as gatherings, fun sport activities, and creative collaborations play a significant role in strengthening emotional ties between the brand and its audience. These findings align with the Relationship Management Theory, which highlights the importance of two way communication, long term commitment, and emotional engagement in building sustainable organization public relationships. The study concludes that SNSBWORLD’s community centered approach is effective in fostering public loyalty and enhancing brand reputation, as it is grounded in authenticity, direct interaction, and a naturally developed sense of belonging. This research contributes to the field of digital Public Relations by demonstrating that brand reputation can be sustainably developed through authentic and participatory social relationships, particularly for local brands rooted in community culture. Keyword : brand, reputation, community, trust, SNSBWORLD.
Peran Komunikasi Digital Dalam Pelayanan Pengelolaan Arsip Aktif Di Dinas Kearsipan Provinsi Sumatera Selatan (Studi Pada Penerapan Seikandi) Septiani, Meri; Riando, M Fajar
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1596

Abstract

This study aims to analyze the role of digital communication in supporting the effectiveness of active archive management services at the South Sumatra Provincial Archives Office, particularly through the implementation of the SRIKANDI application. In the era of digitalization, communication faces challenges in managing complex information. The government encourages the development of electronic government (SPBE) in accordance with Presidential Regulation Number 95 of 2018. SRIKANDI is an innovation to manage digital archives systematically, integratively, and according to ANRI standards. This study uses a descriptive qualitative method, with primary data sourced from interviews with archivists and secondary data from related documents. The research results indicate that digital communication through SRIKANDI plays an important role in improving service effectiveness through faster information delivery, information accuracy, ease of access, certainty of service flow, and process transparency. However, this success is influenced by factors such as human resource (HR) readiness and the need for habituation and in-depth understanding of the system to achieve consistent optimal use.
Komunikasi Lingkungan Suku Kajang Ammatoa Dalam Menjaga Hutan Fatra, Emil Fatra; Rusli, Rusli
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1612

Abstract

This study examines the Andingingi Ritual as a medium of cultural communication that reflects the relationship between the Kajang Ammatoa indigenous community in Bulukumba, South Sulawesi, and their environment. The research employs a qualitative method using a case study approach, with data collected through observation, interviews, and documentation of the ritual’s implementation, including its symbolic meanings and ecological roles. Data analysis follows the interactive model of Miles and Huberman, encompassing data reduction, data display, and conclusion drawing. The findings indicate that the Andingingi Ritual functions as a mechanism of ecological communication that fosters environmental awareness through ritual symbols, customary messages (Pappasang), and collective community practices. Each stage of the ritual conveys ethical and ecological messages, such as the obligation to protect forests, preserve water resources, and respect spiritual entities regarded as guardians of nature. From a cultural communication perspective, the ritual strengthens indigenous identity and social cohesion, while from an environmental perspective, the Andingingi Ritual serves as a form of ecological education rooted in local wisdom that supports the preservation of the Kajang customary forest and broader ecological sustainability.
KONSTRUKSI IDENTITAS DAN PERILAKU BARU DI MEDIA SOSIAL: POTRET SOSIOLOGIS MASYARAKAT KOTA MAKASSAR Rusli, Rusli; Fatra, Emil
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1613

Abstract

Era digital telah membawa perubahan signifikan dalam cara manusia berinteraksi, mengekspresikan diri, dan membangun identitas sosial. Penelitian ini mengkaji pembentukan identitas diri Generasi Z melalui media sosial di Kota Makassar, yang dikenal sebagai kota metropolitan dengan masyarakat urban yang heterogen dan penetrasi teknologi tinggi. Dengan menggunakan pendekatan kualitatif dan metode studi kasus, data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi digital, kemudian dianalisis secara tematik berdasarkan teori konstruksi sosial. Hasil penelitian menunjukkan bahwa media sosial berperan penting sebagai ruang ekspresi diri dan negosiasi identitas, di mana Generasi Z menampilkan versi ideal diri yang disesuaikan dengan norma digital, ekspektasi peer group, dan nilai budaya lokal. Interaksi melalui like, komentar, dan share menjadi umpan balik sosial yang membentuk persepsi diri dan strategi presentasi. Penelitian juga menemukan adanya pergeseran praktik budaya tradisional, seperti tradisi Mappaisseng dalam pernikahan, yang kini banyak menggunakan undangan digital, menciptakan perilaku budaya hibrida antara tradisi lokal dan budaya digital global. Selain itu, keberhasilan pembentukan identitas digital dipengaruhi oleh kecakapan digital, yang mencakup kemampuan teknis dan simbolik, serta strategi konten yang kreatif, estetis, dan relevan secara sosial. Fenomena FoMo mendorong generasi muda untuk tetap aktif, mengikuti tren, dan menampilkan pencapaian agar tetap diterima oleh komunitas online. Secara keseluruhan, penelitian ini menegaskan bahwa pembentukan identitas Generasi Z di Makassar merupakan hasil interaksi kompleks antara media sosial, budaya lokal, peer group, dan praktik sosial tradisional, menciptakan ruang negosiasi identitas yang kreatif dan dinamis di era digital.
Unclock Your Home’s Security: Bisnis Plan Smart Key System Kayu Minimalist Dengan Layar Notifikasi Dan Lampu Ambient Putri Raindra, Keisha AlMisky; Rahma, Alvi Nur; Prabowo Riyadi, Raden Syahid
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1660

Abstract

People often forget important items such as wallets, ID cards, umbrellas, and especially house, office, or vehicle keys. We designed this product to alleviate people's anxiety, because losing keys wastes their time searching for them in the wrong places, especially when they are in a hurry. We believe that people need help with the product we are launching, to make it easier for them and remind them not to store their keys anywhere. This product is a rectangular wooden board that is mounted on the wall, which functions as a key storage and notification hub. Above the board are five cylindrical wooden key hooks, all of which have magnets and are surrounded by warm yellow ambient light, indicating the integration of technology or sensors when the keys are not attached or empty. On the right end of the board is a small digital screen that displays notifications or information. The design, dominated by natural wood textures and clean lines, is in perfect harmony with the concept of a modern and minimalist home. By increasing efficiency, we can reduce the time spent looking for misplaced items. And with our efforts to ensure peace of mind for users, they will never have to leave their important items lying around again. This product is designed to be premium and looks attractive to a market segment that currently uses smart home technology.
Proses Komunikasi Antar Budaya Antara Pedagang Lokal Dengan Wisatawan Asing Di Pantai Kuta, Bali Amanda, Syifa Sri; Meltareza, Ridma
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i3.1754

Abstract

Interacting with people from diverse cultural backgrounds can be a barrier to intercultural communication. This research aims to understand the intercultural communication process, the variables that facilitate it, and the various barriers and communication adaptation techniques faced by local vendors on Kuta Beach, Bali, when interacting with foreign tourists. Kuta Beach was chosen as the research location because it is an international tourism area with a high level of transactional intercultural interaction. The study implemented a qualitative research approach, utilizing focused ethnographic methods. Data were collected using several techniques, including direct observation, interviews, and documentation with five key informants, local vendors, and three supporting informants, including foreign tourists. Data analysis used thematic analysis, referring to Miles and Huberman's interactive analysis model and Chaney and Martin's framework of intercultural communication barriers. The research findings show that the communication process between local vendors and foreign tourists occurs through a combination of limited verbal communication and dominant nonverbal communication. The communication barriers identified include physical, cultural, perceptual, motivational, experiential, emotional, linguistic, nonverbal, and competitive barriers. To overcome these obstacles, local vendors independently developed adaptive communication strategies, such as using simple English, body gestures, friendly expressions, and utilizing communication aids. This research emphasizes the importance of intercultural communication skills for local vendors in supporting tourism interactions in the Kuta Beach area, Bali.

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