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Siber International Journal of Digital Business
Published by Siber Nusantara Review
ISSN : 29879337     EISSN : 29879329     DOI : https://doi.org/10.38035/sijdb.v1i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
iber International Journal of Digital Business (SIJDB) is a scientific research journal on science and technology in digital business management, managed and published by Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER). SIJDB contains articles that contribute to the understanding, theory development, theoretical concepts, and implementation of digital science and technology theory at all levels. This journal publishes original research articles, reviews, essays, and case studies in all fields of digital business management science and technology-related fields and their applications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 70 Documents
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Leadership and Motivation On Employee Performance Soraya Khadijah, Melissa
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 3 (2025): (SIJDB) Siber International Journal of Digital Business (January - March 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i3.133

Abstract

The purpose of this research is to understand and analyze: (1) Leadership (2) work motivation; (3) Employee Performance; and (4) the influence of Leadership and work motivation on Employee Performance at Madrasah Aliyah Azzakiyah, Bandung Regency, both simultaneously and partially. The research methods used in this study are descriptive surveys and explanatory surveys, with the unit of analysis being the employees at Madrasah Aliyah Azzakiyah Bandung Regency, with a sample size of 30 people. The type of investigation is causality, and the time horizon in this study is cross-sectional. Based on the research results, it was found that Leadership at Madrasah Aliyah Azzakiyah Kabupaten Bandung received mostly positive responses from the employees; the work motivation of employees at Madrasah Aliyah Azzakiyah Bandung Regency can generally be considered good; the Employee Performance at Madrasah Aliyah Azzakiyah Kabupaten Bandung is currently rated as good. Leadership and Work Motivation simultaneously influence Employee Performance at Madrasah Aliyah Azzakiyah, Bandung Regency. However, partially, Leadership has a more dominant influence on performance than Work Motivation. Since Leadership has a more dominant influence on Performance, making it the top priority in improving Employee Performance, Madrasah Aliyah Azzakiyah Bandung Regency is expected to pay attention to the fact that leaders significantly contribute to the improvement of employee performance.
Employee Performance from perspective Workload and Work Environmental Rachmat Kurniawan, Yudi
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 3 (2025): (SIJDB) Siber International Journal of Digital Business (January - March 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i3.134

Abstract

The purpose of this study is to determine and analyze: (1) Workload (2) Work Environment; (3) Employee performance; and (4) The Influence of Workload and Work Environment on Employee Performance at XYZ Company in Bandung City, both simultaneously and partially. The research method used in this study is descriptive survey and explanatory survey, the unit of analysis in this study is employees at XYZ Company in Bandung City with a sample of 30 people. The type of investigation is causality, and the time horizon in this study is cross-sectional. Based on the results of the study, it was obtained that the Workload experienced by Employees at XYZ Company in Bandung City is good, the Work Environment at XYZ Company in Bandung City can generally be said to be good, Employee Performance at XYZ Company in Bandung City is currently considered good. Workload and Work Environment affect Employee Performance at XYZ Company in Bandung City simultaneously and partially. However, partially Workload predominantly affects Employee Performance rather than Work Environment. Because Workload more dominantly affects Performance, it becomes the first priority in improving Performance. Therefore, employees at XYZ Company in Bandung are advised to improve their working conditions and atmosphere, so that they are able to work more professionally.
Tam Model on Digi Banking BJB in Bandung Fitri Anggraeni, Annisa; Rismunandar, Ichsan; Ahada, Roby; Lasminingrat, Anne; Candra Devi, Meita
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 3 (2025): (SIJDB) Siber International Journal of Digital Business (January - March 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i3.141

Abstract

The purpose of this research is to know the perceived usefulness, perceived ease of use, attitude towards using and behavioral intention to use the DIGI app and also to understand the influence of perceived usefulness and perceived ease of use on attitude towards using and its implication on behavioral intention to use. The type used in this research is descriptive and comparative. The research type is descriptive survey and explanatory survey with quantitative method. The sampling technique used in this research is non-probability sampling in the form of accidental sampling by distributing questionnaires through Google Form. The tool that was used for data analysis is IBM SPSS Statistics 25. The result of this research shows that perceived usefulness, perceived ease of use, attitude towards using and behavioral intention to use the DIGI app is said to be quite good. Perceived usefulness and perceived ease of use simultaneously and partially influenced attitude towards using and behavioral intention to use significantly while attitude towards using influenced behavioral intention to use significantly.
The Effect of On-Time Performance, Marketing Mix, and Service Excellence on Customer Satisfaction and Customer Loyalty Widodo, Rintis Eko
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 3 (2025): (SIJDB) Siber International Journal of Digital Business (January - March 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i3.142

Abstract

The purpose of this literature study is to develop a hypothesis regarding the influence between variables that can be used for further research in the field of marketing management. The literature review article on the influence of on-time performance, marketing mix, and service excellence on customer satisfaction and customer loyalty is a scientific article in marketing management. The approach used in this literature review is descriptive qualitative. The data collection technique is to use a literature study or review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research relevant to this study and is sourced from academic online media such as Thomson Reuters, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. In previous studies, each relevant previous article was used to review each independent variable. The results of this literature review article are: 1) On-time performance affects customer satisfaction; 2) Marketing mix affects customer satisfaction; 3) Service excellence affects customer satisfaction; 4) On-time performance affects customer loyalty; 5) Marketing mix affects customer loyalty; 6) Service excellence affects customer loyalty; and 7) Customer satisfaction affects customer loyalty.
Improving Service Excellence in the Procurement Process of Products Through the HaloProc Chatbot: A Project at XYZ Purwoko, Harry; Budiman, Tenaka; Harsoyo, Tri
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 3 (2025): (SIJDB) Siber International Journal of Digital Business (January - March 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i3.143

Abstract

The procurement department plays a very important role in XYZ's operational continuity. The procurement team faces several challenges, such as complex and lengthy processes, limited communication, time, and resources, the length of time it takes for service users to take care of procurement documents, and understated budget absorption. This research aims to find the cause of these problems and provide solutions. This study uses qualitative methods by using a root cause analysis or cause-and-effect analysis worked by the procurement team. The results of the cause-and-effect analysis were combined with the Five Quality and Risk Matrix method. The result was the finding that the quality factor of procurement preparation was the most important root cause with a Risk Level of 15 or 41.67% of all root problems, mainly due to the lack of proper means of communication between the service user and the procurement team. Several solutions were proposed, and the one agreed upon was to create a booking system using a ChatBot called HaloProc. The implementation of HaloProc most likely will help improve service excellence in the procurement process of XYZ.
Strategy To Improve Wuling Car Brand Image Through Quality Strengthening Product, Price Perception and Word of Mouth in Banten Province Ferdiansyah, Ferdiansyah; Diposumarto, Ngadino Surip; Muharram, Hari
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 3 (2025): (SIJDB) Siber International Journal of Digital Business (January - March 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i3.144

Abstract

This research aims to analyze the influence of product quality, price perception, product innovation, and word of mouth (WOM) on the brand image of Wuling cars in Banten Province using the structural equation modeling-partial least squares (SEM-PLS) approach. The research results show that all the proposed hypotheses are accepted. Product quality has a significant influence on WOM with attractive car design as the main indicator, which is supported by promotions such as discounts. The perception that prices are commensurate with product benefits has also been proven to increase WOM, especially through relevant discount strategies. Product innovation, such as the development of new car types, significantly drives positive WOM, strengthening Wuling's brand image. In addition, WOM plays an important role in mediating the influence of product quality, price perception, and product innovation on brand image. In the context of brand image, an attractive car design is the main element that creates a positive impression in the eyes of consumers. This research makes a significant contribution to the marketing literature by integrating five main variables in a comprehensive analytical framework. The practical implications include a focus on product innovation, competitive pricin
Organizational Performance Determination: Analysis of Organizational Culture, Leadership Style, Information Technology and Competence Liana, Esti; Triyuwono, Iwan
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 3 (2025): (SIJDB) Siber International Journal of Digital Business (January - March 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i3.146

Abstract

The purpose of this literature study is to develop a hypothesis regarding the influence between variables that can later be used for further research in the field of human resource management. The literature review research article on determining organizational performance: analysis of organizational culture, leadership style, information technology and competence is a scientific literature article in the field of human resource management. The approach used in this literature review research is descriptive qualitative. The data collection technique is to use a literature study or review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research relevant to this research and is sourced from academic online media such as Thomson Reuters, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. The results of this literature review article are: 1) Organizational Culture affects Organizational Performance; 2) Leadership Style affects Organizational Performance; 3) Information Technology affects Organizational Performance; and 4) Competence affects Organizational Performance.
The Role of Business Management in Enhancing Company Competitiveness: Opportunities and Challenges Sofiati, Nunung Ayu; Sugiarti, Sugiarti; Purwoko, Harry; Sidjabat, Sonya; Widodo, Rintis Eko
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.149

Abstract

The purpose of this literature study is to develop a hypothesis regarding the influence between variables that can be used for further research in the field of human resource management. The article, a literature review of the implementation of talent management on company sustainability, is a scientific literature article in the field of human resource management. The approach used in this literature review is qualitative descriptive. The data collection technique is to use a literature study or review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research relevant to this research and is sourced from academic online media such as Thomson Reuters, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. In previous research, each relevant previous article was used to review each independent variable. The results of this literature review article are: 1) Opportunity plays a role in the Business Management Model; 2) Challenges play a role in the Business Management Model; 3) Market Share plays a role in the Business Management Model; 4) Promotion plays a role in the Business Management Model; and 5) Brand Image plays a role in the Business Management Model.
Antecedents of Entrepreneurial Intention: The Impacts of Entrepreneurial Knowledge, Entrepreneurial Mindset, and Entrepreneurial Alertness Heryatno, Roni; Hidayat, Desman; Kusumaningtyas, Ary Wijayati; Ali, Hapzi
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.151

Abstract

Entrepreneurship can be a way to improve Indonesia’s economic, social, and environmental condition.  This study aims to understand the relationship between entrepreneurial knowledge, entrepreneurial mindset, entrepreneurial alertness, and entrepreneurial intention. A total of 100 university students in the Greater Jakarta region in Indonesia were chosen as the respondents of this study. The results of this study showed that entrepreneurial intention is affected directly by entrepreneurial alertness. It is also affected indirectly by entrepreneurial mindset when it is mediated by entrepreneurial alertness. However, there are no direct effects on entrepreneurial mindset and entrepreneurial knowledge toward entrepreneurial intention. Moreover, both entrepreneurial mindset and entrepreneurial knowledge have positive and significant effect towards entrepreneurial alertness. This study gives an empirical and theoretical results basis for the antecedents of entrepreneurial intention.
Analysis of E-Marketing Mix through E-Service Quality and its Implications on Purchasing Decisions (Survey on Consumers of PT. XYZ, Tbk): Marketing Management Munjinadir, Hafid; Solihah, Maya; Ayu Sofiati, Nunung; Sudaryo, Yoyo; Mukti Ali, Mochamad; Abdul Aziz Mubarok, Dadan; Dayona, Gurawan; Nur Sumawidjaya, Riyandi
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.159

Abstract

This study aims to analyze the influence of the E-Marketing Mix on E-Service Quality and its implications for Consumer Purchasing Decisions at PT. XYZ, Tbk using a quantitative approach. The population consists of 1.1 million users, with a simple random sampling technique applied to obtain 230 respondents. The results show that the E-Marketing Mix, which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence, has been well implemented. E-Service Quality, consisting of Efficiency, Fulfillment, Reliability, Privacy, Responsiveness, Compensation, and Contact, is also considered satisfactory. Consumer Purchasing Decisions comprising product selection, brand choice, place, purchase timing, purchase amount, and payment method are generally good. The E-Marketing Mix has a significant influence on E-Service Quality by 59.9% and on Consumer Purchasing Decisions by 18.1%. E-Service Quality also has a significant influence on Consumer Purchasing Decisions by 35.4%. Simultaneously, the E-Marketing Mix and E-Service Quality exert a combined influence of 92.8% on Consumer Purchasing Decisions. These findings emphasize the importance of digital marketing strategies in improving service quality and consumer purchasing decisions.

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