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Muhammad Dadi Priadi
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Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP Office: Gedung C Lantai 1 Program Studi Administrasi Bisnis Universitas Sangga Buana YPKP Jln. PHH. Mustofa Nomor 68 Kota Bandung Kodepos 40124 Telepon 022-7202233 Fax 022-7202233
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Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis
Published by Universitas Sangga Buana
ISSN : 28076478     EISSN : 28076524     DOI : https://doi.org/10.32897/dimmensi.vxix
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmens) is a biannual scientific journal in the field of business administration, published by Business Administration Study Program, Faculty of Social and Political Sciences, Sangga Buana University – YPKP in Indonesia. Jurnal Administrasi Bisnis is issued two (2) times a year, every February and August. This publication contains a variety of scientific writings in the form of research results, theoretical studies and conceptual, and practical applications both from academic and business. Published writings have been through the editing process without changing the substance of the original. Content writing is the responsibility of the author and not necessarily reflect the opinion of the publisher. The scope of writing includes: Business Digital (Digital Bisnis) Human Capital (Modal Manusia) Marketing Entrepreneurship Finance (Keuangan) Business Strategy
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 54 Documents
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Dampak Harga dan Ulasan Produk terhadap Keputusan Pembelian di Shopee pada Mahasiswa Program Sarjana Universitas Sangga Buana YPKP Tahun 2024 Mustahif, Ahmad; A Setiawan, Barick
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 4 No 2 (2024): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v4i2.3756

Abstract

This study aims to examine the influence and extent of the impact of price and product reviews on online purchasing decisions in Shopee’s E-commerce platform, specifically among students of Sangga Buana University YPKP Bandung in 2024. The research applies a quantitative approach with a correlational research method, using multiple linear regression to analyze the data. The sample consists of 100 students and Shopee consumers who have conducted purchase transactions on the Shopee platform, selected through random sampling. Data collection was carried out via a questionnaire. Results indicate a multiple linear regression model Y=13,530+0.095X1+0.515X2Y = 13,530 + 0.095 X1 + 0.515 X2Y=13,530+0.095X1+0.515X2. The F test results suggest that all independent variables collectively do not significantly affect online purchasing decisions. Additionally, a simple linear regression model was applied as H1 was rejected, resulting in Y=14.039+0.571X2Y = 14.039 + 0.571X2Y=14.039+0.571X2. The R Square value of 0.198 signifies that price and product review variables contribute 19.8% to online purchasing decisions, while the remaining 80.2% is influenced by other unexamined factors.
Analisis Strategi Pemasaran dan Pelayanan Pos Nextday Pada PT Pos Indonesia (Persero) Kantor Cabang Utama 40000 Kota Bandung: Digital Marketing Strategy Ilham Harun Al Rasyid
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 4 No 2 (2024): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v4i2.3759

Abstract

This research aims to analyze marketing strategies and Nextday postal services at PT Pos Indonesia (Persero) Main Branch Office 40000 Bandung City. This research uses descriptive qualitative research methods. This method is used to explore in depth various aspects of the marketing and service strategies implemented. Data was obtained through in-depth interviews, direct observation, and analysis of related documents. The research results show that PT Pos Indonesia (Persero) Main Branch Office 40000 Bandung City implements various marketing strategies including the use of effective information distribution channels, such as websites, social media and mobile applications. The next day postal service also applies delivery speed and good service quality. The conclusion of this research is that the company's effective marketing strategy continues to innovate and develop technology to speed up delivery and ensure timeliness and customer engagement, through feedback and interaction, plays an important role in the service improvement process. These findings provide insight for developing marketing strategies and improving service quality in the future.
Pengaruh Kualitas Layanan Mobile Banking Terhadap Kepuasan Konsumen pada PT. Bank Mandiri (Persero), Tbk. KCP Bandung Cimindi Putra, Adriansyah Eka; Fauziah, Suci
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 1 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i1.3401

Abstract

This study aims to evaluate the quality of mobile banking services at PT. Bank Mandiri (Persero), Tbk. KCP Bandung Cimindi, assess consumer satisfaction with these services, and examine the impact of service quality on customer satisfaction at PT. Bank Mandiri (Persero), Tbk. KCP Bandung Cimindi. The research employs a quantitative method with an associative approach. The sampling method used is probability sampling, with a sample size of 100 respondents. Data analysis involves classic assumption tests and hypothesis testing, including simple linear regression analysis, t-tests (partial tests), and the coefficient of determination (R²). The t-test results indicate that the quality of mobile banking services significantly affects customer satisfaction at PT. Bank Mandiri (Persero), Tbk. KCP Bandung Cimindi. This is evidenced by a t-value of 15.177, which is greater than the t-table value of 0.195, with a significance level of 0.000, which is less than 0.05. The coefficient of determination results show that the quality of mobile banking services accounts for 70.22% of the variance in customer satisfaction, while the remaining 29.78% is influenced by other unexamined factors. The service quality dimensions that need improvement are responsiveness and empathy.
Kontribusi Divisi Pembelian dalam Manajemen dan Pengendalian Persediaan Bahan Baku di Restoran Over Horizon, Semarang Dewi, Maria Refita
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 1 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i1.4074

Abstract

Effective raw material management is a crucial aspect of the restaurant industry to ensure the availability of products in the right quantity and quality while enhancing operational efficiency. The purchasing division plays a strategic role in planning, coordinating, and controlling the procurement process to ensure smooth restaurant operations. This study aims to analyze the role of the purchasing division in managing and controlling raw material inventory at Over Horizon Restaurant. This research adopts a qualitative approach using the case study method. Data collection was conducted through in-depth interviews with purchasing staff and direct observations of the procurement and inventory management processes in the restaurant. The findings indicate that the purchasing division plays a significant role in ensuring the timely and efficient availability of raw materials. Key activities include daily recording and monitoring, as well as effective coordination with other divisions to determine procurement needs. Additionally, strong interdepartmental communication contributes significantly to enhancing the restaurant's operational efficiency. In conclusion, the purchasing division at Over Horizon Restaurant has effectively fulfilled its role in managing and controlling raw materials. As an implication, this study suggests the development of a more adaptive and integrated raw material management system to address the evolving challenges in the restaurant industry.
Eksplorasi Efektivitas Sistem Layanan Administrasi di PT Taspen (Persero) Kantor Cabang Bandung Masrifah, Siti
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 1 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i1.4080

Abstract

This study explores the effectiveness of the administrative service system implemented by PT Taspen (Persero) KC Bandung through the use of Taspen One Hour Online Services (TOOS) and Taspen Digital Enterprise Services (TDES). The research was conducted during an internship program in the administration division, focusing on the management of participants' claims and non-claims. The results show that both systems successfully improved service efficiency by speeding up the claims submission process and monitoring the submission status. However, there are challenges such as reliance on internet connectivity and limited system capacity, which resulted in decreased participant satisfaction. Therefore, further optimization of technological infrastructure and improvement of participants' digital literacy are needed to maximize system performance. This study is expected to contribute to the further development of technology-based administrative systems and improve service efficiency for participants.
Analisis Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan pada Produk Komik PT Elex Media Komputindo (Studi Kasus Pada Komunitas Kolektor Komik Indonesia) Suhada, Ferial
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 1 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i1.4081

Abstract

The purpose of this study is to determine the effect of product quality on customer satisfaction regarding comic products published by PT Elex Media Komputindo. This research was conducted using a quantitative method, with data collection through the distribution of questionnaires to a sample. The population in this study were members of the Indonesian Comic Collector Community who purchased comics published by PT Elex Media Komputindo within the last 6 months. The sample size in this study is 35 respondents selected using the accidental sampling method. The collected data will be processed and the hypothesis tested using a t-test. The results of the study indicate a significant relationship between product quality and satisfaction levels for the comic products of PT Elex Media Komputindo.
Penerapan Metode Berpikir Desain Dalam Merancang Ide Desain Nowast Planner Aisyah, Sitti Nur; Setiawan, Hayun; Muslim, Liqo RifatifatuL; Alghifari, Mochamad Nur Tsani Ihsan; Zein, Muhammad Arsyad; Pujangga, Didar
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 1 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i1.4083

Abstract

A well-designed planner can significantly aid users in achieving their goals more easily and enjoyably. Engaging and functional designs can motivate consistent use. This study examines the impact of visually appealing and user-friendly planner designs on user motivation. It references findings by Poppy Sharples and Carolyn Parkinson, indicating that structured planners with ample space help users organize time and activities more effectively. The design thinking method is employed in creating the Nowast Planner concept. This approach is chosen for its human-centered focus, allowing for the collection of subjective and objective insights in decision-making. The research involves four design thinking stages: empathize, define, ideate, prototype, and test. The goal is to apply design thinking to develop innovative and beneficial planner ideas. The study aims to produce design concepts that can be developed into tangible products, aiding users in achieving their goals more systematically. It finds that integrating the Eisenhower Matrix into planner design helps users categorize and manage tasks based on importance and urgency. The prototype is tested with potential users to gather feedback for further development.
Dampak Social Proof dan Retensi Pelanggan di UMKM Café di Kota Bandung: Tinjauan Literatur Laetitia, Amara
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 1 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i1.4110

Abstract

This study explores the crucial role of social proof and customer retention in modern marketing strategies, particularly for UMKM cafés in Bandung. Social proof, introduced by Robert Cialdini, describes the tendency of individuals to mimic the actions of others in uncertain situations, especially through online reviews and testimonials. In the digital era, social proof significantly impacts consumer purchasing behavior. Conversely, customer retention reflects a business's ability to maintain its clientele, directly correlating with customer satisfaction and repeat purchases. High retention rates not only reduce marketing costs but also enhance profitability. The paper proposes integrating social proof strategies, such as positive online reviews and local influencer endorsements, along with loyalty programs and personalized services to boost customer loyalty. By effectively managing customer perceptions through social media and online reviews, UMKM cafés in Bandung can build a strong reputation and compete in a saturated market, ensuring sustained business growth and customer satisfaction.
Pengaruh Persaingan Bisnis dan Etika Bisnis Islam Terhadap Perilaku Pengusaha Bordir Kawalu Kota Tasikmalaya Abdillah, Fitriyadi; Nurafipah, Yulia
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 2 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i2.4325

Abstract

This research aims to analyze the influence of business competition and Islamic business ethics on the behavior of embroidery entrepreneurs in Kawalu, Tasikmalaya City. The research method used a quantitative approach with survey techniques through structured questionnaires. The research sample consisted of 200 embroidery entrepreneurs selected using purposive sampling technique from a total population of 1,056 entrepreneurs. Data were analyzed using multiple linear regression. The results showed that business competition (β=0.465; p<0.05) and Islamic business ethics (β=0.423; p<0.05) had positive and significant effects on the behavior of embroidery entrepreneurs, both partially and simultaneously (F=57.701; p<0.05). These findings imply the importance of developing a healthy business environment and implementing Islamic ethical values in business operations to enhance the competitiveness of the embroidery industry. This research contributes to the development of coaching strategies for embroidery entrepreneurs that emphasize the balance between competition and ethical values in business practices.
Analisis Penerapan Teori Legitimasi dalam Tanggung Jawab Sosial Perusahaan pada PT Kereta Api Indonesia Kiaracondong Sari, Dewi Wulan; Gemellia, Livy Putrikita; Marlina, Neng; Kamilah, Al Manda Yasmin; Fathiya, Shifana Nurul
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 2 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i2.4566

Abstract

This study aims to analyze the application of legitimacy strategy by PT Kereta Api Indonesia (KAI) through its Corporate Social Responsibility (CSR) program as part of responsible corporate governance practices. As a state-owned enterprise operating in the public transportation sector, PT KAI needs to maintain social legitimacy to sustain public trust and gain support from various stakeholders. This research adopts a qualitative approach using a case study method, focusing on PT KAI, and analyzing the documentation of its CSR programs. The findings show that PT KAI utilizes CSR programs not only to comply with regulatory requirements but also as a means to build a positive corporate image by addressing social issues such as infrastructure development, environmental conservation, and educational support. This strategy has proven effective in strengthening the company's social legitimacy, especially in meeting public expectations. Based on these findings, this study recommends strengthening the evaluation of CSR impact systematically to ensure the sustainability of social legitimacy.

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