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Muhammad Dadi Priadi
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Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP Office: Gedung C Lantai 1 Program Studi Administrasi Bisnis Universitas Sangga Buana YPKP Jln. PHH. Mustofa Nomor 68 Kota Bandung Kodepos 40124 Telepon 022-7202233 Fax 022-7202233
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Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis
Published by Universitas Sangga Buana
ISSN : 28076478     EISSN : 28076524     DOI : https://doi.org/10.32897/dimmensi.vxix
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmens) is a biannual scientific journal in the field of business administration, published by Business Administration Study Program, Faculty of Social and Political Sciences, Sangga Buana University – YPKP in Indonesia. Jurnal Administrasi Bisnis is issued two (2) times a year, every February and August. This publication contains a variety of scientific writings in the form of research results, theoretical studies and conceptual, and practical applications both from academic and business. Published writings have been through the editing process without changing the substance of the original. Content writing is the responsibility of the author and not necessarily reflect the opinion of the publisher. The scope of writing includes: Business Digital (Digital Bisnis) Human Capital (Modal Manusia) Marketing Entrepreneurship Finance (Keuangan) Business Strategy
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 54 Documents
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Dampak Persepsi Kemudahan dan Kualitas Situs Web terhadap Keinginan Konsumen untuk Membeli di Tokopedia di Universitas Sangga Buana YPKP Bandung Ekaputra, Adriansyah; Hersusetiyati, Hersusetiyati; Ruslin, Nadya
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 2 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i2.4567

Abstract

This study aims to analyze the impact of perceived ease of use and website quality on consumers' purchase intention on the Tokopedia e-commerce platform at Universitas Sangga Buana YPKP Bandung. The findings indicate that both perceived ease of use and website quality have a positive and significant effect on consumers' purchase intention. Perceived ease of use has a regression coefficient of 0.640, while website quality has a regression coefficient of 0.249. The F-test shows that these two variables collectively have a significant impact on purchase intention, with an F-value of 256.029. The study concludes that to enhance consumers' purchase intention on Tokopedia, it is essential to continuously improve perceived ease of use and website quality, including user-friendly navigation, attractive design, optimal loading speed, and transaction security. Therefore, Tokopedia can be more effective in attracting and retaining consumers' purchase interest in the increasingly competitive e-commerce market.
Analisis Efektivitas Tata Kelola Administrasi Kepegawaian di Balai Besar Guru Penggerak (BBGP) untuk Meningkatkan Efisiensi Layanan Pendidikan Aulia, Siti; Stevanus, Kelvin; Mustofa, Yusup; Purnamasari, Ita; Agatha, Jesika
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 2 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i2.4573

Abstract

This study aims to analyze the implementation of human resource administration governance at the Balai Besar Guru Penggerak (BBGP), focusing on the Division of Governance and Human Resources, and its impact on the efficiency of educational services. A descriptive qualitative approach was used, with data collection techniques including observation, interviews, and documentation. The findings indicate that while the human resource administration system has been functioning well, several significant challenges remain, such as insufficient data digitalization, time efficiency issues, and suboptimal coordination between divisions. Based on the findings, it is recommended that BBGP strengthen the use of information technology in administrative systems, enhance employee competencies through training, and review and improve existing standard operating procedures (SOPs) to support better governance efficiency and educational service delivery.
Peran Pemangku Kepentingan dalam Tata Kelola Angka Sembilan Coffee Audina, Septi; Yanti, Rumapea Devi; Agniah, Neng Gita Siti; Amelia, Resti; Aisyah, Nur
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 2 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i2.4584

Abstract

Effective business governance requires active involvement from all stakeholders. In the context of Angka Sembilan Coffee, the roles of owners, employees, and customers are key factors in supporting operational sustainability. The owner acts as the strategic guide and leader who aligns the business vision with daily implementation. Employees play an important role in providing services, maintaining quality, and contributing to innovation. Customers, in addition to being consumers, also serve as a source of feedback and a channel for promotion through digital interactions. This study adopts a qualitative approach using a case study method to understand the relationships between these three parties through in-depth interviews and observations. The analysis results indicate that collaboration between the owner, employees, and customers creates a governance system that is participatory, adaptive, and responsive to market dynamics. These findings strengthen the application of stakeholder theory in managing MSMEs that prioritize values and the involvement of all related parties.
Analisis Tata Kelola Kelembagaan Ekonomi Desa (Studi Pada Usaha Mikro di Desa Banjarsari) Putri, Kinanti Prianggara; Septia, Resti; Algunadi, Muhammad; Maulana, Piki
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 2 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i2.4698

Abstract

This study aims to examine the management of village economic institutions in supporting the development of micro-enterprises in Banjarsari Village. Village economic institutions play a crucial role in creating an ecosystem that supports the growth of micro-enterprises through various aspects, such as policies, access to capital, mentoring, and strengthening market networks. The research method used is a case study with a qualitative approach, which includes interviews, observations, and document analysis of micro-enterprise actors and relevant village officials. The findings reveal that the management of institutions in Banjarsari Village faces several challenges, such as a lack of coordination between related institutions, limited access to information for micro-enterprise actors, and a lack of ongoing training programs. Nevertheless, there is great potential to strengthen village institutions through optimizing the role of the Village-Owned Enterprise (BUMDes), enhancing human resource capacity, and collaborating with external parties. This study recommends improvements in institutional management to be more inclusive and transparent, aiming to increase the role of micro-enterprises in the village economy and ensure long-term sustainability and community welfare.

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