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Muhammad Dadi Priadi
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Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis
Published by Universitas Sangga Buana
ISSN : 28076478     EISSN : 28076524     DOI : https://doi.org/10.32897/dimmensi.vxix
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmens) is a biannual scientific journal in the field of business administration, published by Business Administration Study Program, Faculty of Social and Political Sciences, Sangga Buana University – YPKP in Indonesia. Jurnal Administrasi Bisnis is issued two (2) times a year, every February and August. This publication contains a variety of scientific writings in the form of research results, theoretical studies and conceptual, and practical applications both from academic and business. Published writings have been through the editing process without changing the substance of the original. Content writing is the responsibility of the author and not necessarily reflect the opinion of the publisher. The scope of writing includes: Business Digital (Digital Bisnis) Human Capital (Modal Manusia) Marketing Entrepreneurship Finance (Keuangan) Business Strategy
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 60 Documents
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Dampak Persepsi Kemudahan dan Kualitas Situs Web terhadap Keinginan Konsumen untuk Membeli di Tokopedia di Universitas Sangga Buana YPKP Bandung Ekaputra, Adriansyah; Hersusetiyati, Hersusetiyati; Ruslin, Nadya
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 2 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i2.4567

Abstract

This study aims to analyze the impact of perceived ease of use and website quality on consumers' purchase intention on the Tokopedia e-commerce platform at Universitas Sangga Buana YPKP Bandung. The findings indicate that both perceived ease of use and website quality have a positive and significant effect on consumers' purchase intention. Perceived ease of use has a regression coefficient of 0.640, while website quality has a regression coefficient of 0.249. The F-test shows that these two variables collectively have a significant impact on purchase intention, with an F-value of 256.029. The study concludes that to enhance consumers' purchase intention on Tokopedia, it is essential to continuously improve perceived ease of use and website quality, including user-friendly navigation, attractive design, optimal loading speed, and transaction security. Therefore, Tokopedia can be more effective in attracting and retaining consumers' purchase interest in the increasingly competitive e-commerce market.
Analisis Efektivitas Tata Kelola Administrasi Kepegawaian di Balai Besar Guru Penggerak (BBGP) untuk Meningkatkan Efisiensi Layanan Pendidikan Aulia, Siti; Stevanus, Kelvin; Mustofa, Yusup; Purnamasari, Ita; Agatha, Jesika
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 2 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i2.4573

Abstract

This study aims to analyze the implementation of human resource administration governance at the Balai Besar Guru Penggerak (BBGP), focusing on the Division of Governance and Human Resources, and its impact on the efficiency of educational services. A descriptive qualitative approach was used, with data collection techniques including observation, interviews, and documentation. The findings indicate that while the human resource administration system has been functioning well, several significant challenges remain, such as insufficient data digitalization, time efficiency issues, and suboptimal coordination between divisions. Based on the findings, it is recommended that BBGP strengthen the use of information technology in administrative systems, enhance employee competencies through training, and review and improve existing standard operating procedures (SOPs) to support better governance efficiency and educational service delivery.
Peran Pemangku Kepentingan dalam Tata Kelola Angka Sembilan Coffee Audina, Septi; Yanti, Rumapea Devi; Agniah, Neng Gita Siti; Amelia, Resti; Aisyah, Nur
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 2 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i2.4584

Abstract

Effective business governance requires active involvement from all stakeholders. In the context of Angka Sembilan Coffee, the roles of owners, employees, and customers are key factors in supporting operational sustainability. The owner acts as the strategic guide and leader who aligns the business vision with daily implementation. Employees play an important role in providing services, maintaining quality, and contributing to innovation. Customers, in addition to being consumers, also serve as a source of feedback and a channel for promotion through digital interactions. This study adopts a qualitative approach using a case study method to understand the relationships between these three parties through in-depth interviews and observations. The analysis results indicate that collaboration between the owner, employees, and customers creates a governance system that is participatory, adaptive, and responsive to market dynamics. These findings strengthen the application of stakeholder theory in managing MSMEs that prioritize values and the involvement of all related parties.
Analisis Tata Kelola Kelembagaan Ekonomi Desa (Studi Pada Usaha Mikro di Desa Banjarsari) Putri, Kinanti Prianggara; Septia, Resti; Algunadi, Muhammad; Maulana, Piki
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 2 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i2.4698

Abstract

This study aims to examine the management of village economic institutions in supporting the development of micro-enterprises in Banjarsari Village. Village economic institutions play a crucial role in creating an ecosystem that supports the growth of micro-enterprises through various aspects, such as policies, access to capital, mentoring, and strengthening market networks. The research method used is a case study with a qualitative approach, which includes interviews, observations, and document analysis of micro-enterprise actors and relevant village officials. The findings reveal that the management of institutions in Banjarsari Village faces several challenges, such as a lack of coordination between related institutions, limited access to information for micro-enterprise actors, and a lack of ongoing training programs. Nevertheless, there is great potential to strengthen village institutions through optimizing the role of the Village-Owned Enterprise (BUMDes), enhancing human resource capacity, and collaborating with external parties. This study recommends improvements in institutional management to be more inclusive and transparent, aiming to increase the role of micro-enterprises in the village economy and ensure long-term sustainability and community welfare.
Analisis Disiplin, Motivasi, dan Stres Kerja Terhadap Kinerja Karyawan UPW I Perumdam Samarinda Ryan Fithan Maulidiansyah; Khairil Anwar; Mukhibatul Hikmah; Rosyid Nurrohman
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 6 No 1 (2026): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v6i1.5169

Abstract

This study is based on issues related to work discipline, work motivation, and work stress that may affect employee performance in maintaining the effectiveness of UPW 1 Perumdam Tirta Kencana Kota Samarinda as a regional public service enterprise. Previous studies have also reported inconsistent findings regarding the influence of these factors on employee performance. This research aims to analyze the effect of work discipline, work motivation, and work stress on employee performance at UPW 1 Perumdam Tirta Kencana Kota Samarinda. An explanatory quantitative approach was employed, with data collected through questionnaires, observations, and interviews. The sample consisted of 57 respondents using a saturated sampling technique. The results show that work discipline and work stress partially have a significant effect on employee performance, while work motivation partially does not have a significant effect. Simultaneously, work discipline, work motivation, and work stress significantly influence employee performance. These findings suggest that UPW 1 Perumdam Tirta Kencana Kota Samarinda should focus on managing work discipline and work stress through regular evaluations and consistent training. In addition, work motivation should continue to be addressed to support optimal employee performance
The Influence of Green Digital Marketing on Brand Image and Customer Loyalty Putri, Anggun Rianda
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 6 No 1 (2026): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v6i1.5210

Abstract

The rapid growth of digital business has encouraged companies to adopt environmentally responsible marketing strategies to strengthen their competitiveness. Green digital marketing has emerged as an approach that integrates sustainability values into online promotional activities. This study aims to examine the influence of green digital marketing on brand image and customer loyalty in the digital marketplace.This research applies a quantitative approach using a survey method. Data were collected from 150 respondents who actively use online shopping platforms and have interacted with digital promotional content from environmentally responsible brands. The sampling technique used was purposive sampling. Data analysis was conducted using multiple linear regression with the support of statistical software.The results show that green digital marketing has a significant positive influence on brand image. Furthermore, brand image also has a significant positive effect on customer loyalty. The findings indicate that green digital marketing indirectly contributes to strengthening customer loyalty through the improvement of brand image. These results confirm that integrating sustainability values into digital marketing strategies can enhance brand perception and encourage long-term relationships with customers.This study provides practical implications for digital business managers to design marketing campaigns that emphasize environmental responsibility as a strategic tool to build a strong brand image and loyal customer base.
The Influencer of Creator and MSMe Collaboration on Store Growth in Tiktok Shop Putri, Anggun Rianda
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 6 No 1 (2026): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v6i1.5211

Abstract

This study examines the influence of collaboration between content creators and micro, small, and medium enterprises (MSMEs) on store growth in TikTok Shop. In the context of rapidly expanding social commerce, collaboration with creators has become an important strategy for MSMEs to increase product exposure and sales performance. This research aims to analyze how partnerships with creators contribute to the development of MSME stores on TikTok Shop. A quantitative approach was employed using survey data collected from 200 MSME owners who actively sell products through TikTok Shop. The respondents were selected using purposive sampling, focusing on MSMEs that have experience collaborating with creators. The data were analyzed using multiple regression to examine the relationship between creator–MSME collaboration and store growth. The findings indicate that collaboration with creators has a positive and significant effect on store growth. Creator partnerships enhance product visibility, consumer trust, and audience engagement, which in turn contribute to increased sales volume and follower growth of MSME stores. The results suggest that the quality and consistency of creator collaboration play an important role in strengthening the performance of MSMEs in the TikTok Shop ecosystem.This study provides practical insights for MSME owners in optimizing creator partnerships as a strategic tool to improve business growth on social commerce platforms. It also contributes to the literature on digital marketing and social commerce by highlighting the role of collaborative marketing in emerging e-commerce environments.
Peran Kualitas Pelayanan Dalam Meningkatkan Kepuasan Pelanggan Pada UMKM Eagle Decal Trisfani, Amelia; Hersusetiyati, Hersusetiyati`; Aisyah, Nur; Audina, Septi
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 6 No 1 (2026): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v6i1.5313

Abstract

This study aims to analyze the role of service quality in enhancing customer satisfaction at Eagle Decal SMEs located in Bandung Regency. This research uses a descriptive qualitative method with data collection through observation, interviews, and documentation involving owners, customer service staff, and several customers. The results of the study indicate that service quality dimensions such as reliability, empathy, and assurance have been applied quite well, while responsiveness remains the main weakness. Customer satisfaction tends to increase when services are delivered in a friendly and informative manner, but slow responses reduce customer loyalty. The conclusion highlights the importance of improving response speed and consistency in customer service. Training for staff and the development of standard operating procedures (SOP) are recommended as strategies to enhance service quality and strengthen customer loyalty.
Akuntansi Manajemen sebagai Katalisator Nilai Bisnis: Pendekatan Strategis pada Pengendalian Biaya dan Kinerja UMKM Novita, Lola; Sari, Ratna Deli
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 6 No 1 (2026): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v6i1.5324

Abstract

Micro, Small, and Medium Enterprises (MSMEs) face intense competitive pressures that demand sustainable business efficiency and effectiveness. This conceptual article aims to explore and formulate the role of management accounting as a catalyst for business value through a Strategic Cost Management (SCM) approach within the MSME sector. Utilizing a literature review method, this study synthesizes recent academic publications relevant to management accounting and organizational governance. The synthesis reveals three main findings. First, there is an urgent need to transform the management accounting paradigm from a mere backward-looking administrative record-keeper into a forward-looking strategic business partner. Second, MSMEs must abandon traditional cost-cutting practices that risk degrading product quality and transition to SCM. SCM implementation focuses efficiency rationality on eliminating non-value-added activities and applying target costing. Third, this article formulates a comprehensive conceptual framework that integrates the provision of multidimensional information (input), the execution of SCM instruments (process), and performance measurement through an adapted Balanced Scorecard (output) to generate sustainable business value creation (outcome). In conclusion, integrating management accounting functions enables MSMEs to control operational costs without degrading their competitive advantage. Practically, this study recommends that MSME owners improve financial literacy and adopt accounting system technologies to design resilient performance strategies.
Gamifikasi TikTok Meningkatkan Pemasaran Digital untuk UMKM: Peluang, Ludic Loop, dan Dimensi Etis Mufid, Amjad Ismail
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 6 No 1 (2026): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v6i1.5326

Abstract

Short video platforms like TikTok provide significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to optimize their digital marketing. A highly effective approach in this ecosystem is gamification, which is proven to enhance consumer engagement and loyalty. However, the integration of TikTok's algorithms and gamification strategies risks creating a ludic loop—a repetitive cycle of actions and rewards that can trigger addictive behaviors. This article aims to examine the impact of TikTok's gamification features, such as hashtag challenges and live streaming, on the marketing effectiveness of MSMEs while highlighting the ethical implications. Utilizing a literature review method grounded in Self-Determination Theory and Uses and Gratifications Theory, this study synthesizes two main findings. First, gamification significantly escalates brand awareness and accelerates sales conversions through the live commerce ecosystem. Second, this mechanism is prone to exploiting user psychology if designed without ethical boundaries. As a practical contribution, this study formulates a strategic framework for MSMEs to implement productive gamification. This framework balances commercial effectiveness with social responsibility, enabling MSMEs to leverage the ludic loop without exploiting consumer vulnerabilities.

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