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INDONESIA
Human Capital Development
Published by Universitas Asa Indonesia
ISSN : 20894937     EISSN : -     DOI : doi.org/10.70157/hcd
Core Subject : Education,
Other
Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen SDM.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 238 Documents
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PENGARUH BRAND IMAGE, ELECTRONIC WORD OF MOUTH, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN MENGINAP DI HOTEL 88 MANGGA BESAR 120 Azizi, Dafa Kamil; Surono
Human Capital Development Vol 12 No 1 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of Brand Image, electronic word of mouth (E-WOM), and service quality on consumer stay decisions at Hotel 88 Mangga Besar 120. A quantitative method with accidental sampling was applied to 150 respondents, and the data were analyzed using multiple linear regression. The results show that all three variables have a positive and significant influence on stay decisions, both partially and simultaneously, with Brand Image emerging as the most dominant factor. The model explains 48.3% of the variation in consumer decisions. These findings suggest that hotel managers should strengthen brand communication, manage online reviews effectively, and maintain service quality consistently to enhance consumer decision-making and increase occupancy rates.
PENGARUH REVITALISASI FASILITAS WISATA DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN MINI INDONESIA INDAH Ningrum, Wanda Junia; Wasino
Human Capital Development Vol 12 No 1 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to determine the effect of revitalization of tourist facilities and accessibility at Taman Mini Indonesia Indah. This study uses a quantitative method. The sampling technique uses the Accidential Sampling Technique for tourists. The data collection technique used in this study is a questionnaire and observation. Data were obtained from 100 respondents/sample selected through non-probability sampling/incidental sampling techniques, namely research techniques based on accidentally meeting researchers during data collection. The results of the study indicate that the Revitalization Variable has a positive and significant effect on the decision to visit Taman Mini Indonesia Indah. This can be seen from the significance of the F Calculate value > F Table or 58.453 > 11.283 and the significance level is 0.001 < 0.05 so is rejected and is accepted, it can be concluded that the Revitalization, Tourist Facilities, and Accessibility variables simultaneously have a significant effect on the decision to visit Taman Mini Indonesia Indah.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DI NISKARA COFFEE Siregar, Ade Kurniawan; Paludi, Salman
Human Capital Development Vol 12 No 2 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of service quality, product quality, and price perception on customer satisfaction at Niskara Coffee. The method used is a quantitative method. This survey was conducted by distributing questionnaires to 100 respondents using a proportional random sampling technique. This technique is used by selecting a selected population so that the entire population has an equal opportunity to be included as a sample frame. Data analysis was carried out using multiple linear analysis assisted by IBM SPSS 26. Based on the results of this study, it is known that partially each variable, namely service quality, product quality, and price perception, has a positive and significant influence on customer satisfaction. In addition, when analyzed together, the three variables are also proven to have a significant and positive influence on the level of customer satisfaction.
Pengaruh Persepsi Harga, Social Media Marketing dan Citra Merek terhadap Keputusan Menginap di Hotel Le Meriden Jakarta Azhar; Talumantak, Ricky
Human Capital Development Vol 12 No 2 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to find the effect of of price perception, social media marketing, and brand image on the decision to stay at Le Meridien Hotel Jakarta. This research employs an accidental sampling technique, where respondents were selected based on individuals who happened to be at the lodging location and were willing to provide information regarding their decision in choosing a place to stay. In line with the descriptive quantitative approach used in this study, a survey method was employed by distributing questionnaires to consumers. The survey was conducted using structured questionnaires to collect data and to analyze the relationships among the hypotheses in this research model using multiple linear regression analysis. The sample consisted of 100 hotel guests who were planning to stay. Based on the t-test, it was found that brand image does not have a significant effect on the decision to stay, while the variables of price perception and social media marketing each have a positive and significant partial effect on the decision to stay. The F-test results show that price perception, social media marketing, and brand image simultaneously have a significant effect on the decision to stay
PENGARUH PERSEPSI HARGA, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Iqbal, Muhammad; Chodidjah, Suryani
Human Capital Development Vol 12 No 2 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the influence of price perception, brand image, and promotion on the purchasing decisions of Es Teh Indonesia consumers at TB. Simatupang. The research used a quantitative approach with a survey method by distributing questionnaires to 100 respondents selected through purposive sampling based on criteria relevant to the research objectives. Data were analyzed using multiple linear regression to identify partial and simultaneous effects of the three independent variables on the dependent variable, namely consumer purchasing decisions. The results show that price perception, brand image, and promotion jointly have a significant influence on purchasing decisions. Partially, each variable also has a positive and significant effect. Among these variables, promotion is the most dominant factor in driving purchasing decisions, as it can attract attention, create interest, provide clear information, build emotional connections, foster strong trust, and increase the likelihood of repeated purchases consistently and sustainably in the future
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA CAFE SUDUT TIMUR Yarsah, Wanda Pandu Dechlisa; Chodidjah, Suryani
Human Capital Development Vol 12 No 3 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the influence of product quality, promotion, and price perception on consumer purchase decisions at Corner Timur Café. The method used is quantitative method with a survey approach. The population in this study includes all consumers of Corner Timur Café, with a total of 127 respondents selected through purposive sampling during visits to the café in March 2025. Data were collected through the distribution of questionnaires and analyzed using SPSS software version 25. The results showed that product quality and promotion had a positive and significant effect on consumer purchase decisions, while price perception did not have a significant effect. These findings indicate that purchasing decisions are influenced more by the quality of the products offered and the effectiveness of promotions rather than price considerations. Therefore, it is recommended that Corner Timur Café prioritize improving product quality and developing a more attractive promotional strategy to increase consumer appeal and encourage increased sales.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, BRAND IMAGE TERHADAP KEPUASAN PELANGGAN Mediansyah, Muhammad Daffa; Tarigan, Chatarina Yunita
Human Capital Development Vol 12 No 3 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the influence of product quality, price perception, and brand image on customer satisfaction of Martabak Pecenongan 78 Pinang Ranti branch, East Jakarta. This study uses a quantitative approach with a survey method, where respondents are selected using purposive sampling techniques , namely consumers who have made purchases more than twice. The number of respondents was 100 people. Data were analyzed using multiple linear regression with the help of SPSS 26 software. The results of the study show that product quality and price perception have a positive and significant effect on customer satisfaction. Meanwhile, brand image does not have a significant effect and instead shows the direction of negative influence. Simultaneously, these three variables were able to explain 86.7% of the variation in customer satisfaction. These findings confirm the importance of maintaining product quality and setting competitive prices. Although the brand image has not shown a significant influence, it is still necessary to strengthen the brand image to support positive perception and customer loyalty in the future. This research provides strategic insights for the development of culinary businesses based on customer satisfaction
PENGARUH GAYA HIDUP, CITRA MEREK DAN FREE GIFT TERHADAP KEPUTUSAN PEMBELIAN DI BOOST JUICE BARS SUMMARECON MALL BEKASI Naila, Rosdiana; Tarigan, Chatarina Yunita
Human Capital Development Vol 12 No 3 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research is to analyze the effect of lifestyle, brand image, and free gifts on purchase decisions at Boost Juice Bars Summarecon Mall Bekasi. Using a quantitative approach and accidental sampling of 100 respondents, data were analyzed through multiple linear regression with SPSS 26. Results show that lifestyle and brand image significantly influence purchase decisions, while free gifts do not have a partial effect. However, when tested simultaneously, the three variables showed a significant influence on purchase decisions, indicating that lifestyle, brand image and free gifts have a major impact on shaping consumer purchasing decisions

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