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Meylani Tuti
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INDONESIA
Human Capital Development
Published by Universitas Asa Indonesia
ISSN : 20894937     EISSN : -     DOI : doi.org/10.70157/hcd
Core Subject : Education,
Other
Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen SDM.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 228 Documents
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PENGARUH PERSEPSI HARGA, KUALIATAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI RICHEESE FACTORY JATIBENING BEKASI Annastaya Putri; Bambang Nur Supriyanto
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study hopes to analyze the impact of visible costs, product quality and area on purchasing choices in the Richeese Jatibening production line. This research example consists of 100 respondents who are restaurant owners. Information was collected using surveys and checked using various relapse investigation strategies. The results showed that the impression of cost, quality of goods and area as a whole influenced the purchase choice at Richeese Plant Jatibening. Buying choices also affect buyers.
PENGARUH WISATA EDUKASI, NIAT PERILAKU, DAN LOKASI TERHADAP NIAT BERKUNJUNG ULANG KE TAMAN ISMAIL MARZUKI JAKARTA Leni Anggraini; Suryani Chodidjah
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of educational tourism, behavioral intention and location on the intention to return to Taman Ismail Marzuki Jakarta. The population involved in this study were tourists at Taman Ismail Marzuki using the accidental sampling method with a total of 100 respondents. This study used data analysis using quantitative methods assisted by SPSS version 26 software. The results showed that the educational tourism variable had a positive and significant influence on intention to return. Behavioral intention has a positive and significant influence on intention to revisit. Location has a positive and significant influence on the intention to revisit. Simultaneously, educational tourism, behavioral intention, and location influence intention to revisit by 66.4% while the remaining 33.3% is influenced by other factors not included in this study.
PENGARUH SUASANA TOKO, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI MALL BAYWALK PLUIT JAKARTA Aminuddin Tambunan; Bonifasius MH Nainggolan
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research is to determine the role of store atmosphere, promotions and service quality in increasing consumer satisfaction at Baywalk Pluit Mall, Jakarta. This research uses a quantitative approach in the form of a survey, with 100 consumers. Purposive sampling was used to identify respondents by distributing questionnaires to consumers who had visited more than once. Instrument measurement using a Likert scale refers to research variables and indicators. Data analysis uses multiple linear regression analysis with the help of SPSS 26 software. Research findings show that store atmosphere has a positive and significant effect on consumer satisfaction, the same thing happens with promotions and service quality. These results also show that the combination of the three variables significantly influences consumer satisfaction. Of the three variables studied, promotion is the most dominant factor influencing satisfaction, next is shop atmosphere and last is service quality. The three variables, namely atmosphere, promotion and service quality have a significant simultaneous effect on consumer satisfaction at the same time.
PENGARUH PERSEPSI HARGA, PROMOSI, KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN KOPI KENANGAN TAMINI SQUARE Benedictus Krisna Setiawan; Sinthon Levi Siahaan
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research is to determine the impact of price perception, promotion, and product quality on customer satisfaction at Kopi Kenangan Tamini Square. Data was collected by distributing questionnaires to visitors. The sampling technique used was purposive sampling, involving 177 respondents in a path analysis. Data processing for this study was conducted using SmartPLS version 3.2.9. The research findings indicate a significant direct influence of price perception on customer satisfaction, with promotion having a significant impact on customer satisfaction as well. Additionally, product quality also shows a significant influence on customer satisfaction.
PENGARUH CITRA MEREK, PROMOSI DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN MITRA KIOS UNGGAS PONDOK KOPI Jeremia Van Der Saar Siallagan; Jamaludin Khalid
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research aims to determine the influence of brand image, promotion and price perception on customer satisfaction. The population used in the research were business owners who were partners at PT. Poultry Kiosk Partner at Kios Poultry. By using purposive sampling it was determined that the sample size was 100 work partners with the criteria of having collaborated with PT. Poultry Kiosk Partner for more than 1 month. Data collection was carried out through questionnaires to the 100 partners. Linear regression analysis techniques were carried out to determine the correlation between the variables used. The results of the partial t test show that promotions and price perceptions have an effect on customer satisfaction. Meanwhile, the simultaneous F test shows that brand image, promotion and price perception simultaneously influence customer satisfaction with a large influence of 40.1%.
PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI WAROENG STEAK & SHAKE JATIWARINGIN Reynaldi Andryan; Darwin Raja Unggul Saragih
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to examine the effect of price perception, service quality, and location on purchasing decisions at Waroeng Steak and Shake Jatiwaringin. The research sample consisted of 100 respondents who were active customers of the restaurant. Data collected through questionnaires and analyzed with SPSS using multiple linear regression analysis method. The results of the study show that perceived price, service quality, and location significantly influence purchasing decisions at Waroeng Steak and Shake Jatiwaringin. Service quality also has a significant positive influence on consumer purchasing decisions.
Kualitas Produk, Kualitas Pelayanan Dan Citra Merek Terhadap Kepuasan Pelanggan Di Subway Mall Kelapa Gading Melda Julia Rita; Hadi Wasino
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to analyze and determine product quality, service quality and brand image on customer satisfaction at Subway Mall Kelapa Gading. The research method used in this study is quantitative descriptive. The sample technique used in this study used Purposive Smapping to determine 108 respondents who had made purchases at Subway Mall Kepala Gading. Data analysis method using Structural Equation Model with data processing using Smart-PLS 3.0. Through several tests, including validity tests, reliability tests, and hypothesis tests. The results showed that product quality does not affect customer satisfaction, service quality also does not have a positive effect on customer satisfaction and on the other hand, brand image has a positive effect on customer satisfaction. Although customer satisfaction can also be influenced by several other factors that are not studied.
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan E-Wom Terhadap Keputusan Menginap Di Whiz Prime Hotel Kelapa Gading Jakarta Shifa Hayati; Parlagutan Silitonga
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to examine the effect of Product Quality, Service Quality, and Electronic Word Of Mouth (E-WOM) on the decision to stay at Whiz Prime Hotel, type m = quantitative research by distributing questionnaires to Whiz Prime Hotel customers which are then processed using the PLAS-SEM method with the help of PLS Software. The results obtained in this study are Product Quality, Service Quality, and Electronic Word Of Mouth (E-WOM) have a p-value smaller than 0.05. This means that of the three variables tested, all three have a positive and significant influence on the Decision to Stay at Whiz Prime Hotel Kelapa Gading Jakarta.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI FORQUE DEPOK Rizky Ardhana; Darwin Raja Unggul Saragih
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to determine product quality, price perception and location in improving purchasing decisions in Forque Depok. This research uses a quantitative approach in the form of a survey, with 100 customers and 30 respondents tested for validity and reliability. Purposive sampling is used to identify respondents by distributing questionnaires to customers who have made minimal visits. Instrument measurements with Likert scale refer to variables and research indicators. Research findings show that product quality has a positive and significant effect on purchasing decisions, the same thing happens with price perception. However, the location variable has no effect on the purchase decision variable. These results also show that a combination of three variables significantly influences purchasing decisions.
Pengaruh Kualitas Produk, dan Brand Image Terhadap Kepuasan Pelanggan Dan Repurchase Intention Di Hanamasa Mall Metropolitan Bekasi Muhammad Hilmi Waliyuddin; Meylani Tuti
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of product quality, and Brand Image, on Customer Satisfaction and Repurchase Intention. Respondents in this study were consumers who had come to Hanamasa Mall Bekasi. The sampling technique used was purposive sampling with 155 respondents. Data analysis used the Structural Equation Model (SEM) technique with the help of SmartPLS. The results of this study indicate that Product Quality has a significant effect on Customer Satisfaction, and Product Quality has no significant effect on Repurchase Intention. Brand image has a significant effect on customer satisfaction, and brand image has no significant effect on repurchase intention. Customer satisfaction has a significant influence on repurchase intention.

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