cover
Contact Name
Arga Abdi Rafiud Darajat Lubis
Contact Email
argaabdi@gmail.com
Phone
+6281380266107
Journal Mail Official
journalamjel@gmail.com
Editorial Address
Jl. Sei Arakundo No.12 Medan Petisah, Sumatera Utara, Indonesia
Location
Kota medan,
Sumatera utara
INDONESIA
Asian Multidisciplinary Research Journal of Economy and Learning
Published by CV. Arga Farma
ISSN : -     EISSN : 30631424     DOI : -
Asian Multidisciplinary Research Journal of Economy and Learning (AMJEL) is a peer-reviewed, open-access journal dedicated to advancing the fields of economy and education through multidisciplinary research. AMJEL provides a platform for scholars, researchers, and practitioners to share innovative ideas, findings, and experiences that contribute to the understanding and improvement of economic and educational practices in Asia. Scope: 1. Economic Theory and Practice: Exploring innovations in economic methodologies, policies, and practices to enhance economic development and learning outcomes. 2. Learning Technologies: Investigating the impact of digital tools, e-learning platforms, and educational software in enhancing economic education and learning experiences. 3. Educational Psychology: Examining learning behaviors, cognitive development, and psychological factors influencing economic education. 4. Comparative Studies: Conducting comparative studies of economic and educational systems, practices, and outcomes across different Asian countries. 5. Higher Education: Researching tertiary education, university administration, and academic performance in higher education institutions, with a focus on economic education. 6. Lifelong Learning: Focusing on adult education, continuing education programs, and professional development opportunities in the economic sector. 7. Inclusive Education: Developing strategies and practices for inclusive economic education, catering to diverse learners, including those with disabilities. 8. Policy and Administration: Analyzing economic and educational policies, leadership, and management in educational institutions. 9. Cultural Influences: Understanding the impact of cultural, social, and economic factors on educational and economic practices and learning outcomes. 10. Language Education: Investigating language acquisition, bilingual education, and language teaching methodologies related to economic learning. 11. Rural Economy and Education: Addressing the challenges and innovations in economic education in rural areas, including access to education, quality of education, and rural-urban educational and economic disparities.
Articles 2 Documents
Search results for , issue "Vol. 2 No. 6 (2025): June 2025" : 2 Documents clear
Adaptive Strategies for MSME Sustainability in Infrastructure-Affected Zones: A SWOT–SEM Analysis in Perbaungan, Indonesia: English Anshar; Lubis, Satia Negara; Sabrina, T
Asian Multidisciplinary Research Journal of Economy and Learning Vol. 2 No. 6 (2025): June 2025
Publisher : CV. ARGA FARMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70471/bwa8pg42

Abstract

Major infrastructure developments, such as toll road construction, can significantly alter local economic dynamics by shifting accessibility patterns and consumer mobility. This study explores the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Pasar Bengkel, Perbaungan District, North Sumatra, following the diversion of traffic due to the Medan–Tebing Tinggi toll road segment of the Trans-Sumatra Highway. Employing an integrated quantitative–strategic approach, the research combines Structural Equation Modeling (SEM) with SWOT analysis to assess the effects of transportation infrastructure (X1), government policy (X2), and adaptive capacity (X3) on MSME sustainability (Y). The SEM results demonstrate that adaptive capacity exerts the most substantial influence on sustainability (β = 0.784, p < 0.001), followed by government policy support (β = 0.330, p = 0.007), whereas transportation infrastructure presents a non-significant effect (β = 0.136, p = 0.202). The structural model explains 68.7% of the variance in MSME sustainability (R² = 0.687). Complementing this, SWOT analysis places MSMEs in Quadrant II (WO strategy), reflecting high external opportunities—such as digital transformation, e-commerce access, and rest area integration—paired with internal challenges, including limited digital skills and disrupted foot traffic. These findings underscore the pivotal role of firm-level adaptability and targeted policy mechanisms in fostering resilience. The study contributes to the discourse on place-based regional planning by proposing actionable, evidence-based strategies that align infrastructure interventions with inclusive, sustainable local economic development.
Strategic Revitalization of Cultural Landscapes through Heritage Tourism: A Case Study of Desa Sibandang, North Tapanuli Regency: English Simanungkalit, Theodora M; Dwi Lindarto; Revida, Erika; Charloq
Asian Multidisciplinary Research Journal of Economy and Learning Vol. 2 No. 6 (2025): June 2025
Publisher : CV. ARGA FARMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70471/7xkgn886

Abstract

Desa Sibandang, situated along the eastern edge of Lake Toba in North Tapanuli, Indonesia, possesses rich cultural and historical assets, including traditional Batak architecture, ceremonial stone structures, and intangible heritage such as ulos weaving. Despite being designated part of the Lake Toba Super Priority Tourism Destination (DPSP), the village has yet to realize its full potential as a sustainable heritage tourism destination. This study explores strategic revitalization opportunities by identifying internal strengths, weaknesses, and external environmental dynamics through a qualitative descriptive approach. Data were collected via 15 semi-structured interviews, field observations, and analysis of planning and policy documents. The study employed a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis followed by a TOWS matrix to formulate actionable strategies. Findings indicate a favorable internal environment (IFE score: 2.92) and a strong external opportunity landscape (EFE score: 3.02), supporting an aggressive development strategy. Key challenges include inadequate infrastructure, weak tourism governance, and limited community capacity. Strategic directions proposed include digital heritage promotion, infrastructure enhancement, cultural interpretation training, and inclusive local governance mechanisms. This research contributes to heritage tourism planning by offering a replicable framework for integrating cultural preservation with community-based tourism development. It also emphasizes the importance of ethical, participatory planning in safeguarding the cultural integrity of heritage-rich rural villages.

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