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Avid Leonardo Sari
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UIN Sunan Gunung Djati, Kampus 2 - Gedung FEBI Jalan Cimencrang, Panyileukan, Cimencrang, Gedebage, Kota Bandung, Jawa Barat 40292
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INDONESIA
Branding: Jurnal Manajemen & Bisnis
Published by Universitas Islam Negeri Sunan Gunung Djati Bandung
ISSN : -     EISSN : 29638852     DOI : https://doi.org/10.15575/jb
Core Subject : Economy,
Economics, Econometrics & Finance
BRANDING: Jurnal Manajemen & Bisnis (issn: 2963-8852) is a peer-reviewed journal published two times a year (April and October) by Department of Management, Faculty of Economic and Islamic Business. This journal is intended to be the journal for publishing articles reporting the results of research on management. BRANDING: JBM invites manuscripts in the various topics include, but not limited to, functional areas of marketing management, finance management, strategic management, operation management, human resource management, e-business, knowledge management, management accounting, management control system, management information system, international business, business economics, business ethics and sustainable, and entrepreneurship. BRANDING: Jurnal Manajemen & Bisnis includes research related to: 1. Marketing Management 2. Financial Management and Banking 3. Human Resource Management 4. Operations Management 5. Strategic Management 6. Knowledge Management 7. Business, Innovation, Economy 8. Entrepreneurship 9. Syariah Management 10. Related topics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 68 Documents
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BARRIERS TO MARKET ENTRY AND STRATEGIES FOR SUCCESS: A STUDY ON SMALL AND MEDIUM ENTERPRISES (SMES) IN GHANA AND TANZANIA Mwamba, Katarina
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.38745

Abstract

Small and Medium Enterprises (SMEs) play a pivotal role in the economic development of emerging economies, yet they face substantial barriers to market entry that can impede their growth and sustainability. This study aims to analyze the major barriers to market entry encountered by SMEs in Ghana and Tanzania and explore the strategic approaches adopted to overcome these challenges. Utilizing a comprehensive literature review, this research synthesizes existing knowledge on entry barriers such as regulatory constraints, access to finance, market competition, and infrastructure deficits. The findings indicate that while both countries face similar obstacles, the intensity and impact of these barriers vary due to distinct economic and policy environments. Moreover, the study identifies successful strategies, including innovation, networking, and capacity building, that SMEs employ to navigate these challenges. By highlighting these barriers and strategies, this study contributes to a deeper understanding of the SME landscape in Ghana and Tanzania, offering insights for policymakers and practitioners to foster a more supportive business environment. The research emphasizes the need for targeted policy interventions to reduce entry barriers and enhance the competitive capabilities of SMEs. Future research should further investigate the dynamic interactions between these barriers and strategies across different sectors.
DIGITAL TRANSFORMATION AND E-COMMERCE ADOPTION AMONG SMALL BUSINESSES IN DEVELOPING AFRICAN ECONOMIES: EVIDENCE FROM ETHIOPIA AND UGANDA Moses, Victor
Branding: Jurnal Manajemen dan Bisnis Vol 2 No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.38746

Abstract

Digital transformation is a crucial driver of economic growth and innovation, particularly in developing economies. This study explores the adoption of e-commerce among small businesses in Ethiopia and Uganda, focusing on the factors influencing digital transformation in these markets. A comprehensive literature review was conducted to synthesize existing research on e-commerce adoption, technological readiness, and the socio-economic challenges faced by small businesses. The findings highlight the pivotal role of technological infrastructure, government policies, and digital literacy in shaping e-commerce adoption. Barriers such as inadequate internet access, limited financial resources, and regulatory hurdles were identified as significant challenges. Conversely, the study found that entrepreneurial orientation and market dynamics foster digital growth and e-commerce participation. This review provides a conceptual framework to understand the complexities of digital transformation in small businesses within developing economies. Recommendations are offered for policy interventions and strategic support to enhance digital integration in these contexts. The study underscores the importance of fostering an enabling environment for e-commerce to thrive among small businesses in Ethiopia and Uganda.
THE ROLE OF MICROFINANCE IN ENHANCING ENTREPRENEURIAL GROWTH IN SUB-SAHARAN AFRICA: A COMPARATIVE ANALYSIS OF NIGERIA AND KENYA Abubakar, Abdulsalami
Branding: Jurnal Manajemen dan Bisnis Vol 1 No 2 (2022): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v1i2.38748

Abstract

This study explores the role of microfinance in enhancing entrepreneurial growth in Sub-Saharan Africa, focusing on a comparative analysis between Nigeria and Kenya. Microfinance has emerged as a crucial tool for economic empowerment in developing regions, particularly for fostering entrepreneurship. The research is grounded in existing literature, examining how access to microfinance services impacts entrepreneurial development in both countries. Nigeria and Kenya serve as significant case studies due to their distinct economic landscapes and microfinance penetration levels. The findings suggest that microfinance significantly contributes to entrepreneurial growth, albeit with varying degrees of effectiveness influenced by local economic policies and infrastructure. The study also highlights the challenges faced by microfinance institutions, such as high-interest rates and inadequate financial literacy among borrowers. The comparative analysis reveals that while both countries benefit from microfinance, Kenya demonstrates more robust outcomes due to better regulatory frameworks. This paper contributes to the ongoing debate on optimizing microfinance for sustainable entrepreneurial growth in emerging economies. Future research should focus on policy interventions that can enhance microfinance effectiveness across different contexts.
SUSTAINABLE SUPPLY CHAIN PRACTICES AND THEIR IMPACT ON COMPETITIVE ADVANTAGE: EVIDENCE FROM INDONESIA’S MANUFACTURING SECTOR Syarkani, Yofy
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 1 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v4i1.50204

Abstract

This study explores the relationship between sustainable supply chain practices (SSCP) and competitive advantage within Indonesia’s manufacturing sector through a structured literature review approach. As global industries face mounting pressure to integrate environmental and social considerations into their operations, the need for sustainable supply chain strategies has become increasingly critical. Despite a growing body of literature, empirical insights specific to Indonesia’s manufacturing context remain fragmented and underexplored. This paper synthesizes existing research to identify key dimensions of SSCP environmental management, ethical sourcing, and circular logistics and their strategic relevance to competitiveness. Using data extracted from peer-reviewed sources indexed in Scopus and other academic databases, the study applies a narrative review method to consolidate findings. The results indicate that firms adopting sustainable practices tend to achieve improved brand reputation, cost efficiency, regulatory compliance, and innovation capacity. Furthermore, the integration of sustainability into supply chains enhances long-term resilience and stakeholder trust. However, challenges persist, including lack of infrastructure, limited awareness, and regulatory inconsistency in the Indonesian context. This review not only bridges theoretical perspectives but also offers practical implications for policymakers and industry leaders. It concludes by highlighting research gaps and proposing future directions to advance sustainable supply chain scholarship in emerging economies.
REVITALIZING WORKFORCE DYNAMICS: HOW TRANSFORMATIONAL LEADERSHIP SHAPES COMMITMENT AND DRIVES PERFORMANCE Oktapiani, Marliza; Farida; Rupa, Martina Kaisriani; Nurhamzah; Hasibuan, Masnilam
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 1 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

An adaptive and innovative organizational culture is crucial to the sustainability and competitiveness of organizations in the face of external and internal environmental changes. In this context, leadership plays a central role as the primary driver of transforming values and work behaviors. Challenges arising in the process of revitalizing organizational culture require leaders to actively shape a clear direction for change and motivate all organizational elements to participate. This study aims to examine how leadership acts as an agent of change in rebuilding an organizational culture that is more responsive to the demands of the times. This study uses a qualitative approach that allows for an in-depth exploration of leadership dynamics and the cultural transformation process. Data were collected through a literature review from various relevant sources and explained thematically. The results show that leaders who are able to strengthen work values that support innovation and shape an adaptive collective mindset make a significant contribution to the revitalization of organizational culture. Clarity in organizational direction and open communication have been shown to increase the spirit of renewal among employees. Thus, transformative leadership is an important foundation in creating an organizational culture oriented towards sustainable change.
TOPIC ANALYSIS OF STUDENT FEEDBACK ON LEARNING MANAGEMENT SYSTEMS USING BERTOPIC: A COMPARATIVE STUDY OF INDOBERT, DISTILBERT, AND SBERT Perdana, Aldi Aditya; Anggai, Sajarwo; Winarni
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v4i2.54192

Abstract

The widespread adoption of Learning Management Systems (LMS) in digital education has generated large volumes of student feedback in the form of unstructured free-text data, making manual analysis increasingly impractical. This study aims to identify the dominant themes emerging from student feedback on LMS platforms and to compare the performance of different Transformer-based embedding models in topic modeling tasks. The proposed approach employs BERTopic with three embedding models, namely IndoBERT, DistilBERT, and Sentence-BERT (SBERT). Student feedback data were collected from an institutional LMS and processed through text preprocessing, embedding generation, and topic modeling stages. Model performance was evaluated using multiple coherence metrics (c_v, c_npmi, u_mass, and c_uci), topic diversity, and the proportion of outlier documents. The results indicate that the IndoBERT-family model achieves the highest coherence scores, particularly in c_v and c_npmi, suggesting superior semantic consistency of the generated topics. DistilBERT produces the lowest proportion of outliers but yields a more limited number of topics, while SBERT demonstrates a balanced performance between topic quality and thematic diversity. These findings highlight that the choice of embedding model significantly influences the quality of topic modeling outcomes for Indonesian-language student feedback data.
PERILAKU LATEN MAHASISWA PENERIMA BEASISWA KIP KULIAH: STUDI TENTANG DISFUNGSI PENGGUNAAN DANA BEASISWA DI PERGURUAN TINGGI Sastrawardana, Viqia; Musahwi
Branding: Jurnal Manajemen dan Bisnis Vol 5 No 1 (2026): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v5i1.54866

Abstract

Program KIP Kuliah dirancang untuk meningkatkan akses pendidikan tinggi bagi siswa dari keluarga miskin, namun pengelolaan dana yang tidak bijak dan perilaku hedonis yang dipengaruhi lingkungan pertemanan, gengsi, dan individualisme dapat menimbulkan disfungsi. Penelitian ini bertujuan mengkaji perilaku laten mahasiswa penerima beasiswa KIP Kuliah yang menunjukkan disfungsi dalam penggunaan dana beasiswa. Metode fenomenologi digunakan untuk memahami pengalaman mahasiswa melalui wawancara yang disusun, serta triangulasi sumber untuk menguji keabsahan data wawancara 3 informan dari 3 perguruan tinggi. Teknik analisis data meliputi reduksi, penyajian data, serta penarikan kesimpulan dari analisis berulang. Perilaku laten mahasiswa dalam disfungsi penggunaan beasiswa KIP Kuliah dipicu oleh faktor lingkungan pertemanan, gengsi dan individualisme. Penelitian ini menegaskan perlunya pengawasan ketat, sistem seleksi yang lebih intens, penguatan norma, nilai, dan struktur sosial untuk meminimalkan disfungsi serta memastikan dana beasiswa benar-benar tepat sasaran dan mendukung mahasiswa yang lebih membutuhkan.
BRAND NARRATIVE DYNAMICS AND CONSUMER LOYALTY IN THE SOCIAL MEDIA ERA: UNCOVERING THE ROLE OF EMOTIONAL ENGAGEMENT AND DIGITAL INTERACTION Margono, Hery
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v4i2.54972

Abstract

The development of social media has transformed the way brands communicate with consumers, shifting from one-way communication to more open and participatory interactions. In an increasingly dynamic digital environment, brand narratives evolve through various forms of conversation involving consumers as part of the communication process taking place in the public sphere. This makes emotional engagement and digital interactions crucial elements influencing how consumers build relationships with brands on social media. This study aims to analyze the dynamics of brand narratives within the social media ecosystem and their role in shaping consumer loyalty through emotional engagement and digital interactions. This study uses a qualitative approach, reviewing various literature sources and previous research relevant to the topics of brand communication, digital interactions, and consumer behavior on social media. The results indicate that brand narratives develop through a dialogic communication process between brands and consumers in the digital space. Consumer emotional engagement and participation in digital interactions play a role in strengthening the relationship between consumers and brands. Consistent and ongoing communication experiences on social media ultimately contribute to the formation of consumer trust and loyalty towards brands.

Page 7 of 7 | Total Record : 68

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