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Avid Leonardo Sari
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UIN Sunan Gunung Djati, Kampus 2 - Gedung FEBI Jalan Cimencrang, Panyileukan, Cimencrang, Gedebage, Kota Bandung, Jawa Barat 40292
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Branding: Jurnal Manajemen & Bisnis
Published by Universitas Islam Negeri Sunan Gunung Djati Bandung
ISSN : -     EISSN : 29638852     DOI : https://doi.org/10.15575/jb
Core Subject : Economy,
Economics, Econometrics & Finance
BRANDING: Jurnal Manajemen & Bisnis (issn: 2963-8852) is a peer-reviewed journal published two times a year (April and October) by Department of Management, Faculty of Economic and Islamic Business. This journal is intended to be the journal for publishing articles reporting the results of research on management. BRANDING: JBM invites manuscripts in the various topics include, but not limited to, functional areas of marketing management, finance management, strategic management, operation management, human resource management, e-business, knowledge management, management accounting, management control system, management information system, international business, business economics, business ethics and sustainable, and entrepreneurship. BRANDING: Jurnal Manajemen & Bisnis includes research related to: 1. Marketing Management 2. Financial Management and Banking 3. Human Resource Management 4. Operations Management 5. Strategic Management 6. Knowledge Management 7. Business, Innovation, Economy 8. Entrepreneurship 9. Syariah Management 10. Related topics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 65 Documents
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STRATEGY TO IMPROVE PORT EMPLOYEE PERFORMANCE: ANALYSIS OF COMPETENCY, MOTIVATION, AND WORK DISCIPLINE AT UPP CLASS I TOBELO Alnursa, Plening Gil; Marwan; Warlina, Lina
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 1 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v4i1.49325

Abstract

This study aims to analyze the influence of competence, motivation, and work discipline on employee performance at the Class I Port Administration Office (UPP) in Tobelo. The research is based on operational issues linked to inadequate discipline, suboptimal training and competency development, and low work motivation among staff. A quantitative approach with an associative design was employed. The study involved all 55 employees as the total sample. Data were collected using a closed-ended Likert-scale questionnaire that had passed validity and reliability tests. Multiple linear regression analysis was conducted using SPSS version 25.0. The findings indicate that competence, motivation, and work discipline collectively have a significant impact on employee performance, with a coefficient of determination (R²) of 0.911. This suggests that 91.1% of the variation in performance is explained by the three variables. Partially, competence shows the strongest influence (β = 0.751), followed by motivation (β = 0.604). Interestingly, work discipline exerts a significant negative effect on performance (β = -0.314). These results highlight the importance of enhancing employee competence and motivation as key strategies for improving organizational performance. While discipline remains relevant, it should be implemented through consistent and measurable policies. The study recommends that human resource management in port offices prioritize career-based motivation strategies and continuous competence development to ensure sustained performance improvement.
UTILIZATION OF GENERATIVE AI IN GREEN WORK ENVIRONMENT SIMULATION FOR WORK INTEGRATED LEARNING PROGRAM BASED ON ENVIRONMENTALLY FRIENDLY INDUSTRY IN VOCATIONAL EDUCATION INSTITUTIONS Suputra, I Nyoman; Basuki, Andi; Dharma, Buyung Adi; Gunawan, Ari; Syaifruddin, Afis Baghiz
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 1 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v4i1.49376

Abstract

The development of artificial intelligence technology, particularly Generative Artificial Intelligence (AI), presents new opportunities for innovative learning methods in vocational Education. This study aims to utilise Generative AI in creating a green work environment simulation as a learning medium for Work-Integrated Learning (WIL), with a focus on environmental and eco-friendly industries. This simulation is designed to provide an in-depth and interactive learning experience while strengthening students' competence in applying sustainability principles and green work practices in the industrial world. The research method employed is an experiment involving the development of a Generative AI-based simulation prototype that integrates elements of a green work environment, including waste management, energy efficiency, and the utilisation of renewable resources. The research participants were vocational program students who participated in Work-Integrated Learning (WIL). The evaluation was conducted by measuring the increase in understanding of the concept of green industry and the practical skills acquired through simulation. The study's results showed that the use of Generative AI-based simulation significantly increased students' learning motivation, theoretical understanding, and practical skills compared to conventional learning methods. In addition, this simulation also facilitates the development of soft skills, such as decision-making and problem-solving, in the context of green work. Thus, the use of Generative AI in green work environment simulations makes a positive contribution to improving the quality of environmentally friendly industry-based Work-Integrated Learning (WIL) Programs in vocational Education institutions. This study offers recommendations for vocational Education institutions to adopt AI technology, supporting adaptive, innovative, and sustainable learning processes that produce a competent and environmentally conscious workforce.
TRANSFORMATION OF SMES IN WEST JAVA: BUILDING NATIONAL ECONOMIC RESILIENCE THROUGH DIGITAL INNOVATION Mafriningsianti, Evi; Setiadi, Sandi
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v4i2.51590

Abstract

This study aims to analyze the effect of digital transformation, MSME innovation, and government policies on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in West Java, with Human Resource (HR) capacity as a moderating variable. Using a quantitative approach with a causal design, this study tests hypotheses through Structural Equation Modeling (SEM) with the help of SmartPLS software. The research population consists of active MSMEs in West Java Province, with a minimum sample of 99 respondents selected using stratified purposive sampling. The results show that digital transformation has a positive and significant effect on MSME sustainability. MSME innovation also shows a very strong and dominant positive effect on business sustainability. In addition, government policies also contribute positively and significantly to the sustainability of MSMEs, although the impact is relatively weaker. However, an important finding is that human resource capacity does not significantly moderate the relationship between digital transformation, innovation, and government policies on the sustainability of MSMEs. This is likely due to the low digital literacy of MSME human resources or because the innovations carried out are still simple and do not require high human resource skills.
GREEN FINANCE: UNLOCKING THE POTENTIAL OF SUSTAINABLE INVESTMENT FOR FUTURE BUSINESS GROWTH Hasanuddin, Hasanudin; Rimbano, Dheo; Nuraini, Ani; Kuswandi, Dadi; Makkulau, Andi Runis
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35115

Abstract

Climate change has become one of the greatest challenges of this century, affecting global economic stability as well as business performance and growth. Green investments are needed to mitigate these negative impacts, integrating sustainability into business operations which in turn can benefit companies in the long term. Green finance is key to ensuring sustainable business growth and effective handling of environmental issues. This research aims to examine how environmentally friendly finance can support sustainable growth and its impact on the global economy. The research method used is a descriptive qualitative approach, relying on data from previous studies that are relevant to the topic. Data processing through thematic analysis aims to identify patterns and gain in-depth insight into the implementation and impact of environmentally friendly finance. The research results show that the implementation of environmentally friendly finance is essential for long-term economic stability and growth. Sustainability-oriented investments improve a company's reputation, attract investors, and support financial stability. However, there are significant challenges in its implementation related to internal resistance and regulatory barriers. Effective strategies involve cooperation between governments and international institutions to create supportive incentives and frameworks. Education and training for players in the financial sector are also critical to increasing understanding and skills in environmentally friendly financial applications.
EMPOWERING EMPLOYEES THROUGH INNOVATIVE HUMAN RESOURCE MANAGEMENT PRACTICES IN THE AGE OF REMOTE WORK Mashudi, Mashudi; Fitriani, Aprilya; Nurhamzah, Nurhamzah; Radi, Radi; Gymnastiar, Iman Ahmad
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35116

Abstract

The era of remote work has significantly changed the way companies operate, with a focus on flexibility and innovative use of technology. In this context, human resource management (HR) practices become critical in influencing employee engagement and productivity. The challenges arising from the transition to remote work demand innovation in management approaches, especially in terms of employee empowerment and development. The aim of this research is to explore the effectiveness of innovative HR management practices in empowering employees in the era of remote work. This research was conducted using a qualitative approach, with data obtained from literature studies and relevant previous research. Data analysis was carried out in depth to identify the impact of this practice on employee performance and satisfaction. The conclusion shows that adapting innovative HR management policies and practices can improve operational efficiency and employee satisfaction. The implementation of adaptive management strategies and the use of technology play an important role in ensuring effective communication and accurate performance monitoring in unconventional work environments. Additionally, increasing employee engagement and motivation can be achieved through reward and recognition initiatives and involving them in decision making. Employee skills development and well-being have also proven critical in maintaining and increasing productivity in remote work settings. This study confirms the need for organizations to continuously adapt and update their HR management practices to remain relevant and effective in the digital era.
REVITALIZING RETAIL: HOW INNOVATIVE MARKETING STRATEGIES CAN TRANSFORM CONSUMER ENGAGEMENT AND ATTRACT INVESTMENT Utari, Tituk; Tugiyono, Jentot; Togatorop, Agus Leonard; Harto, Harto; Noviany, Henny
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35117

Abstract

The retail industry faces major challenges from changes in consumer behavior triggered by advances in digital technology and increased access to information. Adaptation to rising consumer expectations and demand for personalized and innovative shopping experiences is crucial. The use of technology and marketing strategies that focus on data personalization is the answer to this need. This research aims to analyze how innovative marketing strategies can increase consumer engagement and attract investment in the retail sector. This research was conducted with a qualitative approach, using data from relevant previous studies and processing to understand the current dynamics in the retail industry. Data is systematically analyzed to explore how innovations in marketing influence consumer behavior and the attractiveness of the retail sector to investors. The research conclusions show that implementing innovative marketing strategies such as personalization and the use of advanced technology increases consumer engagement and loyalty. This strategy also strengthens the company's position in intense market competition. Furthermore, the innovation shows potential to improve operational efficiency and attract investment. Effective risk management and a deep understanding of investor preferences are also crucial in maximizing the benefits of innovative strategies. Overall, innovative marketing strategies have proven essential in adapting and overcoming the challenges of this digital era.
SMART OPERATIONS: IMPLEMENTING AI-DRIVEN TECHNOLOGIES FOR ENHANCED EFFICIENCY IN SUPPLY CHAIN MANAGEMENT Fauziah, Luluk; Suharyanto, Suharyanto; Herlina, R. Lisye; Sutisna, Adang; Gymnastiar, Iman Ahmad
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35118

Abstract

Supply chain management is a vital element in a company's overall operations, but is faced with complex challenges such as fluctuations in market demand, logistical complexity, resource limitations, and the risk of disruption. This research aims to explore the role of artificial intelligence (AI)-based technology in overcoming these challenges. This research will be carried out using a qualitative approach, collecting data from various relevant sources and then analyzing it systematically. Through this approach, this research aims to gain a deep understanding of the long-term impact of applying AI to the supply chain, including improving operational efficiency, competitive advantage, supporting sustainability, and the evolution of the human role. The research results show that AI makes a significant contribution to improving companies' operational efficiency, providing competitive advantage through enhanced responsiveness, supporting more sustainable business practices, and enabling the evolution of the role of humans in the supply chain. The practical implication of this research is that the application of AI technology can help companies achieve better performance and prepare for future challenges in an increasingly complex and dynamic business environment.
THE DIGITAL LEAP: STRATEGIC MANAGEMENT FOR DIGITAL TRANSFORMATION SUCCESS IN TRADITIONAL INDUSTRIES Aryatama, Septian; Suryaningtyas, Dianawati; Martanto, Martanto; Sulistyo, Arif Budi; Barki, Khotimatul
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35119

Abstract

Digital transformation in traditional industries is an important step to remain competitive in the modern era. The application of digital technology in business operations can increase efficiency and provide a better customer experience. However, many traditional companies face challenges in adopting new technologies and developing digital skills. This research aims to explore the role of strategic management in supporting the success of digital transformation in traditional industries. This research uses a qualitative approach, with data obtained from the results of relevant research and previous studies. The collected data will be analyzed to find significant patterns and relationships. The research results show that a clear digital vision and strategy are critical to guiding transformation. Effective leadership and good change management are also crucial in overcoming internal resistance. Implementing digital technologies, such as automation and analytics, can significantly improve operational efficiency. The development of digital skills and competencies through continuous training and external collaboration is essential to support this change. With a comprehensive approach, traditional companies can overcome the challenges of digital transformation and take advantage of the opportunities offered by new technologies.
FROM DATA TO DECISIONS LEVERAGING ADVANCED MIS FOR STRATEGIC BUSINESS INSIGHTS Sukomardojo, Tekat; Purbandono H, Rahmat; Fatmawati, Endang; Ratih, Sri Wulan Windu; Almana, La Ode
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.36580

Abstract

In today's rapidly evolving business landscape, Management Information Systems (MIS) play a crucial role in transforming raw data into strategic business insights. This study explores the impact of advanced MIS on decision-making processes within organizations, highlighting the integration of data analytics, business intelligence, and decision support systems. By examining various case studies and empirical data, the research illustrates how companies can leverage MIS to gain a competitive advantage, improve operational efficiency, and foster innovation. The findings suggest that the effective use of MIS not only enhances strategic planning but also facilitates real-time decision-making, thereby driving business growth and sustainability. This paper aims to provide a comprehensive understanding of the mechanisms through which MIS can be utilized to optimize business outcomes and support strategic initiatives.
ENTREPRENEURSHIP AND ETHICS NAVIGATING THE CHALLENGES OF ETHICAL BUSINESS PRACTICES IN STARTUPS Fatmawati, Endang; Mukhyi, Mohammad Abdul; Togatorop, Agus Leonard; Marpaung, Wilson; Muhajir, Ahmad
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.36581

Abstract

In recent years, the entrepreneurial landscape has witnessed a surge in the establishment of startups. While these ventures bring innovation and economic growth, they also face significant ethical challenges. This study explores the complexities of maintaining ethical business practices within startups. Utilizing a normative legal research method, the research draws on various previous studies and statutory laws in Indonesia to analyze how ethical considerations are integrated into business operations. The findings reveal that while many startups strive to adhere to ethical standards, they often encounter dilemmas due to limited resources, competitive pressures, and the evolving regulatory environment. This paper aims to provide insights into the importance of ethical business practices and offers recommendations for startups to navigate these challenges effectively.

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