cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Avid Leonardo Sari
Contact Email
avidleonardo@uinsgd.ac.id
Phone
+6281221512892
Journal Mail Official
jurnalbranding@uinsgd.ac.id
Editorial Address
UIN Sunan Gunung Djati, Kampus 2 - Gedung FEBI Jalan Cimencrang, Panyileukan, Cimencrang, Gedebage, Kota Bandung, Jawa Barat 40292
Location
Kota bandung,
Jawa barat
INDONESIA
Branding: Jurnal Manajemen & Bisnis
Published by Universitas Islam Negeri Sunan Gunung Djati Bandung
ISSN : -     EISSN : 29638852     DOI : https://doi.org/10.15575/jb
Core Subject : Economy,
Economics, Econometrics & Finance
BRANDING: Jurnal Manajemen & Bisnis (issn: 2963-8852) is a peer-reviewed journal published two times a year (April and October) by Department of Management, Faculty of Economic and Islamic Business. This journal is intended to be the journal for publishing articles reporting the results of research on management. BRANDING: JBM invites manuscripts in the various topics include, but not limited to, functional areas of marketing management, finance management, strategic management, operation management, human resource management, e-business, knowledge management, management accounting, management control system, management information system, international business, business economics, business ethics and sustainable, and entrepreneurship. BRANDING: Jurnal Manajemen & Bisnis includes research related to: 1. Marketing Management 2. Financial Management and Banking 3. Human Resource Management 4. Operations Management 5. Strategic Management 6. Knowledge Management 7. Business, Innovation, Economy 8. Entrepreneurship 9. Syariah Management 10. Related topics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 65 Documents
 3   4   5   6   7 
GREEN MARKETING STRATEGIES AS A COMPETITIVE ADVANTAGE: ANALYZING THE IMPACT ON CUSTOMER LOYALTY IN THE ISLAMIC BANKING SECTOR Jayusman, Hendra; Khotimah, Siti; Jannah, Wardatul; Rupa, Martina Kaisriani; Nurlaela, Fitri
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 2 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i2.44560

Abstract

Green marketing has become an important strategy for Islamic banking in facing changing customer preferences that are increasingly concerned about sustainability. The implementation of this strategy not only increases competitiveness but also strengthens the image and reputation of banks amidst the increasing demands for more responsible business practices. However, Islamic banking faces various challenges in implementing green marketing strategies, including regulatory constraints, investment, and customer awareness levels. This study aims to analyze the impact of green marketing strategies on customer loyalty in the Islamic banking sector and how this strategy can be used as a competitive advantage. This study uses a qualitative approach by analyzing data from various sources, including previous studies, industry reports, and relevant literature. The data collected is then processed and analyzed systematically to identify patterns and factors that influence the effectiveness of green marketing in Islamic banking. The results of the study show that green marketing contributes positively to customer loyalty by increasing trust and emotional attachment to the bank. In addition, this strategy strengthens the competitiveness of Islamic banking compared to banks that still apply conventional approaches. However, to ensure the sustainability of its benefits, banks need to adapt to technological developments, increase transparency, and overcome obstacles that arise in the implementation of green marketing.
ANALYZING THE EFFECT OF FINANCIAL LITERACY ON THE SUCCESS OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES): A CASE STUDY IN WEST JAVA Marbun, Frederic Kornelius
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 2 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i2.44561

Abstract

Financial literacy plays an important role in determining the sustainability and growth of Micro, Small, and Medium Enterprises (MSMEs). Many MSMEs face difficulties in managing their business finances due to a lack of understanding of financial recording, cash flow management, and investment planning. Limited access to financial education and limitations in adopting financial technology further exacerbate this condition, hampering the competitiveness and expansion of small businesses. This study aims to analyze the influence of financial literacy on the success of MSMEs in West Java and identify challenges and strategies for improving financial literacy among small and medium business actors. This study uses a qualitative approach by collecting data from various sources, such as previous research and study reports. The data obtained is analyzed systematically to identify patterns, relationships, and solutions that can improve the financial literacy capacity of MSMEs. The results of the study show that good financial literacy contributes to business stability through more effective cash flow management and more targeted investment strategies. Access to financing and an understanding of debt management are also important factors in supporting MSME growth. Therefore, improving financial literacy must be done through collaboration between the government, private sector, and academics to create a more sustainable business ecosystem for MSMEs.
EXPLORATION OF EMPLOYEE EXPERIENCES OF TRANSFORMATIONAL LEADERSHIP IN SHAPING JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT Oktapiani, Marliza; Jannah, Wardatul; Nirmayanthi, Andi; Fatmawati, Endang; Syah, Iman
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 2 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i2.44562

Abstract

Leadership plays a significant role in shaping employee experiences in the workplace, especially in creating an environment that supports satisfaction and organizational commitment. The interaction between leaders and employees not only influences work motivation but also determines the level of individual loyalty and attachment to the organization. Therefore, a deep understanding of the dynamics of leadership and its impact on employees is essential in efforts to improve organizational performance and sustainability. This study aims to explore how transformational leadership influences employee job satisfaction and organizational commitment through their experiences and interactions in the workplace. This study was conducted using a qualitative approach that allows for an in-depth analysis of employee perceptions and experiences related to leadership in their organizations. Data were obtained from various relevant sources, such as previous research results, and then systematically analyzed to identify key patterns and findings. The results showed that effective leadership plays a role in creating a sense of belonging and employee attachment to the organization. Support, appreciation, and good communication from leaders increase employee job satisfaction and motivation. In addition, responsive and empathetic leadership contributes to long-term employee commitment, which ultimately has an impact on improving organizational performance and stability.
ENHANCING WAGE DETERMINATION THROUGH THE IHSAN CONCEPT: STRATEGY TO SOCIAL JUSTICE AND ECONOMIC EQUITY Syamsuri; Istiqomah, Inna Putri
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 2 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i2.20262

Abstract

The determination of regional wage plays a crucial role in mitigating socioeconomic inequalities. However, existing policies often struggle to ensure justice and welfare for all workers. This research proposes the implementation of the concept of Ihsan as an alternative approach to wage determination, emphasizing fairness and individual welfare. Ihsan, which embodies the awareness of Allah’s presence through Muraqabah (self-awareness) and Munadzarah (observational accountability), encourages individuals to act with excellence and integrity in all aspects of life, including economic practices. Despite its potential, the application oh Ihsan in wage policies faces challenges, particularly in aligning the needs of workers with corporate economics demands. This study aims to analyze how the principles of Ihsan can be effectively integrated into wage-setting policies to create a more equitable system. By considering the perspectives of various stakeholders, including workers and business owners, this research seeks to provide a comprehensive understanding of how Ihsan can contribute to social justice and economic balance.
PENGARUH JOB PERFORMANCE TERHADAP CUSTOMER ORIENTATION DAN ADAPTIVE SELLING PADA PERUSAHAAN DI JABODETABEK Novita, Irene; Syah, Tantri Yanuar Rahmat
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 1 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v4i1.44567

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan pada variabel customer orientation, adaptive selling, organizational identification dan job burnout terhadap job performance. Tenaga penjual berperan penting dalam penelitian karena penelitian ini mencoba untuk mengklasifikasikan perilaku penjualan ke dalam bentuk ideal orientasi pelanggan dan penjualan adaptif untuk menguji pengaruhnya terhadap kinerja kerja dan kinerja penjualan. Populasi pada penelitian ini adalah tenaga penjual yang telah bekerja minimal 1 tahun di perusahaan dengan jumlah sebanyak 240 orang. Metode pengambilan sampel pada penelitian ini adalah metode purposive sampling. Penelitian ini merupakan penelitian kuantitatif dengan metode Structural Equation Model (SEM), pengolahan dan analisis data menggunakan software SPSS dan Lisrel. Hasil menunjukan bahwa orientasi pelanggan mempengaruhi perilaku penjualan adaptif tenaga penjual, dan perilaku tersebut juga mempengaruhi identifikasi organisasi tenaga penjual dan kinerja kerja mereka. Namun, ditemukan bahwa organizational identification tidak berpengaruh terhadap job performance, serta job burnout tidak berpengaruh terhadap job performance. Hasil ini menunjukan perlunya program dari perusahaan dalam memberikan kesempatan kepada tenaga penjual untuk lebih memahami budaya organisasi yang berorientasi kepada pelanggan serta mengembangkan identitas perusahaan dengan baik.
EMPOWERING COMMUNITIES THROUGH ISLAMIC BUSINESS PRACTICES: A CASE STUDY OF BPRS AL-MA'SOEM Barkah, Muhammad Caesario
Branding: Jurnal Manajemen dan Bisnis Vol 3 No 2 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i2.44810

Abstract

This study addresses the problem of balancing profitability with social responsibility within Islamic finance institutions, specifically focusing on how BPRS Al-Ma'soem empowers local communities through Islamic business practices and Corporate Social Responsibility (CSR) initiatives. The primary objective of this research is to explore the impact of BPRS Al-Ma'soem’s Islamic financial practices and CSR activities on community welfare and economic resilience in West Java, Indonesia. Using a qualitative case study approach, the study examines BPRS Al-Ma'soem’s financial performance and CSR initiatives from 2019 to 2023. Data was gathered from secondary sources, including financial and CSR reports, to analyze key metrics such as asset growth, profit, and allocation of CSR funds. Findings reveal that BPRS Al-Ma'soem has achieved steady financial growth, which has enabled the bank to support various community initiatives in education, healthcare, and infrastructure. The CSR programs, funded through Qardhul Hassan and Zakat, Infaq, and Sadaqah (ZIS), have contributed significantly to local socioeconomic resilience. This research highlights BPRS Al-Ma'soem’s success in balancing profitability with social impact, offering insights for other Islamic financial institutions aiming to enhance community welfare while maintaining financial stability.
ANALYSIS OF FACTORS ON SHARIA COMPLIANCE BASED ON AAOIFI STANDARDS Indahyani, Sri Duyung; Riziqiyah, Metiya Fatikhatur; Krisnawati, Lina
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 1 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v4i1.45255

Abstract

In order to determine what elements affect sharia compliance in Islamic banking in Indonesia, this research looked at the following: ownership, management traits, sharia board of directors' expertise, and external audits based on AAOIFI criteria. Indonesian Sharia Business Units and Islamic Commercial Banks are the focus of this research. This study’s findings indicate that sharia compliance is unaffected by the factors of ownership and the level of expertise on the board of directors. According to the AAOIFI, sharia compliance is significantly affected by management traits and external audit factors.
GREEN MARKETING AS A STRATEGY TO DRIVE THE TRANSFORMATION OF CONVENTIONAL TOURISM TO SUSTAINABLE TOURISM Karina, Mona; Rivanto, Rinto; Basri, Hasan; Iryani, Endang
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 1 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v4i1.45449

Abstract

Conventional tourism faces major challenges in addressing increasingly pressing environmental issues amidst growing global awareness of sustainability. Shifting tourist preferences that are more concerned with social and ecological impacts are driving changes in the way destinations are promoted and consumed. In this context, green marketing strategies emerge as an important approach in directing the transformation of the tourism sector towards sustainability. This study aims to analyze how green marketing strategies can drive the transformation of conventional tourism towards a more sustainable direction. This study uses a qualitative approach by relying on literature studies from various reliable and relevant sources. The data obtained are analyzed to identify effective green communication patterns and strategies in the context of tourism. The study's results indicate that the effectiveness of green marketing depends on the ability of business actors to convey sustainability messages authentically and consistently to the public. Collaboration between the government, business actors, and local communities is an important foundation for strengthening the sustainability narrative in tourist destinations. Therefore, green marketing is not only positioned as a promotional tool, but also as a catalyst for structural change in the tourism industry system and practices as a whole.
PENGARUH OPTIMALISASI ARTIFICIAL INTELLIGENCE (AI), MANAJEMEN WAKTU, DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DI PERUSAHAAN SEKTOR PUBLIK Ramadhany; Shobirin, Muhamad; Nurmala, Rita; Winoto, Kusno
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 1 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v4i1.48113

Abstract

Penelitian ini menganalisis pengaruh optimalisasi kecerdasan buatan atau Artificial Intelligence (AI), manajemen waktu, dan motivasi kerja terhadap kinerja karyawan di perusahaan sektor publik. Studi ini mengeksplorasi bagaimana integrasi teknologi AI dalam proses kerja mampu meningkatkan efisiensi operasional, akurasi analisis data, serta personalisasi pengembangan karyawan, sementara manajemen waktu yang efektif berkontribusi pada penyelesaian tugas yang terstruktur dan pengurangan beban kerja. Motivasi kerja diteliti sebagai faktor pendorong yang memperkuat komitmen dan produktivitas karyawan dalam menghadapi tuntutan dinamika sektor publik. Hasil penelitian menunjukkan bahwa sinergi antara optimalisasi AI, penerapan prinsip manajemen waktu, dan sistem motivasi yang tepat berperan signifikan dalam meningkatkan kualitas kinerja, meskipun tantangan seperti kesiapan sumber daya manusia, adaptasi teknologi, dan etika penggunaan AI tetap perlu menjadi perhatian.
STRATEGIC INTEGRATION OF FINANCIAL WELLNESS IN HUMAN RESOURCE PRACTICES: ENHANCING EMPLOYEE RESILIENCE AND ORGANIZATIONAL PERFORMANCE Syarkani, Yofy
Branding: Jurnal Manajemen dan Bisnis Vol 2 No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i2.49024

Abstract

In the face of increasing economic uncertainty, organizations are confronted with the rising prevalence of employee financial stress, which adversely affects workplace productivity, engagement, and retention. This article explores the strategic role of Human Resource Management (HRM) in integrating financial wellness programs as a vital component of employee support systems. Drawing from multidisciplinary theoretical frameworks such as the Conservation of Resources Theory and the Job Demands-Resources Model, this study synthesizes findings from previous research on the implementation of financial literacy education, payroll-based assistance, and mental health interventions aimed at strengthening employee financial resilience. The analysis highlights how financial wellness initiatives contribute not only to individual stability and adaptive capacity but also to broader organizational outcomes such as improved performance, reduced turnover, and enhanced employer branding. This article provides a conceptual foundation for viewing financial wellness as a strategic imperative within HR practices, offering practical implications for policy formulation and future research on sustainable workforce management in a volatile economic landscape.

Page 5 of 7 | Total Record : 65

 3   4   5   6   7 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol 4 No 2 (2025): BRANDING: Jurnal Manajemen dan Bisnis Vol 4 No 1 (2025): BRANDING: Jurnal Manajemen dan Bisnis Vol 3 No 2 (2024): BRANDING: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis Vol 2 No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis Vol 2 No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis Vol 1, No 2 (2022): BRANDING: Jurnal Manajemen dan Bisnis Vol 1 No 2 (2022): BRANDING: Jurnal Manajemen dan Bisnis Vol 1, No 1 (2022): BRANDING: Jurnal Manajemen dan Bisnis More Issue