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Brand Communication
Published by Prisani Cendekia
ISSN : -     EISSN : 28298144     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal BC bertujuan menyebarluaskan hasil penelitian ilmu komunikasi, Komunikasi pemasaran, Komunikasi Pemasaran Digital, Komunikasi Pemasaran Internasional, Komunikasi bisnis, Komunikasi Perkantoran, Komunikasi Pemasaran Digital, Public Relations, Public Relation digital, Perilaku konsumen, Strategi dan taktik komunikasi pemasaran, Komunikasi Pemasaran Multikultural, Local Genius Komunikasi Pemasaran, Komunikasi Organisasi, Merek (branding), dan citra produk atau jasa, Ekonomi Politik Media Massa, Budaya Komunikasi Organisasi, Komunikasi Pemasaran politik, Manajemen media massa, Periklanan, CSR (Corporate Social Responsibility) dan Community Relations (Pengembangan Komunitas), Marketing Public relation
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 126 Documents
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Pengaruh Penjualan Langsung (Personal Selling) Produk Pakaian Seragam Sekolah Terhadap Minat Beli: Studi Pada Sejumlah Sales di CV Sadar Mandiri Syarifuddin, Andi St Mawa. A
Brand Communication Vol. 2 No. 2 (2023): Strategi dan Efek Komunikasi Media Dalam Kehidupan Manusia
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i2.192

Abstract

This study aims to determine there is an influence of personal selling on buying interest at CV Sadar Mandiri and how it influences. This study uses survey methode through questionnaires distributed to 100 respondents. The questionnaire in this study uses a differential semantic measurement scale with 9 scales. The questionnaire was tested by using a normalitas test, simple linear regression, correlation test, and determination test. The results of this study indicate that personal selling has a significant effect of 83% on Purchase Intention of CV Sadar Mandiri Consumers. Other results show that there is a very strong influence between personal selling and buying interest with a correlation rate of 91.1%.
Pengaruh Kampanye Produk Telepon Cerdas “Hollywood in Your Pocket” Pada Iphone 13 Pro Terhadap Keputusan Beli Konsumen: Survei di Sebuah Kampus di Jakarta Selatan Fadilah, Ramadan Faqih
Brand Communication Vol. 2 No. 2 (2023): Strategi dan Efek Komunikasi Media Dalam Kehidupan Manusia
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i2.193

Abstract

In this era of globalization, technology is increasing and developing with the times. Technological advances also have a positive impact on the ease of accessing information digitally. Nowadays, smartphones are very much needed by all individuals. With the sophistication of a smartphone, we can find information, communicate and many other benefits. One of the most well-known smartphone companies today is Apple. At first, Apple started its company with computer production. Apple was founded on April 1, 1976, by Reed University students, namely Steve Jobs and Steve Wozniak. In September 2021, Apple released the iPhone 13 with a new feature that the previous iPhone generations didn't have. This feature is a cinematic mode. Can produce bokeh effects automatically, the cinematic mode feature gives a cinematic impression in the style of Hollywood films.This feature can be used in the camera application, then switch to cinematic mode. All of these features are explained in the “Hollywood in Your Pocket” campaign. This study aims to see the effect of the "Hollywood in Your Pocket" campaign on purchasing decisions by using quantitative research methods. The sampling technique used was explanatory research with 100 respondents who were students of Pancasila University. The results of the study show that there is an influence between the "Hollywood in Your Pocket" campaign on purchasing decisions of 36.5%. Suggestions from researchers are that further research can be carried out using qualitative methods to gather information from sources who have competence related to digital campaigns.
Hambatan Komunikasi Terapeutik Antara Pasien Gangguan Jiwa dengan Perawat, Pendamping Rohani dan Pengelola di Yayasan Al Fajar Berseri Maya; Wijaya, Lia Nanda
Brand Communication Vol. 2 No. 2 (2023): Strategi dan Efek Komunikasi Media Dalam Kehidupan Manusia
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i2.194

Abstract

Therapeutic communication in the healing process of patients with mental disorders is very helpful. Nurse skills in therapeutic communication are critical to the success of many psychiatric nursing interventions. In carrying out rehabilitation and healing of patients with mental disorders, Al Fajar Berseri Foundation applies therapeutic communication between patients and nurses, head nurses, spiritual directors and Foundations (managers). In the process of running therapeutic communication, both carried out by nurses, spiritual companions and managers, encountered several obstacles in its implementation. These obstacles require time and adaptation from nurses to mental patients in the institution. The purpose of this study is to explore and reveal the obstacles that occur in the therapeutic communication process that takes place between nurses, spiritual assistants, Foundation managers in patients with mental disorders at Al Fajar Berseri Foundation and how to overcome them. This study used a qualitative approach with constructivitis method. The results stated that therapeutic communication barriers between patients and nurses, spiritual companions and managers at the Al Fajar Berseri Foundation can arise due to a number of factors, including the patient's emotional condition. Variations in the type of communication barriers, namely memory impairments that affect the patient's ability to communicate effectively. The forms of communication barriers with mental patients can range from mild to severe. A patient and empathetic communication approach is key in overcoming barriers to therapeutic communication with mental patients. In addition, it is also important to find the right time and conditions in communicating with patients.    
Strategi Komunikasi Yayasan Puteri Indonesia Dalam Memperkuat Hubungan Dengan Media Untuk Menjaga Citra Positif Wulandari, Sri
Brand Communication Vol. 2 No. 2 (2023): Strategi dan Efek Komunikasi Media Dalam Kehidupan Manusia
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i2.195

Abstract

Yayasan Puteri Indonesia (YPI) is an organization that oversees the Puteri Indonesia beauty pageant. First organized in 1992, it is routinely held every year. Puteri Indonesia Foundation has a Communications department to publicize all its activities. Puteri Indonesia Foundation has held many events related to media relations. Relations with the mass media are needed to publicize activities related to the selection of Princess Indonesia. The method used in this research is a qualitative method with a case study approach to reveal the communication strategy of the Puteri Indonesia Foundation in dealing with the media. Data collection is based on interviews, observation and documentation. The results of the study answer the objectives to be achieved. The communication strategy used by the Puteri Indonesia Foundation with the media uses a personal or informal approach. Puteri Indonesia Foundation places media people as partners. The good relationship benefits the Puteri Indonesia Foundation, the news about the activities of the Puteri Indonesia Foundation can be well received by the public
Strategi Komunikasi Persuasif Fasilitator Pada Anggota Sekolah Pensiunan Aqua Lestari (SPENA) Desa Karangjati Kecamatan Pandaan Kabupaten Pasuruan Misbahul Ulum
Brand Communication Vol. 2 No. 3 (2023): Komunikasi Persuasif dan Argumentatif Mengarahkan Tindakan dan Perilaku Publik
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Pension School in Karangjati Pandaan Village is a program that aims to minimize Post Powersyndrome in a retiree. This study aims to determine the persuasive communication strategy applied by the facilitator to SPENA participants, the method used for this research is a persuasive communication model using the AIDDA formula, namely, attention, interest, desire, decision. decision), action (action) as the framework of the argument. This research produces information that, the concept of Attention, namely the facilitator gathers retirees with the same status and builds social networks, the concept of Interest, namely the facilitator strives for retired participants to practice in real terms in the facilities that have been provided. The concept of Desire is that the facilitator socializes the results of the FGDs that have been mutually agreed upon so that retirees have a sense of responsibility for the decisions that have been taken. The Decision concept, namely the facilitator provides verbal and non-verbal support to retirees from a predetermined program, while the Action concept, namely retirement school activities consisting of: socialization, FGD, comparative studies, pensioners screening, school curriculum, and field practice forms of field practice namely: agriculture, duck and goat farming.
Representasi Maskulinitas Iklan Gudang Garam versi filter Internasional 2023 The Greatest Choice Pria Punya Selera Mohamad Rizaldi Mughni
Brand Communication Vol. 2 No. 3 (2023): Komunikasi Persuasif dan Argumentatif Mengarahkan Tindakan dan Perilaku Publik
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: This research is a qualitative research with communication semiotic methodology. The object of this research is the Gudang Garam cigarette advertisement in the YouTube media account. The analytical method used in this research is Charles Sanders Pierce's semiotic method. Based on the results of the analysis, the representation of masculinity in the Gudang Garam cigarette advertisement, the International 2023 filter version, is symbolized by an athletic body shape, tall and well-built body. The representation of a masculine male appearance is symbolized through a handsome face of olive skin with thick eyebrows and a thin mustache and beard. Supporting representations that symbolize masculinity in the filtered version of Gudang Garam cigarette advertisements International 2023 include: Clothing attributes worn such as shirts and suits, vehicle attributes symbolized by a collection of luxury cars, an attitude of innovation, a breakthrough idea, dare to take risks and process a challenge to career success in the future, as well as the attitude of responsibility as a masculine man.
Komunikasi Guru Pada Siswa Melalui Blended Learning Pada Penerapan PTMT di SMAN 5 Kota Sukabumi Simamora, Santa Lorita; Suprianto, Toto; Saragih, Nurhayani
Brand Communication Vol. 2 No. 2 (2023): Strategi dan Efek Komunikasi Media Dalam Kehidupan Manusia
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i2.200

Abstract

The purpose of this study is to understand and describe the communication between teachers and students through Blended Learning in the implementation of PTMT at SMAN 5 Kota Sukabumi. To describe this communication, various theories are utilized, including Berlo's theory, Gestalt theory, and the concept of group communication. This study is a qualitative research conducted as a case study. Data collection is done through interviews and observations. The research subjects are teachers and students, and the observations take place at SMAN 5 Kota Sukabumi, which implements the PTMT attendance pattern on odd and even days. The researcher observes blended learning sessions conducted by several teachers during both face-to-face and online sessions, including synchronous and asynchronous PJJ methods. After observing inside the classroom during the blended learning process, the researcher conducts interviews. Then, based on the observation and interviews, the researcher describes the communication between teachers and students using the aforementioned theories. The results of this study describe and depict the communication between teachers and students through Blended Learning in the implementation of PTMT at SMAN 5 Kota Sukabumi.
Analisis Jaringan Komunikasi Dalam Pengelolaan dan Perencanaan Program Adipura Kota Malang: Studi Jaringan Komunikasi Masyarakat Desa Tamanharjo Dalam Program Adipura Kota Malang Nafisah Alyfah
Brand Communication Vol. 2 No. 3 (2023): Komunikasi Persuasif dan Argumentatif Mengarahkan Tindakan dan Perilaku Publik
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study intends to examine how the communication network process of members of the Malang City Adipura program activities in Tamanharjo Village, by analyzing and knowing the sociogram form or structure of the communication network of the small group. This communication network research is interesting to review again, because of the background of the newly implemented activities. The method in this study uses quantitative descriptive methods. The results of this study are in the form of values managed in the UCINET VI application, where these values are obtained by the results of questionnaires that have been disseminated to respondents who have been selected by purposive sampling. The Adipura activity program implemented by the Malang City Government aims to make the City environment clean and beautiful. Because considering that Malang City is a city whose visitors come from various countries, so it requires management and planning to maintain the City environment.
Kecenderungan Pesan Budaya Fotografi Human Interest: Analisis Isi Karya Fotografi Human Interest Pada Akun Instaggram @Okyarisandi Imam Ali
Brand Communication Vol. 2 No. 3 (2023): Komunikasi Persuasif dan Argumentatif Mengarahkan Tindakan dan Perilaku Publik
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human interest photography works often contain a message or deep meaning in each of them. This is influenced by the involvement of humans in this photographic work as a condition for photographic works to be called human interest types of photographic works. This study aims to determine the trend of human interest photography culture messages on the Instagram account @Okyarisandi. This study uses content analysis, with quantitative methods, to determine the trend of human interest photography culture messages on the Instagram account @Okyarisandi. The results showed that a total of 100% of the samples tested had been adjusted to several predetermined categories. Researchers get results where Human Interest photography works on the Instagram account @Okyarisandi tend to be in the Livelihoods category. Which reached a percentage of 57.5%
Analisis Strategi Marketing Public Relations (MPR) PT Finiks Solusi Indonesia Dalam Mempertahankan Loyalitas Konsumen Dessinta Nur Fitria; Nyoman Suardhita
Brand Communication Vol. 2 No. 3 (2023): Komunikasi Persuasif dan Argumentatif Mengarahkan Tindakan dan Perilaku Publik
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT. Finiks Solusi Indonesia always tries to keep consumers working with it. Therefore, within the PR Marketing division companies are required to be able to create strategies in order to maintain consumer loyalty. The purpose of this research is to analyze the marketing public relations strategy of PT. Finiks Solusi Indonesia in maintaining consumer loyalty. The author uses a descriptive qualitative research method because the data or information obtained from interviews, observations, and documentation after that the data will be managed by analyzing based on the theoretical concepts chosen by the author. According to this study's findings, the pr marketing technique of of PT. Finiks Solusi Indonesia in maintaining customer loyalty, namely providing free training or workshop, maintaining SLA and monitoring its services, providing a helpdesk container and providing a fast response. There are several supporting strategies in which the strategy has been analyzed and the results are in accordance with the three theories of pull strategy, push strategy, and pass strategy. After implementing the strategy carried out by Marketing PR, the authors use three main indicators to measure consumer loyalty who have long worked with PT. Finix Solutions Indonesia.

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