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Brand Communication
Published by Prisani Cendekia
ISSN : -     EISSN : 28298144     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal BC bertujuan menyebarluaskan hasil penelitian ilmu komunikasi, Komunikasi pemasaran, Komunikasi Pemasaran Digital, Komunikasi Pemasaran Internasional, Komunikasi bisnis, Komunikasi Perkantoran, Komunikasi Pemasaran Digital, Public Relations, Public Relation digital, Perilaku konsumen, Strategi dan taktik komunikasi pemasaran, Komunikasi Pemasaran Multikultural, Local Genius Komunikasi Pemasaran, Komunikasi Organisasi, Merek (branding), dan citra produk atau jasa, Ekonomi Politik Media Massa, Budaya Komunikasi Organisasi, Komunikasi Pemasaran politik, Manajemen media massa, Periklanan, CSR (Corporate Social Responsibility) dan Community Relations (Pengembangan Komunitas), Marketing Public relation
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 126 Documents
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Komunikasi Antarbudaya di kalangan Pedagang Kaki Lima : Studi Komunikasi Antarbudaya Pedagang Kaki Lima Yang Berbeda Etnis di depan Komplek MTQ Kota Pekanbaru Niki Pratama; Tessa Shasrini
Brand Communication Vol. 2 No. 1 (2023): Konten Televisi dan Politik
Publisher : Prisani Cendekia Institute

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Abstract

Abstract: This study aims to determine intercultural communication that occurs among street vendors which indirectly gives them an identity that communication is very important to adapt to a new environment which is called cultural adaptation. This research is a research that uses qualitative methods with a descriptive approach that helps share information. related to intercultural communication among street vendors of different ethnicities in front of the MTQ complex in Pekanbaru. The results show that intercultural communication that occurs among street vendors of different ethnicities in front of the MTQ complex in Pekanbaru city aims to interact between them street vendors of different ethnicities and for trading activities they. As well as the process of cultural adaptation by street vendors who have difficulty adapting to other traders of different ethnicities
Proses Komunikasi Intrapersonal Untuk Meningkatkan Self Worth Setelah Mengalami Toxic Relationship Pada Perempuan Dewasa Namira Fitria
Brand Communication Vol. 2 No. 1 (2023): Konten Televisi dan Politik
Publisher : Prisani Cendekia Institute

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Abstract

The purpose of this study was to determine the process of intrapersonal communication to increase self worth after experiencing a toxic relationship in adult women. Intrapersonal communication which is a process of thinking by talking to oneself to contemplate how valuable and qualified we are so that self-confidence will arise. Thus a good self worth will arise in a person. The victims of toxic relationships are generally rooted in not having good self worth, they are not aware that they are valuable and do not deserve to be treated badly. The research method used is a qualitative approach. Data collection techniques are FGD, observation, and in-depth interviews with informants/participants as primary data. Meanwhile, secondary data uses literature studies sourced from journals, e-books/books and documents. The data analysis technique uses the Miles & Huberman Interactive Model. The results of this study indicate that through the process of intrapersonal communication it is able to increase good self worth thereby preventing toxic relationships from reoccurring.
Representasi Erick Thohir Pada Pemberitaan Bisnis PCR Di Media Online Maya May Syarah
Brand Communication Vol. 2 No. 1 (2023): Konten Televisi dan Politik
Publisher : Prisani Cendekia Institute

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Abstract:. In choosing news sources, journalists often make someone their favorite source (media darling). This definition refers to sources that journalists like because of their attitudes, actions or statements. Erick Thohir, who has a business background and is now the Minister of BUMN, has emerged as a media darling. However, in November 2021, Erick was reported to the Corruption Eradication Commission (KPK) regarding the PCR business, alleging that Erick was involved in the PCR business. The media is busy reporting on this case. Even though the news about the PCR business comes from the same person, the presentation is always different. There is no such thing as being neutral in reporting, the media will have a different point of view. This is related to certain ideologies embraced by the media (Van Dijk, 1988). For this reason, this research reveals Erick Thohir's representation in reporting on the COVID-19 PCR business case in the online media Republika.co.id and Okezone.com. The aim is to see how the two online media describe representative of Erick Thohir in the PCR business case news. Using Critical Discourse Analysis (CDA) with the Wodak & Reisigl model, the results of the study show that the two online media, namely Republika.co.id and Okezone.com, show Erick as a media darling, as seen from the news that appears depicting the figure of Erick, who is a state official working professionally and well. Everything that is accused by the public can be disputed in the news presented in the online media. The news was conveyed in a positive tone. Even though in the news published on Okezone.com there are sources other than Erick, his statement still represents that Erick is an official who has a good track record.
Pola Komunikasi Interpersonal Orang Tua dan Anak Dalam Menyikapi Pernikahan Dini: Studi Kasus Pada Masyarakat Kelurahan Bandar Sono Kota Tebing Tinggi Nurul Hamidah Hamidah; Faisal Riza Riza; Muhammad Faishal Faishal
Brand Communication Vol. 2 No. 1 (2023): Konten Televisi dan Politik
Publisher : Prisani Cendekia Institute

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Abstract

Pernikahan usia dini adalah akad nikah yang dilakukan oleh anak yang usianya masih di bawah umur. Penelitian ini bertujuan untuk mengidentifikasi pola komunikasi interpersonal orang dalam menyikapi pernikahan usia dini di Kelurahan Bandar Sono Kota Tebing Tinggi. Penelitian ini disusun oleh penulis menggunakan jenis penelitian kualitatif yaitu pendekatan deskriptif dengan teknik pengumpulan datanya adalah observasi, wawancara dan dokumentasi. Triangulasi digunakan sebagai teknik dalam keabsahan data. Hasil penelitian yang didapat bahwasanya komunikasi orang tua dan anak informan berjalan dengan baik, pola komunikasi yang digunakan informan kepada anak – anaknya adalah pola komunikasi Linier atau pola komunikasi satu arah artinya orang tua menyampaikan pesan secara langsung dan anak yang menerima pesan. Penyebab dari pernikahan usia muda di kelurahan Bandar Sono, di karenakan oleh faktor hamil di luar pernikahan atau menghamili anak perempuan orang lain. Selain dari itu ada juga atas keinginan dari anak tersebut karena sudah tidak bersekolah lagi makanya ia memilih menikah di usia muda dan terakhir faktor ekonomi keluarga yang kurang mencukupi. Dengan menikah muda orang tua beranggapan bahwa beban dari keluarga itu akan berkurang.
Peran Media Sosial Instagram @KANWILBPNBANTEN Sebagai Pusat Informasi di Bidang Pertanahan : Studi Etnografi Virtual pada Akun Instagram @Kanwilbpnbanten Mochammad Mirza; Ari Suseno Suseno; Rojviyani Tsaqila
Brand Communication Vol. 2 No. 1 (2023): Konten Televisi dan Politik
Publisher : Prisani Cendekia Institute

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Abstract

This study aims to analyze and describe the role and use of social media Instagram as an information center in the land sector and the satisfaction obtained after accessing content on the @kanwilbpnbanten account. This study uses the theory of Uses and Gratifications. This study uses a virtual ethnographic research method. Data collection methods in this study are interviews, observation, and documentation. The results of the study show that the role of Instagram social media is as a medium for conveying information about land activities so that it can be widely known by the public. Social media Instagram @kanwilbpnbanten is used as a means of finding information, entertainment, strengthening self-identity and interacting with other users
Konstruksi Jurnalis Profesional Dalam Drama Korea Hush Siregar, Indah Sonia; Rasyid, Abdul; Zuhriah
Brand Communication Vol. 2 No. 2 (2023): Strategi dan Efek Komunikasi Media Dalam Kehidupan Manusia
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i2.144

Abstract

The purpose of this study is to find out how the construction of professional journalists applies the nine elements of journalism in the Korean drama Hush. The theory used to explore this research is the theory of media construction and the nine elements of journalism, and content analysis. The object of this research is the 16 episodes of the Korean drama Hush. The method used in this research is a qualitative method with a descriptive paradigm. The analysis technique used is content analysis technique. The results of the study show that there is a construction of a professional journalist in the Korean drama Hush. The journalists constructed in the play correspond to the nine elements of journalists Bill Kovach and Tom Rosenstiel, namely; seeking the truth (6 scenes), placing loyalty to citizens (6 scenes), Discipline in verifying (3 scenes), Independent from sources of coverage (5 scenes), Journalists carry out the task of monitoring power (1 scene), Journalism as a public forum (1 scene), Journalism must be attractive and relevant (2 scenes), proportional and comprehensive news (3 scenes), and listen to one's conscience (8 scenes).
Strategi Komunikasi Pemasaran KDK Matahari UHAMKA dalam Membangun Brand Awareness Junita, Junita Holifah; Rahmawati, Yulia; Fadilah, Aulia; Pramestia, Reka Ardiyana; Putra, Gilang Kumari
Brand Communication Vol. 2 No. 2 (2023): Strategi dan Efek Komunikasi Media Dalam Kehidupan Manusia
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i2.146

Abstract

This paper describes the marketing communication strategy carried out by KDK Matahari UHAMKA in building its brand awareness. In this study using a qualitative approach with a descriptive type of research. Determination of informants in this study using purposive sampling technique meaning by using case study research methods, data collection methods direct observation in the field, in-depth interviews, personal documents, reference books, several journals and the internet and using data processing with triangulation techniques. . The results showed that KDK Matahari UHAMKA used a marketing communication strategy of STP (Segmentation, Targeting, and Positioning) in order to identify market groups before implementing a marketing communication strategy. However, in carrying out its communication strategy, KDK Matahari UHAMKA has shortcomings in terms of building communication between management and members, the lack of maximizing the use of marketing through digital platforms, and also currently the business being carried out is only within the UHAMKA environment.
Persepsi Suami Mengenai Webseries Layangan Putus : Sebuah Tinjauan Efek Komunikasi Widuhung, Selvy Maria
Brand Communication Vol. 2 No. 2 (2023): Strategi dan Efek Komunikasi Media Dalam Kehidupan Manusia
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i2.164

Abstract

Marriage is a very important thing in life. There are many marriages fail because the partners is unfaithful or having an affair. The existence of the Layangan Putus Webseries has provided lessons for wives on how to deal with infidelity in their households. However, it also gives a perception from the husbands regarding the fidelity perspective from their side. This will be discussed scientifically by looking at the communication effects of the Disconnected Kite web series in a cognitive, affective and behavioral way. The research method used is qualitative with data collection through Forum Group Discussion (FGD), to five sources with predetermined criteria. At the end of this study it will be seen that husbands are also affected Cognitively, Affectively and Behaviorally which can be seen from their perceptions of how to maintain fidelity so that their marriage can last a long time.
Pengaruh Penggunaan Media Sosial Instagram @fdxbeauty Terhadap Keputusan Berkunjung Pada Event Jakarta X Beauty Tahun 2022 Putri, Zahra Ananda
Brand Communication Vol. 2 No. 2 (2023): Strategi dan Efek Komunikasi Media Dalam Kehidupan Manusia
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i2.183

Abstract

Humans are social beings whose activities certainly require communication. In today's development, social media is a term that describes that there are various kinds of technologies that are used to bind people in a collaboration, where with the existence of technology it is possible to exchange information, and interact with each other through messages conveyed via the internet. The beauty industry is growing in Indonesia due to the increasing number of social media users so that beauty influencers are growing which of course has a big impact on the world of beauty. One of the companies in the beauty sector, namely Female Daily, is a company that is developing in the digital era, Female Daily makes good use of social media and can connect people who have an interest in the world of beauty so that the Instagram account @fdxbeauty is formed, which is an official account made by Female Daily with the aim to promote and present the X Beauty by Female Daily event. This study aims to see the influence of the use of social media Instagram @fdxbeauty on the decision to visit the Jakarta X Beauty 2022 event and how big the influence is. This study uses quantitative methods and data collection techniques used are questionnaires. The sampling technique used was purposive sampling with 100 respondents who were Instagram followers @fdxbeauty and visitors to the Jakarta X Beauty 2022 event. The results showed that there was an influence between the use of social media Instagram @fdxbeauty and the decision to visit the event. Jakarta X Beauty 2022 with 32.8%. The researcher's suggestion is that further research can be carried out using qualitative methods to dig deeper information from resource persons who have competence related to the use of social media Instagram @fdxbeauty.
Strategi Komunikasi Akun Instagram @apdcindonesia Dalam Meningkatkan Kesadaran Pengikutnya Mengenai Kesehatan Mental Ndolu, Michell Audry
Brand Communication Vol. 2 No. 2 (2023): Strategi dan Efek Komunikasi Media Dalam Kehidupan Manusia
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i2.184

Abstract

The World Health Organization reports that every year there are more than 700,000 people who die due to suicide. In this regard, individual mental health is one of the factors that is usually closely associated with. To decrease the suicide rate of the public, many long-term management programs are needed, for example counseling and education. APDC Indonesia is a professional consulting agency in the field of psychology that actively shares education about mental health on Instagram. This study aims to analyze the communication strategy that is implemented on Instagram account @apdcindonesia to increase the awareness of its followers about mental health. Through the content shared, they hope to increase followers’ awareness about mental health so they will be the best version of themselves. This is a descriptive qualitative research using in-depth interview as the data collection technique. The results of this study are analyzed using the 4 C’s for a social operation system, which are important elements in operating social media which include context, communication, collaboration, and connection. APDC Indonesia can be considered successful in carrying out its communication strategy on Instagram as seen from the interactions that occur with the audience and their enthusiasm in participating in the programs and services provided by APDC Indonesia. However, APDC Indonesia still needs to increase the intensity of responding to the comments so the connection element can be entwined deeper with their followers.

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