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Brand Communication
Published by Prisani Cendekia
ISSN : -     EISSN : 28298144     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal BC bertujuan menyebarluaskan hasil penelitian ilmu komunikasi, Komunikasi pemasaran, Komunikasi Pemasaran Digital, Komunikasi Pemasaran Internasional, Komunikasi bisnis, Komunikasi Perkantoran, Komunikasi Pemasaran Digital, Public Relations, Public Relation digital, Perilaku konsumen, Strategi dan taktik komunikasi pemasaran, Komunikasi Pemasaran Multikultural, Local Genius Komunikasi Pemasaran, Komunikasi Organisasi, Merek (branding), dan citra produk atau jasa, Ekonomi Politik Media Massa, Budaya Komunikasi Organisasi, Komunikasi Pemasaran politik, Manajemen media massa, Periklanan, CSR (Corporate Social Responsibility) dan Community Relations (Pengembangan Komunitas), Marketing Public relation
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 126 Documents
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Etika Pola Komunikasi Dalam Al-Qur'an Nurul Abrari
Brand Communication Vol. 2 No. 3 (2023): Komunikasi Persuasif dan Argumentatif Mengarahkan Tindakan dan Perilaku Publik
Publisher : Prisani Cendekia Institute

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Abstract

In essence, communication is a need for every human being as a social entity, so communication is a technique of interacting with others. There are certain ethical principles in communication that must be followed when speaking with other individuals. Islam also teaches communication ethics contained in the Qur'an and the sunnah of the Prophet. Since every person and every community has values ??that they adhere to, discussing human communication also involves discussing the values ??or ethics that those individuals or cultures uphold. The importance of internal morality because culture and communication are interdependent, so communication seeks to improve our ability to communicate (become communicative). The two interact. What we see, notice, or ignore, what we talk about, how we earn, how we invest, and how we influence are all influenced by culture. then, different. The findings of this study also show that the Qur'an contains verses that explain the ethics of communication. The word "qaulan" is used in the Qur'an to refer to communication ethics. It is divided into six sections: qaulan sadidan, qaulan kariman, qaulan ma'rufan, qaulan layyinan, qaulan maysuran, and qaulan balighan.
Strategi Promosi Dalam Meningkatkan Kunjungan Museum KotaGede Intro Living Museum Kartika Sari Yudaninggar; Dwiyana Rahma Fitri; Riski Damastuti
Brand Communication Vol. 2 No. 3 (2023): Komunikasi Persuasif dan Argumentatif Mengarahkan Tindakan dan Perilaku Publik
Publisher : Prisani Cendekia Institute

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Abstract

Kotagede Museum Intro Living Museum is one of the museums in Yogyakarta and is still considered a new museum. This research aims to discover how promotional strategies can increase the number of Kotagede Intro Living Museum visits. This research uses a qualitative descriptive research design with a constructivist paradigm. The technique used to determine research subjects is purposive sampling; data is collected from interviews, observations, and documentation, then presented as a discussion. Researchers used four sources from museum managers and three sources from museum visitors. From the research that has been carried out, the management of the Kotagede Museum has carried out good promotional strategies. The promotional strategy follows the elements contained in the promotion mix: advertising, sales promotion, public relations, face-to-face selling, and direct marketing. Marketing). The most influential strategy currently is internet advertising, especially on the museum's Instagram social media account @museumkotagede. In this way, the strategy to increase museum visits should continue to be carried out with various elements contained in the promotional mix so that the promotional strategy carried out can be more effective.
Pengaruh Pemberitaan Isu Ferdy Sambo Terhadap Citra Kepolisian di Mata Masyarakat Sakiah Syahwani
Brand Communication Vol. 2 No. 3 (2023): Komunikasi Persuasif dan Argumentatif Mengarahkan Tindakan dan Perilaku Publik
Publisher : Prisani Cendekia Institute

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Abstract

This research was conducted to find out whether there was any impact of Ferdy Sambo news on the image of the police institute in the eyes of the public. The object of this research are the students in semester 5-6 of Institute of Business and Informatics 1957. This research was a quantitative study using survey research methods and questionnaires as data measurement tools.Based on calculations using the Taro Yamane formula, the minimum number of samples needed in this study was 63 respondents and was completed to 100 respondents to get maximum results. Data collection was carried out for less than 1 month using a questionnaire in the form of a Google form. The data analysis technique in this study used the SPSS program calculation which was then translated and discussed which will then be concluded. The results of the X variable correlation test, only the attention dimension has a significance value of less than 0.05, which is equal to 0.036. Therefore, it can be concluded that only the attention dimension has a significant correlation with the Y variable (image of the police). The adjusted R Square value of the X dimension of attention is 0.003 (0.3%), therefore, it can be concluded that there is very little effect on the Y variable. In the different attitude test results, the significance value of the X dimension of attention is > 0.05, which is 0.350 (0.35%). Thus, it can be concluded that the reporting of the Ferdy Sambo case (variable X) does not fully affect the image of the police (variable Y), but only affects Ferdy Sambo's personality.
Proses Komunikasi Terapeutik Dalam Upaya Penyembuhan Pasien Gangguan Jiwa : di Yayasan Al Fajar Berseri Lia Nanda Wijaya; Maya May Syarah; Ade Budi Santoso
Brand Communication Vol. 2 No. 3 (2023): Komunikasi Persuasif dan Argumentatif Mengarahkan Tindakan dan Perilaku Publik
Publisher : Prisani Cendekia Institute

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Abstract

Communication is very important in all forms of individual activity, especially in the relationship between mental patients and caregivers. This aims to reveal and explore the process of therapeutic communication in efforts to cure mental disorder patients at the Al-Fajar Berseri Foundation. In the context of mental health, it uses a therapeutic communication interaction approach. Therapeutic communication interactions with mental disorders are ensured in a calm state so that they can develop useful social relationships. This study aims to answer the therapeutic communication process in an effort to cure mental patients at the Al-Fajar Berseri Foundation. In the research and data collection process, researchers used qualitative research methods with observation techniques, in-depth interviews, audio-visual materials and documentation to obtain information about the therapeutic communication process in efforts to cure mental disorder patients at the Al-Fajar Berseri Foundation which was explained descriptively. The results of research at the Al-Fajar Berseri Foundation show the success of therapeutic communication between mental patients and nurses. This communication process allows mental patients to share stories, get life motivational support and feel valued. The strategy used by the nurse is in the form of verbal communication (such as touch, motivational support and attentive listening). Apart from that, nurses have important stages in therapeutic communication between mental disorders patients and nurses, namely basic communication, an empathetic approach, understanding problems and providing relevant responses to overcome problems faced by mental disorders patients.
Strategi Komunikasi Pemasaran dalam Meningkatkan Penjualan di PT Ikan Segar Indonesia Gunawan Dwi Dharma; Ichsan Widi Utomo; Rindana Intan Emeilia
Brand Communication Vol. 2 No. 3 (2023): Komunikasi Persuasif dan Argumentatif Mengarahkan Tindakan dan Perilaku Publik
Publisher : Prisani Cendekia Institute

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Abstract

The fisheries sector in Indonesia has considerable potential for development. The large potential of fisheries is also accompanied by competition and challenges for business actors in Indonesia. One of the biggest challenges faced by fisheries and marine business actors is facing the Covid-19 pandemic. The pandemic resulted in a decrease in sales of PT Ikan Segar Indonesia due to a decrease in demand from hotels and restaurants. Changes in people's purchasing behavior also have an impact on the products they buy. Through appropriate marketing communication strategies, PT Ikan Segar succeeded in increasing sales. The purpose of this research is to determine PT Ikan Segar Indonesia's communication strategy in increasing sales. The research method used in this research is descriptive qualitative with data collection techniques using observation, interviews and documentation. The research results show that PT Ikan Segar Indonesia carries out marketing communication strategies starting from the planning, implementation and evaluation stages. At the implementation stage, PT Ikan Segar implemented eight integrated marketing communication mixes starting from advertising, sales promotions, events and experiences, public relations and publicity, online marketing and social media, mobile marketing, direct and database marketing and personal sales.
Strategi PIC (Person In Charge) Dalam Membangun Komunikasi Eksternal Terkait Penanganan Masalah Registrasi Data Terpadu Kesejahteraan Sosial: Studi Kasus di Dinas Sosial Kota Tangerang Selatan Maysyarah, Maya; Seran, Adrianus; Santoso, Ade Budi
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.217

Abstract

Communication strategy is very important for a communicator in developing communication with other parties. This research is motivated by the phenomenon of registration problems DTKS (Integrated Social Welfare Data) in the South Tangerang area so that good communication is needed between the Social Service and the community as an external public. This research examines the PIC (person in charge) strategy in building communication with the community as an external public at the South Tangerang City Social Service regarding the problem of DTKS registration for the poor. The purpose of this study was to find out the communication strategy carried out by PIC, the communication process, the obstacles faced in establishing communication and registration problems as well as the causes of the soaring number of DTKS in the South Tangerang area. This research was conducted using descriptive qualitative research methods by conducting observations, interviews and documentation of documents and data collected from sources in the field. In carrying out its duties and functions, the PIC primarily uses two-way communication so that communication that is built with the external public can work effectively in solving a social problem, especially the DTKS registration problem. obstacles in communicating with external publics through effective primary communication by providing suggestions and solutions to problems experienced by the community related to DTKS registration, so that any problems can be resolved properly and have a good impact on Social Service agencies and the community as the external public.
Strategi Komunikasi Pemasaran Melalui Instagram : Studi Deskriptif Instagram @goalsbeautybar.id Murtiadi, Murtiadi; Kresyanto, Nadhifah Rara Puspita; Paksi , Yudha Febri Al
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.219

Abstract

Marketing communication activities are efforts to communicate the company, products and services to external parties, including customers, suppliers and business partners. This study aims to describe Goalsbeautybar.id's marketing communication strategy carried out through Instagram social media. This type of research is a descriptive research with a qualitative approach. The subject of this research is the owner of goalsbeautybar.id where the informant has the authority to determine marketing communication strategies through Instagram social media. This data collection technique by observing, interviewing and documentation. Processing methods and data analysis were carried out at the same time during the research process. The process of data analysis in this study the authors use primary data and secondary data. The results of the study show that goalsbeautybar.id carries out a marketing communication strategy by utilizing Instagram social media to introduce their business, influence consumers and increase sales by implementing five components in conducting marketing communications.
Memahami Pengalaman Body Shaming Pada Selebriti Instagram: (Studi Fenomenologi Selebriti Agiskakhansa) Trimilda Shopiyah, Annur; Murtiadi, Murtiadi; Al Paksi, Yudha Febri
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.221

Abstract

The concept of ideal standardization is raised by the physical variations present in each individual. The purpose of this study is to comprehend the experiences of Instagram celebrities who have been subjected to body-shaming. A phenomenological approach and descriptive qualitative research techniques are used in this study. In contrast, phenomenology bases its understanding of the universe on direct experience. The focus of this study is a person named Agiskakhansa, an Instagram star who has endured body shaming from both his followers and peers. In this study, observation, interviews, and documentation were used as data collection methods. The strategy for processing and analyzing data employed is to gather all the information from the notes and evaluate it using logical words that are appropriate for the environment and circumstances in the field, including interviews, observations, and documentation. The findings of this study demonstrate that bodyshaming behavior should not be dismissed as insignificant because it will have an adverse psychological effect on the victim, leading to feelings of insecurity, dread, and even self-harm. Because of this, society must deal decisively with instances of body shaming.
Pola Komunikasi Orang Tua Dan Anak Remaja Di Masa Modernisasi Pada Kelurahan Jaticempaka Pondok Gede Wear, Tursina Arafat; Syarah, Maya May; Santoso, Ade Budi
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.222

Abstract

Abstract: The process of providing information and conveying understanding between two or more people is known as interpersonal communication. The purpose of this study is to characterize the interpersona l communication that takes place between parents and kids in the present period. This kind of study is a qualitative descriptive study that explains how parents and kids interact with one another. The community, particularly the parents who reside in Jati Cempaka Pondok Gede Village, are the subjects of this study. This method of gathering data includes observation, interviewing, and documentation. Data reduction, data presentation , conclusion drawing, and Miles and Huberman's interactive data analysis technique were the approaches used for data processing and analysis. The findings of this study demonstrate that parents and kids in the Jati Cempaka Pondok Gede sub-district region engage in interpersonal contact by being honest about contemporary issues, particularly the impact of technology and the internet. Parents continue to watch over, encourage, and respect their children's privacy, though. The development of trust between parents and children depends on this.
Potensi CSR Official Website MNC Peduli Dalam Membangun Citra Perusahaan Tjantika, Nabilah; Triartanto, A. Yuda; Armelsa, Dhefine
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.230

Abstract

The existence of CSR in today's digital era requires effective and efficient communication in building the company's image. Roles and responsibilities also continue to increase. Increasing pressure and validation mean that humans are required to try more. The aim of this research is to determine the CSR potential of the MNC Peduli Official Website in building the company's image. This research uses qualitative research methods using a descriptive approach. The unit of analysis in this research is the CSR Official Website of MNC Peduli at the MNC Group company. Data collection techniques using interviews and documentation. The results of this research show that MNC companies, in building their corporate image, approach the community by creating activity programs in the social sector which are then published via the official MNC Peduli website.  

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