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Jurnal Ilmiah Manajemen dan Akuntansi
Published by CV. Denasya Smart Publisher
ISSN : 30472792     EISSN : 30472032     DOI : 10.69714
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other
Jurnal Ilmiah Manajemen dan Akuntansi (JIMAT) dengan e-ISSN : 3047-2032, p-ISSN : 3047-2792 adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Denasya Smart Publisher. Jurnal ini berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen dan Akuntansi. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen dan Akuntansi, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen, Perpajakan Pasar Modal dan Investasi, Manajemen Pariwisata. Jurnal ini terbit 1 tahun 6 kali (Januari, Maret, Mei, Juli, September dan November)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 162 Documents
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PENGARUH WORD OF MOUTH, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSANPEMBELIAN: (Studi pada Warung Nasi Urang Sunda Khas Cianjur di Bumi Serpong Damai) Wulandari Wulandari; Kartini Istikomah
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 5 (2024): September : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/a3gkt147

Abstract

The rapid competition in the food and beverage industry is characterized by the number of companies engaged in fast food. This is due to the large number of food and beverage industries which make one the contributing factors in making purchasing decisions. The purpose of this study was to determine and examine the effect of word of mouth, price and product quality on purchasing decisions at Warung Nasi Uranng Sunda Khas Cianjur in Bumi Serpong Damai. The sample used in this study indicates that word of mouth has on influence on purchasing decisions, while price and product quality have a significant effect on purchasing decision.
PENGARUH PROMOSI, KUALITAS LAYANAN, DAN PERSEPSI HARGA TERHADAPKEPUASAN KONSUMEN: (Studi Pada Pengguna Layanan Goride Gojek di Tangerang Selatan) Cornelia Femitje Karundeng; Kartini Istikomah
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 5 (2024): September : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/ne7rsm16

Abstract

High competition in the online transportation industry is marked by the increasing number of companies engaged in online transportation services, one of which is Gojek. This quantitative study aims to determine the effect received by consumer satisfaction with promotion, service quality and price perceptions on goride services in South Tangerang. Data was collected through distributing questionnaires. The sample used was 97 respondents. Non-probability sampling technique with purposive sampling method was used as the sample determination. The results showed that promotion, service quality, and price perception had a significant effect on customer satisfaction.
PENGARUH CITRA MEREK, GAYA HIDUP, DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN: (Studi pada Pengguna Layanan Berlangganan Netflix di Jakarta Selatan) Dwifani Gusma Zamroni; Kartini Istikomah
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 5 (2024): September : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/8bfwp318

Abstract

Netflix is a video on demand application that provides various film entertainment. The purpose of this research is to determine the influence that purchasing decisions have on brand image, lifestyle and content marketing. A quantitative approach using the population of all Netflix subscription service users in South Jakarta is. The technique used is non-probability sampling because the population size is not known with certainty. Data was collected through distributing questionnaires. The sample used in this research was 97 respondents who were determined by purposive sampling using specified criteria. Data were analyzed using SPSS version 27 software. The research results showed that purchasing decisions were significantly influenced by brand image, lifestyle, and content marketing had a significant influence on purchasing decisions.
PENGARUH KINERJA KEUANGAN, STRUKTUR MODAL, UKURAN PERUSAHAAN, DAN PERTUMBUHAN PENJUALAN TERHADAP NILAI PERUSAHAAN: (Studi Empiris Pada Perusahaan Manufaktur Sub Sektor Makanan dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Tahun 2019-2023) Rifa Amalia Ridho; Rismawandi Rismawandi
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 5 (2024): September : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/19yhgt07

Abstract

The purpose of this research is to determine financial performance, capital structure, company size, and sales growth on company value. The population in this research is food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) in the 2019-2023 financial reports. By using a sampling technique, namely using a purposive sampling method with a total sample of 37 companies. This research uses multiple linear regression analysis methods with the help of the Statistical Package for Social Science (SPSS) Version 25 program. The results of the research show that financial performance and capital structure have a positive and significant influence on company value, company size has a negative and significant influence on company value, and Sales growth does not have a significant effect on company value.
ANALISA DIGITAL MARKETING SEKTOR PERBANKAN: PERBANDINGAN APLIKASI MOBILE BANKING LIVIN’ BY MANDIRI DAN MYBCA DALAM MEMAKSIMALKAN POTENSI PASAR DIGITAL Chanda Vedalla Putra; Ng Thian Way; Ricky Ricky; Shelby Esfandiany; Eryc Eryc
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 5 (2024): September : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/vsmsvn05

Abstract

In this modern era, the need for people to conduct financial transactions remotely has become very common. Recognizing this phenomenon, banks in Indonesia, including BCA and Mandiri, have developed mobile banking applications to meet this need. To increase public awareness of these applications, the banks have implemented digital marketing strategies to maximize the potential of the digital market that can be reached. The research conducted found that BCA and Mandiri banks have been optimizing their digital marketing efforts, although some sectors of digital marketing can still be improved to broaden the reach of customers who are aware of these applications
PENGARUH SENSORY MARKETING: AROMA DAN VISUAL TERHADAP KEPUTUSAN PEMBELIAN Handoko, Elvina Muliani; Pranata, Sudadi
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 6 (2024): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/m37dne64

Abstract

The objective of this research is examining the influence of scent and visual in sensory marketing on buying decision. This research was carried out at Roti'O in Cirebon City. This research forms part of the quantitative method. The data was gained from questionnaire and literature studies. This research used 100 respondents. The results of this research pointed out that scent partially having a positive and not significant influence on buying decision, visual partially having a positive and significant influence on buying decision, and both of the scent and visual simultaneously having a positive and significant influence on buying decision.
ANALISIS STRATEGI PEMASARAN ONLINE DAN OFFLINE DALAM MENINGKATKAN PENJUALAN DAN KEBERHASILAN BISNIS PADA BUTIK KAYLA WATI Kusniyah Kusniyah; Chandra Lukita; Ni Wayan Fitriana Ayu Lestari
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 6 (2024): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/71pa4t04

Abstract

The existence of this online media platform has a very dynamic and efficient role in supporting business activities. This study aims to determine the marketing strategy carried out by Kayla Wati Boutique Krangkeng Indramayu. This type of research is qualitative research with data collection techniques in the form of observation, interviews and documentation. The results showed that Kayla Wati Boutique's online system marketing strategy is to hold promotions on social media to attract consumer interest, the quality of goods or products displayed on social media must be exactly the same as the products to be sent to avoid consumer complaints.
ANALISIS DIGITAL MARKETING ANTARA APLIKASI MYBCA DAN WONDR BY BNI Chanda Vedalla Putra; Julia Ananda Caesaria; Jonathan Jonathan; Lia Willson; Mellysa Mellysa; Michelle Tan; Noval Christanto; Zendi Sia
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 6 (2024): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/1qrt1r98

Abstract

This study analyzes the digital marketing strategies between two leading digital banking applications in Indonesia, namely MyBCA from Bank Central Asia (BCA) and Wondr by BNI from Bank Negara Indonesia (BNI). The research focuses on comparing features, digital marketing strategies, as well as customer acquisition and retention of the two applications. Data was obtained through secondary sources and analyzed qualitatively and quantitatively. The results show that although both applications have excellent features, MyBCA emphasizes simplicity and ease of use for general users, while Wondr by BNI focuses more on the younger generation with innovative and deeper personalization features. The digital marketing strategies employed by the two banks also differ, with MyBCA relying more on social media and email marketing, while Wondr by BNI predominantly uses influencer marketing. The conclusion of this study is that both applications have their respective strengths in meeting the needs of their customers.
PENGARUH KUALITAS PELAYANAN DAN KEMUDAHAN PENGGGUNA TERHADAP KEPUASAN PELANGGAN GORIDE: (Studi Pada Konsumen Gojek di Kota Cirebon) Mochamad Calvin Farell; Sudadi Pranata
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 6 (2024): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/d4panw94

Abstract

The aim of this research is to determine the influence of service quality and ease of use on Goride customer satisfaction among Gojek users in Cirebon City. The research population includes all Goride users who use the Gojek application in Cirebon City, with a sample of 100 respondents. This research uses quantitative methods with purposive sampling through questionnaires. Data analysis was carried out using multiple linear regression with SmartPLS software. The research results show that service quality has a positive and significant effect on Goride customer satisfaction. Apart from that, ease of use also has a positive and significant impact on Goride customer satisfaction. Overall, service quality and ease of use have a positive and significant effect on Goride customer satisfaction among Gojek users in Cirebon City.
PENGARUH UKURAN PERUSAHAAN, LEVERAGE, LIKUIDITAS DAN PERTUMBUHAN PENJUALAN TERHADAP PROFITABILITAS Haris Haris; Dicky Arisudhana; Taqwa Putra Budi Purnomo Sidi Hiram
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 6 (2024): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/9a6vhc74

Abstract

This study aims to determine the effect of Firm Size, Leverage, Liquidity, and Growth Sales on Profitability in the food and beverage sub-sector listed on the Indonesia Stock Exchange for the 2020–2023 period. The sample of this research is 46 companies in the food and beverage sub-sector that are listed on the Indonesia Stock Exchange for the 2020-2023 period. The result showed that Firm Size had a significance and positive effect on Profitability and Leverage had a significance and negative effect on Profitability. Meanwhile Liquidity and Growth Sales has no effect on Profitability.

Page 5 of 17 | Total Record : 162

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