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INDONESIA
Jurnal Ekonomi Bisnis dan Kewirausahaan
ISSN : 30473845     EISSN : 30473225     DOI : 10.69714
Core Subject : Economy, Education,
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER) : dengan e-ISSN : 3047-3225, p-ISSN : 3047-3845 diterbitkan 6 (Enam) kali dalam setahun, yaitu pada bulan (Februari, April, Juni, Agustus, Oktober dan Desember) oleh Denasya Smart Publisher. Jurnal ini merupakan jurnal yang dapat akses secara terbuka bagi para Peneliti, Mahasiswa dan Dosen yang ingin mempublikasikan hasil penelitiannya pada bidang ilmu Ekonomi, Kewirausahaan. Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER) mempublikasikan artikel-artikel kajian empiris dan teoritis dalam bidang Ekonomi Kewirausahaan, Manajemen, Bisnis dan Akuntansi serta berbagai topik yang relevan.
Articles 164 Documents
DETERMINASI TINGKAT PENGANGGURAN TERBUKA (TPT) DI INDONESIA: ANALISIS DATA PANEL 34 PROVINSI TAHUN 2015-2024 Febrian Khansada Zainghani; Ferry Hadiyanto
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 4 (2026): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/tmrq7e48

Abstract

Unemployment remains one of the major labor market issues in Indonesia, particularly amid the demographic bonus that has increased the proportion of the working-age population. Without adequate job creation, this condition may intensify pressures in the labor market. This study aims to analyze the effects of regional government expenditure, investment, average years of schooling, provincial minimum wage, and the COVID-19 pandemic on the open unemployment rate in Indonesia. The study employs panel data from 34 provinces covering the period 2015–2024. Panel data regression analysis was conducted using the Common Effect Model, Fixed Effect Model, and Random Effect Model, with the best model selected through the Chow test and Hausman test. The results indicate that regional government expenditure with a two-year lag, average years of schooling, and the COVID-19 pandemic have a positive and significant effect on the open unemployment rate. Meanwhile, investment and the provincial minimum wage have a negative and significant effect on the open unemployment rate. These findings suggest that increased investment and appropriate wage policies can contribute to reducing unemployment, while the effectiveness of government expenditure and improvements in educational attainment need to be accompanied by expanded employment opportunities to prevent further increases in open unemployment.
PERANCANGAN UI/UX WEBSITE FURLOVE UNTUK MENGOPTIMALKAN KEMUDAHAN PEMESANAN JASA PERAWATAN HEWAN PELIHARAAN Rani Artika Sari; Fitra Zaelani; Aisyah Nushrah Diniyyati; Sari Armiati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 4 (2026): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/7jkdz707

Abstract

The UI/UX design of the FurLove website aims to optimize the ease of booking pet care services, addressing common problems such as lack of transparent information and complicated processes on the service booking platform. This study uses the Design Thinking method, including the stages of Empathize, Define, Ideate, Prototype, and Test. The Empathize stage involves distributing questionnaires to 17 respondents to identify pain points such as difficulty finding information and making reservations. In the Define stage, 10 features were tested using the KANO method to prioritize user needs. The "Login/Register" feature is categorized as Must-be, while Home, About Us, Our Services, Consultation, Booking, User Profile, Booking History, Orders, and Logout are One-dimensional. The Ideate stage produces solutions such as online booking and notification systems, visualized through user flow. The prototype was developed using Figma, including the homepage, register/login, user dashboard, services, and booking. Quantitative evaluation with the System Usability Scale (SUS) was conducted with 17 respondents. The results showed an overall average score of 71.39, placing the FurLove website in the "Good" usability category. The score breakdown shows an average Learnability Subscore of 54.17 and an average Usability Subscore of 75.69. Based on gender, male respondents gave an average Overall SUS Score of 64.17, and female respondents gave an average of 75. These scores indicate the system is easy to use, efficient, and enjoyable, although there is variation between genders. Iterative improvements based on user feedback also contributed to the optimal usability scores. This research contributes practically to the development of service platforms in Indonesia by providing a measurable, user-centered design framework.
ANALISIS PERAN DAN KONTRIBUSI UMKM DALAM MENINGKATKAN PDRB DAN PERTUMBUHAN EKONOMI DI PROVINSI SUMATERA SELATAN Risah Risah; Cia Lesta Ega; Gustina Masitoh
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/z5ggv239

Abstract

This study aims to analyze the role of Micro, Small, and Medium Enterprises (MSMEs) in increasing Gross Regional Domestic Product (GRDP) and economic growth in South Sumatra Province. The method used in this research is a descriptive quantitative approach utilizing secondary time series data from 2022 to 2024 obtained from the Central Bureau of Statistics (BPS) of South Sumatra Province, supported by a literature review. Data analysis techniques include trend analysis, data classification, and interpretation of the contribution of MSME-dominated sectors to Gross Regional Domestic Product (GRDP). The results show that sectors dominated by MSMEs, such as accommodation and food service activities, manufacturing, and information and communication, have a significant contribution to regional economic growth. The accommodation and food service sector is the highest contributor despite experiencing a declining trend over the years, while the information and communication sector shows a significant increase in 2024. Overall, economic growth in South Sumatra has fluctuated but continues to show a positive trend with recovery in several key sectors. Thus, MSMEs are proven to play a strategic role in driving regional economic growth through job creation, increasing community income, and strengthening the local economic structure.
IMPLEMENTASI STRATEGI PEMASARAN MELALUI WEBSITE SCALECRAFTERS UNTUK PRODUK DIORAMA Fiska Dewi; Ahmad Nouval Riant; Lukman Abdul Azizul Hakim
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 4 (2026): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/smfke253

Abstract

Limited market reach, promotional capital, and distribution barriers are the main constraints for diorama artisans. This study aims to develop ScaleCrafters, an e-commerce platform designed to enhance product visibility and operational efficiency through digital marketing strategies. The research method includes user needs analysis, web-based system design, and the implementation of integrated digital marketing strategies, including SEO, social media marketing, and User Experience (UX) optimization. This platform facilitates online transactions and product customization between artisans and consumers. The results indicate that ScaleCrafters effectively expands market penetration, reduces marketing costs, and optimizes sales management for the diorama craft industry sustainably.
PERANCANGAN DAN IMPLEMENTASI WEBSITE PENDAFTARAN PASIEN THERAPY CENTER AKU BISA PEKANBARU Indi Sabila; Rahma Hanum; Muhammad Firjatullah Akhbar
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 4 (2026): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/txq8v093

Abstract

This report discusses the Integration II project titled "Design and Implementation of the Aku Bisa Pekanbaru Therapy Center Patient Registration Website." Aku Bisa Pekanbaru is a Therapy Center for children with special needs. However, the manual registration system currently in use leads to long queues and extended waiting times. To address this issue, a web-based registration system was developed, allowing parents to register their children online without needing to visit the center in person. The website is also equipped with an online payment system using Midtrans as the payment gateway, enabling secure and convenient transactions. The system development process includes requirements analysis, user interface design, feature implementation, and testing to ensure functionality and security. The results of this project indicate that the developed website enhances the efficiency of therapy services, accelerates the registration and payment process, and provides comprehensive information about available services. Additionally, the utilization of this website helps expand marketing reach and strengthens the credibility of Aku Bisa Pekanbaru as a professional and trusted Therapy Center in the community.
INTERACTIVE WEBSITE-BASED SALES INFORMATION SYSTEM FOR THE UNFORMAL FASHION BRAND USING MIDTRANS Muhammad Nurdiansyah; Sri Nuryani Pujiastuti; Rahma Hanum; Nava Gia Ginasta
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 4 (2026): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/jrn6rx67

Abstract

Developments in the fashion industry are driving businesses to leverage digital technology to improve sales effectiveness and the customer experience. This study aims to design a prototype of a website-based sales information system for the Unformal brand, integrating the Midtrans payment gateway and product customization features. The study employed a qualitative descriptive approach through observation, documentation, and the distribution of questionnaires to 41 respondents as the basis for system requirements analysis. The website prototype was designed using Figma based on the results of STP and SWOT analyses. The results showed that 51% of respondents were interested in using the product customization feature, 63% believed that digital payment integration simplifies transactions, and 78% were interested in promotional programs. The resulting prototype includes the Register, Login, Home, Shop, Custom, Checkout, and Payment pages. This system design is expected to serve as a reference for developing a more integrated sales website and supporting the digitization of business processes for the Unformal brand.
PENGARUH PERSEPSI, MOTIVASI, MINAT, DAN PENGETAHUAN PERPAJAKAN TERHADAP KEPUTUSAN MAHASISWA BERKARIR DIBIDANG PERPAJAKAN PADA MAHASISWA AKUNTANSI UNIVERSITAS WIJAYA KUSUMA SURABAYA Uzlifa Musarrofi; Iman Karyadi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 4 (2026): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/d9yjbg39

Abstract

This study aims to analyze the influence of perception, motivation, interest, and tax knowledge on students' decisions to pursue careers in the taxation field among Accounting Study Program students at Wijaya Kusuma University Surabaya. The study employed a quantitative approach using a survey method by distributing questionnaires to students from the 2023 and 2024 cohorts who had completed taxation courses. The sampling technique used was purposive sampling, resulting in a total of 75 respondents. The data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that motivation and tax knowledge have a positive and significant effect on students' decisions to pursue careers in taxation. Meanwhile, perception and interest have a positive but statistically insignificant effect on career decisions in the taxation field. These findings suggest that students' internal motivation and adequate tax knowledge are the main factors influencing career decisions in the taxation sector. This study provides implications for higher education institutions to improve the quality of taxation learning and to provide programs that can enhance students' motivation to pursue careers in taxation.
KETERKAITAN MELEMAHNYA RUPIAH TERHADAP KONFLIK GEOPOLITIK:  STUDI DAMPAK DI WILAYAH TIMUR TENGAH Ainnaya Ardyanti Putri; Fayza Safana Fitria; Rindi Cahya Mustika Ayu; Arman Hadid; Muhammad Naufal Arzaq; Suryo Ediyono
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 4 (2026): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/8tndt381

Abstract

The rupiah's exchange rate against the U.S. dollar has experienced significant fluctuations driven by various global economic and political factors. One of the key contributing factors is geopolitical conflict in the Middle East, which has caused widespread global economic instability and disproportionately affected developing countries, including Indonesia. This study analyzes the relationship between the weakening of the rupiah and Middle East geopolitical conflicts. It further examines their broader impact on Indonesia's economic conditions, based on a qualitative literature review of journals, scientific articles, and news sources from 2021 to 2026, a period marked by significant escalation of Middle East conflicts. The results indicate that this relationship occurs through three main transmission channels. Through the energy channel, conflicts disrupted global oil supplies, particularly through threats to close the Strait of Hormuz, leading to rising crude oil prices and increasing Indonesia's energy import burden. Through the capital flow channel, heightened geopolitical risk prompted global investors to shift their assets toward safer instruments such as the U.S. dollar and gold, thereby pressuring the rupiah's exchange rate. Through the international trade channel, geopolitical tensions disrupted global supply chains, particularly in the energy and strategic industrial sectors, further intensifying domestic economic pressure. This phenomenon was evident in the sharp decline of the Jakarta Composite Index and the rupiah's depreciation to a new psychological threshold amid Iran-Israel tensions, followed by its recovery after the United States-Iran peace agreement. The study concludes that rupiah stability is determined not only by domestic factors but is also significantly influenced by global geopolitical dynamics, necessitating adaptive economic resilience and diplomatic strategies.
Optimalisasi Laba dengan Menggunakan Metode Simpleks (Studi Kasus: Umkm Pangsit Jebew Rayika) Moch Salman Sawaludin; Sashi Annisa Yahya; Nabilah Meisya Maulana; Somadi Somadi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 4 (2026): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/6zfj8873

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in economic development. However, many MSMEs still determine production quantities based on experience, resulting in inefficient utilization of available resources. This condition also occurs at UMKM Pangsit Jebew Rayika, where production planning has not been based on quantitative analysis despite the high demand for its products. The main limitation faced by the business is the availability of 800 grams of meat and 300 sheets of wonton wrappers per day, which directly affects production capacity. This study applies the Simplex Method in a Linear Programming model to determine the optimal production combination that maximizes profit under these resource constraints. The analysis shows that the optimal production plan is 56.5217 portions of Pangsit Jebew and 4.3478 portions of Pangsit Goreng, generating a maximum daily profit of IDR 110,434.7826 while satisfying all production constraints. The results indicate that the Simplex Method provides an objective approach for determining optimal production decisions and supports more efficient utilization of limited raw materials in MSMEs.
ANALISIS PENGGUNAAN ALIH KODE DALAM KOMUNIKASI PEMASARAN DI INSTAGRAM: STUDI KASUS BURJO NGEGAS SEMARANG Cicha Olivia Nauri; Dewi Sintya Sari; Putri Qurrota A’yuni; Ana Putri Nastiti
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 4 (2026): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/qdq12890

Abstract

This study aims to analyze the forms and functions of code switching in marketing communication on the Instagram account @burjongegas Semarang. This research employs a descriptive qualitative method, with promotional Instagram content including captions, photos, videos, Reels, and Stories, as the object of analysis. Data were collected through observation and case study, then analyzed using data reduction, data display, and conclusion drawing. The findings reveal that the @burjongegas Instagram account uses two types of code switching: (a) Internal code switching (between Indonesian and Javanese) and (b) external code switching (involving Indonesian, English, and Javanese). The use of Javanese helps create a sense of closeness with the audience while reinforcing the brand’s local identity. Meanwhile, English is used to enhance the attractiveness of promotional contents. These findings indicate that code switching serves not only as a form of linguistic variation but also as an effective digital marketing communication strategy for attracting audience attention.