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Jurnal Ekonomi Bisnis dan Kewirausahaan
Published by CV. Denasya Smart Publisher
ISSN : 30473845     EISSN : 30473225     DOI : 10.69714
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER) : dengan e-ISSN : 3047-3225, p-ISSN : 3047-3845 diterbitkan 6 (Enam) kali dalam setahun, yaitu pada bulan (Februari, April, Juni, Agustus, Oktober dan Desember) oleh Denasya Smart Publisher. Jurnal ini merupakan jurnal yang dapat akses secara terbuka bagi para Peneliti, Mahasiswa dan Dosen yang ingin mempublikasikan hasil penelitiannya pada bidang ilmu Ekonomi, Kewirausahaan. Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER) mempublikasikan artikel-artikel kajian empiris dan teoritis dalam bidang Ekonomi Kewirausahaan, Manajemen, Bisnis dan Akuntansi serta berbagai topik yang relevan.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 121 Documents
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STRATEGI DIGITAL MARKETING DAN PEMBAYARAN DIGITAL SEBAGAI UPAYA PENGUATAN UMKM DI PASAR TRADISIONAL JAKARTA Novel Syahputra; Ivan Crespo; Mesra Dinda Telaumbanua; Anita Yulianti Sinaga
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 1 (2026): Februari : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/4r84bx77

Abstract

Advances in digital technology have triggered a major transformation in marketing practices and transaction mechanisms, particularly for Micro, Small, and Medium Enterprises (MSMEs) in traditional markets in Jakarta. However, a lack of understanding of digital technology, limited access to technology, and conventional business models remain major obstacles to improving the competitiveness of MSMEs. This study aims to examine the contribution of digital marketing strategies and digital payment systems as measures to strengthen MSMEs in Jakarta's traditional markets. The research approach applied is a descriptive qualitative method, with data collection through observation, interviews, and literature review. The findings reveal that the application of digital marketing through social media platforms, e-commerce sites, and instant messaging applications can increase product exposure, expand market coverage, and strengthen customer relationships. In addition, the adoption of digital payment systems such as electronic wallets and QRIS facilitates transactions, increases operational efficiency, and encourages financial participation for MSME players. However, the implementation of this strategy still faces obstacles, such as limited human resources and supporting infrastructure. Therefore, collaboration between the government, market managers, and MSME players is needed through training programs, mentoring, and the provision of digital facilities for the digital transformation of MSMEs.

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