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Jurnal Ekonomi Bisnis dan Kewirausahaan
Published by CV. Denasya Smart Publisher
ISSN : 30473845     EISSN : 30473225     DOI : 10.69714
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER) : dengan e-ISSN : 3047-3225, p-ISSN : 3047-3845 diterbitkan 6 (Enam) kali dalam setahun, yaitu pada bulan (Februari, April, Juni, Agustus, Oktober dan Desember) oleh Denasya Smart Publisher. Jurnal ini merupakan jurnal yang dapat akses secara terbuka bagi para Peneliti, Mahasiswa dan Dosen yang ingin mempublikasikan hasil penelitiannya pada bidang ilmu Ekonomi, Kewirausahaan. Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER) mempublikasikan artikel-artikel kajian empiris dan teoritis dalam bidang Ekonomi Kewirausahaan, Manajemen, Bisnis dan Akuntansi serta berbagai topik yang relevan.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 164 Documents
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ANALISIS KINERJA UMKM DENGAN PENDEKATAN BALANCED SCORECARD: STUDI PADA TWISTEA INDONESIA PURWOKERTO D. Inka Aprilia; Lutfiyah Wahyu Sani; Safira Kamilah Abdillah; Yoiz Shofwa Shafrani
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/nhk81h83

Abstract

This study aims to analyze the performance of Twistea Indonesia Purwokerto using the Balanced Scorecard approach. This study uses a descriptive qualitative method with data collected through interviews and observations. The analysis is conducted based on four Balanced Scorecard perspectives, namely the financial perspective, customer perspective, internal business process perspective, and learning and growth perspective. The results show that Twistea Indonesia Purwokerto has relatively good business performance, reflected in increased sales and revenue, positive customer responses, effective operational processes and product innovation, as well as solid teamwork and effective employee training. It can be concluded that the Balanced Scorecard provides a comprehensive framework for evaluating business performance and supports MSME development in facing business competition.
ANALISIS KELAYAKAN USAHA PADA UMKM WM MIROSO BU WARMAN BANYUBIRU: ASPEK SDM DAN LEGALITAS Fa'iza Annisa Salsabila; Khoirotun Nadhiroh; Sania Camilia Putri; Mokhammad Khukaim Barkhowa
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/bkghce36

Abstract

Micro, small, and medium enterprises (MSMEs) have an important role in supporting the economy, especially in creating employment opportunities and improving community welfare. However, MSMEs still face various challenges, particularly in the aspects of human resources and business legality, which may affect business sustainability. This study aims to analyze the business feasibility of UMKM WM MIROSO Bu Warman banyubiru by focusing on human resource and business legality aspects.  This study used a descriptive qualitative approach. Data were obtained through interviews with business owners and employees, questionnaires to customers, and direct observation of business activities. The results showed that the human resource aspect was considered quite good. The number of employees was sufficient to support operational activities, employees had adequate skills, and the quality of service provided was considered good by customers in terms of responsiveness, assurance, and empathy. Nevertheless, there were still several shortcomings, such as occasional service errors and less optimal cleanliness conditions. In terms of business legality, the business already possessed a halal certificate but had not yet obtained a Business Identification Number (NIB) and other business permits. Overall, the business was considered feasible to operate and develop because it had adequate human resources and service quality. However, improvements were still needed in terms of cleanliness, service accuracy, and completion of business legality to support sustainable business development
PENGARUH MANAJEMEN GREEN WAKAF DALAM PROGRAM GREENHOUSE MELON HIDROPONIK "STUDI KASUS : PROGRAM DI DAERAH PURWOJATI LAZIZMU BANYUMAS" Anwar Hanifudin; Galih Setiadi; Trehandyan Bena Pradipa; Mahardhika Cipta Raharja
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/a7xag964

Abstract

This study analyzes the influence of Green Waqf management on the success of the hydroponic melon greenhouse program in the Purwojati area, managed by LAZISMU Banyumas. This is due to the problem of low agricultural productivity due to dependence on conventional climates and limited capital for local farmers. Using qualitative methods with a library research approach, secondary data was processed through financial feasibility analysis “Revenue Cost Ratio” and literature synthesis to measure the impact of waqf management variables on production efficiency. The results show that the integration of Green Waqf instruments significantly mitigates the high investment risk in hydroponic technology. Standardized productive asset management has been shown to increase the cropping index by up threefold within a year and stabilize farmer incomes. A discussion of the literature confirms that through professional waqf governance, this program is able to support the sustainability of productive agricultural activities while increasing the economic capacity of the beneficiary communities. The program also has the potential to encourage the economic transformation of the community towards better independence through the productive and sustainable management of waqf assets.
ZHARBY : PLATFORM BERBASIS WEBSITE UNTUK MENINGKATKAN PENJUALAN KAUS Alia Mega Putri; Wildan Azis; Yohanes Casmadi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/etjfmr47

Abstract

This study develops Zharby, a website-based platform designed to support the digitalization of the garment industry and enhance T-shirt sales. Many SMEs in this sector have yet to fully utilize digital technology, despite digital transformation being crucial for business efficiency. This research analyzes the challenges in garment marketing and sales, explains the concept and functions of Zharby, and provides recommendations for its implementation. The methodology includes STP analysis, system design using ERD and flowcharts, and black-box testing. The findings indicate that Zharby effectively improves marketing, brand visibility, and order and production management. The platform features a product catalog, ordering system, online payment integration, and inventory management, supporting the needs of modern garment businesses.
ANALISIS STRATEGI PENGEMBANGAN USAHA UMKM KEDAI KOPI IBOE MENGGUNAKAN GENERAL MATRIX Dea Novita Sari; Nurma Febi Ari Santi; Yoiz Shofwa Shafrani
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/ra9ez833

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting economic growth and creating employment opportunities. However, the development of MSMEs often faces various challenges, especially in determining appropriate business strategies to compete in an increasingly competitive market. Therefore, a strategic analysis is needed to determine the position and development strategy of a business. This study aims to analyze the business strategy of Kedai Kopi Iboe using the General Electric (GE) Matrix approach. This research uses a descriptive qualitative method with data collected through observation and literature study. The analysis was conducted by assessing two main dimensions, namely industry attractiveness and business strength. The results show that Kedai Kopi Iboe has a high industry attractiveness score and strong business capability. Based on the General Matrix analysis, the position of Kedai Kopi Iboe is in the Grow and Build quadrant. This position indicates that the business has significant opportunities for growth and development. Therefore, the strategies that can be implemented include market penetration, product innovation, strengthening digital promotion, and expanding cooperation with local communities.
DAMPAK HILIRISASI NIKEL TERHADAP NILAI TAMBAH EKSPOR DANPERTUMBUHAN EKONOMI INDONESIA Zulfikar Alkindi; Muhamad Rasya Al Rasyid; Dijan Rahajuni; Oki Anggraeni
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/xm1f1q87

Abstract

Indonesia’s ban on raw nickel ore exports since January 2020has brought about significant structural changes to address the risks of the resource curse and commodity price volatility. This study analyzes the impact of the nickel downstream policy on the added value of Indonesian exports and economic growth. The method used is a descriptive quantitative approach, supported by qualitative analysis through document research. The data consist of secondary time series data for the period 2015–2024, which are analyzed using trend and comparative techniques (comparison of the period before downstreaming (2015–2019) and the period after (2020–2024)). The results show that downstreaming has succeeded in exponentially increasing the export value of nickel products (HS 75) to USD 8 billion in 2024 (a fivefold increase compared to 2015) and in bringing about a substantial increase in the export of iron and steel (HS 72). This policy has also triggered broad multiplier effects on the economy, as evidenced by investments of 13.8 billion dollar in the smelter sector, the creation of 120,000 new jobs, and an increase in non-tax state revenues. Despite the positive impact on post-pandemic GDP growth of more than 5%, implementation in the downstream sector still faces structural challenges, including the European Union lawsuit at the WTO, the dominance of Chinese investment, dependence on coal energy, and the limited mastery of advanced technologies by the local workforce, such as High-Pressure Acid leaching (HPAL). This study recommends the diversifying investments, accelerating the transition to green energy in the smelter sector, and strengthening domestic technology transfer.
EKSPLORASI STRATEGI PENGEMBANGAN USAHA WISATA DESA MENGGUNAKAN ANALISIS SWOT PADA ORANZ MINI WATERBOOM DESA MENDALA, KECAMATAN SIRAMPOG, KABUPATEN BREBES Alfi Jauza Nabila; Elliv Hidayatul Lailiyah
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/kj13nd20

Abstract

This study aims to explore and formulate village tourism business development strategies using SWOT analysis at Oranz Mini Waterboom, Mendala Village, Sirampog District, Brebes Regency. The research gap lies in the limited empirical studies on SWOT-based development strategies for rural swimming pool tourism that integrate village tourism sustainability theory in peri-urban areas of Central Java. This study employed a descriptive qualitative approach with a single case study design. Data were collected through observation, in-depth interviews with seven informants, and documentation. The SWOT analysis yielded an IFAS score of 4.08 and an EFAS score of 4.23, positioning the business in Quadrant I (Growth Strategy), indicating potential for aggressive growth. Key strengths include natural mountain spring water, affordable pricing, and diverse attractions, supported by opportunities in family recreational tourism trends and digital promotion. The SWOT matrix produced 13 alternative strategies divided into SO, WO, ST, and WT strategies. Priority strategies include strengthening digital branding via Tiktok and Instagram, developing family tourism packages, and collaborating with BUMDes for facility improvement and management professionalism. This research contributes as an empirical reference for developing village tourism based on local potential in Indonesia.
PENGARUH KESIAPAN ORGANISASI DAN PERUBAHAN STRUKTUR ORGANISASI TERHADAP KINERJA UMKM DENGAN TRANSFORMASI DIGITAL SEBAGAI VARIABEL MEDIASI PADA UMKM KULINER DI CIKARANG BARAT Rani Indriani; Siti Aswah; Helga Betty Deviyanti; Mohammad Mozart; Aulia Ananta Nurrochim
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/thd43b69

Abstract

This study aims to examine the impact of organizational readiness and changes in organizational structure on the performance of culinary SMEs in West Cikarang, with digital transformation as a mediating variable. This study employs a quantitative approach, using a questionnaire distributed to 100 respondents, including owners and employees of culinary SMEs, as the data collection method. Sampling was conducted using random selection, and data analysis employed the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method via the SmartPLS software. The findings of this study indicate that organizational readiness has a positive and significant impact on digital transformation, as do changes in organizational structure, which also contribute positively and significantly to digital transformation. Furthermore, digital transformation was found to have a positive and significant impact on SME performance. However, no significant direct influence of organizational readiness or organizational structural changes on performance was found. Moreover, digital transformation can serve as a mediator between organizational readiness, organizational structural changes, and SME performance. These results confirm that improving the performance of culinary SMEs is more effectively achieved through strengthening digital transformation supported by organizational readiness and a flexible organizational structure.
PENGUATAN IDENTITAS DIGITAL DAN STRATEGI PROMOSI UMKM MELALUI PEMBUATAN QR CODE, PENDAFTARAN GOOGLE MAPS, DAN BANNER USAHA DI LINGKUNGAN II KELURAHAN SUKARAME BARU Siti Afifah Azzahra; Nayla Yuri Natasya; Melanda Cahya Aqila; Rade Sidauruk; Vidia Tri Astuti; Muhammad Fadzry; Aldiva Mukhsin; Dwi Nugroho
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/ypr7mg16

Abstract

Digital transformation requires Micro, Small, and Medium Enterprises (MSMEs) to establish a clear business identity and an integrated promotional strategy. Field observations conducted in Lingkungan II, Sukarame Baru Village, revealed that a number of MSME operators had not yet developed visual identity banners and had not registered their businesses on digital platforms such as Google Maps, resulting in limited visibility and marketing reach. This Community Service (PKM) activity aims to strengthen the digital identity of MSMEs and enhance the effectiveness of their promotional efforts through the creation of banners, QR Codes, and digital business location registration. The method employed was a participatory action approach, encompassing the stages of observation, planning, implementation, and evaluation carried out in collaboration with business operators. The results indicated a success rate of 90%, marked by improved business accessibility, greater ease for consumers in locating businesses, and an increased understanding among MSME operators of the importance of integrating offline and digital promotion. This program demonstrates that targeted strengthening of visual and digital identity is capable of sustainably improving the competitiveness of MSMEs in the digital economy era.
IMPLEMENTASI DIGITAL MARKETING BERBASIS WEB UNTUK MENINGKATKAN PEMASARAN UMKM SNEEW Nauro Cahya Kanthi; Muhammad Amrulloh; Lukman Abdul Azizul Hakim
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 4 (2026): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/yh60tc92

Abstract

This study aims to implement website-based digital marketing for Sneew, a small and medium-sized enterprise (SME), to support marketing activities that previously relied on social media and word-of-mouth promotion. The research methods included needs analysis, website design and development, implementation of digital marketing strategies, and system testing using the Black Box Testing method. An initial survey was also conducted among 45 respondents to determine consumer preferences regarding the use of digital platforms. The results show that the website was successfully developed with features including a product catalog, online ordering, payments via Midtrans, and integrated transaction management. Testing results indicate that all major system features function in accordance with functional requirements. Furthermore, the majority of respondents expressed interest in using digital platforms during the purchasing process and considered online reputation when making decisions. The website’s implementation has the potential to expand marketing reach, improve access to product information, and support the competitiveness of Sneew’s SMEs in the digital era. Thus, website-based digital marketing can serve as an effective alternative marketing strategy for SMEs in supporting their business’s digital transformation.

Page 15 of 17 | Total Record : 164

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