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Jurnal Ekonomi Bisnis dan Kewirausahaan
Published by CV. Denasya Smart Publisher
ISSN : 30473845     EISSN : 30473225     DOI : 10.69714
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER) : dengan e-ISSN : 3047-3225, p-ISSN : 3047-3845 diterbitkan 6 (Enam) kali dalam setahun, yaitu pada bulan (Februari, April, Juni, Agustus, Oktober dan Desember) oleh Denasya Smart Publisher. Jurnal ini merupakan jurnal yang dapat akses secara terbuka bagi para Peneliti, Mahasiswa dan Dosen yang ingin mempublikasikan hasil penelitiannya pada bidang ilmu Ekonomi, Kewirausahaan. Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER) mempublikasikan artikel-artikel kajian empiris dan teoritis dalam bidang Ekonomi Kewirausahaan, Manajemen, Bisnis dan Akuntansi serta berbagai topik yang relevan.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 145 Documents
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ANALISIS KINERJA UMKM DENGAN PENDEKATAN BALANCED SCORECARD: STUDI PADA TWISTEA INDONESIA PURWOKERTO D. Inka Aprilia; Lutfiyah Wahyu Sani; Safira Kamilah Abdillah; Yoiz Shofwa Shafrani
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/nhk81h83

Abstract

This study aims to analyze the performance of Twistea Indonesia Purwokerto using the Balanced Scorecard approach. This study uses a descriptive qualitative method with data collected through interviews and observations. The analysis is conducted based on four Balanced Scorecard perspectives, namely the financial perspective, customer perspective, internal business process perspective, and learning and growth perspective. The results show that Twistea Indonesia Purwokerto has relatively good business performance, reflected in increased sales and revenue, positive customer responses, effective operational processes and product innovation, as well as solid teamwork and effective employee training. It can be concluded that the Balanced Scorecard provides a comprehensive framework for evaluating business performance and supports MSME development in facing business competition.
ANALISIS KELAYAKAN USAHA PADA UMKM WM MIROSO BU WARMAN BANYUBIRU: ASPEK SDM DAN LEGALITAS Fa'iza Annisa Salsabila; Khoirotun Nadhiroh; Sania Camilia Putri; Mokhammad Khukaim Barkhowa
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/bkghce36

Abstract

Micro, small, and medium enterprises (MSMEs) have an important role in supporting the economy, especially in creating employment opportunities and improving community welfare. However, MSMEs still face various challenges, particularly in the aspects of human resources and business legality, which may affect business sustainability. This study aims to analyze the business feasibility of UMKM WM MIROSO Bu Warman banyubiru by focusing on human resource and business legality aspects.  This study used a descriptive qualitative approach. Data were obtained through interviews with business owners and employees, questionnaires to customers, and direct observation of business activities. The results showed that the human resource aspect was considered quite good. The number of employees was sufficient to support operational activities, employees had adequate skills, and the quality of service provided was considered good by customers in terms of responsiveness, assurance, and empathy. Nevertheless, there were still several shortcomings, such as occasional service errors and less optimal cleanliness conditions. In terms of business legality, the business already possessed a halal certificate but had not yet obtained a Business Identification Number (NIB) and other business permits. Overall, the business was considered feasible to operate and develop because it had adequate human resources and service quality. However, improvements were still needed in terms of cleanliness, service accuracy, and completion of business legality to support sustainable business development
PENGARUH MANAJEMEN GREEN WAKAF DALAM PROGRAM GREENHOUSE MELON HIDROPONIK "STUDI KASUS : PROGRAM DI DAERAH PURWOJATI LAZIZMU BANYUMAS" Anwar Hanifudin; Galih Setiadi; Trehandyan Bena Pradipa; Mahardhika Cipta Raharja
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/a7xag964

Abstract

This study analyzes the influence of Green Waqf management on the success of the hydroponic melon greenhouse program in the Purwojati area, managed by LAZISMU Banyumas. This is due to the problem of low agricultural productivity due to dependence on conventional climates and limited capital for local farmers. Using qualitative methods with a library research approach, secondary data was processed through financial feasibility analysis “Revenue Cost Ratio” and literature synthesis to measure the impact of waqf management variables on production efficiency. The results show that the integration of Green Waqf instruments significantly mitigates the high investment risk in hydroponic technology. Standardized productive asset management has been shown to increase the cropping index by up threefold within a year and stabilize farmer incomes. A discussion of the literature confirms that through professional waqf governance, this program is able to support the sustainability of productive agricultural activities while increasing the economic capacity of the beneficiary communities. The program also has the potential to encourage the economic transformation of the community towards better independence through the productive and sustainable management of waqf assets.
ZHARBY : PLATFORM BERBASIS WEBSITE UNTUK MENINGKATKAN PENJUALAN KAUS Alia Mega Putri; Wildan Azis; Yohanes Casmadi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/etjfmr47

Abstract

This study develops Zharby, a website-based platform designed to support the digitalization of the garment industry and enhance T-shirt sales. Many SMEs in this sector have yet to fully utilize digital technology, despite digital transformation being crucial for business efficiency. This research analyzes the challenges in garment marketing and sales, explains the concept and functions of Zharby, and provides recommendations for its implementation. The methodology includes STP analysis, system design using ERD and flowcharts, and black-box testing. The findings indicate that Zharby effectively improves marketing, brand visibility, and order and production management. The platform features a product catalog, ordering system, online payment integration, and inventory management, supporting the needs of modern garment businesses.
ANALISIS STRATEGI PENGEMBANGAN USAHA UMKM KEDAI KOPI IBOE MENGGUNAKAN GENERAL MATRIX Dea Novita Sari; Nurma Febi Ari Santi; Yoiz Shofwa Shafrani
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/ra9ez833

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting economic growth and creating employment opportunities. However, the development of MSMEs often faces various challenges, especially in determining appropriate business strategies to compete in an increasingly competitive market. Therefore, a strategic analysis is needed to determine the position and development strategy of a business. This study aims to analyze the business strategy of Kedai Kopi Iboe using the General Electric (GE) Matrix approach. This research uses a descriptive qualitative method with data collected through observation and literature study. The analysis was conducted by assessing two main dimensions, namely industry attractiveness and business strength. The results show that Kedai Kopi Iboe has a high industry attractiveness score and strong business capability. Based on the General Matrix analysis, the position of Kedai Kopi Iboe is in the Grow and Build quadrant. This position indicates that the business has significant opportunities for growth and development. Therefore, the strategies that can be implemented include market penetration, product innovation, strengthening digital promotion, and expanding cooperation with local communities.

Page 15 of 15 | Total Record : 145

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