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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 315 Documents
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The Impact of Marketing Synergy: An Analysis of the Influence of Promotion Mix Strategy, Service Quality, on Purchase Decisions at Indomaret Gading, Prambon, Nganjuk Isyafak, Moh. Erga; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5957

Abstract

Research aim : The purpose of this article is to analyze the impact of synergy between promotional mix strategy and service quality on consumer purchasing decisions in Indomaret Gading, Prambon, Nganjuk. Design/Methode/Approach : In this study, a quantitative method was used with a survey method that used primary data (with a research questionnaire form containing several statements). This study took a sample of 30 respondents, and used an accidental sampling technique. The results of the questionnaire data were then analyzed by classical assumption test analysis, namely the multiple linear regression method. This questionnaire is filled with a Likert scale, which is categorized as follows: 1. Strongly Disagree (STS), 2. Disagree (TS), 3. Neutral (N), 4. Agree (S), and 5. Strongly Agree (SS). Research Finding : Based on the results of this study, through the distribution of questionnaires to Indomaret Gading, Prambon, consumers, it is proved that the promotional mix variable (X1) and the service quality variable (X2) have a significant simultaneous influence on the purchase decision at Indomaret Gading, Prambon, Nganjuk. Theoretical contribution/Originality : provide an understanding of the promotion mix and service quality in purchasing at Indomaret Gading, Prambon, Nganjuk. Practitionel/Policy implication : allocate resources proportionally to customer service to ensure the best possible shopping experience. Research limitation : Short time and respondents who are less responsive in time help fill out the research questionnaire.
Influence of Product Innovation, Flash Sale and Electronic Word of Mouth Regarding The Decision To Purchase Aerostreet Products on The Shopee Platform Wibisono, Ario; Raharjo , Itot Bian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5962

Abstract

Research aim : The objective of this research is to investigate the effects of Product Innovation, Flash Sales, and Electronic Word of Mouth (e-WOM) on the purchasing decisions of Aerostreet products available on the Shopee platform. This study primarily aims to understand the influence of these three factors on consumer behavior in Indonesia's online shopping environment. Design/Method/Approach : This research adopts a quantitative methodology using surveys. A total of 40 questionnaires were administered to students from the Faculty of Economics and Business at Nusantara University PGRI Kediri. The resulting data was analyzed through multiple linear regression to assess how each independent variable affects purchasing decisions. Research Finding : The findings of the research indicate that product innovation has a positive effect on purchasing decisions, with attractive product design and quality being key factors. Flash Sales have also proven effective in increasing a sense of urgency, encouraging consumers to make impulse purchases. Additionally, e-WOM plays an important role in building consumer trust, with positive reviews from other users increasing purchasing interest. Theoretical contribution/Originality : The findings of this study offer a theoretical contribution by enhancing the understanding of the factors that affect purchasing decisions in the digital age, particularly within the e-commerce context in Indonesia. Additionally, it emphasizes the significance of Product Innovation, Flash Sales, and e-WOM in capturing consumer interest. Practitionel/Policy implication : The results of this research can be a reference for business people, especially Aerostreet, in determining more effective marketing strategies. By utilizing product innovation and Flash Sale strategies, as well as positive reviews, companies can increase their competitiveness and attract more customers on the Shopee platform. Research limitation : In this research there are several limitations, including the population which only consists of students at one university, which may not represent all Shopee users. Furthermore, the limited sample size could impact the generalizability of the findings. For future studies, it is advisable to utilize a larger and more diverse sample to achieve more comprehensive results.
The Influence of Promotion, Content Marketing, and Impulse Buying on The Purchase Decision of K-Pop Boy Group NCT Merchandise at The Flurry Station Kediri Store NCT Merchandise at The Flurry Station Kediri Store Cahyantik, Irma Dewi; Raharjo, Itot Bian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5972

Abstract

Research aim : The objective of this research is to analyze the influence of promotional activities, marketing content, and impulse purchasing behavior on consumer purchasing decisions regarding NCT K-pop merchandise at Flurry Station. Design/Method/Approach : A quantitative approach was applied to this study. Research approach with causality technique with multiple linear regression data analysis technique. Research Finding : The study finds that promotion, content marketing, and impulse buying positively and significantly affect purchase decisions, with these variables collectively influencing purchase decisions. Theoretical contribution/Originality : This research contributes to the understanding of promotion, content marketing, and impulse buying on the purchasing behavior of collectible products in a distributor. Practitionel/Policy implication : This research can be an overview in creating marketing strategies, as well as understanding consumer needs and expectations in encouraging repeat purchases. Research limitation : This research only focuses on promotion, content marketing, impulse buying and purchase decisions.
The Influence of Work Environment, Workload and Work Motivation on Employee Performance at PT. Mahatma Agro Cahyaningrat, Wahyu; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5977

Abstract

Research aim: The purpose of this study was to determine and analyze whether the work environment, workload, and work motivation affect employee performance both partially and simultaneously. Design/Methode/Approach: The type of research used in this research is quantitative research. The data collection technique used was distributing questionnaires in the form of Google Forms to all samples totaling 47 respondents. The analysis technique used is a multiple linear regression analysis technique with the help of Statistical Product and Service Solution (SPSS) version 24.00 software. Research Finding: The results of this study indicate that the work environment (X1) and Workload (X2) partially and significantly affect the performance of employees of PT Mahatma Agro (Y). Work motivation (X3) partially has no significant effect on the performance of PT Mahatma Agro employees. The results of the study simultaneously show that the work environment, workload, and work motivation have a significant effect on the performance of PT Mahatma Agro employees. Theoretical contribution/Originality: This research can contribute and add to the literature by showing how work environment, workload, and work motivation affect the performance of PT Mahatma Agro employees. This shows how important it is to think about these three factors to get a better understanding of the work environment, workload, and motivation on employee performance. Practitioner/Policy implication: The results of this study can provide insight and illustration for companies that are creating a positive and supportive work environment, providing a balanced workload, and providing appropriate and effective work motivation programs are the keys to achieving company goals and improving employee performance. Research limitation: The limitation of this study is that it only focuses on three variables (work environment, workload, and work motivation) without considering other variables that might affect employee performance. The second limitation lies in the use of research methods with questionnaires that have the potential for respondent bias such as dishonest answers not by the actual situation, and some employees do not fill out or collect questionnaire answers.
The Role of Cross-Cultural Communication in Enhancing Student Collaboration in a Multicultural Academic Environment Benedikta Dea Arely; Meilina, Restin
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/

Abstract

Research aim: To analyze the experiences and challenges faced by Management Program students in cross-cultural collaboration and the efforts to overcome these obstacles within an academic environment. Design/Methode/Approach: This study employs a qualitative method using in-depth interviews with cross-cultural student informants at Nusantara PGRI Kediri University. Research Finding: Cultural diversity presents challenges in communication differences but also offers opportunities for the development of knowledge and soft skills.  Theoretical contribution/Originality: This study provides new insights into cross-cultural communication and solutions for addressing the dominance of majority cultures. Practitioner/Policy implication: The findings can be used to create an inclusive academic environment through cross-cultural communication training. Research limitation: The study is limited to the academic context and does not cover cross-cultural interactions outside the classroom
Analysis Of The Influence Of Segmenting, Targeting, And Positioning On Purchasing Decisions At Pondok Salero Restaurant, Kediri Alwi, Muhammad; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5984

Abstract

Research aim :The purpose of this study was to determine the influence of segmenting, targeting, and positioning on purchasing decisions at the Pondok Salero Kediri restaurant. Design/Method/Approach :The method used in this research is quantitative.Sampling technique using technique accidental sampling. The sample taken in this study were consumers who bought Padang cuisine at Pondok Salero Restaurant, Kediri, totaling 40 people. The measurement used in this study was by using the SPSS version 25 analysis tool. Research Findings :The results of the t-test study indicate that the segmenting, targeting, and positioning variables partially have a significant effect on purchasing decisions. Based on the results of the F test, it is known that the segmenting, targeting, and positioning variables simultaneously have a significant effect on purchasing decisions. Theoretical contribution/Originality :segmenting, targeting, and positioning play a role as the basis for creating an effective and efficient marketing strategy. By dividing the market into relevant segments, selecting potential segments, and strategically positioning the menu, STP helps Pondok Salero Kediri restaurant significantly influence consumer purchasing decisions. Practitionel/Policy implications:Implementing the right STP strategy, Pondok Salero Kediri restaurant can better understand market needs, target the right segment, and create an attractive image. Efforts such as providing relevant menus, attractive promotions, and satisfying dining experiences can increase customer purchasing decisions while creating long-term loyalty. Research limitations:Because this study proves that there are still other variables that influence purchasing decisions, this can be used as material for conducting similar further research to obtain better results. Keywords :segmenting, targeting, positioning and purchasing decisions
ANALYSIS OF SELF EFFICACY, INTERNAL LOCUS OF CONTROL AND EXTERNAL LOCUS OF CONTROL ON THE PERFORMANCE OF EDUCATIONAL STAFF EMPLOYEES AT MADRASAH TSANAWIYAH NEGERI 3 KEDIRI Andi Wicaksono, Mohammad; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/8f7asx27

Abstract

Research aim:  This study aims to examine the effects of self-efficacy, internal locus of control, and external locus of control on educators' performance. Design/Methode/Approach: A quantitative approach was utilized, employing a survey method through questionnaire distribution to educators. The data were analyzed using multiple linear regression to assess the relationship between independent and dependent variables. Research Finding:  The results indicate that self-efficacy, internal locus of control, and external locus of control significantly influence educators' performance. Among these factors, self-efficacy has the most substantial impact. This study contributes to the theoretical understanding of psychological aspects, particularly locus of control, in shaping educators' performance. Its originality lies in integrating self-efficacy, internal locus of control, and external locus of control within the context of educators, yielding insights that differ from previous research. This study offers new perspectives on these variables to enhance individual performance. Theoretical contribution/Originality: This research makes a theoretical contribution by expanding the understanding of psychological factors, such as locus of control, that contribute to the performance of educators. The novelty of this study lies in the combination of analysis of variables of self efficacy, internal locus of control, and external locus of control in the context of educators who give different results from previous researchers. This illustrates that this research will provide the latest insight into this variable to make a person's performance even better. Practitionel/Policy implication: The findings provide valuable insights for educational institution administrators in improving educator performance. Enhancing self-efficacy and implementing management strategies that consider locus of control can lead to better outcomes. Research limitations: This study focuses solely on three primary variables, excluding other influential factors such as job experience, leadership style, or organizational culture. Additionally, the use of questionnaires as the data collection method presents potential biases, including inaccuracies or lack of honesty in responses
INFLUENCE MARKETING MIX AND SERVICE QUALITY ON CONSUMER PURCHASING DECISIONS AT CORNER CELL Prasasti, Heni Eka; Raharjo, Itot Bian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5990

Abstract

Research aim : The aim of this research is to determine the influence of marketing mix and service quality on consumer purchasing decisions at corner cells Design/Methode/Approach : This research uses a descriptive quantitative approach method. The population in this research is all corner cell consumers whose number is unlimited. The sample used in this research was 60 respondents taken using random sampling techniques. Data collection techniques use questionnaires. Data analysis in this research uses the multiple linear regression method. Research Finding : This research found that marketing mix and service quality have an influence on consumer purchasing decisions by 81.6% compared to other factors. Theoretical contribution/Originality : This research provides a theoretical contribution by integrating the concepts of marketing mix and service quality in the context of the mobile retail industry. In previous literature, marketing mix and service quality are often studied separately. However, this research shows that the combination of these two elements has a significant influence on consumer satisfaction. Thus, this research adds to the understanding of how optimal marketing and service strategies can be implemented simultaneously to improve consumer purchasing experience and satisfaction Practitionel/Policy implication : The results of this research provide practical guidance for Corner Cell management in designing more effective marketing and service strategies. By understanding that the combination of a good marketing mix and high service quality significantly increases customer satisfaction, management can focus resources on optimizing these aspects. For example, increasing staff training to improve service quality or adjusting promotional strategies to better attract customers. At the policy level, these results can be used to develop policies that support more holistic and customer-focused marketing practices. Research limitation : This research is limited to a sample of corner cell consumers located in Banggi Village, Kediri City, so the results may not be generalized to all retail stores.
Influence Brand Equity, Lifestyle, And Product Variation On The Decision To Purchase Geoff Max Shoes In Ngadisimo Kediri City Priyandani, Andy; Raharjo, Itot Bian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/7gp6yw14

Abstract

Research aim :The purpose of this study was to determine the influence of brand equity, lifestyle, and product variation on purchasing decisions for Geoff Max shoes in Ngadisimo, Kediri City. Design/Method/Approach: The method used in this research is quantitative.Sampling technique using techniquenonprobability sampling. The sample taken in this study were consumers who bought and wore Geoff Max shoes totaling 40 people. This study used classical assumption analysis techniques, multiple linear regression and hypothesis testing (t-test and F-test). Research Findings :The results of the t-test study showed that the variables of brand equity, lifestyle, and product variation partially had a significant effect on purchasing decisions. Based on the results of the F test, it is known that the variables of brand equity, lifestyle, and product variation simultaneously have a significant effect on purchasing decisions. Theoretical contribution/Originality :This research brings together key concepts in marketing (brand equity, lifestyle, and product variety) and provides new insights into how these three factors interact to shape consumer purchasing decisions, particularly in the context of a local brand such as Geoff Max.  Practitionel/Policy implications :This research provides Geoff Max company with strategic guidance that can be applied immediately to strengthen the brand's position in the market. Strengthening brand equity, adjusting to consumer lifestyles, increasing product variety, will support purchasing decisions. By continuing to innovate and adjust products and marketing to the needs of Geoff Max can increase competitiveness and achieve company goals. Research limitations:Because in this study it is proven that there are still other variables such as price, product quality, consumer satisfaction, and others that influence purchasing decisions, this can be used as material for conducting similar further research in order to obtain better results.
Live Streaming, Online Customer Review, Cashback Promotion on Product Purchase Interest on Shopee Features Naeli, Devi; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6000

Abstract

Research aim: Analyzing the Influence of Live Streaming, Online Customer Review, Cashback Promotion on Product Purchase Interest on Shopee Features Design/Methode/Approach: Quantitative method with linear regression design is used to test the impact of each feature on product purchase interest. Data collection is done through a survey distributed to consumers who actively shop at Shopee Research Finding : Research This show that live streaming has influence positive and significant to interest buy products , with beta value 0.318 and significance 0.002 (p<0.05). Review online customers also provide impact positive and significant to interest buy products , with beta value 0.282 and significance 0.006 (p<0.05). While that , cashback promotion shows connection positive , although No significant in a way statistics , with beta value 0.210 and significance 0.033 (p>0.05) Theoretical contribution/Originality: This study provides theoretical insights related to understanding the factors that influence purchasing decisions on Shopee features. Practitioner/Policy implications: Live streaming: Marketers should leverage live streaming functionality to increase consumer engagement and purchase intent while ensuring video quality and clarity of information. Online customer reviews: E-commerce platforms should encourage honest and positive customer reviews as reviews have a significant impact on purchasing decisions. Cashback Promotion: While cashback can be an incentive, its impact on purchase intent is not significant, so it should be combined with other more impactful features, such as live streaming or customer reviews. Research limitation: This research was conducted with a limited sample focusing only on management students of the 2021 intake. This is to standardize the results of the entire population of Shopee users or other e-commerce platforms.

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