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Jurnal Bincang Komunikasi
Published by Universitas Muhammadiyah Jakarta
ISSN : -     EISSN : 29863678     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Bincang Komunikasi is a peer reviewed journal. This national journal aims to disseminate the results of theoretical and applied research and discussions in communication science. The focus and scope of the Jurnal Bincang Komunikasi are Communication science studies in the fields of Public Relations Advertising Broadcasting and Political Communication. Business Communication covering all areas of business communication but not limited to business composition and information systems but also international business communication management communication organizational and corporate communication. Marketing Communications involving all aspects of marketing and corporate communications branding both corporate and product related and promotional management including integrated marketing communications advertising public relations and broadcasting. Development Communication discusses the use of communication to facilitate social development encouraging the exchange of information to create positive social change through sustainable development. Others Social Communication Cultural Communication Intercultural Communication Interpersonal Communication Organizational Communication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 41 Documents
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THE ECHO CHAMBER EFFECT: ANALISIS SOSIOLOGIS PERAN ALGORITMA MEDIA SOSIAL DALAM PEMBENTUKAN SOLIDARITAS DAN POLARISASI KELOMPOK DI INDONESIA Raza, Ahmad Mujammil; Aulia, Neima; Sopian, Sopian
Jurnal Bincang Komunikasi Vol. 3 No. 1 (2025)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.3.1.2025.38-52

Abstract

Abstrak: Kehadiran massif media sosial, khususnya platform X, dalam diskursus politik di Indonesia telah menciptakan lingkungan informasi yang dikendalikan oleh algoritma. Fenomena tersebut menciptakan echo chamber, yang membuat pengguna terus-menerus terpapar pada konten yang meneguhkan opini mereka. Implikasinya, solidaritas internal kelompok (in-group) meningkat dan pada saat yang sama, polarisasi terhadap kelompok lain (out-group) juga semakin menguat Penelitian ini bertujuan untuk menganalisis secara sosiologis peran ganda algoritma X dalam proses tersebut selama Pemilu Presiden 2024 selama periode 22 Maret sampai dengan 25 April 2024 . Dengan menggunakan pendekatan kualitatif dan desain studi kasus netnografi, data interaksi pengguna di platform X dikumpulkan dan dianalisis secara tematik. Hasil penelitian menunjukkan bahwa setiap kubu kontestan (secara berurutan, pasangan calon 1 Anies-Muhaimin, pasangan calon 2 Prabowo-Gibran, dan pasangan calon 3 Ganjar-Mahfud) berhasil membangun solidaritas internal melalui narasi unik seperti “K-Popfikasi”, “Gemoy”, dan “Sat Set”. Pada saat yang sama, polarisasi diperparah oleh narasi serangan dan respons terbelah terhadap isu seperti film “Dirty Vote” yang secara implisit mengarah kepada pasangan calon 2 Prabowo-Gibran. Penelitian ini menyimpulkan bahwa efek echo chamber bukan sekadar fenomena teknis, melainkan telah menjadi kekuatan struktural yang secara fundamental membentuk realitas politik dan mengancam kohesi sosial di era digital. Kata Kunci: Echo Chamber, Polarisasi Politik, Algoritma Media Sosial
TINJAUAN ETIKA IKLAN POP-UP DALAM SIARAN LANGSUNG SEPAK BOLA BRI LIGA 1 PADA PLATFORM STREAMING VIDEO.COM Taqwim, Akhsani; Yuga Komara, Adiyama; Sukmawan, M. Nur Syifa
Jurnal Bincang Komunikasi Vol. 2 No. 2 (2024)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.2.2.2024.62-68

Abstract

Disturbances in advertising can occur from anywhere, including advertising that appears during a football match. This violates the norms written in the Indonesian Advertising Ethics. This research aims to determine the standards that apply to Indonesian Advertising Ethics. This research uses descriptive qualitative to describe and interpret the consequences or effects that occur in the appearance of this advertisement. The analysis results show that the large number of advertisements appearing in one round of a football match reduces the audience's attention when watching the match.
PROGRAM TELEVISI BROWNIES DALAM TINJAUAN ETIKA DAN HUKUM MEDIA PENYIARAN Aziza, Reyhan Yozaf; Haq, Hatta Luqmanul; Fauzia, Gefira Afra; Junaedi, Fajar
Jurnal Bincang Komunikasi Vol. 2 No. 2 (2024)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.2.2.2024.69-75

Abstract

 This research aims to review the ethical and legal aspects of broadcast media in the talk show program “Brownies” on Trans TV. The research method used is descriptive qualitative. Data was obtained through observation of television programs based on the Broadcasting Code of Conduct and Broadcast Program Standards (P3SPS). The results showed that the violation of the R-classified program contained scenes that were not in accordance with the classification provisions. This has an impact on audience to do or justify inappropriate behavior for audience who lack education. 
PELANGGARAN ETIKA PARIWARA INDONESIA PADA IKLAN PODCAST LENTERA MALAM DAN BESOK PAGI SPOTIFY NON PREMIUM Fajrin, Muhammad; Framanahadi, Framanahadi; Nugroho, Irawan Aditya; Junaedi, Fajar
Jurnal Bincang Komunikasi Vol. 2 No. 2 (2024)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.2.2.2024.76-82

Abstract

Advertising cannot be separated from the legal order agreed upon by all parties, in this case the Indonesian Advertising Ethics plays an important role in advertising references. This research describes the Indonesian Advertising Ethics Violations in the non-premium Spotify Night Lentera and Tomorrow Morning Advertisements through a qualitative descriptive approach to answer the problem statement. The qualitative descriptive approach is a scientific research method that aims to obtain an in-depth understanding of a particular phenomenon, event or problem. As advertising is regulated by Indonesian advertising ethics, it was found that there was a discrepancy between the content of the advertisement and the EPI guidelines, researchers found frightening narratives that were concretely violated by users of Lentera Malam and Besok Pagi. It is written in one of the articles in the EPI that advertising must not cause or play on fear.
PELANGGARAN ETIKA PARIWARA INDONESIA DALAM IKLAN BLIBLI DAN GOJEK Ramadhani, Reihana Bornov; Norfauzi, Rikza; Rama, Taufik Adi; Junaedi, Fajar
Jurnal Bincang Komunikasi Vol. 2 No. 2 (2024)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.2.2.2024.83-89

Abstract

This research aims to analyze the ethical violations in advertising that occur in Blibli and Gojek YouTube ads. This research is using a qualitative descriptive method to answer the problem formulation, namely how violations of the Indonesian Advertising Ethics can occur in Blibli and Gojek ads. Qualitative research is a form of research to gain a deeper understanding of the problem phenomena. The findings of this research indicate that there are violations in Blibli and Gojek ads through the use of superlative words, particularly in statements such as "Definitely Free Shipping" and "Most Economical." Therefore, this research provides an in-depth understanding of the importance of tighter supervision and control over ethical violations in advertising to avoid actions that are not in accordance with Indonesian Advertising Ethics regulations.
PELANGGARAN ETIKA PERIKLANAN DALAM IKLAN LUAR GRIYA PEMILU 2024 Hanifah, Azhar; Hazza, Faishal; Nadia, Khoirunnisa Anna; Junaedi, Fajar
Jurnal Bincang Komunikasi Vol. 2 No. 2 (2024)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.2.2.2024.90-100

Abstract

Advertising as a form of promotion or as a visual aid in introducing 2024 election candidates to the publik through billboards, posters and several other visual aids. Bawaslu and EPI are the institutions that regulate policies in the campaign leading up to the election so that everything can run smoothly in accordance with applicable regulations. Several election candidates ignored the rules from Bawaslu and EPI in carrying out campaigns using poster advertisements, such as inappropriate placement of posters, excessive number of posters, and several other rules. The method used in this research is descriptive qualitative by understanding a phenomenon that is occurring. The data collection technique used in this research was observation of Griya's external advertisements related to the 2024 election taken from mass media pages. The research results show that even though there are regulations from Bawaslu and EPI in setting rules during the campaign leading up to the 2024 elections, many election candidates do not comply with them properly. The existence of rules that are not obeyed by election candidates has a negative impact on the environment and society, one of which is a vocational school student who had an accident due to a poster on the main road suddenly falling, causing the vocational school student to die. 
KOMUNIKASI PEMASARAN MELALUI INSTAGRAM (Studi kasus pada Akun @queen_sc.store) DI KABUPATEN BANGGAI Rahman, Tri Mutiara; Suanti Tunggala; Ken Amasita Saadjad
Jurnal Bincang Komunikasi Vol. 3 No. 2 (2025)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.3.2.2025.72-77

Abstract

penelitian ini yakni untuk mengetahui bagaimana penggunaan akun instagram @queen.sc.store sebagai komunikasi pemasaran di Kabupaten Banggai. Selanjutnya metode penelitian bersifat deskriptif kuantitatif, dengan teknik mengumpulan data yakni observasi, kuesioner dan dokumentasi. Kemudian untuk jenis dan sumber data yang digunakan yakni data primer dan sekunder sedangkan yang menjadi populasi seluruh followers pada akun @queen_sc.store yang berjumlah 500 orang sehingga sampel yang digunakan melalui teknik sampling jenuh yang ditentukan dengan rumus slovin dengan jumlah sampel 83 followers. Untuk teknik pembobotan mengunakan skala Likert, dimana data penelitian dapat dianalisis melalui tabulasi. Hasil Penelitian menjunjukan bahwa Komunikasi Pemasaran Melalui Intagram ( Studi Kasus Pada Akun @queen_sc.store) sudah menjukan sangat baik dengan rata – rata tanggapan responden 85,41%
MENGATASI PERMASALAHAN KOMUNIKASI PEMBELAJARAN YANG MENGGUNAKAN MEDIA/TEKNOLOGI DIGITAL Sopian, Sopian
Jurnal Bincang Komunikasi Vol. 3 No. 2 (2025)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.3.2.2025.53-71

Abstract

Abstrak: Pembelajaran menggunakan teknologi, media atau platform digital kerap menghadapi beragam permasalahan. Permasalahannya menyangkut proses komunikasi yang menyertainya. Penelitian ini bertujuan mengungkap berbagai permasalahan pada proses komunikasi pembelajaran berbasis digital beserta implementasi solusinya. Penelitian kualitatif deskriptif ini menggunakan teknik pengambilan data melalui studi literatur. Hasil penelitian mengungkapkan; permasalahan pada proses komunikasi pembelajaran berbasis digital berkenaan dengan berbagai unsur komunikasi yang menyertainya terutama; komunikator (tenaga pendidik), pesan (materi pembelajaran), media (teknologi/platform digital yang digunakan), komunikan (peserta didik), dan atau efek (sesuatu yang terjadi pada peserta didik). Temuan penelitian juga menyebutkan bahwa orang tua peserta didik juga kerap menjadi “unsur” yang mewarnai permasalahan dalam proses pembelajaran terutama ketika dilakukan di rumah para peserta didik. Secara umum upaya mengatasinya diawali dengan mengidentifikasi masalah pada setiap unsur komunikasi tersebut, dilanjutkan dengan perencanaan solusi, implementasi, hingga evaluasi. Hasil penelitian ini merekomendasikan strategi komunikasi pembelajaran berbasis digital yang dianggap efektif. Strategi komunikasi pembelajaran ini merupakan rancangan yang diformulasikan mengacu/menekankan pada kriteria atau kualifikasi tertentu pada unsur-unsur dalam proses komunikasi pembelajaran. Strategi ini secara umum potensial diterapkan oleh pihak penyelenggara pendidikan yang didukung penuh para tenaga pendidiknya. Implementasi strategi bersifat fleksibel tetapi prinsip dasarnya relevan diterapkan; bahwa setiap unsur komunikasi pembelajaran harus memenuhi kriteria tertentu. Fleksibilitas implementasi terjadi karena kesiapan sumber daya, khususnya sumber daya finansial dan sumber daya manusianya. Kata Kunci: Komunikasi pembelajaran; Permasalahan pembelajaran secara digital; Strategi komunikasi pembelajaran; Unsur-unsur komunikasi
ETIKA NEGOSIASI DALAM DUNIA KOMUNIKASI DIGITAL KAJIAN PADA PR, DAN ADVERTISING unasih, febrivsl; Muhammad Nasha Prasetyo; Mohammad Zidan Asyawa; Muhammad Rizki Dwi Yuliyanto; Hari Eko Purwanto
Jurnal Bincang Komunikasi Vol. 3 No. 2 (2025)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.3.2.2025.78-83

Abstract

This study examines the significance of ethics in negotiation processes in thedigital communication era, particularly in the context of Public Relations (PR) andadvertising. In an era of rapid technological advancement and transformation of socialinteraction, communication now takes place not only face-to-face but also throughdigital platforms such as social media, email, and various online forums. This situationpresents new ethical challenges, where the distinction between right and wrong isbecoming increasingly complex. Using a Systematic Literature Review (SLR)approach, this study analyzed various scientific literature sources from 2020 to 2025related to the theme of ethics in digital negotiations. The articles analyzed came fromindexed journals that discuss advertising ethics, online communication ethics, and PRpractices in the digital environment. This research shows that various ethical issuespersist, such as the spread of deceptive advertisements, child exploitation inadvertising, the use of technologies such as Artificial Intelligence (AI) without clearguidelines, and unclear support from influencers on social media platforms. Thestudy's findings indicate that ethics is a crucial foundation for maintaining public trust,creating a positive corporate image, and avoiding communication crises. Values suchas candor, social responsibility, and transparency are key aspects of good digitalcommunication practices.
PERAN DAN STRATEGI LOBI DALAM INDUSTRI KOMUNIKASI: STUDI KOMPARATIF PADA PRAKTIK PUBLIC RELATIONS, ADVERTISING, BROADCASTING. suhaimah_; Sheren Regita Cahyani; Ananda Alia Putri; Wildan Wirduna Dinata
Jurnal Bincang Komunikasi Vol. 3 No. 2 (2025)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.3.2.2025.91-100

Abstract

Studi ini menganalisis dan membandingkan peran serta strategi advokasi di tiga sektor kunci industri komunikasi: Public Relations (PR), Periklanan, dan Penyiaran. Advokasi didefinisikan sebagai komunikasi strategis untuk memengaruhi pengambilan keputusan melalui pendekatan persuasif kepada pemangku kepentingan. Menggunakan metode studi literatur dan pendekatan kualitatif, penelitian ini menganalisis literatur ilmiah, teori, dan kebijakan terkait. Hasilnya menunjukkan strategi advokasi di PR berfokus pada relasi jangka panjang berbasis kepercayaan dan penyampaian pesan yang relevan. Di sektor Periklanan, advokasi digunakan untuk mendukung regulasi yang mendorong kebebasan beriklan dan keberlanjutan industri melalui berbagai taktik, termasuk lobi langsung, lobi akar rumput, koalisi, dan pendekatan berbasis data. Sementara itu, di Penyiaran, advokasi difokuskan pada regulasi penyiaran, hak siar, dan adaptasi terhadap dinamika media digital melalui pendekatan institusional, advokasi publik, dan negosiasi. Penelitian ini juga mengidentifikasi tantangan seperti isu etika, ketidakpastian regulasi, dan kompleksitas jaringan aktor dalam ekosistem komunikasi. Temuan ini menyoroti sifat advokasi yang sektoral dan kontekstual, serta membuka peluang untuk penelitian empiris dan aplikatif lebih lanjut.

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