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JIPOWER : Journal of Intellectual Power
Published by Yayasan Inspirasi Merah Putih Indonesia
ISSN : -     EISSN : 30483646     DOI : -
Core Subject : Religion, Economy, Education, Agriculture, Social, Engineering,
Religion Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other
JIPOWER : Journal of Intellectual Power is a multi-disciplinary science and technology journal with a benefit-based dimension of excellence to achieve essential progress in better aspects of life. So that quality and various leaps forward are priorities in the publication of this scientific work with reviewers, professors, senior officers, doctors and professional practitioners from various countries.
Arjuna Subject : Umum - Umum
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 2 (2025): JIPOWER - AGUSTUS" : 5 Documents clear
THE ANALYSIS OF PERFORMANCE MEASUREMENT FOR CUSTOMER RELATIONSHIP MANAGEMENT IN THE STRATEGICS PERSPECTIVE Febriansyah
JIPOWER : Journal of Intellectual Power Vol. 2 No. 2 (2025): JIPOWER - AGUSTUS
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v2i2.40

Abstract

ABSTRACT Customer relationship management (CRM) is the set of procedures, personnel, and technology used by businesses to locate their customers. CRM fosters relationships and customer retention. The development of CRM is positively impacted by organizational improvements in customer-centric procedures and advancements in information technology. Successful CRM implementation will increase an organization's profitability and customer loyalty. Viewing CRM as a technology alone is one factor contributing to its failure; in order for it to succeed, firms must integrate and strike a balance between people, process, and technology. The influence of environmental factors, such as political, economic, social, and technological aspects, on CRM is attempted to be measured. Additionally, a SWOT analysis is conducted, and a few recommendations are made based on the analysis to ensure the effectiveness of CRM activities. Key words : Measuring performance, customer relationship management, strategics perspective
Competitive Advantage of Alfamart: A SWOT and PESTEL Analysis Yusan, Budi Oktavianus; Trisandy, Yudhi; Lu, Cen; Saragih, John Salmar; Tjandrasa, Benny Budiawan
JIPOWER : Journal of Intellectual Power Vol. 2 No. 2 (2025): JIPOWER - AGUSTUS
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v2i2.45

Abstract

The Indonesian minimarket sector is undergoing rapid transformation, driven by intensified competition, decentralization, and digital disruption. This study investigates the competitive advantage of Alfamart, a leading minimarket chain in Indonesia, by employing an integrative SWOT and PESTEL framework. Using a qualitative case study approach—including interviews, surveys, and observational data—the research identifies key internal strengths such as store network scale, brand loyalty, and digital initiatives like Alfagift, alongside weaknesses including operational cost rigidity and limited pricing flexibility. The analysis reveals external opportunities in scalable franchising and rising consumer demand for health-oriented retail, while highlighting threats from regulatory restrictions and digital-native competitors. The findings position Alfamart in an aggressive strategy quadrant, emphasizing the importance of aligning internal capabilities with macro-environmental dynamics. The study concludes that strategic agility is essential for sustaining competitiveness in a decentralized and digitally disrupted market. Limitations include qualitative scope and a localized sample, with future research recommended to explore broader demographics and predictive modeling.
THE ROLE OF COMPUTATIONAL THINKING IN IMPROVING HIGH SCHOOL STUDENTS’ PROBLEM-SOLVING ABILITIES Febri Pramudya Wardani
JIPOWER : Journal of Intellectual Power Vol. 2 No. 2 (2025): JIPOWER - AGUSTUS
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v2i2.46

Abstract

This study investigates the role of computational thinking (CT) in enhancing the problem-solving abilities of high school students within the context of 21st-century education demands. Computational thinking, comprising skills such as decomposition, pattern recognition, abstraction, and algorithmic design, has emerged as an essential cognitive approach for tackling complex and ill-structured problems. Using a mixed-methods design, data were collected from 120 high school students through problem-solving tests, computational thinking assessments, and semi-structured interviews. Quantitative analysis using paired t-tests revealed a statistically significant improvement in students’ problem-solving performance after the integration of CT-based instructional strategies (p < 0.05). Qualitative findings further indicated that students demonstrated greater confidence, systematic reasoning, and adaptability when addressing both academic and real-life problem contexts. The results underscore the importance of embedding CT into high school curricula, not only as a digital literacy skill but also as a transversal competency that supports creative and analytical thinking. This study contributes to the growing body of evidence advocating for CT integration as a means to prepare students for higher education, STEM careers, and complex challenges in the digital era.
WOMEN'S LEADERSHIP STRATEGIES IN ADVANCING THE EDUCATION SECTOR TO PREPARE EXCELLENT HUMAN RESOURCES FOR THE GOLDEN GENERATION OF INDONESIA IN 2045: A CASE STUDY AT THE MALAHAYATI TRANSPORTATION MANAGEMENT COLLEGE IN JAKARTA Mardiana; K.P.Suharyono S.Hadiningrat; Fitry Taufiq Sahary; Boy Laksmana; Sukardi; Amrin Soamole
JIPOWER : Journal of Intellectual Power Vol. 2 No. 2 (2025): JIPOWER - AGUSTUS
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v2i2.52

Abstract

Women's leadership is essentially no different from men's leadership, with the two being distinguished only by leadership styles resulting from gender differences inherent from birth. In this regard, the female chairperson of the Malahayati School of Transportation Management (STMT) has achieved significant progress in line with her vision and mission. The design of this research is thematic qualitative descriptive to discover and describe the female leadership strategies implemented by Dr. Hj. Mardiana, S.Pd., M.Pd., Chair of STMT Malahayati 2022-2026, in developing and advancing the education sector. The method used in this research is ethnography, where one of the researchers is the actor. The ethnographic approach was chosen to understand a phenomenon deeply and holistically in a natural way, providing insights from the participants' perspective (emic perspective), revealing implicit behavior patterns and changes over time, and producing rich and diverse data for theory development and social problem solving. From the data collection process, which was then analyzed using thematic narrative, it was found that the leadership strategy of women in advancing the education sector at STMT Malahayati is to prioritize humanistic principles in utilizing all available potential, including man, money, material, method, machine, and marketing, with the support of digital advances. However, organizational dynamics are maintained and moderated by mutual respect, openness, and collaboration based on the pentha helix, which includes elements of government, academia, industry, society, and the media. This strategy is implemented to improve the quality of education based on Outcome Based Education (OBE) while strengthening STMT Malahayati as a campus with an impact on Indonesian nationalism.
The Urgency of Making Schools Mini Nutrition Service and Fulfillment Units to Accelerate the Implementation of Free Nutritious Meals in Indonesia K.P.Suharyono S.Hadiningrat; Mardiana; Fitry Taufiq Sahary; Amrin Soamole; Sukardi
JIPOWER : Journal of Intellectual Power Vol. 2 No. 2 (2025): JIPOWER - AGUSTUS
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v2i2.55

Abstract

Efforts to achieve Indonesia's national goals require the state to ensure adequate nutrition for the population through the Free Nutritious Meals (MBG) program launched by President Prabowo Subianto on January 6, 2025, with a target of 28.9 million beneficiaries. The challenge is not easy, given Indonesia's vast territory and ongoing connectivity issues between islands, making it urgent to establish schools as Mini SPPGs. This research design is qualitative with a descriptive explanatory approach to identify and describe research variables narratively and thematically, using standard Indonesian language. The data obtained were categorized into those related to the current SPPG or SPPG Maxi and schools as Mini SPPGs, then narrated according to the research framework and objectives. The qualitative analysis concluded that it is very important and urgent for the Indonesian government to establish schools as Mini SPPGs to accelerate the provision and delivery of nutrition services to the community (students) across all regions of Indonesia, in addition to the existing SPPG (Maxi) system. Supporting factors include the availability of school infrastructure and school committees across all regions of Indonesia. The number of beneficiaries is relatively small, limited to a single school, and collaboration among the pentha helix is needed to strengthen the initiative.

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