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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,075 Documents

103 104 105 106 107

The Influence of Fundamental Factors on Stock Prices of the LQ-45 Index During 2020–2024 Eryasi Daryati; Zuliyana, Ida; Yeni R, Misra
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2950

This study investigates the effect of Return on Assets (ROA), Current Ratio (CR), Debt to Equity Ratio (DER), Earnings Per Share (EPS), and Price to Earnings Ratio (PER) on stock prices of companies included in the LQ-45 Index listed on the Indonesia Stock Exchange (IDX) during the period 2020–2024. The study adopts a quantitative approach by analyzing 45 companies included in the LQ-45 Index, with a sample of 12 firms observed over five years, resulting in 60 observations. The results indicate that ROA and DER do not have a significant effect on stock prices, whereas CR, EPS, and PER have a significant positive effect. Simultaneously, all independent variables significantly influence the stock prices of LQ-45 companies listed on the IDX. The coefficient of determination yields a value of 74.2%, indicating that the independent variables account for 74.2% of the variation in stock prices, while the remaining 25.8% is attributed to other factors not examined in this study. These findings contribute to the literature on the Indonesian capital market and provide insights for investors and policymakers regarding the role of fundamental factors in shaping stock prices amid dynamic economic conditions.

Episodic Sustainability Narratives & Ephemeral Awareness in Fast Fashion: Social Listening Insights Azhar, Ratih Mukti
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

The discourse on sustainability within the fast fashion industry often finds itself trapped in a paradox between massive information volume and the actual depth of public engagement. This study aims to analyze the dynamics of sustainability narratives in the digital space, focusing on the phenomenon of episodic narratives and platform amplification effects. Utilizing a social listening method via the Brand24 platform, this research gathered a dataset of 19,378 mentions, reaching an accumulated digital audience of 97 million during the period of December 2025 to January 2026. The results indicate a "triple spikes" pattern, proving that public awareness of sustainability issues is episodic and unstable, with discussion volumes surging up to 29% from the baseline (693 mentions) only when triggered by viral events. Furthermore, a reach-depth paradox was identified, where visual platforms such as TikTok dominate audience reach (40%) despite having very low textual engagement (3.4% mentions). These findings confirm the occurrence of ephemeral awareness, where massive information exposure through social media only triggers momentary virtue signaling behavior without fostering sustainable changes in consumption patterns. This study recommends a strategic shift in communication from mere visual amplification toward more authentic and integrated narratives to address consumer information saturation.

The Influence of Brand Image and Service Quality on Customer Satisfaction of Export-Import Shipping Services at Evergreen Line Masdiah Lolita Rithanis Samosir; Damajanti Sri Lestari; Listyawati, Liling
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2957

This study aims to analyze the influence of brand image and service quality on customer satisfaction of export-import shipping services on Evergreen Line. This study uses a quantitative approach with a survey method. The research sample amounted to 96 respondents who were users of Evergreen Line services in the export-import documentation division. The data collection technique was carried out through a questionnaire with a Likert scale, while the data analysis technique used multiple linear regression accompanied by a classical assumption test, F test, t test, and determination coefficient. The results of the study show that simultaneously brand image and service quality have a significant effect on customer satisfaction. Partially, service quality has a positive and significant effect on customer satisfaction, while brand image does not have a significant effect on customer satisfaction. The determination coefficient value of 0.742 showed that 74.2% of the variation in customer satisfaction could be explained by brand image and quality of service, while the rest was influenced by other variables outside the research model. This finding indicates that improving service quality is the main factor in building customer satisfaction of export-import shipping services on Evergreen Line.

Mapping of Leading Commodities in the Agricultural Sector in Buol Regency Using a Geographic Information System Rival Rahman; Mohammad Zubair Hippy; Wila Rumina Nento
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): October - November, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v3i06.2963

The agricultural sector is an important sector in a region because it is the main milestone of the community's economy, including in Buol Regency. This study aims to analyze and map the distribution of the agricultural base sector in Buol Regency with the help of Geographic Information System (GIS) analysis. The research method used is a quantitative descriptive approach with Location Quotient (LQ) analysis techniques, localization analysis, and specialization analysis. The analysis is supported by primary data and secondary data obtained from various sources, both government and private agencies. The results of the LQ analysis show that rice fields and corn are the main commodities that have the widest distribution of advantages, while other commodities tend to be superior in certain regions. Localization analysis shows that all agricultural commodities have a relatively even distribution pattern and are not concentrated in one area. Meanwhile, the analysis of specialization shows that only paddy rice is classified as a special commodity, while other commodities have not shown a high level of regional specialization. Thus, it can be concluded that paddy rice is a commodity based on the agricultural sector in Buol Regency which is spread almost throughout the sub-district.

Analysis of the Effect of the Number of Tourist Visits, Tourist Attractions, and Hotels/Lodging on the Local Income of Gresik Regency Anggraini, Natania; Marseto; Fitria Utami, Anisa
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2968

Regional Original Income (PAD) is one of the main indicators of regional fiscal independence in the era of regional autonomy. The tourism sector has strategic potential in increasing PAD through the economic activities generated. This study aims to analyze the influence of the number of tourist visits, the number of tourist attractions, and the number of hotels/lodgings on the Regional Original Income of Gresik Regency. The study uses a quantitative approach with a multiple linear regression analysis method. The data used is annual secondary data for the period 2010–2024 obtained from related agencies. The results of the study indicate that simultaneously the variables of the number of tourist visits, the number of tourist attractions, and the number of hotels/lodgings influence the Regional Original Income of Gresik Regency. This finding indicates that the tourism sector has a significant role in supporting the increase in regional revenue. Therefore, integrated and sustainable tourism development needs to be continuously improved to strengthen regional fiscal independence.

The Impact of Profitability, Dividend, and Firm Size on Stock Prices in the Consumer Goods Sector on the Indonesia Stock Exchange for the Years 2022-2024: The Effects of Global Geopolitical Uncertainty Shafana, Nurul Fikri Rahmah; Bararisty, Zico; Yulianto, Agung
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2971

This study aims to analyze the effect of corporate profits, Dividend, and Firm Size on stock prices in consumer goods companies listed on the Indonesia Stock Exchange. The data used are secondary data in the form of company financial reports, covering a five-year observation period and 295 observations. The analytical method used in this study is multiple linear regression analysis with the assistance of statistical software. The results show that corporate profits and Firm Size have a positive and significant effect on stock prices, indicating that financial performance and company scale are the main factors investors consider when making investment decisions. Meanwhile, Dividend have no significant effect on stock prices, indicating that investors are more oriented towards potential capital gains than dividend income. This study is expected to contribute to investors, company management, and future researchers in understanding the factors that influence stock prices.

The Influence Of Content Marketing on Consumer Purchase Intention (Study on TikTok @otsky_official in Indonesia) Romualdus Domu Sinaga; Roslina
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2974

The rapid growth of short form video based social media platforms, particularly TikTok, has transformed digital marketing practices through content marketing strategies. This study aims to examine the effect of content marketing on consumer purchase intention, measured through the dimensions of reliability, disbelief, and persuasion knowledge, on the TikTok account @otsky_official in Indonesia. This research adopts a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 168 TikTok users who had viewed or interacted with content from @otsky_official, selected using non-probability sampling with a purposive sampling technique. The data were analyzed using multiple linear regression with SPSS. The results indicate that reliability has a positive and significant effect on purchase intention, disbelief has no significant effect on purchase intention, and persuasion knowledge has a positive and significant effect on purchase intention. These findings suggest that the effectiveness of content marketing on TikTok is influenced by the perceived credibility of information, the level of consumer skepticism, and consumers’ awareness of persuasive intent embedded in marketing content.

Human Resource Management Competency Strategies in Enhancing the Competitiveness of Micro Businesses Danung Kuswantoro Putro; Suhartini
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2983

Human resource management competency refers to the abilities, knowledge, and skills of individuals or groups in managing the strategic and operational aspects of an organization's workforce. This study aims to answer the question of how PT Beranda Sadawira Utama's human resource competency strategy has improved the competitiveness of micro businesses. This study uses a descriptive qualitative method with purposive techniques and data collection in the form of interviews, observations, and documentation. The results show that PT Beranda Sadawira Utama has implemented the KSA concept and produced a VRIN value, proving that the company uses strategies such as implementing product quality standards, communication regarding services, and consistent cooperation with colleagues, which have resulted in the company's ability to survive and increase its business competitiveness.

The Influence Of Price Perception, Product Quality, And Healthy Lifestyle On The Purchase Decision Of Sain Deli Healthy Food Products In Bandar Lampung Amira Munira; Mahrinasari; Nuzul Inas Nabila
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2984

This research is motivated by the increasing public awareness of the importance of a healthy lifestyle, which drives changes in consumer behavior in choosing food, so that purchasing decisions are not only based on price but also on product quality and alignment with the healthy lifestyle being pursued. This study aims to determine the influence of price perception, product quality, and healthy lifestyle on the purchasing decision of Sain Deli healthy food products in Bandar Lampung. This study uses a quantitative approach with sampling techniques employing simple random sampling probability sampling. Data collection was conducted thru questionnaires distributed to 160 respondents who are consumers of Sain Deli in Bandar Lampung. The data obtained were then processed using SPSS version 27 software. The research results show that price perception, product quality, and a healthy lifestyle have a positive and significant impact on the purchasing decision of Sain Deli healthy food products. This study is expected to provide a deeper understanding of the factors influencing consumer purchasing decisions regarding healthy food products.

The Effect of Company Size, Profitability and Audit Committee on Audit Delays in Property and Real Estate Companies Listed on the Indonesian Sharia Stock Index (ISSI) in 2022-2024 Sribatul Islambiah; Rofiqoh Ferawati
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2987

This study aims to analyze the influence of company size, profitability, and audit committee on audit delays in property and real estate companies listed on the Indonesian Sharia Stock Index (ISSI) in 2022–2024. Audit delay is the time difference between the closing date of the company's financial year and the date of issuance of the audit report, which reflects the timeliness of the delivery of financial information to stakeholders. This study uses a quantitative approach with the purposive sampling method, so that a sample of companies that have experienced delays in publishing annual financial statements during the research period is obtained. The data used is secondary data in the form of annual financial statements obtained from the Indonesia Stock Exchange. The data analysis technique used was multiple linear regression analysis with the help of statistical software, namely Eviews 12. The results showed that partially company size, profitability and audit committee had no effect on audit audit while simultaneously company size, profitability and audit committee had an effect on audit delay. Thus, the results of this study are expected to provide empirical evidence regarding the factors that affect audit delays and become a consideration for company management in improving the timeliness of financial reporting. In addition, this research is also expected to be a reference for investors and related parties in making economic decisions based on sharia principles.

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA