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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,075 Documents

102 103 104 105 106

Analysis Of Strategy For Developing HR Competencies In Facing The Era Of Digitalization At The Secretariat Of South Lampung Regional House Of Representatives Prasetya, Bayu; Dunan, Hendri
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2919

The development of human resource (HR) competencies is a key factor in supporting digital transformation within government institutions, including the Secretariat of the Regional House of Representatives (DPRD) of South Lampung Regency. This study aims to analyze strategies for developing HR competencies in facing the era of digitalization and to identify supporting and inhibiting factors. The research uses a qualitative approach with participatory observation methods supported by interviews and documentation studies. Data analysis is conducted using the Miles and Huberman model and reinforced with SWOT analysis. The results indicate that HR competency development is not yet optimal due to limited resources, low digital literacy, resistance to change, and infrastructure constraints. The strategies developed emphasize strengthening the digital competencies of staff, improving institutional frameworks, and enhancing technological support and an adaptive work culture.

Financial Feasibility Study of Nursery Business at CV Kebun Sari, Bengkulu City Aprilia, Dea; Edi Efrita; Novitri Kurniati; Edi Marwan
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2923

This study aims to analyze the feasibility of CV Kebun Sari's nursery business. The advantage of this business lies in the diversification of six cultivated commodities, so the risk of loss is smaller compared to other nurseries that only rely on one commodity. The feasibility analysis was carried out using the Net Present Value (NPV), Benefit Cost Ratio (B/C), Internal Rate of Return (IRR), and Payback Period (PP) methods. The NPV value remains positive at Rp4,857,854,973 at a bank interest rate of 10% to a discount of 51%, so the project is quite strong against the risk of increasing capital costs. In addition, the B/C Ratio value is greater than 1, namely 1.440, indicating that every Rp1 of capital produces Rp1,440 of net profit, the IRR of 51.558% is higher than the Discount Factor level of 10%, indicating very good investment returns and the Payback Period of only 4 years 6 months 7 days is much faster than the initial estimate of 5 years, reducing capital risk and accelerating investment returns. The results of the study show that CV Kebun Sari's nursery business is considered very feasible and has minimal financial risk, so this business has good prospects to be maintained and developed in the future.

The Effect of Organizational Citizenship Behaviour (OCB) on Employee Performance with Work Overload as a Mediating Variable at PT Tuntun Sekuritas Indonesia Reizha Nurul Huda; Habibullah Jimad; Ribhan
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2927

This study aims to analyze the effect of Organizational Citizenship Behavior (OCB) on employee performance, with work overload as a mediating variable at PT Tuntun Sekuritas Indonesia. The study adopts a quantitative approach using a survey method. Data were collected through questionnaires distributed to employees of PT Tuntun Sekuritas Indonesia and analyzed using Structural Equation Modeling (SEM) with the assistance of AMOS software. The results of the analysis indicate that Organizational Citizenship Behavior (OCB) has a positive and significant effect on employee performance. However, based on the Sobel test results, work overload is not proven to mediate the relationship between OCB and employee performance. This finding suggests that the influence of OCB on employee performance occurs directly rather than through an increased workload mechanism. The results imply that employees’ extra-role behaviors play an important role in enhancing performance in securities companies. Nevertheless, organizations still need to manage workloads proportionally to ensure that OCB does not lead to long-term work fatigue. This study is expected to contribute theoretically to the development of organizational behavior literature and practically to serve as a consideration for management in human resource management.

The Effect Of Work Motivation On Employee Performance With Job Satisfaction As A Mediating Variable Robi Nopandi; Nova Mardiana
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2932

Human resources play a strategic role in the hospitality industry because service quality is largely determined by employee performance. Three-star hotels in Bandar Lampung face intense competition, fluctuations in occupancy rates, and high service demands, making it important to improve employee performance. One factor that influences employee performance is work motivation, but high motivation does not necessarily result in optimal performance without the support of job satisfaction. Therefore, job satisfaction is seen as a variable that mediates the influence of work motivation on employee performance.This study uses a quantitative approach with purposive sampling techniques for employees of 3-star hotels in Bandar Lampung. Data collection was conducted by distributing questionnaires to 114 respondents who met the research criteria. The data obtained was then analyzed using Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) with the help of SmartPLS 4.0 software.The results of this study indicate that it supports the proposed hypothesis, namely that work motivation has a positive and significant effect on employee performance at 3-star hotels in Bandar Lampung. Furthermore, job satisfaction was found to mediate the relationship between work motivation and employee performance at 3-star hotels in Bandar Lampung. These findings imply that hotel management needs to improve working conditions, increase job satisfaction through fair systems, and strengthen training and interpersonal skills in order to encourage optimal employee performance.

Strategy For Developing Traditional Night Market Pt Safaria Adi Puta Epi Hasnarella; Hendri Dunan
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2935

This study examines the development strategies of traditional night markets implemented by PT Safaria Adi Putra, emphasizing the role of leadership and local socio-cultural values in sustaining business performance. A qualitative case study approach was applied, using data collected through observations, in-depth interviews, and documentation. The findings indicate that development strategies include standardization of facilities, structured spatial management, digital promotion, and cultural-based entertainment innovation. Managerial leadership strengthens coordination, trader participation, and stakeholder trust, while socio-cultural values such as mutual cooperation and community bonding enhance market sustainability. The study concludes that the integration of adaptive development strategies, participatory leadership, and socio-cultural values is essential to improving the competitiveness and sustainability of traditional night markets.

The Effect Of The Implementation Of E-Performance Assessment, Work Environment, Competence, And Motivation On Employee Performance In The Health Office Of Mesuji District Juwita Diniati Pasaribu; Tina Miniawati Virgawenda Barusman
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2936

This study aims to analyze the effect of the implementation of the E-Performance System, work environment, competence, and work motivation on employee performance at the Mesuji District Health Office. Employee performance is an important factor in supporting the success of health service delivery, so effective, professional, and performance-based human resource management is needed. The research method used is a quantitative method with a survey approach. The population in this study were all employees of the Mesuji District Health Office with a sampling technique using the census method (total sampling). Data were collected through questionnaires and analyzed using multiple linear regression analysis. Hypothesis testing was carried out through partial tests (t-tests) to determine the effect of each independent variable on employee performance. The results showed that the implementation of the E-Performance System had a positive and significant effect on employee performance with a calculated t value of 3.118 and a significance of 0.003. The work environment also had a positive and significant effect on employee performance with a calculated t value of 2.334 and a significance of 0.023. Competence had a positive and significant effect on employee performance with a calculated t value of 1.198 and a significance of 0.039. In addition, work motivation showed a positive and significant influence on employee performance with a t-value of 2.380 and a significance of 0.025. The implications of this study confirm that strengthening the implementation of the E-Performance System, improving and organizing the work environment, developing employee competencies on an ongoing basis, and increasing work motivation are important factors in improving employee performance at the Mesuji District Health Office. The results of this study are expected to be a consideration for leaders in formulating human resource management policies to improve the quality of health services to the community.

The Influence Of Brand Experience On Brand Loyalty In The Tiktok Shop Mobile Application With Brand Trust As a Mediating Variable Gaka Awangga; Dorothy Rouly Haratua Pandjaitan
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2938

This study is motivated by the increasing competition in the social commerce industry and the shift in consumer behavior that emphasizes experiential aspects in online shopping. TikTok Shop, as one of the rapidly growing social media–based e commerce platforms in Indonesia, faces challenges in maintaining user trust and loyalty amid intense market competition. The purpose of this study is to examine the effect of Brand experience on Brand loyalty with Brand trust as a mediating variable. This research employs a quantitative approach using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) analysis technique with SmartPLS 4.0 software. Data were collected from 202 active TikTok Shop users selected through a purposive sampling technique. The results indicate that Brand experience has a positive and significant effect on both Brand trust and Brand loyalty. Brand trust also has a positive and significant effect on Brand loyalty and partially mediates the relationship between Brand experience and Brand loyalty. These findings demonstrate that positive experiences perceived by TikTok Shop users can enhance their trust in the platform, ultimately strengthening their loyalty. Therefore, TikTok Shop is advised to continuously improve the quality of user experience through sensory, affective, intellectual, and behavioral aspects to reinforce trust and build long-term customer loyalty.

The Influence Of Influencer Credibility On Purchase Intention With Brand Trust As a Mediating Variable (Study on Somethinc Calm Down Moisturizer Cosmetic Products Labeled "Tasya Farasya Approved" in Bandar Lampung) Elsa Dea Damayanti; Dorothy Rouly Haratua Pandjaitan; Nuzul Inas Nabila
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2939

This study is motivated by the increasing role of influencer marketing in the digital cosmetics industry, particularly the use of the “Tasya Farasya Approved” label on Somethinc Calm Down Moisturizer as a representation of influencer credibility in building brand trust. This research aims to analyze the effect of influencer credibility on purchase intention with brand trust as a mediating variable among consumers of Somethinc Calm Down Moisturizer in Bandar Lampung City. This study employs a quantitative approach using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method processed with SmartPLS, involving 204 respondents. The results indicate that influencer credibility has a positive and significant effect on brand trust and purchase intention, while brand trust also has a positive and significant effect on purchase intention. Furthermore, brand trust is proven to positively and significantly mediate the effect of influencer credibility on purchase intention, classified as complementary mediation (partial mediation). These findings confirm that influencer credibility plays a strategic role in enhancing consumer purchase intention through the development of brand trust.

The Effect Of Work Discipline And Work Environment Of Civil Servants On Civil Servant Performance At BKPSDM Metro City Mega Agista; Tina Miniawati Virgawenda Barusman
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2940

This study aims to analyze the effects of work discipline and work environment on the performance of Civil Servants (Pegawai Negeri Sipil/PNS) at the Human Resources and Human Resource Development Agency (Badan Kepegawaian dan Pengembangan Sumber Daya Manusia/BKPSDM) of Metro City. The study employs a quantitative approach using a survey method. The research population consists of all civil servants at BKPSDM Metro City, with total sampling applied as the sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that work discipline has a positive and significant effect on employee performance, with a calculated t-value of 3.409 and a significance level of 0.001 (< 0.05). The work environment also shows a positive and significant effect on employee performance, with a calculated t-value of 4.056 and a significance level of 0.000 (< 0.05). Simultaneous testing results demonstrate that work discipline and the work environment jointly have a significant effect on employee performance. These findings suggest that improvements in the performance of civil servants at BKPSDM Metro City can be achieved through the consistent implementation of work discipline and the creation of a conducive and comfortable work environment.

BI7DRR and CPI Inflation Impacts on IDX30 Index Fund Performance with TER Moderation Embun Prowanta; Amelia Sintama
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2946

In this study, the author aims to analyze the effect of interest rates and inflation on the performance of conventional index mutual funds (IDX30) with the Tracking Error Ratio (TER) as a moderating variable. The study was conducted at PT BNI Asset Management, one of the leading investment management companies in Indonesia registered with the Financial Services Authority (OJK), using data obtained from 2020 to 2024. The research method employed is a quantitative approach with secondary data analysis using Eviews. The findings of this study indicate that interest rates have a negative and significant effect on the performance of index mutual funds, inflation has a negative and significant effect on the performance of index mutual funds, the tracking error ratio is able to moderate the effect of interest rates on the performance of index mutual funds by weakening the negative relationship between them, and the tracking error ratio is also able to moderate the effect of inflation on the performance of index mutual funds by weakening the negative relationship between them

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Editorial Address jungke RT 02 rw 01

Location Kab. magetan, Jawa timur INDONESIA

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA