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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,075 Documents

101 102 103 104 105

Business Model Design of Ranau Tilapia Micro-Enterprise Using the Business Model Canvas Approach M. Julian Lila; M. Oktavianur
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2890

This study aims to design an appropriate business model for the Ranau tilapia micro-enterprise Nila Ranau Bang Meng in Bandar Lampung using the Business Model Canvas (BMC) approach. The business operates conventionally and depends on seasonal demand, resulting in sales fluctuations. This research used a qualitative case study method with data collected through observation, in-depth interviews, and documentation. The analysis was conducted by mapping the existing business model into the nine BMC elements and formulating a proposed model. The results show that strategic improvements are needed, particularly in value propositions, channels, customer relationships, and key partnerships. Product innovation, digital and offline marketing, customer relationship strengthening, and partnership expansion are recommended. The study concludes that the Business Model Canvas is an effective tool for developing a more structured and competitive business model for local micro-enterprises.

The Effect of Transformational Leadership Style and The Work Environment on Employee Performance at Angkasa Notebook Trading Enterprise in Bandar Lampung Felix Jasarta; M. Oktavianur
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2891

This study examines the effect of transformational leadership style and the work environment on employee performance at Angkasa Notebook Trading Enterprise in Bandar Lampung City. A quantitative survey approach was employed, involving all 33 employees as the research sample through a saturated sampling technique. Data were collected using Likert-scale questionnaires and analyzed using multiple linear regression with SPSS. The findings reveal that transformational leadership style and the work environment each have a positive and significant effect on employee performance. Simultaneously, both variables significantly influence employee performance, with a coefficient of determination of 52.3%. These results highlight the importance of effective transformational leadership and a conducive work environment in enhancing employee performance in small and medium-sized trading enterprises.

External Factors Influencing Consumer Purchase Interest For Herbal Tea Products In Indonesia Saira, Sifa; Maulana Agung; Gita Paramita Djausal
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2853

As more people in Indonesia become concerned about their health, body image, and natural eating habits, herbal weight loss teas are gaining popularity. This creates a competitive market, making it crucial to understand the drivers of consumer purchasing interest. The purpose of this study is to determine the external factors specifically, social and technological factors that affect Indonesian consumers' interest in buying weight loss tea. based on the understanding that purchasing interest is a stage in the purchasing decision process, where consumers form preferences for a product and intend to purchase in the future. Previous research has focused more on internal attributes so there is still a gap in seeing how external factors influence consumer purchasing interest. Using a quantitative methodology and an explanatory research design, this study collected data from 100 respondents who were worried about their weight. The degree to which many independent factors partially and simultaneously affect the dependent variable was ascertained using multiple linear regression analysis. The findings demonstrated that purchasing interest is positively and significantly impacted by sociocultural and technological aspects. According to the regression model, these two independent variables account for 24.2% of the variation in consumer purchasing interest. The results reflect that influencing purchasing interest, Consumers not only consider the benefits of the product but also match their choices with social trends, and cultural values, as well as the encouragement of technological progress.

Financial Bootstrapping Strategies in an Indonesian Edutech Startup: Transitioning from Non-Profit to Profit Orientation Syauqi Amani; Sutrisno; Zaenal Arifin
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2902

This study Analyses the business performance and financial structure dynamics of Neuversity, an Edutech entity in Yogyakarta, Indonesia, during its strategic transition from a non-profit foundation (Yayasan) to a profit-oriented corporation (PT). The research evaluates the effectiveness of financial bootstrapping strategies in maintaining sustainability after the cessation of external grant funding. Method: Using a descriptive quantitative approach with a case study method, this research nalyses financial data from the third quarter (Q3) of 2025. The study focuses on Working Capital Management and Spontaneous Financing ratios. Results: The findings indicate that the company successfully pivoted to a B2B model. However, regarding Working Capital Management, the company faces liquidity constraints despite high profits, evidenced by a low Collection Rate of 44.5%. Conversely, the Financial Bootstrapping strategy proved effective, evidenced by an 18.1% ratio of spontaneous financing to total assets and a 56.6% cost reduction during low-revenue periods. Conclusion: While financial bootstrapping successfully secured operational sustainability without interest-bearing debt, long-term stability requires stricter liquidity discipline through better Working Capital Management.

The influence of security perceptions and digital payment usage on the decision to use the BRImo application in Bandar Lampung Najwa Devana, Aria; Maulana Agung P; M Iqbal Harori
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2903

BRImo application. The development of digital banking services has encouraged people to rely more on mobile banking applications for financial transactions. Therefore, the security and convenience of online payments are important factors in the user decision-making process. This study uses a quantitative approach with data collection methods through the distribution of online questionnaires to BRImo app users in Bandar Lampung. The data obtained was analyzed using multiple linear regression techniques to determine the extent of the influence of independent variables on usage decisions. The results of the study show that perceptions of security and the use of digital payments have a positive and significant impact on the decision to use the BRImo application. These findings indicate that the higher the sense of security felt by users and the more often they use digital payments, the more likely they are to choose the BRImo application.

The Role of Technology and Industry 4.0 in Enhancing Digital Connectivity, Local Economic Development, and Human Resource Quality in the Digital Era in Gorontalo City Meilan Daud; Mohammad Zubair Hippy; Siti Rahmatia Machieu; Dian Rahayu Maku; Mustakim Mokoginta; Djunaida Kandow; Indriyati Lanangawa
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2904

The digital economic transformation and the implementation of Industry 4.0 have become a primary urgency in accelerating regional development, particularly in enhancing digital connectivity, local economic development, and the quality of human resources (HR) in the digital era. This study aims to analyze the role of technology and Industry 4.0 in driving digital-based economic progress in Gorontalo City and to evaluate its effectiveness in three main aspects: digital connectivity, local economy, and HR strengthening. Using a mixed-method approach with an explanatory design, data were collected through questionnaires, observations, documentation, and focus group discussions (FGD) from 20 respondents consisting of local government agencies (OPD), the public, and relevant stakeholders. The analysis was conducted using the Importance-Performance Analysis (IPA) method and the qualitative technique of the Miles & Huberman model. The results show that the impact of technology on the local economy and digital connectivity was deemed quite effective, although improvements are still needed, particularly in infrastructure and access equity. Meanwhile, the strengthening of HR and digital skills-based employment is still categorized as less effective and remains a top priority for improvement. Therefore, it is recommended that the government expand digital training, strengthen cross-sector partnerships, and promote inclusive policies to ensure that digital transformation progresses equitably and sustainably.

The Influence of Brand Image and Green Product on Green Purchase Decision: A Case Study of Somethinc Skincare Esa Afrilia Saputri; Maulana Agung Pratama; Prasetya Nugeraha
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2909

This study aims to evaluate the impact of brand image and green products on environmentally friendly purchasing decisions for Somethinc skincare products in Indonesia. The international cosmetics industry, including the domestic industry, has experienced significant expansion but faces obstacles related to sustainability and the phenomenon of greenwashing. The method used is an integrative quantitative approach with a sample of 97 respondents in Bandar Lampung who have used Somethinc products. Data collection was conducted through a questionnaire with a Likert scale and analyzed using multiple linear regression. The results of the study show that both partially and simultaneously, brand image and green products have a positive and significant influence on green purchasing decisions. Brand image plays a role in shaping initial trust, while green product attributes provide concrete verification of the brand's commitment to sustainability. Practically, this study provides managerial implications for Somethinc's marketing strategy in increasing the loyalty of environmentally conscious consumers in a growing market.

The Impact of Related Party Transactions on Company Performance Manufacturing Companies Listed on the Indonesia Stock Exchange Agung Darmawansyah; Luke Suciati Amna
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2915

This study aims to determine the effect of related party transactions (RPTs) on the performance of manufacturing companies listed on the Indonesia Stock Exchange during the period 2020-2021. This highlights the ongoing concerns over the potential for fraud associated with RPTs, which can create significant agency problems, particularly between controlling shareholders and minority shareholders. This study confirms that RPTs can have both positive and negative impacts on economic performance, depending on how they are managed. While strong indications emerge from the literature that RPTs enhance firm value through effective resource allocation, there are important risks such as tunneling practices that can exploit minority shareholders. This methodology employs quantitative analysis using multiple regression on data from 30 selected manufacturing companies. Key findings reveal a significant positive relationship between RPTs and return on assets (ROA), confirming that related party transactions can generate financial benefits by maximizing profits while minimizing transaction costs. In addition, firm size and leverage are identified as crucial factors influencing performance, indicating that larger firms with substantial asset bases generally achieve better profitability metrics. Overall, this study underlines the complexity of related party dynamics within the corporate governance framework and suggests regulatory measures to protect the interests of minority shareholders while leveraging RPTs for corporate growth.

The Effect of Service Quality and Promotion on Telkomsel Customer Satisfaction (A Study of College Students in Bandar Lampung) Sindy Amarda; Maulana Agung P; M. Iqbal Harori
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2916

Indonesia has many providers offering internet access services and conveniences, one of which is Telkomsel. In using Telkomsel cards, consumers consider several factors. This study aims to determine the impact of several factors on customer satisfaction with Telkomsel provider cards in Bandar Lampung, particularly among university students. The factors studied include service quality and promotion. This study uses explanatory research with a quantitative approach. The research population consists of Telkomsel card customers and students in Bandar Lampung. The sampling technique used is proportional stratified random sampling by selecting 10 universities in Bandar Lampung and 100 respondents selected as research samples. Data were obtained through the distribution of questionnaires to respondents. The data analysis techniques used included descriptive analysis, classical assumption testing, and multiple linear regression analysis using the SPSS Statistics 30 application program. The results of the study showed that, partially, service quality and promotion had a significant effect on customer satisfaction. Then, simultaneously, service quality and promotion together had a significant effect on customer satisfaction. Keywords: service quality, promotion, customer satisfaction, Telkomsel

Evaluation Of Performance Assessment Based On The Digital Asn Application At The Energy And Mineral Resources Agency Of Lampung Province Ulyyanti, Riska; Dunan, Hendri
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2918

This study aims to evaluate the implementation of ASN performance assessments based on the Digital ASN Application at the Energy and Mineral Resources Office of Lampung Province, as well as to assess the understanding of ASN and the effectiveness of its application. The study uses an evaluative descriptive qualitative approach with data collection techniques through interviews, observations, and documentation. Data analysis is conducted using the CIPP evaluation model (Context, Input, Process, Product). The results of the study indicate that the Digital ASN Application has been implemented in accordance with regulations and is able to improve transparency and administrative efficiency in performance assessments. However, its use is still administrative in nature and not yet optimal as a strategic performance management tool due to limitations in training, variations in civil servants' capabilities, and the misalignment of performance indicators with organizational goals. This study concludes that optimizing the application requires strengthening civil servants' competencies, refining performance indicators, and leadership support to sustainably improve civil servants' performance.

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA