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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,079 Documents

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Competitive Advantage Strategy in Yanara Laundry Business in Facing Competition Between Laundry Service Businesses in Bandar Lampung Aldi Dinanjar; M. Oktaviannur; Dora Rinova; Irsandi, Irsandi
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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In a competitive business world, every company needs to develop an effective competitive strategy. This is due to the increasingly tight competition in the market. The main goal of today's business is to create and add value to customers, so that they can win the hearts of consumers and gain a competitive advantage. By implementing the right strategy, businesses can control a larger market share and increase their competitiveness. This strategy includes a deep understanding of customer needs and wants, as well as the ability to adapt to market changes and offer unique and valuable products or services. The strategy has great potential to occur and requires top management decisions and significant resource allocation from the company. The laundry business is one form of small and medium enterprises (SMEs) in the service sector that is currently experiencing rapid development. This business offers laundry services that include the process from washing to drying, as well as completion by returning clothes to consumers according to expectations. The method used in this study is quantitative. The results of the study show that Yanara Laundry can achieve competitive advantage through the implementation of differentiation strategies, cost leadership, and the use of digital technology.

Attracting Consumer Interest Through In-Store Live Streaming: Analysis Of Influence On Purchase Intention Vanda Byar Sumekar Arum; Alldila Nadhira Ayu Setyaning
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Live-streaming marketing via social media has attracted the attention of digital retail marketers in recent years. However, there is still a lack of evidence to understand the effect of in-store live-streaming on offline purchase intentions. This study aims to determine the effect of environmental stimuli on consumers' intention to purchase offline in-store after watching a live-streaming session in-store. The approach used in this study is a quantitative approach. The data collection technique was by distributing online questionnaires to 300 respondents using Google Form. The sampling technique used a non-probability sampling technique using the convenience sampling method which was then processed using structural equation modeling SEM (Structural Equation Modeling) using the PLS program. This study found that informativeness had a significant positive effect on consumers' attitude towards in-store influencers, attractiveness had a significant positive effect on consumers' attitude towards in-store influencers, wishful identification had a significant positive effect on consumers' attitude towards in-store influencers, parasocial interaction had a significant positive effect on consumers' attitude towards in-store influencers, and interactivity had a significant positive effect on consumers' attitude towards in-store influencers. In addition, consumers' attitude towards in-store influencers had a significant positive effect on purchase intention.

The Effect of Gender Gap in Education, Wages and Employment on Human Development Gender Based in Indonesia Latiffa Aurelien Putri; Ambya, Ambya; Arif Darmawan
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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The prevailing paradigm today emphasizes economic growth measured through human development rather than solely through per capita income. Enhancing welfare and improving the quality of life for communities are the ultimate goals of economic development. Achieving these objectives requires substantial efforts that avoid bias related to gender, ethnicity, race, religion, and class. However, in practice, these efforts often overlook issues of equality and justice, reflected in the differing roles of men and women as both agents and beneficiaries of development. This study aims to investigate the impact of average years of schooling, average wages, and labor force participation rates on the Gender Development Index across 34 provinces in Indonesia from 2013 to 2022. The analysis methods employed include model fit testing, classical assumption testing, panel data linear regression, partial (t-test) and simultaneous (F-test) hypothesis testing, as well as coefficient determination using Eviews. The findings reveal that average years of schooling and average wages have a positive and significant effect on the Gender Development Index, while labor force participation rates do not significantly impact the Gender Development Index.

Analysis of the effect of economic integration on the increase of gross domestic product in ASEAN countries Ade Darmawan; Marselina, Marselina
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to explore the impact of the implementation of the ASEAN Economic Community (AEC) on the increase of Gross Domestic Product (GDP) in ASEAN member countries. The main focus of this study is on key variables including foreign direct investment, import-export ratio, labor productivity, and government debt. The AEC, which came into effect at the end of 2015, is expected to strengthen economic integration in the region by facilitating the flow of goods, services, and investment. The method used in this study is regression analysis to identify the relationship between these variables and GDP during the post-MEA period (2016-2022). The results of the analysis show that foreign direct investment and labor productivity have a significant positive influence on the increase of GDP in ASEAN countries. On the other hand, the import-export ratio shows a negative impact that needs to be watched closely, while government debt does not show a significant effect in this context. The findings provide important insights for policymakers in formulating more effective economic strategies to maximize the benefits of the AEC, as well as addressing the challenges posed by instability in trade ratios and debt management.

Green Beauty: Analysis Of Environmentally Friendly Skincare Product Purchase Decisions Hanum Nilasari; Alldila Nadhira Ayu Setyaning
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Global warming and skincare have a significant relationship. One of the impacts of climate change is increasing temperature and extreme weather, which has an impact on skin health. Skincare is a series of activities that support skin health, improve appearance and relieve facial skin conditions. Increasing awareness of environmental issues has encouraged the skincare industry to create more sustainable and environmentally friendly products. This study aims to explore the relationship between eco-friendly skincare products and global warming issues, as well as their contribution to environmental protection. The approach in this study is a quantitative approach. The data collection technique was by distributing online questionnaires to 260 respondents via Google Forms. The sampling technique used is non-probability sampling with purposive sampling method, which will then be processed using structural equation modeling SEM (Structural Equation Modeling) with the help of PLS software. This study found that green perceived value has a positive and significant effect on green trust, green trust has a significant effect on green purchase intention, green perceived value has a significant effect on green purchase intention, and green perceived risk has a significant effect on green purchase intention. This study revealed that perceived risk does not have a significant effect on green trust.

Analysis Of Customer Experience And Customer Engagement In Online Shopping At Shopee Which Impact Customer Satisfaction And Loyalty Muhammad Fazri Melandri
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze and examine the influence of customer experience and employee engagement on consumer satisfaction and loyalty. This study specifically examines the phenomenon of customer engagement and experience on Shopee E-Commerce. This study uses a quantitative approach using a questionnaire and obtained 260 research respondents. This study uses statistical analysis using the Structural Equation Modeling (SEM) method with Partial Least Square (PLS). The findings of this study indicate that 1) customer experience has a positive and significant effect on customer engagement, satisfaction, and loyalty, 2) Customer engagement has a positive and significant effect on customer satisfaction and loyalty, and 3) Customer satisfaction has a positive and significant effect on customer loyalty. The results of this study indicate that customer experience and employee engagement significantly affect consumer satisfaction and loyalty at Shopee E-Commerce, with customer engagement and satisfaction as key factors in increasing loyalty.

The Effect Of Quality Of Life And Motivation On Employee Performance With Job Satisfaction As An Intervening Variable At PT Bank Pembangunan Daerah (BPD) Sulawesi Tenggara Nursahara Juniaeni Khaeruddin; Arif Hartono
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This research examines the influence of quality of work life and motivation on employee performance through job satisfaction as an intervening variable at PT Bank Pembangunan Daerah (BPD) Sulawesi Tenggara. This study employed a quantitative methodology, utilizing online questionnaires distributed via Google Forms. The respondents of this study comprised the entire population of 252 respondents. The census technique was used as the sampling methodology to determine the sample. Hypothesis testing in this study was conducted using the SEM-PLS analysis tool through SmartPLS software (v. 4.1.0.6). The results of this study based on data analysis found that 1) the quality of work life has a positive and significant effect on employee performance, 2) motivation has a positive and significant effect on employee performance, 3) the quality of work life has a positive and significant effect on job satisfaction, 4) motivation has a positive and significant effect on job satisfaction, 5) job satisfaction has a positive and significant effect on employee performance, 6) job satisfaction can mediate the relationship between quality of work life and employee performance, and 7) job satisfaction can mediate the relationship between motivation and employee performance.

The Effect Of Per Capita Income, Cigarette Prices, And The Percentage Of The Population Smoking On Cigarette Consumption In Lampung Province 2020 – 2023 Rizky Apriansyah; I Wayan Suparta; Resha Moniyana Putri
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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One consumption behaviour that has a significant impact on the economy and health is cigarette consumption. Lampung occupies the top position of cigarette consumption in Indonesia with a very significant increase in consumption of 13.6% over the past 3 years. This research is a descriptive and quantitative research. This study uses 3 independent variables, namely income per capita, cigarette prices, and percentage of the population smoking, and the dependent variable used in this study is cigarette consumption. The scope of this study covers 15 districts/cities in Lampung Province using 4 years of data from 2020-2023. Based on the tests that have been carried out, it is known that the variables of income per capita and the percentage of the population smoking have a positive and significant influence on cigarette consumption in Lampung Province in 2020-2023.

A Comparative Analysis of Indonesia’s Copper Export Competitiveness to China Putri Fadia Azzahra; Muhammad Husaini
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Copper is a commodity widely used in various industries; therefore, the copper export value and the demand for copper have continued to increase in the past few decades. Indonesia is the 10th country with the highest copper reserves globally, but its export value is still lower than many countries. The study aims to analyze the comparative competitiveness between copper exports from Indonesia, Malaysia, Thailand, and the Philippines to China during 2018 - 2022. The methods used include the Trade Specialization Index (TSI), Revealed Comparative Advantage (RCA), and Export Competitiveness Index (ECI). The results showed that on average in 2018 - 2022, Indonesia is an exporting country with no comparative advantage but has an increasing trend of competitiveness in China. Meanwhile, Malaysia and the Philippines are exporting countries with a comparative advantage and an increasing trend of competitiveness in China.Thailand is an importing country with no comparative advantage but has an increasing trend of competitiveness in China.

The Influence Of Perceived Quality Of Teaching, Student Life And Support, Social Identification And Interaction On Student Satisfaction On Intention To Stay At The Islamic University Of Indonesia Muhammad Farruqi Al-Islami; Arif Hartono
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This research aims to analyze the influence of Perceived Quality of Teaching, Student Life and Support, Social Identification, and Interaction on Student Satisfaction and Intention to Stay at the Indonesian Islamic University (UII). Quantitative research methodology is applied. 164 respondents from the Islamic University of Indonesia's class of 2023 were included in this study. Data was gathered via a Google Form-based online survey, and SPSS and PLS-SEM with SmartPLS software were used for analysis. According to the study's findings, social interaction and identification positively and significantly affect students' levels of satisfaction. On the other hand, there was no significant positive correlation found between student satisfaction and perceived quality of teaching, student life, and student support. In addition, this study shows that intentions to stay are positively impacted by student satisfaction. Additionally, this study recommends that marketing managers concentrate on enhancing the elements that contribute to students' satisfaction with their university experience.

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA