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Ike Junita Triwardhani
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UPT Publikasi Ilmiah, Universitas Islam Bandung. Jl. Tamansari No. 20, Bandung 40116, Indonesia, Tlp +62 22 420 3368, +62 22 426 3895 ext. 6892
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INDONESIA
Jurnal Inovasi Komunikasi
Published by Universitas Islam Bandung
ISSN : -     EISSN : 30309247     DOI : 10.29313/jikom
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Inovasi Komunikasi publishes academic research articles on theoretical and applied studies and focuses on Health Communication, Education Communication, Business Communication, and Politics Communication. This journal is published by UNISBA Press. Articles submitted to this journal will be processed online and using a double-blind review by at least two reviewers.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 28 Documents
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Direct Marketing sebagai Strategi Komunikasi Pemasaran dalam Produk Pakaian "Embrio" Mufti Fauzi
Jurnal Inovasi Komunikasi Volume 2, No. 1, April 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i1.3532

Abstract

Abstract. This research begins with the growth of “Embrio”  distro to survive on the competition of clothing distro product with the marketing strategy that was initially conventional, then switch with direct marketing method using existing media channels. The purpose of this research is to know the interactivity of customer relationship, to know how “Embrio”  distro using media channel in direct marketing and know the pull factor and the impetus to do direct marketing as a means of promotion in marketing “Embrio”  distro. Theories used are Marketing Communication Theory, direct marketing and symbolic interaction. This research was conducted at “Embrio”  Clothing Distro at Plaza Parahyangan Bandung. And as key informant is the owner and an employee. This research uses a case study method with qualitative approach. And data collection techniques in this study are in-depth interviews, direct observation, and documentation. The results of ths research, in marketing efforts, “Embrio”  distro has done the stages of direct marketing as a marketing communication strategy as expected which is personal selling, servivec and layality as a communication strategy. In an effort to build relationships with customers, “Embrio”  distro perform several stages such as: prospecting, calling and sending messages to customers, marketing products and looking for potential customers by using facebook and Instagram also face to face directly, then, emerged patient and presentiment as wrong one intangible method Embryo distro, fostering persuasive relationships with customers, using social media phones as a marketing step to reach a price agreement and use Facebook, Instagram, Blackberry Messenger, whatsapp to support marketing activities
Peran Komunikasi Politik Elit Tradisional dalam Konstalasi Politik Lokal Rumalutur, Faisal Idris
Jurnal Inovasi Komunikasi Volume 2, No. 1, April 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i1.3533

Abstract

Pemilihan kepala daerah (PILKADA) secara langsung merupakan salah satu kemajuan demokrasi di Indonesia. PILKADA yang dilakukan sebelumnya melalui lembaga legislatif, dirasakan tidak mencerminkan keinginan langsung masyarakat selaku konstituen. Namun, demokrasi langsung pada level local ini ternyata disatu sisi menguatkan tatanan sosial tradisional yang sudah hidup sejak awal di masyarakat. Relasi-relasi lama ini digunakan oleh para elit politik tradisional untuk memenangkan suksesi politik di daerah. PILKADA langsung serentak di kabupaten Seram Bagian Timur tahun 2015 memperlihatkan bagaimana relasi-relasi sosial lama atau tradisional ini digunakan sebagai alat dan media komunikasi politik.
Strategi Komunikasi E-Commerce pada Gitar Listrik Ibanez di Bandung Hadi Baku Pangestu
Jurnal Inovasi Komunikasi Volume 2, No. 1, April 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i1.3534

Abstract

Penelitian ini bertujuan untuk mengetahui teknik pemasaran gitar listrik merk Ibanez oleh toko alat musik Nada lewat media sosial Instagram. Teknik pemasaran ini menggunakan foto produk dan foto testimoni yang diunggah kedalam akun toko alat musik Nada. Foto produk dan testimoni yang akan diunggah kedalam akun Instagram toko alat musik Nada dibahas terlebih dahulu oleh pemilik toko dan admin toko alat musik Nada. Pembahasan ini guna menentukan kualitas unggahan dan kaidah yang berlaku di media sosial Instagram. Penelitian ini merupakan penelitian kualitatif dengan pendekatan penelitian Studi Kasus. Sampel dari penelitian ini diambil menggunakan metode purposive sampling dengan jumlah sampel yaitu 2 orang informan kunci yaitu pemilik dan admin akun toko alat musik Nada di Instagram dan informan tambahan dari konsumen yang berkunjung ke toko. Didapatkan hasil bahwa toko alat musik Nada menggunakan foto testimoni dan produk untuk menarik perhatian followers dan netizen dan juga untuk menunjukan kredibilitas kepada followers dan netizen. Abstract. This research aim to know Ibanez brand electric guitar marketing technique by Nada music store through Instagram social media. This marketing use product photo and testimony photo which uploaded into Nada music store account. Product and testimony photos are discussed first by store owner and Nada music store admin. Their discussion determine uploaded content quality and norm that aplied on Instagram social media. This research is a qualitative research with case study research approach. Sample from this research taken by using purposive sampling method with the total of two number of key informant sample which are owner and admin of Nada music store and store patron as an additional informant. Accuired result shows that Nada music store use testimony and product photos to attract followers and netizen attention and also to show their credibility to their followers and netizens
Analisis Peran Artifical Intelligence pada Konten Tiktok @dimulai.id Maria Indriani Kurnia; Detya Wiryani; Maudy Rizkiana Poedjadi
Jurnal Inovasi Komunikasi Volume 2, No. 2, September 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i2.4473

Abstract

Current era of development, AI technology plays a big role in creating content in a short time. With the current AI technology, anyone can create an interesting content, because AI (Artificial Intelligence) technology, offers a new discovery when creating content on social media, this technology can also speed up the process of editing and creating content in the form of images, graphics, videos, etc..This research method uses Descriptive Qualitative method. This research approach is Phenomenology, which is the general focus of this research to examine/examine the essence or structure of experience into human consciousness by means of interviews.The role of AI (Artificial Intelligence) in content is to simplify and shorten the time in creating interesting and creative content. When explored more deeply, AI technology has many benefits and has a role in a content in the form of images or videos. This AI technology can make it easier for us to create interesting content, but keep in mind that applying it requires original creativity that comes from human ideas to create interesting content.
Media Sosial Instagram Influencer Adnan Abdillah sebagai Media Promosi Brand Fashion nisrina, shypa; Detya Wiryany; Ahmad Taufiq Maulana Ramdan,
Jurnal Inovasi Komunikasi Volume 2, No. 2, September 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i2.4475

Abstract

This research aims to educate social media users to be positive if used properly and correctly, by following the current fashion developments can produce useful ones, current technology is developing more rapidly can provide information with various purposes such as exchanging information, people are able to interact without the need for face-to-face. Currently, social media is not only exchanging information but can be used as a marketing tool, advertising in social media is widely used today. Because of this, influencers have emerged, namely social media users with a large number of followers or followers, not all can be called influencers, only some people who have uniqueness in creating content or posting unique things, as nowadays most influencers create content using unique and trendy fashion to attract the attention of their followers.
Analisis Pemanfaatan AI dalam Komunikais Visual pada Akun Tiktok @ainusantara Raisha, Raisha Shahana; Detya Wiryany; Maudy Rizkiana Poedjadi
Jurnal Inovasi Komunikasi Volume 2, No. 2, September 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i2.4479

Abstract

This article focuses on TikTok social media that uses AI (Artificial intelligence) technology to visualize video content. In this day and age, technology is increasingly sophisticated, one of which is AI technology which plays a major role in creating content in a short time. One of the unique concepts of using AI (artificial intelligence) is the balance to attractively visualize each object in the image. This technology can also edit and create content in the form of videos, images, illustrations, etc. The use of AI in visual communication in video content has a great effect on creating visual aesthetics to be more beautiful and have real color contrasts, and can also provide information with the video without having to use words. This research will also look at the technical description of how AI (Artificial Intelligence) can provide great benefits in providing information through video visualization. To achieve this goal, the researcher uses a qualitative approach method with phenomenology in order to get a comprehensive picture of the object of research. The role of AI in visual communication is expected to provide great benefits and apply it properly through creativity and innovation that comes from human ideas to create interesting images or videos.
Pengaruh Pesan Iklan di Instagram terhadap Sikap Followers pada Produk Renita Kurnia
Jurnal Inovasi Komunikasi Volume 2, No. 2, September 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i2.4578

Abstract

ABSTRACT Flip diversity cannot be separated from the fashion trends of the past. Blues Sandals as one of Bandung's local fashion brands uses Instagram to market its products through advertising activities. The purpose of this study was to determine the influence of advertising messages on Instagram toward the attitude of followers on the product. The theory used is cognitive response theory. This research uses explanatory method using simple random sampling technique. Questionnaires will be given to 98 respondents. The results of the calculation of the questionnaire were analyzed using simple linear regression indicating that there was an influence of advertising messages on Instagram toward the attitude of followers on the product. ABSTRAK Keanekaragaman sandal tidak lepas dari trend fashion di masa lampau. Blues Sandals sebagai salah satu merek fashion lokal Bandung menggunakan Instagram dalam memasarkan produknya lewat kegiatan periklanan. Tujuan penelitian ini adalah untuk mengetahui pengaruh pesan iklan di instagram terhadap sikap followers pada produk. Teori yang digunakan adalah teori respon kognitif. Penelitian ini menggunakan metode eksplanatif dengan menggunakan teknik random sampling sederhana. Kuesioner akan diberikan kepada 98 responden. Hasil perhitungan kuesioner dianalisa menggunakan regresi linier sederhana menunjukkan bahwa terdapat pengaruh pesan iklan di instagram terhadap sikap followers pada produk.
Pengaruh Corporate Social Responsibility (Csr) Pt. Lintas Marga Sedaya Terhadap Pembentukan Citra Perusahaan Pada Masyarakat Sekitar Tol Cipali Nurfitriana Novitasari Iskandar
Jurnal Inovasi Komunikasi Volume 2, No. 2, September 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i2.4613

Abstract

ABSTRACT Corporate image is how the public receives external communications effort through an organization that serve as the public response to the overall offering by the company and is defined as the number of beliefs, ideas and the public image of a company / organization. This research aimed to to describe and analyze the influence of corporate social responsibility (CSR) toward corporate image of PT. Lintas Marga Sedaya to community around Tol Cipali. This research is an explanatory survey research. Variabel in this study is Environment (X1), charity (X2), urban development (X3), local business investment (X4) , employee orientation, (X5), knowledge (Z1), perception (Z2), Motivation (Z3) emotion (Z4), and Corporate Image (Y). The population in this research is the community who lived around Tol Cipali The. Selection of the sample with cluster random sampling method. The analysis used is path analysis (path analysis). The results showed, 1) local business investment (X4), employee orientation (X5) positive and significant effect to corporate image (Y). 2) Environment (X1), Charity (X2), urban development (X3) didn’t have significant effect to corporate image (Y). 3) Environment (X1), charity (X2), urban development (X3), local business investment (X4) , employee orientation, (X5), knowledge (Z1), perception (Z2), Motivation (Z3) emotion (Z4), simultanly effect to corporate image (Y). ABSTRAK Citra Perusahaan adalah bagaimana masyarakat menerima upaya komunikasi ekternal melalui sebuah organisasi yang berfungsi sebagai respon publik terhadap kegiatan yang diakukan oleh perusahaan. Penelitian ini bertujuan untuk menjelaskan dan menganalisis pengaruh Corporate social responsibility (CSR) PT. Lintas Marga Sedaya terhadap pembentukan citra perusahaan pada masyarakat sekitar Tol Cipali. Penelitian ini merupakan penelitian survey eksplanatori. Variabel dalam penelitian ini yaitu Perlindungan Lingkungan (X1), Kerja Amal (X2), Pengembangan Perkotaan (X3), Investasi pada Bisnis Lokal (X4), Proyek Karyawan Beorientasi (X5), Pengetahuan (Z1), Persepsi (Z2), Motif (Z3), dan Emosi (Z4) secara simultan berpengaruh signifikan terhadap Citra Perusahaan (Y), dengan populasi yaitu masyarakat yang tinggal sekitar tol Cipali dengan teknik sampling yaitu cluster random sampling. Teknik analisis yang digunakan yaitu analisis jalur. Hasil dari penelitian ini menunjukan bahwa 1) Investasi bisnis lokal (X4), proyek karyawan berorientasi (X5) berpengaruh scara signifikan terhadap citra perusahaan (Y). 2) perlindungan lingkungan (X1), kerja amal (X2), pengembangan perkotaan (X3) tidak berpengaruh secara signifikan terhadap citra perusahaan (Y). 3) Perlindungan Lingkungan (X1), Kerja Amal (X2), Pengembangan Perkotaan (X3), Investasi pada Bisnis Lokal (X4), Proyek Karyawan Beorientasi (X5), Pengetahuan (Z1), Persepsi (Z2), Motif (Z3), dan Emosi (Z4) secara simultan berpengaruh signifikan terhadap Citra Perusahaan (Y).
Strategi Komunikasi Pendidikan Berbasis Generative AI dalam Membangun Pembelajaran di Perguruan Tinggi Rusli Akhmad Junaedi
Jurnal Inovasi Komunikasi Volume 3, No. 1, April 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i1.6119

Abstract

This study aims to explore educational communication strategies based on Generative AI (GenAI) in building innovative learning in higher education. This study is motivated by the fact that the development of artificial intelligence (AI) technology, especially Generative AI (GenAI), has had significant impacts on various sectors, including higher education. Still, while GenAI offers many opportunities to improve learning effectiveness, some challenges need to be overcome, such as the risk of plagiarism and dependence on technology. Qualitative research was the methodology used, with data triangulation used for analysis after data collection methods such as observation, interviews, and note-taking were employed. The findings from this study are that GenAI-based educational communication strategies have the potential to improve the quality of learning, personalization, and interaction between students and teachers. However, challenges such as plagiarism and the need for digital literacy must be addressed. GenAI can be an effective tool in creating an innovative and engaging learning environment. Institutions should develop clear guidelines on the use of GenAI, ensure proper use, and prevent plagiarism. Teachers and students should engage in digital literacy training to understand GenAI and integrate it into the learning process.
Pohon Hayat Nusantara dalam Perspektif Semiotika: Analisis Semiotika Roland Barthes terhadap Logo IKN Faisal Muzzamil
Jurnal Inovasi Komunikasi Volume 3, No. 1, April 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i1.6277

Abstract

Pohon Hayat Nusantara by Aulia Akbar was selected as the winner in the competition for the Logo of the Indonesian Capital City (IKN) in East Kalimantan.  This research on Pohon Hayat Nusantara in a Semiotic Perspective is based on Roland Barthes' Semiological Elements theory. Based on the aforementioned theory, there are two main objectives in this research, namely: First, to reveal the denotative meaning of Pohon Hayat Nusantara as the IKN Logo; Second, to reveal the connotative meaning of Pohon Hayat Nusantara as the IKN Logo. This research uses a semiotic analysis method based on Roland Barthes' semiological elements theory. Based on the results of the semiotic analysis of Pohon Hayat Nusantara as the IKN Logo, two analysis results and research findings were obtained, namely: First, Pohon Hayat Nusantara has four denotative meanings, namely (1) Pohon Hayat Nusantara brings a new spirit to start a new life with the new National Capital; (2) The Indonesian Tree of Life symbolizes the natural wealth of Indonesia in the form of forests, seas, rivers and its archipelago; (3) The Indonesian Tree of Life instills the values of nationalism in all Indonesian people; (4) The Indonesian Tree of Life represents the cultural diversity of the Indonesian people and nation. Second, the Indonesian Tree of Life has three connotative meanings, namely: (1) The meaning of life, symbolized by the Kalpataru Tree; (2) The meaning of security, symbolized by the Talawang Shield; (3) The meaning of culture, symbolized by the Pallawa script.

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