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Ike Junita Triwardhani
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UPT Publikasi Ilmiah, Universitas Islam Bandung. Jl. Tamansari No. 20, Bandung 40116, Indonesia, Tlp +62 22 420 3368, +62 22 426 3895 ext. 6892
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Kota bandung,
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INDONESIA
Jurnal Inovasi Komunikasi
Published by Universitas Islam Bandung
ISSN : -     EISSN : 30309247     DOI : 10.29313/jikom
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Inovasi Komunikasi publishes academic research articles on theoretical and applied studies and focuses on Health Communication, Education Communication, Business Communication, and Politics Communication. This journal is published by UNISBA Press. Articles submitted to this journal will be processed online and using a double-blind review by at least two reviewers.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 28 Documents
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Direct Marketing sebagai Strategi Komunikasi Pemasaran dalam Produk Pakaian "Embrio" Fauzi, Mufti
Jurnal Inovasi Komunikasi Volume 2, No. 1, April 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i1.3532

Abstract

Abstract. This research begins with the growth of “Embrio”  distro to survive on the competition of clothing distro product with the marketing strategy that was initially conventional, then switch with direct marketing method using existing media channels. The purpose of this research is to know the interactivity of customer relationship, to know how “Embrio”  distro using media channel in direct marketing and know the pull factor and the impetus to do direct marketing as a means of promotion in marketing “Embrio”  distro. Theories used are Marketing Communication Theory, direct marketing and symbolic interaction. This research was conducted at “Embrio”  Clothing Distro at Plaza Parahyangan Bandung. And as key informant is the owner and an employee. This research uses a case study method with qualitative approach. And data collection techniques in this study are in-depth interviews, direct observation, and documentation. The results of ths research, in marketing efforts, “Embrio”  distro has done the stages of direct marketing as a marketing communication strategy as expected which is personal selling, servivec and layality as a communication strategy. In an effort to build relationships with customers, “Embrio”  distro perform several stages such as: prospecting, calling and sending messages to customers, marketing products and looking for potential customers by using facebook and Instagram also face to face directly, then, emerged patient and presentiment as wrong one intangible method Embryo distro, fostering persuasive relationships with customers, using social media phones as a marketing step to reach a price agreement and use Facebook, Instagram, Blackberry Messenger, whatsapp to support marketing activities
Peran Komunikasi Politik Elit Tradisional dalam Konstalasi Politik Lokal Rumalutur, Faisal Idris
Jurnal Inovasi Komunikasi Volume 2, No. 1, April 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i1.3533

Abstract

Direct regional head elections (PILKADA) are one of the advances in democracy in Indonesia. Previous PILKADA, which were conducted through legislative bodies, were felt to not directly reflect the wishes of the people as constituents. However, direct democracy at the local level has, on the one hand, strengthened the traditional social order that has existed in society since the beginning. These old relationships are used by traditional political elites to win political succession in the region. The simultaneous direct PILKADA in East Seram Regency in 2015 showed how these old or traditional social relationships are used as tools and media for political communication.
Strategi Komunikasi E-Commerce pada Gitar Listrik Ibanez di Bandung Hadi Baku Pangestu
Jurnal Inovasi Komunikasi Volume 2, No. 1, April 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i1.3534

Abstract

This study aims to determine the marketing techniques used by Nada musical instrument store for Ibanez electric guitars through Instagram social media. These marketing techniques involve uploading product photos and testimonial photos to the Nada musical instrument store account. The product photos and testimonials to be uploaded to the Nada musical instrument store Instagram account are first discussed by the store owner and the Nada musical instrument store administrator. This discussion is to determine the quality of the uploads and the rules that apply on Instagram social media. This research is qualitative research with a case study approach. The sample for this research was taken using purposive sampling with a sample size of two key informants, namely the owner and administrator of the Nada musical instrument store's Instagram account, and additional informants from consumers who visited the store. The results show that the Nada musical instrument store uses testimonial and product photos to attract the attention of followers and netizens and also to demonstrate credibility to followers and netizens.
Analisis Peran Artifical Intelligence pada Konten Tiktok @dimulai.id Maria Indriani Kurnia; Detya Wiryani; Maudy Rizkiana Poedjadi
Jurnal Inovasi Komunikasi Volume 2, No. 2, September 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i2.4473

Abstract

Current era of development, AI technology plays a big role in creating content in a short time. With the current AI technology, anyone can create an interesting content, because AI (Artificial Intelligence) technology, offers a new discovery when creating content on social media, this technology can also speed up the process of editing and creating content in the form of images, graphics, videos, etc..This research method uses Descriptive Qualitative method. This research approach is Phenomenology, which is the general focus of this research to examine/examine the essence or structure of experience into human consciousness by means of interviews.The role of AI (Artificial Intelligence) in content is to simplify and shorten the time in creating interesting and creative content. When explored more deeply, AI technology has many benefits and has a role in a content in the form of images or videos. This AI technology can make it easier for us to create interesting content, but keep in mind that applying it requires original creativity that comes from human ideas to create interesting content.
Media Sosial Instagram Influencer Adnan Abdillah sebagai Media Promosi Brand Fashion nisrina, shypa; Detya Wiryany; Ahmad Taufiq Maulana Ramdan,
Jurnal Inovasi Komunikasi Volume 2, No. 2, September 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i2.4475

Abstract

This research aims to educate social media users to be positive if used properly and correctly, by following the current fashion developments can produce useful ones, current technology is developing more rapidly can provide information with various purposes such as exchanging information, people are able to interact without the need for face-to-face. Currently, social media is not only exchanging information but can be used as a marketing tool, advertising in social media is widely used today. Because of this, influencers have emerged, namely social media users with a large number of followers or followers, not all can be called influencers, only some people who have uniqueness in creating content or posting unique things, as nowadays most influencers create content using unique and trendy fashion to attract the attention of their followers.
Analisis Pemanfaatan AI dalam Komunikais Visual pada Akun Tiktok @ainusantara Raisha, Raisha Shahana; Detya Wiryany; Maudy Rizkiana Poedjadi
Jurnal Inovasi Komunikasi Volume 2, No. 2, September 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i2.4479

Abstract

This article focuses on TikTok social media that uses AI (Artificial intelligence) technology to visualize video content. In this day and age, technology is increasingly sophisticated, one of which is AI technology which plays a major role in creating content in a short time. One of the unique concepts of using AI (artificial intelligence) is the balance to attractively visualize each object in the image. This technology can also edit and create content in the form of videos, images, illustrations, etc. The use of AI in visual communication in video content has a great effect on creating visual aesthetics to be more beautiful and have real color contrasts, and can also provide information with the video without having to use words. This research will also look at the technical description of how AI (Artificial Intelligence) can provide great benefits in providing information through video visualization. To achieve this goal, the researcher uses a qualitative approach method with phenomenology in order to get a comprehensive picture of the object of research. The role of AI in visual communication is expected to provide great benefits and apply it properly through creativity and innovation that comes from human ideas to create interesting images or videos.
Pengaruh Pesan Iklan di Instagram terhadap Sikap Followers pada Produk Renita Kurnia
Jurnal Inovasi Komunikasi Volume 2, No. 2, September 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i2.4578

Abstract

The diversity of sandals is inseparable from fashion trends in the past. Blues Sandals, as one of Bandung's local fashion brands, uses Instagram to market its products through advertising activities. The purpose of this study is to determine the effect of advertising messages on Instagram on followers' attitudes towards products. The theory used is cognitive response theory. This study uses an explanatory method with simple random sampling technique. Questionnaires will be distributed to 98 respondents. The results of the questionnaire analysis using simple linear regression show that there is an influence of advertising messages on Instagram on followers' attitudes towards the product.
Pengaruh Corporate Social Responsibility (CSR) PT. Lintas Marga Sedaya terhadap Pembentukan Citra Perusahaan pada Masyarakat sekitar Tol Cipali Nurfitriana Novitasari Iskandar
Jurnal Inovasi Komunikasi Volume 2, No. 2, September 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i2.4613

Abstract

Corporate image is how the public perceives external communication efforts through an organisation that functions as a public response to the activities carried out by the company. This study aims to explain and analyse the influence of PT. Lintas Marga Sedaya's corporate social responsibility (CSR) on the formation of corporate image among the community surrounding the Cipali Toll Road. This study is an explanatory survey. The variables in this study are Environmental Protection (X1), Charity Work (X2), Urban Development (X3), Investment in Local Businesses (X4), Employee-Oriented Projects (X5), Knowledge (Z1), Perception (Z2), Motive (Z3), and Emotion (Z4) simultaneously have a significant effect on Corporate Image (Y), with the population being the community living around the Cipali toll road and the sampling technique being cluster random sampling. The analysis technique used is path analysis. The results of this study show that 1) investment in local businesses (X4) and employee-oriented projects (X5) have a significant effect on company image (Y). 2) Environmental protection (X1), charity work (X2), and urban development (X3) do not have a significant effect on company image (Y). 3) Environmental protection (X1), charitable work (X2), urban development (X3), investment in local businesses (X4), employee-oriented projects (X5), knowledge (Z1), perception (Z2), motive (Z3), and emotion (Z4) simultaneously have a significant effect on company image.
Strategi Komunikasi Pendidikan Berbasis Generative AI dalam Membangun Pembelajaran di Perguruan Tinggi Rusli Akhmad Junaedi
Jurnal Inovasi Komunikasi Volume 3, No. 1, April 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i1.6119

Abstract

This study aims to explore educational communication strategies based on Generative AI (GenAI) in building innovative learning in higher education. This study is motivated by the fact that the development of artificial intelligence (AI) technology, especially Generative AI (GenAI), has had significant impacts on various sectors, including higher education. Still, while GenAI offers many opportunities to improve learning effectiveness, some challenges need to be overcome, such as the risk of plagiarism and dependence on technology. Qualitative research was the methodology used, with data triangulation used for analysis after data collection methods such as observation, interviews, and note-taking were employed. The findings from this study are that GenAI-based educational communication strategies have the potential to improve the quality of learning, personalization, and interaction between students and teachers. However, challenges such as plagiarism and the need for digital literacy must be addressed. GenAI can be an effective tool in creating an innovative and engaging learning environment. Institutions should develop clear guidelines on the use of GenAI, ensure proper use, and prevent plagiarism. Teachers and students should engage in digital literacy training to understand GenAI and integrate it into the learning process.
Pohon Hayat Nusantara dalam Perspektif Semiotika: Analisis Semiotika Roland Barthes terhadap Logo IKN Faisal Muzzamil
Jurnal Inovasi Komunikasi Volume 3, No. 1, April 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i1.6277

Abstract

Pohon Hayat Nusantara by Aulia Akbar was selected as the winner in the competition for the Logo of the Indonesian Capital City (IKN) in East Kalimantan.  This research on Pohon Hayat Nusantara in a Semiotic Perspective is based on Roland Barthes' Semiological Elements theory. Based on the aforementioned theory, there are two main objectives in this research, namely: First, to reveal the denotative meaning of Pohon Hayat Nusantara as the IKN Logo; Second, to reveal the connotative meaning of Pohon Hayat Nusantara as the IKN Logo. This research uses a semiotic analysis method based on Roland Barthes' semiological elements theory. Based on the results of the semiotic analysis of Pohon Hayat Nusantara as the IKN Logo, two analysis results and research findings were obtained, namely: First, Pohon Hayat Nusantara has four denotative meanings, namely (1) Pohon Hayat Nusantara brings a new spirit to start a new life with the new National Capital; (2) The Indonesian Tree of Life symbolizes the natural wealth of Indonesia in the form of forests, seas, rivers and its archipelago; (3) The Indonesian Tree of Life instills the values of nationalism in all Indonesian people; (4) The Indonesian Tree of Life represents the cultural diversity of the Indonesian people and nation. Second, the Indonesian Tree of Life has three connotative meanings, namely: (1) The meaning of life, symbolized by the Kalpataru Tree; (2) The meaning of security, symbolized by the Talawang Shield; (3) The meaning of culture, symbolized by the Pallawa script.

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