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Ike Junita Triwardhani
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UPT Publikasi Ilmiah, Universitas Islam Bandung. Jl. Tamansari No. 20, Bandung 40116, Indonesia, Tlp +62 22 420 3368, +62 22 426 3895 ext. 6892
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Jurnal Inovasi Komunikasi
Published by Universitas Islam Bandung
ISSN : -     EISSN : 30309247     DOI : 10.29313/jikom
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Inovasi Komunikasi publishes academic research articles on theoretical and applied studies and focuses on Health Communication, Education Communication, Business Communication, and Politics Communication. This journal is published by UNISBA Press. Articles submitted to this journal will be processed online and using a double-blind review by at least two reviewers.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 28 Documents
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Mengurai Fenomena Echo Chamber : Implikasi untuk Partisipasi Politik di Kalangan Generasi Muda Alifia Aqida; Salwa Aidah; Amalia, Aida Restu
Jurnal Inovasi Komunikasi Volume 3, No. 1, April 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i1.6384

Abstract

The echo chamber phenomenon is increasingly relevant in the context of political communication, especially among the younger generation who actively use social media. This situation creates a homogeneous information environment, where existing views and beliefs are reinforced, potentially reducing diverse political participation. This study aims to analyze the concept of the echo chamber and its impact on political participation among the younger generation, as well as identify effective strategies to reduce these impacts and increase political engagement. The method used is a literature study, in which researchers collect and analyze literature related to this phenomenon. The results of the study indicate that the echo chamber can cause polarization and political apathy among the younger generation. Recommendations produced include the need for better media education, increasing political literacy, and promoting open dialogue between groups with different views. With these steps, it is hoped that the younger generation can be more actively and inclusively involved in the political process, creating a more democratic society.
Strategi Komunikasi Politik Perempuan di Maluku : Pela dan Gandong sebagai Modal Sosial Kimono, Hendri
Jurnal Inovasi Komunikasi Volume 3, No. 1, April 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i1.6778

Abstract

This study is motivated by the strong patriarchal culture in Maluku, which limits women's roles in politics. Despite efforts to increase female political participation, women still face social and structural barriers. Politics is often perceived as a masculine domain, making it even more challenging for women to gain legitimacy and support. In this context, female politicians in Maluku must develop effective communication strategies to navigate these challenges. This research aims to explore the political communication strategies of female politicians in Maluku and identify the factors influencing their success or failure. A qualitative case study approach was used, with data collected through in-depth interviews with female politicians, activists, and political observers, as well as document analysis and field observations. The findings reveal that, despite significant challenges, female politicians in Maluku adapt by leveraging local values such as pela and gandong. Community solidarity and social networks based on traditional customs play crucial roles in strengthening their political positions. Additionally, support from women's groups and political organizations helps them overcome structural barriers. This study concludes that women's political communication in Maluku is a complex adaptation to the local socio-cultural context. By utilizing local social capital, they strengthen their political standing in a male-dominated environment.
Strategi Branding dan Komunikasi Politik Anies Baswedan melalui Instagram dalam Pemilu 2024 Widiantoro, Aries
Jurnal Inovasi Komunikasi Volume 3, No. 1, April 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i1.6788

Abstract

This research is motivated by the rapid development of social media as a tool for political communication, particularly Instagram, which is used by politicians to build their image, convey political messages, and interact with voters. Anies Baswedan, as one of Indonesia's prominent political figures, actively uses Instagram to express ideas and engage with the public. In the context of digital politics, understanding political communication styles on social media is crucial to understanding how messages are delivered and their impact on voters. This study aims to analyze Anies Baswedan’s political communication style on Instagram, including the use of visual content, text, hashtags, and audience interaction. The research method employed is qualitative with a case study approach, in which data is collected through content analysis of Anies Baswedan’s Instagram posts. This approach enables an in-depth understanding of the communication strategies applied. The results show that Anies Baswedan employs a persuasive and personal political communication approach, relying on engaging visuals, strong narratives, and the use of relevant hashtags to boost audience engagement. Additionally, he utilizes Instagram features such as Stories and Live to foster closeness with voters. His communication tends to reflect an intellectual, visionary, and down-to-earth leadership image. The conclusion of this study is that Instagram serves as an effective tool for Anies Baswedan in shaping his political image and interacting with voters. The communication style applied demonstrates how social media can be leveraged to enhance political appeal and build relationships with the public. These findings are expected to provide insights for other politicians in optimizing their political communication strategies in the digital era.
Komunikasi Dakwah dalam Kampanye Hijrah di Media Sosial Instagram Setiawan, Cyinthia Ayu Meilani; Fardiah, Dedeh; Safrudin, Irfan
Jurnal Inovasi Komunikasi Volume 3, No. 2, September 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i2.6325

Abstract

Abstract. Instagram has become a social media platform that is currently used not only for business purposes but also to spread goodness through da'wah. The large number of da'wah accounts popping up on Instagram has become a special attraction for people who want to learn more about Islamic teachings. The purpose of this study is to determine the da'wah strategy, the content of da'wah messages, and the da'wah methods used by the @teladan.rasul account in campaigning for hijrah on Instagram using a qualitative approach with a case study method. The results of this study show that the da'wah strategies, message content, and da'wah methods are carefully prepared according to the dominant target followers, which is what makes followers interested in choosing and following the @teladan.rasul account as a supporting medium for the hijrah process they are undertaking, thereby gradually applying the message content conveyed through concrete actions in their lives.
Budaya Politik pada Generasi Millenial Nugraha, Fajar
Jurnal Inovasi Komunikasi Volume 3, No. 2, September 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i2.6326

Abstract

Abstract. PKS muda as a party wing based on millennial generation, be interesting for researchers to examine the political culture of young PKS members, especially on social media Twitter and Facebook. This study aims to determine the political ideas, political language and values of political culture about the 2019 general election on social media twitter and facebook on young PKS members, as well as knowing the patterns of political interaction about the 2019 general election that occurred on twitter social media on Young PKS members. The study uses qualitative methods, a virtual ethnographic approach with the theory of social-cyber reality, with the research subject of young PKS members, and the object of political culture research of young PKS members on Twitter and Facebook social media. The results showed the political culture of young PKS members contained in political ideas are the idea of flattering and defending supported parties / candidates, invitation to vote and criticize political opponents and election organizers. The political culture contained in political language uses more forms of description, narration and persuasion discourse. The political culture associated with pattern of political interaction is much influenced by the reality of online and offline spaces which aim to lead public opinion through shar or retweet, replays or comments, and hashtags. Emerging political cultural values include values of courage, care, optimism, enthusiasm, trust in leaders and trust in elections as part of political jihad.
Idealisme dan Ideologi Politik Praktisi Media Bandung TV Novrizon Marzal
Jurnal Inovasi Komunikasi Volume 3, No. 2, September 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i2.6327

Abstract

Abstract. . Bandung as one of the big cities in Indonesia certainly an interest markets for economic and political actors. Bandung Tv’s media through the special rubric dialogue prove this by scooping up benefits directly from the speaker. The aim of this study to know idealism, political ideology, and efforts to negotiate media practitioners Bandung Tv special rubric dialogue. This research uses qualitative methods with a case study based on critical media theory and combined with various other supporting concepts and theories, so can measure the value of idealism and political ideology. The results of the study found; idealism is limited to the individuals, that cannot be continued to their professions, there is no prominent political ideology but leads to the media political economy ideology, and no role for the gatekeeper should oversee negotiations. Value of idealism and political ideology of each individual media practitioners of special rubric dialogue were not seen, it was covered by the power of Bandung Tv’s media director, or has uccurred workers commodification..
Representasi Budaya Lokal dalam Konten Instagram @pariwisata_bondowoso Rusli Akhmad Junaedi; Rahmat Firdaus Syarif; Renzi Prihantari; Divanti Medika Putri
Jurnal Inovasi Komunikasi Volume 3, No. 2, September 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i2.6374

Abstract

Abstract. This study aims to analyze how the local culture of Bondowoso Regency is represented in the Instagram content of the @tourism_bondowoso account and to evaluate its impact on public understanding and engagement with the culture. This research focuses on the significance of social media, particularly Instagram, as a vital platform for promoting and representing local culture in Bondowoso Regency, encompassing elements such as art, cuisine, and customs, while also addressing the challenges of maintaining cultural authenticity amid globalization. This study uses a qualitative content analysis method to evaluate in depth how the local culture of Bondowoso Regency is represented in the Instagram content of @tourism_bondowoso. The results of this study show that @tourism_bondowoso's Instagram content effectively promotes and preserves local culture through attractive visual representations, but also faces challenges in maintaining cultural authenticity amid the influence of globalization. The recommendation for further research is to conduct a more in-depth study on the long-term impact of cultural representations on social media on local cultural identity and how communities manage the interaction between traditional cultural practices and emerging global trends.  
Kampanye Literasi Media Digital Melalui Iklan Layanan Masyarakat Google Indonesia #RecheckSebelumKegocek Fahzaria, Nabilla Anasty; Fadhila, Sarah Annisa
Jurnal Inovasi Komunikasi Volume 3, No. 2, September 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i2.7680

Abstract

Abstract. Ahead of the 2024 Indonesian Election, hoaxes based on manipulated visual content are rampant in the digital ecosystem. Google Indonesia launched a public service announcement campaign #RecheckBeforeKegocek to improve digital media literacy. This study analysed the advertisement using a qualitative approach with Teun A. van Dijk's Critical Discourse Analysis method, which dissects the text structure (super macro, superstructure, microstructure) and efforts to develop digital media literacy competencies ahead of the election. This study focuses on the research object, namely a public service announcement created by Google Indonesia entitled #RecheckBeforeKegocek, which was posted on the Instagram account @googleindonesia on October 12, 2023, and displayed as an advertisement on YouTube with a duration of 1 minute 29 seconds. The data collection methods used in this study were documentation, observation, and recording, with data analysis techniques referring to the Miles & Huberman approach. The results show that this advertisement functions as a social promotion tool to improve digital media literacy, especially in recognizing manipulative visual content. This advertising discourse is unique, opening up opportunities for further exploration of digital media literacy education within families and educational institutions, making it relevant for strengthening public awareness of hoaxes ahead of Indonesian elections.

Page 3 of 3 | Total Record : 28

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