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ManBiz: Journal of Management and Business
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN : -     EISSN : 28299213     DOI : 10.47467/manbiz
Core Subject : Religion, Economy, Education, Engineering,
Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering
ManBiz: Journal of Management and Business is a peer-reviewed national journal on Management, Islamic Management, Economics, Financen and Business by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS). This journal focused on management, Islamic management, economics, finance, business studies and contemporary developments through the publication of articles, research reports, and book reviews. The ManBiz specializes in management, Islamic management, economics, finance, and business studies and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholars of related disciplines. The Journal published three times a year every February, June, October. E-ISSN 2829-9213.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 105 Documents
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Pelatihan dan Pengembangan Kompetensi bagi RedSeller melalui Promosi Digital Multiplatform Defi, Bela Lusiana; Dermawan, Rizky
ManBiz: Journal of Management and Business Vol. 5 No. 1 (2026): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

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Abstract

The rapid development of digital technology has significantly transformed marketing strategies, particularly in the accommodation service sector, which relies heavily on digital visibility and consumer trust. Social media has become a strategic promotional tool due to its ability to reach consumers widely, quickly, and interactively. However, many reseller-based digital marketers, including RedSeller participants, still face limitations in digital competencies, especially in managing social media in a planned and integrated manner. This community service activity aims to enhance the digital competencies of RedSeller participants through a social media workshop focused on multiplatform digital promotion. The methods employed include interactive lectures, discussions, demonstrations, and hands-on practice in managing promotional content on Instagram, Facebook, TikTok, and X. The results indicate improvements in participants’ understanding of digital marketing concepts, content creation strategies, and the utilization of social media features to increase promotional reach and engagement. Furthermore, participants demonstrated enhanced skills in developing more engaging, consistent, and target-oriented promotional content. This activity plays an important role in strengthening participants’ digital marketing competencies and supporting the sustainability of social media-based promotional strategies in the accommodation service sector.
Edukasi dan Pendampingan melalui Coaching untuk Meningkatkan Pemahaman dan Keterampilan RedSeller New Joiner Amelia, Diana; Swasti, Ika Korika
ManBiz: Journal of Management and Business Vol. 5 No. 1 (2026): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

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Abstract

Digital platform-based partnership models are growing in line with the increasing demand for flexible work and community economic participation. The RedSeller program is one of RedDoorz's official digital partnerships that allows individuals from diverse backgrounds to become marketing partners for accommodation services. However, when they first join, new RedSellers often face obstacles such as a limited understanding of the work system, use of the application, and effective marketing strategies. This situation results in low readiness and confidence among partners in carrying out promotional activities. This activity aims to improve the understanding of new RedSellers through coaching-based education and mentoring. The methods used include intensive online coaching, presentation of material on the RedSeller work system, use of the RedSeller application, and mentoring on promotional strategies through multi-platform social media. The evaluation was conducted descriptively and qualitatively by observing changes in partners' understanding, actions, and readiness before and after coaching. The results of the activity showed an increase in partners' understanding of the role of RedSeller, operational flow, and application usage, followed by increased confidence in conducting promotions and the ability to apply marketing communication strategies in a more focused manner. These findings confirm that the coaching approach is relevant as an educational strategy and initial guidance in supporting the readiness of new partners in the partnership-based digital marketing ecosystem.
Analisis Peran Media Sosial terhadap Peningkatan Pemesanan oleh Pelanggan. Studi Kasus: Reddoorz Putri, Desika Nadia; Citalada, Muhammad Bhirawa Dwi Atma
ManBiz: Journal of Management and Business Vol. 5 No. 1 (2026): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

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Abstract

This study analyzes the role of social media in increasing customer bookings through digital marketing strategies for RedDoorz student interns. Social media is used as the primary means of implementing digital marketing strategies to reach a wider range of potential customers. The research method used is a quantitative approach with data collection techniques through questionnaires distributed to respondents. The independent variable (X) is the digital marketing strategy with indicators of content quality, information credibility, and promotional visuals, while the dependent variable (Y) is customer decisions with indicators of purchase interest, booking intensity, and order conversion. Primary data were collected through questionnaires from student interns. The independent variable in this study is the digital marketing strategy measured through indicators of content quality, information credibility, and promotional visuals. Meanwhile, the dependent variable is customer decisions measured through customer purchase interest, booking intensity, and order conversion. The data obtained were analyzed to determine the effect of digital marketing strategies through social media on customer decisions in making bookings. The results of this study are expected to provide an overview of the effectiveness of social media as a digital marketing tool and become evaluation material for RedDoorz in improving its social media-based marketing strategy.
Pengenalan Aplikasi dan Website RedDoorz kepada Generasi Milenial di Kawasan Surabaya Cahyani, Dini Aulia; Swasti, Ika Korika
ManBiz: Journal of Management and Business Vol. 5 No. 1 (2026): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

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Abstract

The rapid development of digital technology has significantly changed people’s behavior patterns, particularly in fulfilling travel and accommodation needs. Millennials, as a productive age group closely associated with digital technology, tend to utilize applications and websites to access information and conduct online transactions. However, some millennials still lack optimal understanding regarding the use of digital accommodation booking platforms, including the RedDoorz application and website. This community service activity aims to introduce and socialize the use of the RedDoorz application and website to millennials through flyer distribution activities conducted in Surabaya and its surrounding areas. The methods used include direct socialization, distribution of informational flyers, and brief explanations regarding the features, benefits, and ease of use of the RedDoorz platform. The results indicate an increased level of understanding and interest among millennials in using the RedDoorz application and website as a practical, efficient, and affordable accommodation booking solution. This activity is expected to contribute to improving digital literacy while supporting the development of technology-based tourism and hospitality sectors.
Pengaruh Durasi Live, Interaksi Live, dan Keterlibatan Emosional terhadap Pembelian Implusif pada Konsumen TikTok Generasi Z Pangestu, Zaki Pandu; Nurwibowo, Fajar; Triwibowo, Rony
ManBiz: Journal of Management and Business Vol. 5 No. 1 (2026): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

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Abstract

The development of social commerce is acting as a catalyst for transformations in consumer purchasing habits, with the strongest impact observed among Generation Z consumers, who actively use TikTok. The live streaming feature not only functions fas a promotional tool but also creates interactive and emotional experiences that can trigger impulsive purchases. This study seeks to assess the effect of TikTok live-streaming duration on Generation Z. The study useduUsing a quantitative research design that integrates survey data with multiple linear regression techniques. The results show that live duration and live interactions have practical implications for digital business actors in optimizing live streaming strategies as an effective marketing tool.

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