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ManBiz: Journal of Management and Business
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN : -     EISSN : 28299213     DOI : 10.47467/manbiz
Core Subject : Religion, Economy, Education, Engineering,
Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering
ManBiz: Journal of Management and Business is a peer-reviewed national journal on Management, Islamic Management, Economics, Financen and Business by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS). This journal focused on management, Islamic management, economics, finance, business studies and contemporary developments through the publication of articles, research reports, and book reviews. The ManBiz specializes in management, Islamic management, economics, finance, and business studies and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholars of related disciplines. The Journal published three times a year every February, June, October. E-ISSN 2829-9213.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 109 Documents
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Analisis Model Interaksi antara Tenaga Medis dan Keluarga Pasien Hemodialisis dalam Mendukung Proses Pengobatan di Unit Hemodialisa RS UNHAS Makassar Andi Aghnie Aulya Asnur; Heris Hendriana; Yen Efawati
ManBiz: Journal of Management and Business Vol. 4 No. 3 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i3.10896

Abstract

Chronic Kidney Disease (CKD) is a major global health problem that requires long-term therapy such as hemodialysis. The success of hemodialysis treatment is strongly influenced by the quality of interaction between healthcare providers and patients’ families, particularly in providing emotional support, information, and accompaniment throughout the treatment process. This study aims to analyze the interaction model between medical personnel and families of hemodialysis patients and to explore the factors that influence communication effectiveness in supporting treatment adherence and improving patients’ quality of life. This research employed a qualitative phenomenological approach to explore the lived experiences of healthcare professionals and family members in the Hemodialysis Unit of Hasanuddin University Hospital, Makassar. Data were collected through in-depth interviews, participatory observation, and documentation review. A total of 20 participants took part in the study, consisting of 10 healthcare workers and 10 family caregivers. Data were analyzed using thematic analysis involving coding, categorization, and interpretation of phenomenological meanings. The findings indicate that therapeutic communication, empathy, and openness form the foundation of effective interactions between healthcare providers and families. Families play an essential role in offering emotional support, ensuring adherence to dialysis schedules, participating in medical decision-making, and providing logistical assistance. The study also identifies several barriers to effective interaction, including emotional distress, limited knowledge, time constraints, and differences in educational background. This research proposes an interaction model that emphasizes two-way collaboration, continuous education, and family-centered communication. This study contributes to strengthening therapeutic communication practices in hemodialysis settings and provides a foundation for developing policies that enhance humanistic and collaborative care between medical personnel, patients, and their families.
Strategi Implementasi Metode Activity Based Costing (ABC) dalam Menentukan Tarif Pelayanan Gigi di Klinik Abbasy Dental Purwokerto Deni Hermansyah; Rian Andriani; Yen Efawati
ManBiz: Journal of Management and Business Vol. 4 No. 3 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i3.10920

Abstract

Pricing of healthcare services is a crucial element in clinic management, influencing operational sustainability and patient access to treatment. However, pricing practices in many dental clinics are still determined conventionally based on market rates without a systematic cost calculation. This study aims to analyze Implementation Strategy of the Activity Based Costing (ABC) method in determining dental service fees at Abbasy Dental Clinic Purwokerto. A Qualitative Methods  approach was employed. Data were collected through in-depth interviews, direct observations, document analysis, and questionnaires administered to 50 patients and 10 clinic staff. The results indicate that the ABC method provides more accurate service cost calculations by identifying activities that generate expenses, including medical supplies (BHP), medical personnel fees, CSSD, dental equipment usage, dental unit costs, and administrative fees. The ABC-based pricing, using a 35% profit margin, resulted in final fees of IDR 226,125 for extraction, IDR 246,375 for GIC restoration, IDR 259,875 for scaling, and IDR 300,375 for composite restoration. Questionnaire results revealed positive patient perceptions regarding tariff transparency and fairness (mean > 4.18) and staff support for accuracy and efficiency in cost management (mean > 4.05). This study concludes that the ABC method can be applied as an accurate, fair pricing system that enhances patient trust and improves cost management effectiveness in dental clinics.
Pengaruh Kualitas Pelayanan dan Kepercayaan terhadap Kepuasan Nasabah pada LPD Desa Adat Sanding Tampaksiring Gianyar Wayan Krishna Bintang Mahardika; I Gst. Ayu Wirati Adriati
ManBiz: Journal of Management and Business Vol. 4 No. 3 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i3.10974

Abstract

This study aims to determine the effect of service quality and trust on customer satisfaction. The sample in this study is customers of LPD Desa Adat Sanding Tampaksiring Gianyar totaling 98 respondents. The data analysis techniques use validity test, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination test, F test, and t test. From the results of the study, it is obtained that service quality has a positive and significant effect on customer satisfaction, trust has a positive and significant effect on customer satisfaction, and service quality and trust have a significant effect on customer satisfaction. The magnitude of the influence of the independent variables on customer satisfaction is 60%. The suggestion that can be given by the researcher is that LPD Desa Adat Sanding Tampaksiring Gianyar should always supervise employees in providing services, so that employees try to be friendly in providing services, improve employee abilities in building customer trust by providing training to employees, and improve the quality of services.
Pengaruh Celebrity Endorsement, Brand Image, dan Kepercayaan Konsumen terhadap Keputusan Pembelian Produk Brand Fashion Elora Girl Wear Ni Made Sintya; Luh Putu Mahyuni
ManBiz: Journal of Management and Business Vol. 4 No. 3 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i3.10986

Abstract

Purchasing decisions are the stages buyers go through in making choices about products from the fashion brand Elora Girl Wear. Several factors influence purchasing decisions, including celebrity endorsement, brand image, and consumer trust. The purpose of this study was to determine the influence of celebrity endorsement, brand image, and consumer trust on purchasing decisions, both partially and simultaneously. The research sample for the fashion brand Elora Girl Wear used accidental sampling, with 100 respondents. Data collection was conducted through questionnaires. The data analysis techniques used in this study were Multiple Linear Regression, Analysis of Determination, Simultaneous Significance Test (F Test), and Partial Significance Test (t Test). The results showed that: (1) Celebrity endorsement has a positive effect on purchasing decisions. Brand image has a positive effect on purchasing decisions. (3) Consumer trust has a positive effect on purchasing decisions. (4) Celebrity endorsement, brand image, and consumer trust simultaneously have a positive effect on purchasing decisions.
The Future of School Management: Efisiensi sebagai DNA Baru Pendidikan Azkiya Zahrul Asmi Eltsany; Jeesssy Isjtidla; Khusnul Fitriyana; Maeda Istiza; Apriliantoni Apriliantoni
ManBiz: Journal of Management and Business Vol. 4 No. 3 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i3.11023

Abstract

This study aims to analyze the level of management and educational efficiency in an educational institution through the measurement of teachers’ and education personnel’s perceptions. The research method uses a quantitative approach with a closed-ended questionnaire instrument based on a Likert scale. A number of respondents completed the questionnaire, which consists of 35 indicators covering human resource management, infrastructure efficiency, learning effectiveness, administrative digitalization, work culture, leadership, and technological transformation. The analysis results show that the level of management and efficiency falls into the “good” category, with average scores ranging from 3.80 to 4.35. The indicator with the highest score is collaborative work culture (4.35), while the indicator that still requires improvement is efficiency as a key indicator of quality (3.77). These findings confirm that the educational institution has a strong management foundation but needs further reinforcement in integrating efficiency as a core culture in decision-making.
Pengaruh Kesadaran Pajak dan Persepsi Mahasiswa terhadap Minat Berlangganan Spotify setelah Pengenaan PPN Digital Bujangga Ayu Chitra Paramita; I Nyoman Gede Arya Diatmika
ManBiz: Journal of Management and Business Vol. 4 No. 3 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i3.11122

Abstract

This study aims to examine the influence of tax awareness and student perceptions on the interest in subscribing to Spotify following the implementation of Digital VAT in the South Denpasar region, based on the Theory of Planned Behavior. This quantitative research utilized a purposive sampling method to collect data from 120 active students through online questionnaires, which were subsequently analyzed using multiple linear regression. The results indicate that, partially, tax awareness has a positive and significant effect on subscription interest, suggesting that an understanding of tax functions strengthens students' intention to continue using official services. Similarly, student perceptions of Digital VAT have a positive and significant influence, showing that a favorable view of policy fairness and transparency helps maintain user loyalty. Simultaneously, both tax awareness and student perceptions significantly influence the variation in Spotify subscription interest. This study concludes that adequate tax literacy and positive perceptions of government policy are key factors in maintaining consumer interest within the digital service ecosystem among academics.
Strengthening Indonesia’s Healthcare Resilience Through the Establishment of Local Medical Device Manufacturing Yudi Abdillah Sobrizal; Sylviana Maya Damayanti; Subiakto Soekarno
ManBiz: Journal of Management and Business Vol. 4 No. 3 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i3.11162

Abstract

Indonesia’s healthcare system is still heavily dependent on imported dialyzers, with around 89% of national demand supplied from abroad. This high level of import reliance impacted to the healthcare sector to supply disruptions and ongoing capital outflow, the problems that became particularly apparent during the COVID-19 pandemic. Inline with the number of patients requiring routine dialysis is continue to increase, the demand for dialysis medical devices has also increased. This situation emphasizes the importance of developing local manufacturing facilities to strengthen healthcare resilience in Indonesia. This study assesses the feasibility of establishing a local dialyzer manufacturing facility in Indonesia through a case study of PT. Ichiban Medical Global (pseudonym name). The research uses a case study approach with primary data from internal company sources, including investment, cost, and operational projections, supported by secondary data from government regulations, BPJS Kesehatan, industry associations, and international health organizations. The analysis covers market demand, regulatory support under the Domestic Content Requirement (TKDN) policy, technical and operational readiness, and financial feasibility using capital budgeting methods. The results indicate strong and sustainable market demand supported by BPJS coverage and single-use dialyzer regulation, along with favorable government policies such as TKDN incentives and e-Catalog procurement. Financial analysis shows positive investment outcomes, with a positive Net Present Value, an Internal Rate of Return above the cost of capital, and an acceptable payback period. Overall, the study concludes that local dialyzer manufacturing is financially viable and strategically important for reducing import dependency and strengthening Indonesia’s healthcare system.
Pengaruh Kualitas Produk, Beauty Vlogger, dan Citra Merek terhadap Keputusan Pembelian Produk Skincare Skintific di Kota Batam Alya Afifah Puteri; Nora Pitri Nainggolan
ManBiz: Journal of Management and Business Vol. 5 No. 1 (2026): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v5i1.10912

Abstract

The purpose of this study is to examine how product quality, beauty vloggers, and brand image affect purchasing decisions for Skintific skincare products in Batam City, while quality and brand image are important factors influencing customers' decisions to buy the products. This study uses a quantitative methodology and descriptive analysis. This study employs multiple linear regression to analyze data collected through questionnaires distributed to 100 participants.The results of the multiple linear regression analysis showed that beauty vloggers influence purchasing decisions by 10.8%, product quality by 18.8%, and brand image by 35.3%. These three variables together can account for 76.2% of the variation in purchasing decisions, according to the coefficient of determination( R2). The t-test results indicate that beauty vloggers do not have a significant effect on the decision to purchase something, but product quality and brand image have a significant effect on the decision to purchase something. These findings help businesses create sustainable and effective skincare marketing strategies.
Peran Event Marketing dalam Meningkatkan Brand Awareness dan Engagement pada IFBEX (International Franchise and Business Exchange) 2025 Amanda Gracia Hamidah; Dewi Deniaty Sholihah
ManBiz: Journal of Management and Business Vol. 5 No. 1 (2026): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v5i1.11060

Abstract

This study analyzes the role of event marketing in increasing brand awareness and visitor engagement at IFBEX (International Franchise and Business Exchange) 2025, one of the largest business and franchise exhibitions in Indonesia. IFBEX features various activities such as brand showcases, business talks, workshops, and interactive activities designed to build rapport with exhibitors. Event marketing is considered capable of increasing exposure, expanding the market, and encouraging active interaction between brands and audiences. The study used a qualitative approach with a case study method through in-depth interviews with three internal informants from the IFBEX 2025 organizers involved in the planning, execution, and evaluation of the event. Data were obtained through interviews, direct observation during the event, and documentation in the form of insights into participant interactions at various event touchpoints. The study utilized Event Marketing theory with indicators of experiential value, interaction, and brand message delivery, as well as Keller's Brand Awareness and Engagement theory. The results showed that the IFBEX 2025 event marketing strategy successfully increased brand recall, strengthened attendees' direct experience with the brand, and encouraged active engagement through participatory activities. The study's conclusions confirm that event marketing has a significant impact on building awareness and engagement, particularly in the franchise industry, which requires an experiential and interactive approach.
Pendampingan Aktivasi RedSeller Baru Berbasis Digital melalui Program Magang MBKM di PT Commeasure Solution Indonesia: RedDoorz Indonesia Miftahul Abror Priambada; Rizky Dermawan
ManBiz: Journal of Management and Business Vol. 5 No. 1 (2026): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v5i1.11061

Abstract

This community service activity was conducted through the Merdeka Belajar Kampus Merdeka (MBKM) Internship Program at RedDoorz, focusing on digital-based assistance for new RedSeller activation. Students acted as mentors supporting onboarding, application usage, and digital promotion strategies. A descriptive qualitative method was applied using observation, documentation, and thematic analysis. The results indicate that mentoring improved RedSellers’ understanding of application features, facilitated the activation process, and increased confidence in digital marketing activities. In addition, the program enhanced students’ competencies in technical skills, interpersonal communication, and mentoring management. Visual-based assistance proved effective in supporting the learning process of new RedSellers.

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