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INDONESIA
Jurnal Nusa Manajemen
Published by Publika Citra Media
ISSN : 30467241     EISSN : 30467233     DOI : http://dx.doi.org/10.62237/explorejnm
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Nusa Manajemen bertujuan untuk mempublikasikan penelitian di bidang manajemen yang berkaitan dengan manajemen sumber daya manusia, manajemen pemasaran, manajemen operasional dan manajemen keuangan dalam meningkatkan pengembangan ilmu pengetahuan melalui penelitian serta untuk mengetahui sumber referensi yang berkaitan dengan bidang manajemen. Kami berharap jurnal ini dapat menjadi sarana untuk meningkatkan minat penelitian, meningkatkan kualitas penelitian di bidang manajemen dan mencari sumber referensi di bidang manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 108 Documents
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PENGARUH ONLINE CUSTOMER REVIEW, CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP PURCHASE DECISION PRODUK THE ORIGINOTE PADA PLATFORM TIKTOK Vivian Hartanto; Nur Amalyna Yusrin
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.425

Abstract

The purpose of this study is to identify various factors that influence TikTok users' decisions to purchase The Originote products, including online customer reviews, celebrity endorsements, and brand image. The method used is quantitative. This study was conducted in Tangerang Regency. A total of 150 participants were interviewed using a Likert scale questionnaire. The analysis technique used in this study was multiple linear regression analysis and hypothesis testing with the F test and t test as data analysis techniques used. The results of the study indicate that online customer reviews, celebrity endorsers, and brand image have a simultaneous effect on purchase decisions. Online customer reviews and brand image have a partial effect on purchase decisions, while celebrity endorsers have no partial effect on purchase decisions.
PENGARUH PROGRAM REWARD DAN PUNISHMENT TERHADAP KINERJA PEGAWAI PT POS INDONESIA (PERSERO) KANTOR POS DC CIPUTAT Rini Antika; ratna sari
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.426

Abstract

This study aims to determine the effect of Reward and Punishment programs on employee performance at PT Pos Indonesia (Persero) Ciputat Post Office. The method used was quantitative. The sampling technique used probability sampling, resulting in a sample of 56 respondents. Data analysis methods used in the study included instrument testing (validity and reliability), classical assumption tests (normality, multicollinearity, and heteroscedasticity), and simple and multiple linear regression analysis. In addition, correlation coefficient tests, determination coefficient tests (R²), t-tests (partial), and F-tests (simultaneous) were conducted. The results of this study indicate that Rewards have a positive and significant effect on employee performance (t_calculated > t_table or (18.175 > 1.978) with a significance value of 0.000 < 0.05). Punishment has a positive and significant influence on employee performance with a calculated t value > t table or (13.467 < 1.978) with a significance value of 0.001 < 0.05. Reward and Punishment have a positive and significant influence on employee performance with a calculated F value > F table or (53.777 > 3.10) with a significance value of 0.000 < 0.05. Reward and Punishment have a regression effect on employee performance Y = -5.358 + 0.761X1 + 0.345X2. The R-square value (coefficient of determination) is 88.1%, while the remaining 11.9% is influenced by other factors or variables not examined in this study.
PENGARUH LIKUIDITAS DAN LEVERAGE TERHADAP PROFITABILITAS PADA PERUSAHAAN SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2022-2025 Elvina Widya Sari; Apriya Santi; Siti Mardah
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.428

Abstract

This study aims to determine the effect of: (1) liquidity on company profitability (2) leverage on company profitability (3) liquidity and leverage simultaneously on profitability in food and beverage companies listed on the Indonesia Stock Exchange for the 2022–2025 period. This study uses a quantitative approach with secondary data in the form of company annual financial reports. The population consists of 83 food and beverage companies listed on the IDX. Through purposive sampling, 40 sample companies were obtained, with a total of 121 observations after removing outliers. The independent variables were measured using the Current Ratio (CR) for liquidity and the Debt to Equity Ratio (DER) for leverage. The dependent variable was measured using Return on Assets (ROA) for profitability. Data analysis used multiple linear regression with SPSS version 27. The results show that: (1) Liquidity has a positive and significant effect on profitability (2) Leverage has a negative and significant effect on profitability (3) Liquidity and Leverage simultaneously have a significant effect on profitability.
ANALISIS PERAN HEDONIC VALUE DALAM MEMEDIASI PENGARUH ANTICIPATION DAN EXPERIENCE TERHADAP REPEAT PURCHASE INTENTION PRODUK BLOKEES (IMPLEMENTASI STRATEGI UNCERTAINTY MARKETING) Steven Wijaya; andreas kiky
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.429

Abstract

This study aims to analyze the influence of uncertainty marketing strategy through Anticipation and Experience variables on Repeat Purchase Intention, with Hedonic Value acting as a mediating variable among consumers of Blokees blind box toys. The blind box phenomenon, which combines surprise elements with assembly activities (model kits), represents a unique marketing strategy that requires evaluation regarding its effectiveness in building consumer loyalty. This study employs a quantitative approach. Data were collected through a questionnaire survey of 96 respondents who have purchased Blokees products, using a purposive sampling technique. Hypothesis testing was conducted using path analysis assisted by SPSS software and PROCESS Macro by Hayes. The results indicate that Anticipation has a positive and significant effect on Hedonic Value. Furthermore, Hedonic Value is proven to fully mediate the relationship between Anticipation and Repeat Purchase Intention. Conversely, the Experience variable (assembly activity) was found to have no significant effect on Repeat Purchase Intention. This finding suggests that for the predominantly novice consumer base, the complexity of the assembly process has not yet fostered sufficient competence to drive loyalty. The study concludes that the primary driver of repeat purchase intention is the curiosity regarding the mysterious contents, rather than the technical assembly experience. Managerial implications suggest that marketers should focus more on promoting the mystery element and simplifying the assembly process.
PENGARUH TINGKAT STRES, GAYA HIDUP DAN KONTROL DIRI TERHADAP KEPUTUSAN PEMBELIAN DARI BRAND KOPI KENANGAN PADA KALANGAN GEN Z Gita Pundarika Putri Wijaya; William Widjaja
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.430

Abstract

This study aims to examine the effects of Stress Level, Lifestyle, and Self-Control on Purchasing Decisions of Kopi Kenangan among Generation Z in Jabodetabek area. A quantitative approach was employed using a survey method with purposive sampling, and the data were analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM). The results indicate that Stress Level has a positive and significant effect on Purchasing Decisions, suggesting that higher stress encourages consumers to make purchases as an emotional coping mechanism. Lifestyle also shows a positive and significant influence, indicating that Kopi Kenangan consumption is closely related to the lifestyle and social activities of Generation Z. Meanwhile, Self-Control has a positive but insignificant effect on purchasing decisions, implying that self-control does not significantly restrain purchasing behavior in this context. These findings contribute to consumer behavior studies and provide practical insights for marketing strategies targeting Generation Z.
PENGARUH PERFORMANCE-ENHANCING, FUNCTIONALITY, HEDONIC CONTENT, SOCIAL CONTENT DAN FLOW EXPERIENCE TERHADAP PURCHASE INTENTION MELALUI AFFECTIVE ONLINE IMPULSE BUYING TENDENCY PADA GAME VALORANT Devando Darren Wijaya; andreas kiky
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.431

Abstract

The growth of microtransactions in competitive games such as Valorant has encouraged more spontaneous purchasing behavior, especially when players are deeply engaged in gameplay. This study aims to examine the effects of performance-enhancing, functionality, hedonic content, social content, and flow experience on Affective Online Impulse Buying Tendency (IBT) and its impact on purchase intention among Valorant players. A quantitative approach was employed by collecting data through an online questionnaire from approximately 150 Valorant players, and the data were analyzed using PLS-SEM with SmartPLS 4. The results show affective online impulse buying tendency has a positive and significant effect on purchase intention. The indirect effect test indicates that only flow experience exerts a positive and significant indirect effect on purchase intention through affective online impulse buying tendency. In conclusion, flow experience is the key factor that increases affective impulse buying tendency, which subsequently strengthens players’ intention to purchase microtransactions in Valorant.
PENGARUH KEAKTIFAN BERORGANISASI, KEIKUTSERTAAN UKM, DAN KONDISI EKONOMI TERHADAP PRESTASI AKADEMIK MAHASISWA PRADITA: STUDI PADA ANGGOTA ORGANISASI & UKM PERIODE MASA JABATAN 2023/2024 Joseph Evan Prabadhi; William Widjaja
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.432

Abstract

In the context of higher education, academic achievement serves as a key indicator of students’ success in the learning process. This achievement reflects the outcomes individuals attain through their cognitive, emotional, and behavioral efforts. This study aims to examine the influence of organizational involvement, participation in Student Activity Units (UKM), and economic conditions on the academic performance among Pradita University Students during the 2023/2024 Term.. A quantitative approach was employed using a survey of 41 respondents who were active members of both campus organizations and UKM. The data were analyzed using SEM-PLS with SmartPLS 4. Respondents were selected through purposive sampling based on the criterion of being involved in campus organizations and UKM during the 2023/2024 period. The findings indicate that organizational involvement and economic conditions have a significant positive effect on academic performance, whereas participation in UKM does not show a significant impact. The research model explains 43% of the variance in academic performance, reinforcing that external factors such as organizational activity and economic stability play an important role in supporting students’ academic success.
PENGARUH CONTENT MARKETING, KREDIBILITAS INFLUENCER, DAN ONLINE CUSTOMER REVIEW TERHADAP NIAT BELI PRODUK LOZY HIJAB DI APLIKASI TIKTOK SHOP Alia Cahya Amala; William Widjaja
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.433

Abstract

The purpose of this study is to evaluate the impact of research variables such as content marketing, influencer credibility, and online customer reviews on consumers' purchase intention of the Lozy hijab brand within the TikTok Shop ecosystem. This research was initiated due to the phenomenon of uneven fluctuations in purchase intentions across various dimensions, which calls for a more consistent digital marketing strategy. By adopting a quantitative methodology, this study applies a non-probability sampling technique using purposive sampling. The sample size determination refers to the theory of Hair et al., (2019) using a 5:1 ratio against 36 research indicators, resulting in a total of 180 participants. Data collection was done by distributing questionnaires to TikTok users who meet the specific research criteria. The empirical findings confirm that all independent variables contribute positively and significantly to triggering the dependent variable, which is purchase intention. Further analysis highlights that influencer credibility is the strongest determinant affecting the purchase intention of Lozy hijab products. Visual appeal and competence in message articulation have proven to be effective tools to convert audience attention into purchase intention. Based on these conclusions, this study is expected to serve as a strategic reference for Lozy hijab management to optimize future promotions. The company is recommended to curate collaborations with influencers who can authentically represent aspirational values, to ensure alignment between the lifestyle portrayed and market preferences.

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