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Jurnal Nusa Manajemen
Published by Publika Citra Media
ISSN : 30467241     EISSN : 30467233     DOI : http://dx.doi.org/10.62237/explorejnm
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Nusa Manajemen bertujuan untuk mempublikasikan penelitian di bidang manajemen yang berkaitan dengan manajemen sumber daya manusia, manajemen pemasaran, manajemen operasional dan manajemen keuangan dalam meningkatkan pengembangan ilmu pengetahuan melalui penelitian serta untuk mengetahui sumber referensi yang berkaitan dengan bidang manajemen. Kami berharap jurnal ini dapat menjadi sarana untuk meningkatkan minat penelitian, meningkatkan kualitas penelitian di bidang manajemen dan mencari sumber referensi di bidang manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 71 Documents
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ANALISIS PENGGUNAAN MEDIA SOSIAL DALAM PEMASARAN DIGITAL (STUDI PADA PENGGUNAAN INSTAGRAM UNTUK BISNIS) Rizqy, Dea; Achsa, Andhatu; Novitaningtyas, Ivo
Jurnal Nusa Manajemen Vol. 1 No. 1 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 1 Maret Tahun 2024
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v1i1.14

Abstract

Penelitian ini bertujuan untuk menganalisis penggunaan media sosial berupa Instagram sebagai media pemasaran digital dan bagaimana dampaknya terhadap penjualan produk pada usaha Raffa Gorden. Penelitian ini merupakan penelitian kualitatif dengan menggunakan pendekatan deskriptif. Data yang digunakan dalam penelitian ini meliputi data primer dan data sekunder dimana data primer diperoleh dari hasil observasi dan wawancara, sedangkan data sekunder diperoleh melalui metode dokumentasi dengan melihat data-data yang tersimpan meliputi transaksi penjualan, catatan keuangan dan data insight Instagram pada akun Raffa Gorden. Data yang telah terkumpul selanjutnya dianalisis menggunakan metode reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa bisnis Raffa Gorden telah menggunakan Instagram sebagai media pemasaran digital dengan baik, Raffa Gorden telah memanfaatkan hampir seluruh fitur-fitur Instagram dengan optimal. Lebih lanjut, dampak yang diperoleh melalui pemasaran digital menggunakan media sosial Instagram bagi bisnis tersebut adalah meluasnya jangkauan pasar dan peningkatan penjualan produk.
PENGARUH DAYA TARIK WISATA, KUALITAS PELAYANAN, DAN HARGA TERHADAP MINAT BERKUNJUNG WISATAWAN (STUDI PADA DESA WISATA DI KAWASAN BALKONDES BOROBUDUR) Sumiyarsih, Sumiyarsih; Prihatnawan, Anggara Budi
Jurnal Nusa Manajemen Vol. 1 No. 1 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 1 Maret Tahun 2024
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v1i1.15

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik wisata, kualitas pelayanan dan harga terhadap minat berkunjung wisatawan pada desa wisata di kawasan Balkondes Borobudur. Penelitian ini menggunakan pendekatan kuantitatif. Data primer digunakan dalam penelitian ini yang diperoleh dari 100 responden wisatawan sebagai sampel dan dipilih berdasarkan metode convenience sampling. Data yang telah terkumpul dianalisis berdasarkan analisis regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa daya tarik wisata tidak berpengaruh terhadap minat berkunjung wisatawan, sedangkan kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap minat berkunjung wisatawan di desa wisata kawasan Balkondes Borobudur. Hasil penelitian memberikan implikasi teoretis sebagai referensi bagi peneliti selanjutnya dan memberikan implikasi manajerial bagi pengelola desa wisata untuk menerapkan layanan berbasos protokol kesehatan dan tersertifikasi CHSE serta menawarkan harga promosi sesuai untuk meningkatkan minat berkunjung wisatawan khususnya di era normal baru pada masa pandemi Covid-19.
PENGARUH JUMLAH INDUSTRI, JUMLAH PENDUDUK DAN INVESTASI INDUSTRI TERHADAP PENYERAPAN TENAGA KERJA SEKTOR INDUSTRI DI KABUPATEN SUMBAWA TAHUN 2010-2022 Fahlia; Febriana Florensia, Juwita
Jurnal Nusa Manajemen Vol. 1 No. 1 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 1 Maret Tahun 2024
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v1i1.39

Abstract

This study aims to determine whether there is a variable influence of the number of industries, population and industrial investment on the absorption of industrial sector workers in Sumbawa Regency. The method used in this study is a quantitative method using multiple linear regression analysis. The result of the regresssion calculations were tested using the t test and F test with the result that the variables number of industries and industrial investment had an influence on employment in the industrial sector in Sumbawa Regency, while the population variable had no influence on employment in the industrial sector in Sumbawa Regency. However, simultaneously the variables number of industries, population, and industrial invesment jointly influence the employment of theindustrial sector in Sumbawa Regency, with a significance value of 0,001<0,05 shown, in other words the independent variables are able to explain the magnitude of the dependent variable of employment indutrial sector work
ANALISIS KEBERLANGSUNGAN USAHA PEMBENIHAN UDANG PT.SWADAYA MITRA PERKASA DI DESA LUK KECAMATAN RHEE KABUPATEN SUMBAWA TAHUN 2023 Aprirachman, Rozzy; Merliana, Dinda
Jurnal Nusa Manajemen Vol. 1 No. 1 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 1 Maret Tahun 2024
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v1i1.41

Abstract

This research was conducted with the aim of determining the level of business sustainability of PT. Swadaya Mitra Perkasa located in Luk Village, Rhee District, Sumbawa Regency. Companies that act as shrimp seed producers already have a wide market. PT. Swadaya Mitra Perkasa has a product called "Benur TOP". This research uses composite index analysis with MSI to see the level of business sustainability from 3 dimensions, namely economic, social and environmental dimensions. The population in the study consisted of 30 respondents obtained based on the Slovin sampling technique. The results of this research show that the overall economic dimension has a high business sustainability value, where the composite index value is > 0.68. while in the social dimension there is 1 indicator with a moderate business sustainability value. Namely the education indicator, where the educational background of PT employees. Swadaya Mitra Perkasa varies from elementary, middle school, high school, vocational school, D2 and S1 education levels. Then, in the environmental dimension, there is 1 indicator with a moderate sustainability value, namely appropriate pond model and construction. so it can be concluded in this research that the business sustainability of PT. Swadaya Mitra Perkasa is of high value.
PENGARUH KERAGAMAN PRODUK, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA BABOKK BOUTIQUE DI KABUPATEN SUMBAWA Sya’rani, Saofi Awalia; Hartini
Jurnal Nusa Manajemen Vol. 1 No. 1 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 1 Maret Tahun 2024
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v1i1.42

Abstract

Babokk boutique is one of the boutiques in Sumbawa Regency. Babokk boutique is located in the Karang Goreng neighborhood, Brang Bara Village, Sumbawa District, Sumbawa Regency. This research aims to examine the influence of product diversity, service quality and location on purchasing decisions at Babokk Boutique in Sumbawa Regency. In this study the author used aquantitative method with an associative type with data collection techniques through distributing questionnaires. The population in this study were people in the Sumbawa Regency area, people who had visited Babokk Boutique at least once. The sample in the research involved 100 respondents. The data obtained in this research is in the form of numerical data which is then processed using software such as SPSS version 26. The results of this research show that product diversity and location have a positive and significant effect on purchasing decisions at Babokk Boutique in Sumbawa Regency and service quality do not partially influence purchasing decisions at Babokk Boutique in Sumbawa Regency.
PENGARUH MOTIVASI DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN MELALUI KEPEMIMPINAN PADA PT SWADHARMA SARANA INFORMATIKA Rahardi, Dedi Rianto; Permatasari, Aena Luthfiyani; Nandaika, Alfina; Anisa Noviyanti
Jurnal Nusa Manajemen Vol. 1 No. 1 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 1 Maret Tahun 2024
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v1i1.43

Abstract

This study investigates the effects of leadership and organizational culture on employee motivation within PT. Swadharma Sarana Informatics, with organizational performance considered an intermediary factor. Employing quantitative research methods, the study aims to quantify the interrelations among these variables. Data collection involved distributing questionnaires to 100 randomly selected civil servants at PT. Swadharma Sarana Informatics. SmartPls 3.0 software was used for data analysis. Initial findings suggest that organizational culture negatively impacts organizational performance but positively influences employee motivation at PT. Swadharma Sarana Informatics. Leadership shows a positive and significant effect on organizational performance within the organization. However, it does not significantly influence employee motivation.Additionally, organizational performance does not significantly impact employee motivation. Furthermore, organizational performance does not act as an intermediary factor between leadership and motivation, nor between organizational culture and motivation within PT. Swadharma Sarana Informatics
PENGARUH KUALITAS INFORMASI, ELECTRONIC WORD OF MOUTH DAN PENGALAMAN BELANJA ONLINE TERHADAP MINAT BELI ULANG PRODUK FASHION GEN Z PADA MARKETPLACE SHOPEE DI KABUPATEN SUMBAWA Laksmi Tsavitri, Lara; Hartini
Jurnal Nusa Manajemen Vol. 1 No. 1 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 1 Maret Tahun 2024
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v1i1.44

Abstract

This research aims to examine the influence of information quality, electronic word of mouth, and online shopping experience on interest in repurchasing Gen Z fashion products at the Shopee Marketplace in Sumbawa Regency. This research uses a quantitative method with an associative approach with data collection techniques through distributing questionnaires. The research sample involved 100 respondents, selected using the Paul Leedy formula and the Non Probability Sampling method with a Purposive Sampling approach. Data analysis was carried out using the Statistical Program for Social Science (SPSS) version 26 application. The research results concluded that: 1) The quality of information has a positive effect on repurchase interest. 2) Electronoc word of mouth has a positive effect on repurchase interest. 3) The online shopping experience has a positive effect onrepurchase interest.
PENGARUH GAYA HIDUP, KONTROL DIRI DAN STATUS SOSIAL TERHADAP PENGELOLAAN KEUANGAN PRIBADI PADA KARYAWAN UPT PUSKESMAS MOYO HULU Aminah, Siti; Hartini
Jurnal Nusa Manajemen Vol. 1 No. 1 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 1 Maret Tahun 2024
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v1i1.45

Abstract

This research aims to determine the influence of lifestyle, self-control and social status on personal financial management among UPT Puskesmas Moyo Hulu employees. Financial management is very important for every individual to achieve a prosperous future and avoid various financial problems. This research uses quantitative methods with an associative approach. The datacollection method uses a questionnaire with a Likert scale. The population in this study was all employees of the Moyo Hulu Community Health Center with the sampling method using a saturated sampling technique and the sample used was 86 respondents. The method used is multiple linear regression analysis with data processing using the SPSS program. The research results show that the variables of lifestyle, self-control and social status partially have a positive and significant influence on the personal financial management of Moyo Hulu Community Health Center employees.
PENGARUH LINGKUNGAN KERJA, PELATIHAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. INDOMARET DI SUMBAWA BESAR NUSA TENGGARA BARAT Askila, Wa Ode; Nuryani, Hanifa Sri
Jurnal Nusa Manajemen Vol. 1 No. 1 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 1 Maret Tahun 2024
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v1i1.46

Abstract

This research aims to examine the influence of the work environment, work training and work motivation on the performance of PT employees. Indomaret Sumbawa Besar branch, West Nusa Tenggara. The sampling technique used is the Census sampling technique, namely the number of samples is known. The research sample consisted of 86 employees spread across all Indomaret branches in Sumbawa Besar, West Nusa Tenggara. The analytical tool used in this research is multiple linear regression. The results of this research show that the Work Environment has a significantly positive effect on Employee Performance, JobTraining has a significantly positive effect on Employee Performance, and Work Motivation has a significant positive effect on Employee Performance.
PENGARUH LOKASI, PERSEPSI HARGA DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG DI WISATA PANTAI LAPADE Arsita, Asri; Hartini
Jurnal Nusa Manajemen Vol. 1 No. 1 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 1 Maret Tahun 2024
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v1i1.47

Abstract

This study aims to examine the Influence of Location, Price Perception and Tourism Attractiveness on the Decision to Visit Lapade Beach Tourism. Lapade Beach is a beach located in the sub-district of Utan providing a variety of games. This study used quantitative methods with an associative approach. The data collection method in this study used a questionnaire with a Likert scale. The sampling method uses purposive sampling and the sample used by 100 respondents. In this study, the datawas processed using the SPSS 23 application and data analysis was carried out with multiple linsear regression analysis techniques. The results of this study show that location has a significant effect on visiting decisions, price perception has asignificant effect on visiting decisions, Tourism Attraction has a significant effect on Visiting Decisions at Lapade Beach Tourism.

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