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Priska Liliani
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INDONESIA
Jurnal Nusa Manajemen
Published by Publika Citra Media
ISSN : 30467241     EISSN : 30467233     DOI : http://dx.doi.org/10.62237/explorejnm
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Nusa Manajemen bertujuan untuk mempublikasikan penelitian di bidang manajemen yang berkaitan dengan manajemen sumber daya manusia, manajemen pemasaran, manajemen operasional dan manajemen keuangan dalam meningkatkan pengembangan ilmu pengetahuan melalui penelitian serta untuk mengetahui sumber referensi yang berkaitan dengan bidang manajemen. Kami berharap jurnal ini dapat menjadi sarana untuk meningkatkan minat penelitian, meningkatkan kualitas penelitian di bidang manajemen dan mencari sumber referensi di bidang manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 86 Documents
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PENGARUH LITERASI KEUANGAN, LINGKUNGAN SOSIAL DAN GAYA HIDUP KONSUMTIF TERHADAP PENGELOLAAN KEUANGAN MASYARAKAT DUSUN BATU ALANG Ade Kusumawati Umar; Jayanti Mandasari
Jurnal Nusa Manajemen Vol. 3 No. 1 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 1 Maret Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i1.381

Abstract

The purpose of this study was to examine the influence of financial literacy, social environment, and a consumer lifestyle on community financial management in Batu Alang Hamlet. The data used were primary data in the form of questionnaires. The sample size was calculated using the Lemeshow formula, resulting in 100 respondents. The sampling technique used was purposive sampling, and questionnaires were distributed directly to respondents. The results showed that financial literacy, social environment, and a consumer lifestyle significantly influenced financial management.
PENGARUH MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU LOKAL VENTELA PADA MAHASISWA/I UNIVERSITAS TEKNOLOGI SUMBAWA Tirta K. Nangi; Abdul Salam
Jurnal Nusa Manajemen Vol. 3 No. 1 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 1 Maret Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i1.382

Abstract

This study aims to examine the influence of: (1) brand on purchasing decisions, (2) price on purchasing decisions, and (3) product quality on purchasing decisions. The analytical model used in this study includes instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The analytical tool applied is SPSS. The data used are primary data, with the sampling technique being purposive sampling. The results of this study indicate that: (1) Brand has a significant influence on purchasing decisions, with a t-value of 2.600 greater than the t-table value of 1.984 and a significance value of 0.011 less than 0.05. (2) Price has a significant influence on purchasing decisions, with a t-value of 6.607 greater than the t-table value of 1.984 and a significance value of 0.001 less than 0.05. (3) Product quality has a significant influence on purchasing decisions, with a t-value of 3.938 greater than the t-table value of 1.984 and a significance value of 0.001 less than 0.05.
PENGARUH LIVE STREAMING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI TIKTOK SHOP (STUDI KASUS PADA GEN Z DI SUMBAWA BESAR) Arya Rifki Salsa Bila; Tomy Dwi Cahyono
Jurnal Nusa Manajemen Vol. 3 No. 1 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 1 Maret Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i1.383

Abstract

This study aims to analyze the influence of live streaming and online customer reviews on purchasing decisions of fashion products on TikTok Shop among Generation Z consumers in Sumbawa Besar. The research method used is a quantitative approach with data collected through questionnaires distributed to 100 respondents. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results indicate that both live streaming and online customer reviews have a positive and significant influence on purchasing decisions, both partially and simultaneously. This research provides implications for business actors to optimize live streaming utilization and consider customer reviews to improve purchase conversion.
PENGARUH KUALITAS LAYANAN, HARGA, DAN FASILITAS TERHADAP KEPUASAN PELANGGAN PADA USAHA CUCI KENDARAAN DIAMOND CARS WASH SUMBAWA Irsadul Iba’ad; Abdul Salam
Jurnal Nusa Manajemen Vol. 3 No. 1 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 1 Maret Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i1.385

Abstract

This study aims to analyze and test the influence of service quality, price, and facility variables on customer satisfaction at the Diamond Cars Wash vehicle washing business in Sumbawa. The background of this study is the increasing number of motorized vehicles in Sumbawa Regency which reached 201,710 units as of April 2025, thus creating a great opportunity for the vehicle washing service business. The methodology used in this study is a quantitative approach. The research sample consisted of 100 respondents who were Diamond Cars Wash customers, selected using a purposive sampling technique. Data collection was carried out by distributing questionnaires, and the collected data were analyzed using multiple linear regression analysis techniques with the help of SPSS. The results of the study indicate that partially, only the service quality variable has a positive and significant influence on customer satisfaction, with a t-value of 3.515 and a significance level of 0.001. 6Meanwhile, the price variable and the facility variable were found to have no significant influence on customer satisfaction. The results of the coefficient of determination test (Adjusted R Square) indicate that the three independent variables simultaneously explain only 9% of the customer satisfaction variable, while the remaining 91% is influenced by other factors not examined in this study.
PENGARUH SALES PROMOTION, STORE ATMOSPHERE DAN KEPRIBADIAN KONSUMEN TERHADAP IMPULSE BUYING PADA KONSUMEN ALFAMART DI KECAMATAN SUMBAWA Adinda Nurul Auliya; hartini
Jurnal Nusa Manajemen Vol. 3 No. 1 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 1 Maret Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i1.386

Abstract

This study aims to examine the influence of sales promotion, store atmosphere, and consumer personality on impulse buying in Alfamart consumers in Sumbawa District. The background of the research is based on the growth of modern retail stores and the need to understand the factors that influence consumer purchasing decisions. The method used is a quantitative approach with an associative approach, using primary data in the form of a questionnaire distributed to 100 respondents selected by a purposive sampling technique. Data analysis used multiple linear regression. The results showed that sales promotion, store atmosphere, and consumer personality significantly influenced impulse buying. This study concludes that these three variables have an important role in encouraging consumer impulse buying behavior at Alfamart.
PENGARUH KERJA SAMA TIM TERHADAP PRESTASI KERJA PEGAWAI PADA DINAS LINGKUNGAN HIDUP KOTA BIMA Zulkiflin; muhammad yusuf; feni aryani
Jurnal Nusa Manajemen Vol. 3 No. 1 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 1 Maret Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i1.387

Abstract

This study aims to determine the Effect of Teamwork on the Work Performance of Employees of the Bima City Environmental Service. The approach used in the study is an associative approach. The population in the study amounted to 70 people with a sample of 40 people. Data collection techniques used were observation, questionnaires, and literature studies. Data analysis techniques used were validity and reliability tests, simple linear regression analysis, correlation coefficients, determination coefficients, T tests processed using the Statistical Product and Service Solution (SPSS) version 20 program. The results of the study showed that Teamwork (X1) had a significant effect on the Work Performance of Employees of the Bima City Environmental Service.

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