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INDONESIA
Jurnal Nusa Manajemen
Published by Publika Citra Media
ISSN : 30467241     EISSN : 30467233     DOI : http://dx.doi.org/10.62237/explorejnm
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Nusa Manajemen bertujuan untuk mempublikasikan penelitian di bidang manajemen yang berkaitan dengan manajemen sumber daya manusia, manajemen pemasaran, manajemen operasional dan manajemen keuangan dalam meningkatkan pengembangan ilmu pengetahuan melalui penelitian serta untuk mengetahui sumber referensi yang berkaitan dengan bidang manajemen. Kami berharap jurnal ini dapat menjadi sarana untuk meningkatkan minat penelitian, meningkatkan kualitas penelitian di bidang manajemen dan mencari sumber referensi di bidang manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 71 Documents
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PENGARUH PRICING STRATEGY, PRODUCT QUALITY DAN SERVICE QUALITY PADA CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION DI PT. DAIHATSU INDONESIA Fernando, Christopher; Yusrin, Nur Amalyna
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.334

Abstract

This study aims to examine the influence of pricing strategy, product quality, and service quality on customer satisfaction, as well as its impact on repurchase intention of PT. Daihatsu Indonesia customers in the Greater Jakarta area. This study is motivated by the importance of maintaining customer loyalty through satisfaction based on product quality, service, and appropriate pricing strategy, especially after the emergence of the issue of crash test manipulation scandal by Daihatsu which can affect customer perception. The method used is a quantitative method with the Structural Equation Modeling – Partial Least Square (SEM-PLS) approach. Data were collected through distributing questionnaires to 559 respondents who are Daihatsu car users, then analyzed using the SmartPLS application. The results of the study indicate that pricing strategy, product quality, and service quality have a positive effect on customer satisfaction. In addition, customer satisfaction has a positive effect on repurchase intention. Customer satisfaction is also proven to intervene in the influence of the three independent variables on repurchase intention.
PENGARUH PRICE DISCOUNT TERHADAP PEMBELIAN IMPLUSIF PADA FITUR SHOPEE LIVE MELALUI KUALITAS PRODUK SEBAGAI VARIABEL INTERVENING Wiryaatmaja , Christopher Louis; Adryan Rachman
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.335

Abstract

This study aims to analyze the effect of Price Discount on Impulse Buying with Product Quality as a mediating variable among Shopee Live users in Tangerang City. The research employs a quantitative approach with Structural Equation Modeling (SEM) using SmartPLS 4.0. Data were collected via an online questionnaire involving 200 respondents. The results indicate that Price Discount has a positive but not significant direct effect on Impulse Buying. However, when mediated by Product Quality, Price Discount significantly influences Impulse Buying. The path coefficient of 0.344 indicates that positive perceptions of product quality strengthen the relationship between price discounts and impulsive purchase decisions. The implications of this study emphasize the importance of combining discount strategies with product quality improvements to encourage impulse buying. E-commerce companies like Shopee Live are advised to ensure that discounted products maintain high quality to foster consumer satisfaction and trust. Furthermore, urgency-based promotions and transparent product information can enhance the effectiveness of price discounts. This research is limited by the number of respondents and platform scope; future studies should expand the coverage and incorporate additional relevant variables.
PENGARUH MOTIVASI DAN STRES KERJA TERHADAP KINERJA KARYAWAN PADA PT. NADYNE MEDIA TAMA JAKARTA SELATAN Yanti, Citra Pebri; Priadi, Andri
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.336

Abstract

The purpose of this study was to determine the effect of work motivation and job stress on employee performance. This study employed quantitative research, employing a saturated sampling technique with 54 employees. Data collection involved primary and secondary data. The author employed multiple linear regression analysis for data analysis. The results indicate that: 1) Partially, there is a positive and significant effect between motivation and employee performance at PT Nadyne Media Tama. 2) Partially, there is a negative and significant effect between work stress and employee performance at PT Nadyne Media Tama, South Jakarta. 3) Simultaneously, there is a positive and significant effect between work motivation and job stress on employee performance at PT Nadyne Media Tama, South Jakarta.
PENGARUH FLASH SALE TERHADAP IMPULSIVE BUYING MELALUI POSITIVE EMOTION (STUDI PADA AEON STORE BSD CITY) Hamzah , Helmy Adrian; Adryan Rachman
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.337

Abstract

This research is motivated by the increasingly widespread phenomenon of impulsive buying in retail stores, especially Aeon Store BSD City. This phenomenon can be influenced by various things such as flash sales. Therefore, the purpose of this study is to determine the effect of flash sales on impulsive buying through positive emotions at Aeon Store BSD City. This study uses a quantitative method (ex-post facto) with data collection through the distribution of questionnaires by purposive sampling using Google Form to 176 respondents. This study uses the PLS method which is also known as "Partial Least Square". It is shown through research findings that the increase in flash sales towards the better creates an increase in positive emotions which results in the emergence of impulsive buying customers at Aeon Store BSD City.
PENGARUH GAYA KEPEMIMPINAN, KOMPENSASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA SEKOLAH MADRASAH IBTIDAIYAH (MI) PLUS FATAHILLAH CILEDUG KOTA TANGERANG Tukidi; Oktaviani, Selly Amanda; hastuti, wedia; Ida Adhani
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.338

Abstract

This study involved 44 employees at MI Plus Fatahillah Ciledug, Tangerang City, and employed a quantitative approach using multiple linear regression analysis, the coefficient of determination test (R²), partial test (t), and simultaneous test (F) with SPSS version 25. The analysis resulted in the regression equation Y = 3.299 + 0.297X1 + 0.326X2 + 0.339X3. The Adjusted R² value of 0.714 indicates that 71.4% of employee performance is explained by leadership style, compensation, and work environment, while the remaining 28.6% is influenced by other factors. The t-test results show that all three variables have a significant partial effect on employee performance, with significance values below 0.05. Leadership style, compensation, and work environment each have a positive effect. The F-test shows an F count of 36.751 > F table of 2.84 with a significance of 0.000, indicating that the three variables simultaneously have a significant effect on employee performance.
PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA GURU SMKN 1 WOHA KABUPATEN BIMA lestari, Indah; yusuf, Muhammad; Mardian, Irma
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.339

Abstract

This study aims to determine the Effect of Compensation and Work Environment on Job Satisfaction of Teachers at SMKN 1 Wohal, Bima Regency. The approach used in the study is an associative approach. The population in the study amounted to 92 people with a sample of 38 ASN people. Data collection techniques used were observation, questionnaires, and literature studies. Data analysis techniques used were multiple linear regression analysis, correlation coefficient, determination coefficient, T test, and F test processed using the Statistical Product and Service Solution (SPSS) version 20 program. The results of the study showed that Compensation and Work Environment simultaneously had a significant effect on Job Satisfaction of Teachers at SMKN 1 Woha, Bima Regency.
PENGARUH KREDIBILITAS INFLUENCER, KUALITAS KONTEN, DAN ENGAGEMENT TERHADAP KEPUTUSAN PEMBELIAN PADA MEREK SOMETHINC Adhidarma, Keisya Gabriella; kiky, andreas
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.340

Abstract

In the digital era, the use of social media influencers has evolved into a highly effective marketing strategy for influencing consumer purchasing behavior. This study selected Somethinc, a local skincare merek that has successfully achieved the highest sales rankings in Indonesia, as the focus of analysis. The main objective of the research is to evaluate the extent to which influencer credibility, content quality, and engagement levels affect consumers’ purchasing decisions for Somethinc products. A quantitative approach was employed through a survey method, distributing questionnaires to 150 respondents residing in the Greater Jakarta area (Jabodetabek). Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The research findings indicate that the three independent variables (influencer credibility, content quality, and engagement) collectively contribute to purchasing decisions. Furthermore, partial analysis revealed that each variable also has a significant individual impact. These results emphasize that implementing a well-planned influencer marketing strategy, with a focus on credibility, engaging content presentation, and intensive audience interaction, is essential in shaping consumer purchasing decisions. Therefore, this study is expected to serve as a reference for developing digital marketing strategies in the beauty industry, particularly for local mereks in Indonesia.
PENGARUH EASE OF USE, USEFULNESS DAN SOCIAL INFLUENCE TERHADAP INTENSI MENGGUNAKAN DOMPET DIGITAL Muhammad Fahmi Bahar
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.341

Abstract

This study aims to analyze the factors that influence the intention of generation Z to use digital wallets as a form of adoption of non-cash payment technology in Indonesia. With a quantitative approach and survey methodology using a questionnaire, this study examines the effect of the variables ease of use, usefulness, and social influence on the intention to use digital wallets. The results of the analysis show that the variables ease of use and social influence have a significant effect on the intention to use, while usefulness does not show a significant effect. This finding confirms that the factors of ease and social influence are the main drivers in the process of adopting digital financial technology among the younger generation of Indonesia. The practical implications of the results of this study provide guidance for technology developers and industry players in designing effective marketing strategies, as well as supporting the development of theories in the field of technology adoption, especially in the context of Indonesia in the digital era.
PENGARUH RETURN ON ASSETS DAN RETURN ON EQUITY TERHADAP HARGA SAHAM PADA PT INDOSAT TBK PERIODE 2013-2022 Nadya Clarrisha Sompotan; Simangunsong, Ria Rosalia
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.342

Abstract

The main objective of this study is to determine the effect of profitability ratios, specifically ROA and ROE, on the stock price of a telecommunications company, PT Indosat Tbk. The research method used is descriptive with a quantitative approach. Based on the study, return on assets (ROA) and return on equity (ROE) do not affect stock prices, with a coefficient of determination value of 0.336, meaning the contribution of the independent variables, consisting of ROA and ROE, to the stock price is 33.6%. The remaining 66.4% is influenced by other variables not included in this study. This is supported by the t-test results, where for X1, t- value is positive 0.795 < t-table value 2.36462 with a significance value of 0.453 > 0.05, and for X2, t-value is negative -0.372 < t-table value 2.36462 with a significance value of 0.721 > 0.05. Thus, H0 is accepted and Ha is rejected. This indicates that there is no significant effect of return on assets and return on equity on stock prices. The results of this study show a negative effect between return on assets and return on equity simultaneously, where the multiple linear regression equation is Y = 4598.038 + 33194.549 X1 + (-3015.343) X2, meaning there is a negative influence. This is confirmed by the hypothesis testing results, where the F- count is 1.772 < F-table value 4.74 with a significance value of 0.238 > 0.05, which means it can be concluded that the variables return on assets and return on equity do not have a significant effect on stock prices.
PENGARUH LIVE STREAMING, PERSEPSI HARGA, E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE Octavia, Stevany; Yusrin, Nur Amalyna
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.343

Abstract

The purpose of this study is to analyze the influence of live streaming, price and e-commerce on purchasing decisions. Quantitative method with survey approach was chosen for this study. This study relies on data obtained through the distribution of internet-based questionnaires with 170 sample participants. In this study, the independent variables are live streaming, price and e-commerce and purchasing decisions that function as dependent variables. PLS-Sem (Partial Least Squares Structural Equation Modeling) used to process the data is SmartPLS 3.0 software. Based on the results of the study, it is known that the three independent variables simultaneously have an influence on purchasing decisions, but the magnitude of the influence shown is still relatively low. Partially, live streaming has the greatest influence compared to price and e-commerce. This confirms that direct communication between sellers and consumers can create trust, interest, and accelerate the decision-making process.

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