cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Priska Liliani
Contact Email
priscaaliliani19@gmail.com
Phone
+6287877363826
Journal Mail Official
jurnalnusamanajemen@gmail.com
Editorial Address
Jalan imam bonjol gang vihara 2 no. 14 karawaci
Location
Kota tangerang,
Banten
INDONESIA
Jurnal Nusa Manajemen
Published by Publika Citra Media
ISSN : 30467241     EISSN : 30467233     DOI : http://dx.doi.org/10.62237/explorejnm
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Nusa Manajemen bertujuan untuk mempublikasikan penelitian di bidang manajemen yang berkaitan dengan manajemen sumber daya manusia, manajemen pemasaran, manajemen operasional dan manajemen keuangan dalam meningkatkan pengembangan ilmu pengetahuan melalui penelitian serta untuk mengetahui sumber referensi yang berkaitan dengan bidang manajemen. Kami berharap jurnal ini dapat menjadi sarana untuk meningkatkan minat penelitian, meningkatkan kualitas penelitian di bidang manajemen dan mencari sumber referensi di bidang manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 108 Documents
 7   8   9   10   11 
PENGARUH ORIENTASI PELANGGAN, NILAI YANG DIRASAKAN, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA UMKM KULINER KECAMATAN SUMBAWA Aldy Kurniawan Saputra; Abdul Salam
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.415

Abstract

This study aims to examine the influence of customer orientation, perceived value, and customer satisfaction on customer loyalty in culinary micro, small, and medium enterprises (MSMEs) in Sumbawa District. The research is motivated by the rapid growth of culinary MSMEs and increasingly intense competition, which require businesses to focus on customer retention strategies. This study used a quantitative associative approach. Data were collected through questionnaires distributed to 112 consumers of culinary MSMEs using a purposive sampling technique. The data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results indicate that customer orientation has a positive and significant effect on customer loyalty. Perceived value also shows a positive and significant influence on customer loyalty. In addition, customer satisfaction has a positive and significant effect on customer loyalty. These findings suggest that understanding customer needs, creating value that meets customer expectations, and providing consistent satisfaction play an important role in building and maintaining customer loyalty in culinary MSMEs.
PENGARUH KOMPENSASI, MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA DOSEN DAN STAFF DI UNIVERSITAS TEKNOLOGI SUMBAWA Esti Sardina; Tomy Dwi Cahyono
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.416

Abstract

This study aims to analyze the effect of compensation, work motivation, and work environment on the performance of lecturers and staff at Sumbawa University of Technology. The quantitative approach used was a survey method with 100 respondents consisting of lecturers and permanent staff with a minimum tenure of one year. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS software. The results showed that compensation (t = 2.135; p = 0.035), work motivation (t = 2.741; p = 0.007), and work environment (t = 9.190; p = 0.000) had a positive and significant effect on lecturer and staff performance. The work environment had the most dominant influence on performance, followed by work motivation and compensation. These three variables significantly contribute to improving the performance of teaching and administrative staff at Sumbawa University of Technology. These findings indicate that improved performance of lecturers and staff can be achieved through fair compensation policies, strengthening work motivation, and creating a comfortable and supportive work environment.
PENGARUH HARGA, LOKASI DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI FOOD COURT G-TOWN SQUARE GADING SERPONG Mahesa Zukrina Tsaqif; Shierli Wijaya
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.417

Abstract

This study aims to analyze the influence of price, location, and product innovation on consumer purchase decisions at Food Court G-Town Square Gading Serpong. This research employed a quantitative approach using a survey method involving 131 respondents who were consumers of the food court. Data were analyzed using multiple linear regression to examine both simultaneous and partial effects among the research variables. The results indicate that product innovation has a significant effect on purchase decisions, while price and location do not have a significant effect. The coefficient of determination value of 0.698 shows that price, location, and product innovation simultaneously explain 69.8% of purchase decisions, while the remaining percentage is influenced by other variables outside this study. These findings suggest that product innovation is the most dominant factor in increasing purchase decisions in highly competitive food court businesses. This study is expected to provide empirical contributions to marketing management studies and serve as a strategic reference for culinary business managers in enhancing consumer attractiveness through continuous product innovation.
PENGARUH ATTITUDE TOWARDS BEHAVIOUR, SUBJECTIVE NORMS, DAN PERCEIVED BEHAVIOURAL CONTROL TERHADAP INTENTION TO USE SHOPEE PAYLATER Firman Maulana Adiyansyah
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.418

Abstract

This study aims to analyze the influence of Attitude Toward the Behavior, Subjective Norms, and Perceived Behavioral Control on Intention To Use Shopee PayLater. Using a quantitative approach with purposive sampling method on 100 respondents of Shopee PayLater users from generation Z and millennials, data were analyzed using multiple linear regression. The results show that simultaneously the three variables have a significant influence of 47.4% on the intention to use Shopee PayLater. Partially, only Attitude Toward the Behavior has a positive and significant effect, while Subjective Norms and Perceived Behavioral Control have no significant effect. These findings indicate that users' positive attitudes are the main determinant in shaping the intention to use digital payment services, while social influence and perceived behavioral control have weaker roles in the context of using Shopee PayLater
PENGARUH BRAND AWARNESS, BRAND TRUST DAN ONLINE CONSUMER REVIEW TERHADAP MINAT BELI PADA PRODUK WARDAH DI SUMBAWA Puput Ardayanti; Lukmanul Hakim
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.419

Abstract

This study aims to examine the influence of Brand Awareness, Brand Trust, and Online Consumer Reviews on Purchase Intention for Wardah products in Sumbawa. Data were collected through distributing questionnaires to respondents who were consumers or potential consumers of Wardah in Sumbawa. The study population was all potential consumers in the Sumbawa region who were interested in purchasing Wardah products, with a sample size of 150 respondents, calculated based on the guidelines of Hair et al. (2018). The data obtained were then analyzed using statistical techniques, such as multiple linear regression analysis. The results showed that Brand Awareness had a high level of awareness in the minds of consumers, Brand Trust was in the very good category, and Online Consumer Reviews had a strong influence on purchase intention for Wardah products in Sumbawa. In general, brand awareness, brand trust, and positive online consumer reviews played a significant role in growing consumer purchase intention for Wardah products.
STUDI KELAYAKAN BISNIS AYAM POTONG BERKAT ANUGRAH DENGAN ANALISIS VARIANS BIAYA PRODUKSI Nur Maemuna Latahia; Muhammad Din; Munawarah
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.420

Abstract

This study examines the feasibility of a broiler chicken farming business by applying variance cost analysis as an efficiency evaluation tool combined with financial indicators. A descriptive quantitative method was used through a case study of a medium-scale farm with 1,000 chickens per cycle. Data were obtained from interviews, observations, and financial records, and analyzed using variance techniques and financial feasibility indicators, including Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), and Profitability Index (PI). The results indicate an annual revenue of IDR 800,000,000 and a net profit of IDR 717,000,000, with a Payback Period of 1.67 months, an ARR of 156.38%, an NPV of IDR 2,617,994,116, and a PI of 27.18. Although cost variance analysis revealed unfavorable deviations in feed expenses, these did not significantly affect profitability. The study concludes that broiler farming is highly feasible and contributes theoretically by integrating business feasibility studies with cost accounting perspectives.
DETERMINAN MINAT PEMBELIAN KEBAYA WISUDA: PERAN PERSEPSI KUALITAS, PERSEPSI HARGA DAN INOVASI PRODUK PADA MAHASISWA GENERASI Z Rika Selvia; hartini
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.421

Abstract

This study aims to analyze the influence of quality perception, price perception, and product innovation on the purchase intention of graduation kebaya among students at Universitas Teknologi Sumbawa. Employing a quantitative approach with survey method, the study involved 100 female students in their 7th semester completing their final thesis. Data were collected through questionnaires and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. Results indicate that quality perception (β=0.313; p<0.05), price perception (β=0.404; p<0.05), and product innovation (β=0.370; p<0.05) have positive and significant effects on purchase intention. Price perception has the strongest influence, followed by product innovation and quality perception. These three variables explain 41.8% of the variance in purchase intention (R²=0.418). The study recommends business owners optimize competitive pricing strategies, enhance product quality, and develop innovations aligned with Generation Z students' preferences to increase competitiveness.
PENGARUH LINGKUNGAN KERJA, STRES DAN DISIPLIN KERJA TERHADAP PERSEPSI KINERJA KARYAWAN TEKNOLOGI INFORMASI (TI) DI PT.E Audrianne Caitlyn Beng; William Widjaja
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.422

Abstract

This research aims to examine the effect of work environment, stress and work discipline on employee performance perceptions at PT.E that operates in the information technology (IT) sector. This research uses a quantitative approach, with primary data being collected through questionnaires distributed to 31 employees of PT.E. The results indicate that the work environment has a negative and insignificant effect on employee performance perceptions, as evidenced by a t-value of 1.511, which is lower than the t-table value of 1.703, and a significance value greater than 0.05. The second variable, work stress, also has a negative and insignificant effect on employee performance perceptions, with a t-value of -0.331, which is lower than the t-table value of 1.703, and a significance value of 0.743, exceeding 0.05. The third variable, work discipline, has a positive and significant effect on employee performance perceptions, with a t-value of 2.680, which is higher than the t-table value of 1.703, and a significance value of 0.012, which is lower than 0.05. This study is expected to serve as a consideration for companies in improving employee performance perceptions by managing the work environment, stress levels, and work discipline better.
PENGARUH EFEKTIVITAS KERJA, KOORDINASI KERJA, DAN KUALITAS KERJA TERHADAP PERSEPSI KINERJA KARYAWAN DI PT. MATAHARI MEGAH Chryzanta Farrelyn Halim; William Widjaja
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.423

Abstract

Staff performance serves as a vital element in bolstering organizational efficiency. This investigation seeks to examine the impact of operational efficiency, team collaboration, and output standards on staff performance within PT. Matahari Megah. Employing a quantitative methodology, the study utilized a survey technique via questionnaires disseminated through the Google Forms platform. Primary data were gathered from 46 staff members employing a total sampling method. Statistical analysis involved multiple linear regression analysis using SPSS version 30, subsequent to conducting tests for validity, reliability, and classical assumptions. Findings reveal that operational efficiency, team collaboration, and output standards collectively exert a significant influence on staff performance. Individually, operational efficiency and team collaboration demonstrate a positive and significant relationship with staff performance, whereas output standards exhibit a positive yet non-significant association. These outcomes imply that enhancing operational efficiency and team collaboration holds greater prominence in boosting staff performance relative to output standards. The research yields theoretical contributions by strengthening human resource management theories concerning process-related factors, alongside practical applications for organizations in formulating ongoing strategies to elevate staff performance.
PENGARUH PERSEPSI KONSUMEN, FASILITAS DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (STUDI DI ROYAL MULIA RESIDENCE MEKARSARI RAJEG PADA PT. GRIYA RAJEG SENTOSA) Marcelino Aria Putra; William Widjaja
Jurnal Nusa Manajemen Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i2.424

Abstract

This study aims to analyze the influence of consumer perception, facilities, and location on the decision to purchase a house at Royal Mulia Residence, Mekarsari Rajeg, developed by PT. Griya Rajeg Sentosa. The method used in this research is a quantitative approach with survey techniques, where data is collected through questionnaires distributed to prospective buyers. Data analysis is conducted using multiple linear regression to test the proposed hypothesis. The research results show that all independent variables, namely consumer perception, facilities, and location, have a positive and significant impact on purchasing decisions. Specifically, location has proven to be the most dominant factor influencing purchasing decisions, followed by consumer perception and facilities. These findings indicate that potential buyers highly consider the aspect of strategic location and the developer's reputation in their decision-making process. This research provides important contributions to developers in formulating moreeffective marketing strategies, emphasizing the importance of building positive perceptions and improving location accessibility. In addition, the results of this study are also expected to serve as a reference for future research in the field of consumer behavior in the property sector.

Page 10 of 11 | Total Record : 108

 7   8   9   10   11 

Filter by Year

2024 2026


Reset
Filter By Issues
All Issue Vol. 3 No. 2 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 2 Juli Tahun 2026 Vol. 3 No. 1 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 1 Maret Tahun 2026 Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025 Vol. 2 No. 2 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 2 Juli Tahun 2025 Vol. 2 No. 1 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 1 Maret  Tahun 2025 Vol. 1 No. 3 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 3 November Tahun 2024 Vol. 1 No. 2 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 2 Juli Tahun 2024 Vol. 1 No. 1 (2024): Jurnal Nusa Manajemen Volume 1 Nomor 1 Maret Tahun 2024