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Journal of Business Economics and Management
Published by Global Scients Publisher
ISSN : -     EISSN : 30638968     DOI : https://doi.org/10.62379/jbem
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Economics and Management (E-ISSN : 3063-8968) published by Global Sciences Publishers. The Journal of Business Economics and Management provides a forum for Students and Lecturers to explore issues and reflect on quantitative research. Journal of Business Economics and Management is an online journal dedicated to the publication of high quality research that focuses on the implementation of research focused in the fields of Management and Business. The mission of the Journal of Business Economics and Management is to be the leading peer-reviewed interdisciplinary journal to advance theory and practice related to all forms of research especially in Management and Business.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 531 Documents
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Penerapan Strategi Ofensif Dan Defensif Dalam Menghadapi Persaingan Bisnis Pt Amanah Prima Indonesia Ahmad Sahal; Fadia Zahra; Nur Cahayati; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i1.1886

Abstract

The increasingly dynamic competition in the food and beverage industry requires companies to develop appropriate strategies to maintain and grow their businesses. PT Amanah Prima Indonesia is a company engaged in the production of fresh fruit juice and faces competition through changes in consumer preferences, product innovation, and marketing developments. This study aims to analyze the implementation of offensive and defensive strategies at PT Amanah Prima Indonesia in facing business competition. This research uses a descriptive qualitative approach through interviews, observations, documentation, and literature studies. SWOT analysis is applied to identify the company's internal and external conditions as a basis for strategy formulation. Offensive strategies focus on market development, product innovation, and marketing improvement, while defensive strategies emphasize customer retention, product quality, and maintaining market position. The preliminary conclusion indicates that the integrated implementation of offensive and defensive strategies can help the company utilize market opportunities while responding to competitive threats in a more structured manner.
Analisis SDM Dan Kapabilitas Akademik Prodi Manajemen Universitas Pamulang Melalui Swot Putri Nurhayati; Angelina Corbara Mauk; Falda Al Faizun; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i1.1887

Abstract

The changing higher education environment requires study programs to strengthen human resources, academic capabilities, and development strategies to remain responsive to competition. This study aims to examine the human resource conditions and academic capabilities of the Management Study Program at Universitas Pamulang, identify internal and external factors affecting competitiveness, and formulate strategic alternatives using SWOT analysis. A qualitative case study approach was employed. Data were collected through semi-structured interviews with three lecturers, documentation, and literature review. The findings indicate that the program's strengths include relevant lecturer competencies, academic and professional experience, hybrid and e-learning implementation, and periodic academic evaluation. Identified weaknesses include uneven technological adaptation, network limitations, foreign language proficiency, international publication capacity, and administrative complexity. Opportunities involve industry partnerships, research collaboration, educational technology, graduate employment prospects, and international academic cooperation. Meanwhile, threats include competition among higher education institutions, rapid technological development, curriculum changes, and increasing publication standards. Based on these findings, strategic directions include strengthening lecturer competencies, optimizing technology-based learning, expanding industry partnerships, improving foreign language proficiency and international publications, and enhancing academic information systems and quality assurance.
Strategi Manajemen Dalam Meningkatkan Keputusan Pembelian Konsumen Melalui Kualitas Produk Dan Harga Pada M.Beyond Agung Burnama; Dinda Rahmadani; Nurjanah .; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i1.1888

Abstract

This study examines the management strategies applied by M.BEYOND, an imported Korean fashion business, to increase consumer purchasing decisions through the management of product quality and price. The increasingly competitive fashion business and easy access to information through digital media have made consumers more selective in their choices. The study uses a descriptive qualitative approach with semi-structured interviews with three informants, namely the store manager, a sales promotion girl (SPG), and a customer of M.BEYOND, analyzed through data reduction, data display, and conclusion drawing with source triangulation. The findings show that product quality is managed through direct product selection by the owner in Korea, inspection after the goods arrive in Indonesia, product explanations by the sales staff, and in-store alteration service to handle complaints. Prices are set directly by the owner by considering the exchange rate and other costs, are positioned in the upper-middle range, and are perceived as commensurate with quality; discounts are rarely used. Customers tend to decide to buy because of quality, non-mainstream designs, and comfort after trying the product, and some become regular customers who recommend the products to others. Planning, organizing, implementing, and controlling practices are already in place, but most remain informal. This study suggests written quality standards, complaint recording, more complete product information, and a wider variety of collections.
Analisis Operasional sebagai Dasar Identifikasi Kebutuhan Pelatihan Karyawan: Sebuah Tinjauan Literatur Eka Triana Saputri; Rizka Diyah Suryani; Muhammad Romadhan Khalil Irsyad; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i1.1889

Abstract

Training Needs Analysis (TNA) is a fundamental stage in training management that functions to bridge performance gaps with appropriately targeted training solutions. The classic model by McGehee and Thayer (1961) divides TNA into three hierarchical levels: organizational analysis, operational analysis, and individual analysis. Among these three levels, operational analysis occupies a crucial position because it translates the organization's strategic goals into concrete performance standards, task descriptions, and competencies (knowledge, skills, and attitudes/KSA) at the job level, before these are used as a benchmark for assessing individual performance gaps. This literature review aims to examine how operational analysis is positioned and operationalized as a basis for identifying employee training needs, drawing on classic theoretical foundations (McGehee & Thayer, 1961; Goldstein & Ford, 2002; Taylor, O'Driscoll, & Binning, 1998) as well as an expanded set of recent empirical findings from both international and Indonesian settings (2019-2026). The review shows that operational analysis contributes to training effectiveness through three main aspects: ensuring the relevance of training content, providing clear evaluation benchmarks, and maintaining consistency across the levels of the TNA process. This review also identifies a research gap, namely the still-limited number of empirical studies specifically focusing on the operational level of TNA compared to the individual level, particularly within the Indonesian organizational context, which presents an opportunity for further research.
Peran Penanaman Modal Asing, Belanja Pemerintah Fungsi Kesehatan dan Pendidikan Terhadap Produk Domestik Regional Bruto di Indonesia Dzahra Zhalika Lus Nizar; Prayudha Ananta
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i1.1892

Abstract

Regional economic disparities remain a significant challenge to economic development in Indonesia. Differences in Gross Regional Domestic Product (GRDP) across regions reflect variations in production capacity, investment realization, and government expenditure allocation in supporting regional economic development. This study aims to analyze the effects of Foreign Direct Investment (FDI), government health expenditure, and government education expenditure on GRDP in Indonesia. This study employs a quantitative approach using provincial panel data in Indonesia for the period 2011–2022. The analysis applies the Generalized Method of Moments (GMM) within a dynamic panel data framework to account for the influence of previous GRDP, regional heterogeneity, and potential endogeneity in the relationships between investment, government expenditure, and regional economic activity. This study is expected to provide empirical insights into the contributions of foreign investment and government expenditure on health and education to regional economic development. Furthermore, the findings are expected to provide a basis for formulating more effective regional economic development policies aimed at reducing economic disparities across regions.
Peran Inovasi Produk dan Strategi Pemasaran Digital dalam Meningkatkan Daya Saing Produk Skincare Lokal dalam Menghadapi Persaingan Global Vivi Febiyanti; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i1.1895

Abstract

The growing competition in the skincare industry poses a significant challenge for local products to remain competitive, particularly with the influx of numerous international brands. This situation drives local skincare companies to enhance their competitiveness through product innovation and the implementation of digital marketing strategies. This study aims to examine the role of product innovation and digital marketing strategies in bolstering the competitiveness of local skincare products amidst global competition. Utilizing a qualitative approach with a descriptive method, this research conducts a comprehensive literature review. Data are sourced from various scientific journals relevant to product innovation, digital marketing, skincare, and competitiveness. The data analysis involves identifying, categorizing, comparing, and drawing conclusions from previous research findings. The results indicate that product innovation facilitates differentiation through the development of formulas, quality, product variety, packaging, and adaptation to consumer needs. Concurrently, digital marketing strategies—such as social media marketing, content marketing, influencer marketing, electronic word of mouth (E-WOM), marketplace platforms, and live shopping—expand market reach while enhancing brand awareness and consumer trust. Integrating product innovation with digital marketing serves as a pivotal strategy for local skincare brands to sustain and elevate their competitiveness in the global market.
Analisis Perencanaan SDM dalam Memenuhi Kebutuhan Tenaga Kerja Perusahaan Bhernard Probo Anthony; Raihan Dheka Amin Haryadi; Vina Oktaviana; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 2 (2026): Oktober-Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i2.1896

Abstract

Human resource (HR) planning is an essential component of organizational management because it enables companies to ensure the availability of employees who meet organizational requirements in terms of both quantity and competencies. Changes in the business environment, technological developments, and evolving organizational needs require companies to conduct workforce planning in a systematic and continuous manner. This study aims to analyze the role of human resource planning in meeting companies' workforce requirements and to identify strategies that can be implemented to address workforce gaps. This study employs a literature review method by examining relevant scientific sources, including books and previous studies related to human resource planning, workforce requirements, recruitment, and competency development. The findings indicate that human resource planning assists companies in estimating workforce requirements, identifying gaps between workforce availability and organizational needs, and determining the competencies required to support job performance. Meeting workforce requirements does not always require the recruitment of new employees, but may also involve training, competency development, promotion, and employee transfers according to organizational conditions. Continuous human resource planning enables companies to adjust their workforce to changing business requirements, thereby supporting more effective human resource management and the achievement of organizational objectives.
Strategi Transformasi Digital Dalam Meningkatkan Daya Saing Di CV Harmonis Jaya Agym Dimas Prayogo; Siti Rohaisah; Franciscus AW Nugroho; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i1.1897

Abstract

Digital transformation helps companies improve business process efficiency, expand marketing activities, and enhance customer services. This study evaluates digital transformation at CV Harmonis Jaya, identifies supporting and inhibiting factors, and analyzes strategies to improve competitiveness. Using a descriptive qualitative method, data were collected through observation, interviews, documentation, and relevant literature. The findings show that CV Harmonis Jaya uses TikTok for marketing and Microsoft Excel for administration and quotation preparation. However, these technologies are not yet integrated into a unified business process. Supporting factors include experience with digital media, digitizable business processes, a simple organizational structure, and market expansion opportunities. Meanwhile, limited human resources, manual administration, fragmented technology use, and employees’ adaptation challenges remain obstacles. Based on the Technology–Organization–Environment (TOE) framework, digital transformation should be implemented gradually through stronger digital marketing, digital customer and order data, standardized quotations, integrated marketing and administration, and periodic evaluation to improve efficiency, service response, information management, and market reach.
Analisis Peramalan Kebutuhan SDM dalam Mendukung Perencanaan SDM Strategis: Literature Review Novita Aulia; Hawa Kurotaayun; Elvan Rizky; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i1.1898

Abstract

Human resource (HR) demand forecasting is a foundational stage in strategic HR planning, yet studies that systematically link HR demand forecasting with strategic HR planning remain scattered. This study aims to review the literature on the definition of HR demand analysis, forecasting techniques, its relationship with strategic business plans, and its role in supporting strategic HR planning. This study uses a qualitative-descriptive literature review method, drawing on national and international journal articles and HR management textbooks obtained through academic databases such as Google Scholar, Scopus, and PubMed Central. The results show that HR demand forecasting, covering both qualitative techniques (managerial judgment, Delphi method) and quantitative techniques (regression, time series, neural networks), functions as a derivative of business strategy and as a prerequisite for HR supply forecasting, recruitment, training, and succession planning. Integrating HR demand forecasting with strategic planning enables organizations to build a solid HR foundation, remain responsive to changes in the business environment, and strengthen the HR function as a strategic partner to top management
Mengungkap Faktor Eksternal di Balik Dinamika Permintaan SDM di Indonesia Khoirul Ardi Yansah; Angela Anugrah; Rizky Aulia Ramadhan; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 2 (2026): Oktober-Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i2.1899

Abstract

Human resource (HR) demand planning in Indonesian organizations is shaped not only by      internal managerial decisions but also by a wide range of external environmental forces. This study aims to identify and synthesize the external factors considered most influential on HR demand in the Indonesian context through a systematic literature review. Using a qualitative literature study (library research) approach, journal articles published nationally between 2019 and 2025 were purposively selected from Google Scholar, Sinta-indexed journals, and institutional repositories, then analyzed thematically. The review indicates that macroeconomic growth and investment show the strongest and most consistently confirmed positive relationship with labor demand, followed by technological digitalization and automation, which raise demand for skilled labor while reducing demand for routine manual work, and by minimum-wage and employment regulation, which most studies associate with a negative effect on industrial labor absorption. Social-demographic shifts and competition for skilled talent act more as contextual moderators than as directly measurable drivers. Findings across studies are not always consistent in direction or magnitude, reflecting differences in sector, region, and analytical method. This review offers a comparative synthesis to help HR practitioners and policymakers prioritize which external variables deserve closest monitoring when forecasting workforce needs in Indonesia

Page 47 of 54 | Total Record : 531

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