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INDONESIA
Journal of Business Economics and Management
ISSN : -     EISSN : 30638968     DOI : https://doi.org/10.62379/jbem
Core Subject : Economy,
Journal of Business Economics and Management (E-ISSN : 3063-8968) published by Global Sciences Publishers. The Journal of Business Economics and Management provides a forum for Students and Lecturers to explore issues and reflect on quantitative research. Journal of Business Economics and Management is an online journal dedicated to the publication of high quality research that focuses on the implementation of research focused in the fields of Management and Business. The mission of the Journal of Business Economics and Management is to be the leading peer-reviewed interdisciplinary journal to advance theory and practice related to all forms of research especially in Management and Business.
Articles 531 Documents
Sintesis Determinan Kinerja UMKM: Systematic Literature Review Tentang Peran Literasi Keuangan, Kompetensi SDM dan Adopsi Teknologi Rahmad Rozi
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 2 (2026): Oktober-Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i2.1901

Abstract

This study aims to identify and analyze factors influencing MSME performance specifically financial literacy, human resource (HR) competence, and technology adoption and to address inconsistencies found in prior research. A qualitative approach was employed using the Systematic Literature Review (SLR) method based on the PRISMA framework. Literature was sourced via Google Scholar, focusing on SINTA-accredited journals published between 2020 and 2026. From an initial pool of approximately 133,000 articles, a screening process based on inclusion and exclusion criteria yielded 20 relevant articles for analysis. The synthesis results indicate that financial literacy, HR competence, and technology adoption contribute to enhancing MSME performance. This study contributes by integrating empirical evidence regarding these three factors and highlighting the importance of strengthening financial management, HR competence, and technology utilization in an integrated manner to sustainably improve MSME performance.
Analisis Proses Rekrutmen Fresh Graduate Generasi Z: Skill Mismatch, Kualifikasi Kandidat, dan Implikasinya terhadap Quality of Hire (Literature Review) Erlena Siregar; Chalara Oktapiani; Reyhan Alfasyah Batu Bara; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 2 (2026): Oktober-Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i2.1902

Abstract

This study examines the recruitment process for Generation Z fresh graduates in Indonesia, focusing on the skill mismatch constraints employers face, how organizations determine specific qualifications for entry-level positions, and the implications of these dynamics for quality of hire. Using a qualitative approach with a literature review method, this study synthesizes findings from national and international peer-reviewed journals published between 2017 and 2025 concerning skill mismatch, Generation Z work readiness, soft-skill and hard-skill gaps, and quality-of-hire measurement in Indonesian and global labor markets. The review shows that recruitment of Gen Z fresh graduates is constrained by a persistent gap between the technical competencies taught in higher education and the soft skills demanded by employers, particularly communication, adaptability, and self-management. Organizations increasingly define essential and desirable qualifications through structured job analysis, yet many still rely on rigid and unrealistic requirements that widen the mismatch. These constraints translate into slower time-to-productivity, higher early turnover, and lower managerial satisfaction, three core dimensions of quality of hire. The study recommends that organizations adopt skills-first recruitment supported by people analytics and closer industry-university collaboration to narrow the skill mismatch and improve quality of hire.
Penerapan Analisis SWOT Dalam Menentukan Strategi Pengembangan Bisnis UMKM Kopi (Studi Kasus: Bagi Kopi) Alda Febia Saputri; Galih Aditya Novan; Tris Tania Fatmawati; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 2 (2026): Oktober-Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i2.1910

Abstract

This study aims to analyze the application of SWOT analysis in determining business development strategies for BAGI KOPI, a coffee-based Micro, Small, and Medium Enterprise (MSME). This research employs a qualitative method with a case study9 approach. Data were collected through interviews, observations, and documentation involving the owner, core employees, baristas, and customers of BAGI KOPI. The data were analyzed by identifying internal factors consisting of strengths and weaknesses, as well as external factors consisting of opportunities and threats. These factors were then analyzed using a SWOT matrix to formulate appropriate business development strategies. The results show that BAGI KOPI's strengths include product quality, affordable prices, good customer service, menu variety, business location, and product consistency. Its weaknesses include limited capital, less optimal digital promotion, limited human resources, and the need for improved equipment and business management. The opportunities include the growing coffee consumption trend, the development of social media marketing, delivery services, menu innovation, and market growth. Meanwhile, the threats include intense competition, fluctuations in raw material prices, changing consumer preferences, price competition, and the emergence of new coffee shop concepts. Based on the SWOT analysis, the proposed development strategies include improving digital marketing, utilizing delivery services, maintaining product quality and customer service, developing menu innovations, and gradually improving human resources and equipment. The implementation of these strategies is expected to support BAGI KOPI in increasing its competitiveness and achieving sustainable business development.
Peran Teknologi Digital Dalam Meningkatkan Daya Saing Di Era Digital Pada PT. Bhatini Mitra Jaya Anggita Rahayu; Hali Haliansyah; Rani Rahmawati; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 2 (2026): Oktober-Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i2.1912

Abstract

This study aims to analyze the role of digital technology in improving the competitiveness of PT Bhatini Mitra Jaya in the digital era. The rapid development of digital technology has changed business processes and encouraged companies to adapt to increasingly dynamic market conditions. Digital technology can support operational efficiency, business development, communication, and the creation of competitive advantages. Previous studies indicate that digital technology and digitalization are closely related to digital competitiveness and can contribute to sustainable competitive advantage (Martinčević, 2022; Sarwoko, 2025). This study uses a descriptive qualitative approach to examine the implementation and utilization of digital technology at PT Bhatini Mitra Jaya. Data are collected through observation, interviews, and documentation. The analysis focuses on the use of digital technology in supporting operational activities, communication, marketing, and business decision-making. The study is expected to show how digital technology contributes to improving efficiency, responsiveness, and competitiveness and how its utilization can help the company adapt to changes in the digital business environment
Pengaruh Orientasi Pasar dan Inovasi Produk terhadap Keunggulan Kompetitif pada UMKM Pakaian di Pasar Tanah Abang Jakarta Pusat. Valen diego Juniandry; Tiara Lusiani; Nebula Abid Hetri Syahputra; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 2 (2026): Oktober-Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i2.1913

Abstract

This study aims to examine the effect of market orientation and product innovation on the competitive advantage of clothing MSMEs at Tanah Abang Market, Central Jakarta. The research uses a quantitative approach. The population consists of clothing MSME actors operating at Tanah Abang Market, while data are collected through questionnaires using a Likert scale. Market orientation is measured through customer orientation, competitor orientation, and interfunctional coordination, while product innovation is assessed through product development, product variety, uniqueness, quality, and design renewal. Competitive advantage is measured through price advantage, quality, product uniqueness, superiority over competitors, and the ability to maintain a competitive position. The data are planned to be analyzed using multiple linear regression, t-test, F-test, and coefficient of determination. The study is expected to provide empirical evidence regarding the role of market orientation and product innovation in strengthening the competitive advantage of clothing MSMEs in a highly competitive trading environment.
Formulasi Model Linear Programming untuk Efisiensi Biaya Produksi pada UMKM Dapur Zaitun Lokot Muda Harahap; Gracia Inri Sianturi; Julianty Samosir; Marta; Putri Anita Lumbantoruan; Stefhani Gresia Simare – mare
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 2 (2026): Oktober-Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i2.1924

Abstract

This study formulates an Integer Linear Programming (ILP) model to determine the most efficient daily output at UMKM Dapur Zaitun, aiming to reduce production expenses while maintaining compliance with market demand limits and operational capacity constraints. Three core products were examined: AG Ayam (X1), Coklat Keju (X_2), and Oreo (X3). Data gathered through structured interviews and direct field observations were analyzed using Simplex/Branch and Bound algorithms. The optimization reveals an optimal daily allocation of 15 units of AG Ayam, 15 units of Coklat Keju, and 20 units of Oreo, resulting in a total daily yield of 50 units. This production plan achieves a minimized daily operating cost of IDR 295,000. The results demonstrate that systematic mathematical modeling provides precise guidance for daily operational decision-making, helping small businesses avoid overstocking and unnecessary expenditures.
Pemilihan Metode Pengawasan Pangan di Pasar terhadap Bahan Berbahaya Berbasis Efisiensi Anggaran Molly Deswita
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 2 (2026): Oktober-Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Since 2025, food safety monitoring in markets has faced resource constraints, even as hazardous substances continue to be detected in food products. Monitoring results from BBPOM Pekanbaru (2021–2024) indicate a history of findings regarding Borax and Rhodamine B, making them key parameters for establishing risk-based monitoring priorities. This study aims to analyze the selection of food safety monitoring methods in markets based on historical data, risk, cost, effectiveness, and field conditions. This descriptive study utilizes secondary data—including monitoring and testing results from 2021–2024, 2024 rapid test kit availability, monitoring cost requirements, literature, and relevant regulations. Analysis was conducted by identifying detection patterns and priority parameters, comparing costs and effectiveness, and performing Cost-Effectiveness Analysis (CEA) and a comparative SWOT analysis. The findings indicate that Borax and Rhodamine B should be testing priorities based on historical detection data. Budget efficiency can be achieved through selective, risk-based testing, while the "Cek KLIK" (Check Packaging, Label, Distribution Permit, and Expiration Date) method is applied according to its specific monitoring targets. Method selection must be evidence-based and adaptive, taking into account objectives, risks, resources, and field conditions.
Peran Manajemen Strategis dalam Meningkatkan Daya Saing Usaha Kecil dan Menengah (UMKM) : studi kasus Laksa Tangerang Anasrullah .; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 2 (2026): Oktober-Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i2.1926

Abstract

Micro, Small, and Medium Enterprises (MSMEs), with a case study on Laksa Tangerang MSMEs. This study uses a descriptive qualitative approach, with data collection techniques through interviews, observation, and documentation. The results show that strategic management plays an important role in determining the direction and sustainability of the business through measurable planning, SWOT analysis, and the implementation of marketing strategies that suit market conditions. The implementation of the marketing mix strategy (4P), including product, price, place, and promotion, can support increasing the competitiveness of Laksa Tangerang amidst culinary business competition. In addition, the use of social media and digital platforms can help expand marketing reach and introduce Laksa Tangerang to a wider range of consumers. This study recommends improving management capabilities, product innovation, strengthening local culinary identity, and utilizing digital marketing for Laksa Tangerang MSME actors to increase competitiveness and maintain business sustainability.
Pengaruh Pemahaman Karyawan Atas Visi Dan Misi Organisasi Terhadap Pencapaian Tujuan Organisasi Pada Daycare Rumah Anakku Diah Cahyani Azizah; Afrizal Wahyu Wicaksono; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 2 (2026): Oktober-Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i2.1931

Abstract

This study aims to analyze the effect of employees’ understanding of the company’s vision and mission on goal achievement at Daycare Rumah Anakku. A quantitative survey design was employed. Data were collected through questionnaires from 73 respondents. Data analysis consisted of descriptive statistics, validity and reliability testing, and simple linear regression using SPSS. The descriptive results show that the vision and mission understanding variable had a minimum score of 20, a maximum score of 30, a mean of 26.0137, and a standard deviation of 3.37266. The goal achievement variable had a minimum score of 19, a maximum score of 30, mean of 27.000, and a standart deviation of 3.42377. The Cronbach’s Alpha values were 0.872 for vision and mission understanding and 0.906 for goal achievement, indicating reliable instruments. The regression analysis produced R = 0.143 and R Square = 0.020. The t statistic was 1.219 with a significance value of 0.227, while the F statistic wa 1.485 with a significance value of 0.227. Therefore, at the 5% significance level, employees’ understanding of the company’s vision and mission did not have a statistically significant affect on goal achievement. The model explained 2.0% of the variation in goal achievement, while the remaining 98.0% was associated with other factors outside the model.
Talenta Society 5.0 dan Transformasi Kerja: Tantangan dan Peluang Pengembangan Sumber Daya Manusia di Era Digital Brilliant Jagad Satrio; Jofite Maulana Rohman; Ahmad Faizal Afandi; Mochammad Isa Anshori
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 2 (2026): Oktober-Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i2.1933

Abstract

The development of Society 5.0 has transformed talent management and the characteristics of work through the increasing use of digital technology and artificial intelligence. These changes require organizations to develop not only digital competencies but also adaptability, creativity, innovation, communication, and continuous learning capabilities. This study aims to analyze changing talent requirements and human resource development in addressing work transformation in the Society 5.0 era. The research applies a Systematic Literature Review (SLR) approach by identifying, selecting, and synthesizing relevant scientific articles concerning talent, Society 5.0, digital transformation, competency development, AI, and changes in work. The findings indicate that organizational readiness is strongly influenced by the ability to develop talent capable of integrating digital and human competencies. Upskilling, reskilling, AI utilization, adaptive leadership, and human-centered approaches are important elements in responding to changes in the world of work. These findings emphasize that talent development should be positioned as a strategic component of organizational transformation to support an adaptive, innovative, and sustainable workplace. .