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INDONESIA
Jurnal Maisyatuna
Published by Sekolah Tinggi Agama Islam Denpasar Bali
ISSN : 2986756     EISSN : 28072944     DOI : 10.53958
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
bidang Ilmu Ekonomi, Manajemen, Akuntansi dan Bisnis. Topik dalam Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 90 Documents
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Analisis Pertumbuhan Ekonomi Dalam Peradaban Islam: Studi Kasus Pada Zaman Ke Khalifahan Abbasiyah Silalahi, Annisyah Nur; Ayu, Dia Fajar; Dalimunthe, Faisal Anwar; Zein, Ahmad Wahyudi
Maisyatuna Vol. 6 No. 1 (2025): Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v6i1.634

Abstract

This study aims to examine economic growth during the Abbasid Caliphate and to identify Islamic economic principles that can be adapted to a modern context. Through this study, it is hoped that a more inclusive and equitable economic model can be found. This research employs a literature review method, gathering data from various sources, including historical texts, scientific articles, and economic reports. This approach enables the researchers to comprehensively explore the economic dynamics of the Abbasid era.The study reveals that during the Abbasid period, economic growth was achieved through innovative policies, such as infrastructure development and transparent financial management via the Baitul Mal. The trade sector expanded rapidly with Baghdad as a global trade hub, while fair taxation policies and support for knowledge advancement further strengthened economic stability. The application of Islamic principles, such as social justice and wealth distribution, played a crucial role in creating an inclusive and sustainable economy.
Rasionalitas dan Ekonomi Islam Munthe, Endang Suriyani; Yunanda, Mey; Ningtyas, Pratiwi Ayu; Zein, Ahmad Wahyudi
Maisyatuna Vol. 6 No. 1 (2025): Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v6i1.635

Abstract

Rationality in Islamic economics is a concept rooted in sharia principles, which aims to create a balance between material and spiritual needs. In contrast to conventional approaches to rationality which are often oriented towards maximizing utility and profit, Islamic economics expands the concept of rationality to include moral, ethical and social justice dimensions. Rationality in Islamic economics emphasizes economic decisions that not only take into account individual interests but also collective interests and sustainability.This concept involves compliance with halal and haram rules, as well as principles such as zakat, the prohibition of usury, and the importance of sharing risks in financial transactions. Islamic economics seeks to create a just and sustainable economic system, where the main goal is not only the accumulation of wealth but also social welfare and equitable distribution. Thus, rationality in Islamic economics does not only refer to economic efficiency, but also to moral and spiritual responsibility, which reflects the integration between faith and economic action.This study highlights how these principles can be applied in a modern economic context, as well as the potential of Islamic economics in providing solutions to global economic challenges, such as social injustice and unequal distribution of wealth.
PENERAPAN PERHITUNGAN HARGA POKOK PRODUKSI DENGAN METODE FULL COSTING PADA PRODUK UMKM REMPEYEK MATAHARI KHAS BALI; STUDI KASUS USAHA RUMAHAN CRUSTY CRIPS Wahyuni, Komang Tri; Maheswari, Putu Gittanirwana Adinda
Maisyatuna Vol. 5 No. 4 (2024): Oktober : Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v5i4.644

Abstract

This research is a case study that aims to determine the method of calculating the cost of production based on full costing. The data used in this study are primary and secondary, with the research location at the UMKM Crusty Crips located on Jalan Nangka Utara, Denpasar. Crusty Crisp was established in 2020. This product is a Balinese rempeyek (peyek) in the shape of a sunflower madefrom natural ingredients and typical Indonesian spices. The data collection method used is to analyze the elements of production costs (manufacturing costs) such as direct raw material costs, direct labor and factory overhead costs, where the calculation of full costing includes elements of factory overhead costs, both fixed cost elements and variable cost elements.
PENINGKATAN KINERJA STAFF BAGIAN RECEIVING, PURCAHSING DAN GENERAL STORE DENGAN MENERAPKAN SISTEM INFORMASI AKUNTANSI PADA WATERMARK HOTEL & SPA BALI JIMBARAN Wahyuni, Komang Tri; Natalia, Desi
Maisyatuna Vol. 6 No. 2 (2025): Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v6i2.757

Abstract

Receiving, Purchasing, dan general store memiliki peran penting dalam menunjang operasional hotel, terutama dalam menjaga kelancaran alur barang masuk dan keluar, serta pengelolaan persediaan. Proses receiving tidak hanya mencakup penerimaan barang yang sesuai dengan pesanan, tetapi juga melibatkan pengecekan kualitas, kuantitas, dan kelengkapan dokumen barang yang diterima. Dengan pengelolaan yang baik, kinerja staff bagian Receiving, Purchasing, dan general store dapat memastikan ketersediaan kebutuhan operasional, meningkatkan efisiensi, dan memberikan pelayanan terbaik kepada tamu.Watermark Hotel & Spa Jimbaran sebagai salah satu hotel ternama di Bali turut mengedepankan pengelolaan receiving, purchasing department dan general store yang efisien. Pada lingkup operasional, hotel ini menerapkan standar prosedur operasional yang mendukung kelancaran proses penerimaan dan penyimpanan barang. Teknologi digital juga dimanfaatkan untuk mencatat dan memonitor barang masuk serta keluar guna mengurangi risiko kesalahan pencatatan dan memastikan ketersediaan barang sesuai kebutuhan. Pentingnya sistem informasi akuntansi pada bagian receiving, purchasing dan general store tidak hanya berkaitan dengan efisiensi internal, tetapi juga dengan kemampuan hotel dalam menyediakan layanan yang memuaskan untuk tamu, sekaligus meningkatkan kinerja staff tersebut.
Pengaruh Harga, Kualitas Layanan Dan Cita Rasa Makanan Terhadap Kepuasan Pembelian Di UMK Cak Willis Surabaya Cahyono, Muhammad Dwi; Pudjianto, Agung; Mulyati, Diana Juni
Maisyatuna Vol. 6 No. 3 (2025): Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v2i2.758

Abstract

Micro, Small and Medium Enterprises are businesses that play an important role in the Indonesian economy, both in terms of the jobs created and the number of businesses. MSMEs are the main foundation in the community's economic sector. On the other hand, MSMEs also function as drivers of innovation and creativity at the local level. The purpose of this study is to see the influence of Price, Service Quality and Taste on purchasing satisfaction at MSME Cak Willis. This study is a quantitative study with data collected through questionnaires distributed to Cak Willis buyers with a total of 110 respondents. This study uses probability sampling techniques with random sampling methods. Instrument testing in this study uses classical assumption tests, namely linearity tests, normality tests, multicollinearity tests, and heteroscedasticity tests. For the analysis test, the t-test and determination coefficient test (R2) are used with multiple linear regression data analysis techniques. The results of this study indicate that the Price and Taste variables do not affect Purchase Satisfaction. While the Service Quality variable affects Purchase Satisfaction.
ANALISIS INDUSTRI HANDCRAFT DALAM MENDORONG PEMBANGUNAN EKONOMI DI YOGYAKARTA Syaleha, Afifahtus; Yasin, Muhammad
Maisyatuna Vol. 6 No. 3 (2025): Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v2i2.759

Abstract

Penelitian ini bertujuan untuk menganalisis kontribusi industri kerajinan tangan (handcraft) terhadap pembangunan ekonomi di Daerah Istimewa Yogyakarta. Industri kerajinan tangan merupakan salah satu sektor ekonomi kreatif yang tumbuh pesat dan mencerminkan kekayaan budaya lokal. Melalui metode penelitian kepustakaan (library research), data sekunder dianalisis untuk mengevaluasi pengaruh jumlah usaha dan pendapatan dari sektor handcraft terhadap indikator ekonomi daerah, seperti penyerapan tenaga kerja, peningkatan pendapatan rumah tangga, serta kontribusinya terhadap pariwisata dan ekspor. Hasil penelitian menunjukkan bahwa industri ini memiliki peran strategis dalam memperkuat struktur ekonomi lokal dan mendorong pertumbuhan inklusif. Namun demikian, tantangan seperti terbatasnya akses pasar, kurangnya inovasi produk, dan rendahnya regenerasi pelaku usaha perlu mendapat perhatian serius. Penelitian ini merekomendasikan kebijakan pendukung berupa pelatihan, akses pembiayaan, promosi digital, dan pelestarian budaya sebagai langkah untuk meningkatkan keberlanjutan sektor kerajinan tangan dalam pembangunan ekonomi Yogyakarta.
PENGARUH RELATIONSHIP MARKETING, ONLINE CUSTOMER REVIEW DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN LAYANAN INDRIVE DI SURABAYA Sya’ban, Mochammad Rizqi; Nasution, Ute Chairuz; Pratiwi, Ni Made Ida
Maisyatuna Vol. 6 No. 3 (2025): Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v6i3.778

Abstract

This research is motivated by the development of digital technology which currently has a significant impact on the development of industry in Indonesia, one of which is the transportation industry. The development of this technology forces companies in the transportation industry to innovate in implementing digital-based marketing strategies in order to maintain, develop businesses, and improve customer purchasing decisions. In the context of digital marketing, there are several marketing strategies used in this study to improve customer purchasing decisions, namely relationship marketing, online customer reviews and content marketing. This study aims to determine and analyze the influence of relationship marketing, online customer reviews and content marketing on purchasing decisions for inDrive services in Surabaya. This study uses a quantitative research method, with a questionnaire distribution technique via Google Form. The respondents used in this study were 100 people obtained using a simple random sampling technique. Quantitative analysis includes validity and reliability tests, classical assumption tests, hypothesis tests including t-tests (partial), F-tests (simultaneous) and coefficient of determination tests (R2). The results of this study indicate that partially the variables of relationship marketing, online customer reviews and content marketing have a positive and significant effect on purchasing decisions for inDrive services in Surabaya. Simultaneously, the results show that the variables of relationship marketing, online customer reviews and content marketing have a positive and significant effect on purchasing decisions for inDrive services in Surabaya. Keywords: relationship marketing, online customer reviews, content marketing, purchasing decisions
Strategi Digital dan Affiliate Marketing terhadap Keputusan Pembelian Gen Z: Studi Kasus Produk Antarestar di TikTok Shop Muflif, Dika Nabil; Pratiwi, Ni Made Ida; Mulyati, Awin
Maisyatuna Vol. 6 No. 3 (2025): Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v6i3.780

Abstract

This study aims to examine the influence of Digital Marketing and Affiliate Marketing on the purchasing decisions of Antarestar products on TikTok Shop among Generation Z in Surabaya. The research method employed is a quantitative approach using questionnaires distributed via Google Forms to collect data from respondents. The population in this study consists of Generation Z individuals in Surabaya who have used Antarestar products. A total of 30 respondents were selected using purposive sampling. Data were analyzed and hypotheses tested using SPSS version 22. The results of the partial test (t-test) reveal the following findings: (1) Digital Marketing has a significant influence on the purchasing decisions of Antarestar products on TikTok Shop, indicating that the presence of Antarestar on the platform tends to increase purchase decisions among Gen Z consumers in Surabaya; (2) Affiliate Marketing also significantly influences purchase decisions, suggesting that promotional efforts through affiliates positively impact consumer decisions. (3) Furthermore, the simultaneous test (F-test) shows that Digital Marketing and Affiliate Marketing together have a significant impact on purchasing decisions. These findings indicate that Digital Marketing can help build brand awareness and initial interest, while Affiliate Marketing can enhance consumer trust through recommendations and reviews by affiliates. Therefore, both Digital Marketing and Affiliate Marketing are crucial variables that Antarestar should prioritize to achieve better marketing outcomes. Keywords: Digital Marketing, Affiliate Marketing, Purchasing Decision
Analisis Pengaruh Kualitas Layanan dan Customer Experience terhadap Keputusan Pembelian di Warkop Orla Sidoarjo Romadhon, Iqbal; Maduwirnati, Ayun; Pujianto, Agung
Maisyatuna Vol. 6 No. 3 (2025): Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v6i3.782

Abstract

This study aims to examine the influence of Service Quality and Customer Experience on Purchase Decisions at Warkop Orla Gedangan Sidoarjo. The research employed a quantitative approach using multiple linear regression analysis. Based on the t-test results, the Service Quality variable (X1) yielded a t-value of 3.923, while the Customer Experience variable (X2) recorded a t-value of 4.067. Both values exceed the critical t-table value of 1.984, indicating that each variable has a significant impact on Purchase Decisions (Y). Consequently, the null hypotheses (H₀) are rejected and the alternative hypotheses (H₁) are accepted. These findings demonstrate that both service quality and customer experience play a crucial role in influencing consumer purchase decisions at Warkop Orla Gedangan Sidoarjo. The results suggest that management should pay close attention to enhancing both service quality and customer experience in order to increase consumer engagement and purchasing behavior. Keywords: Service Quality, Customer Experience, Purchase Decision, Warkop Orla
PENGARUH PERSONALISASI LAYANAN, KOMUNIKASI AKTIF DAN CITRA SOSIAL DIGITAL TERHADAP KEPUASAN PELANGGAN GLEAMINGSHOESS SURABAYA Kafiyanto, Umarul; Sigit Santoso
Maisyatuna Vol. 6 No. 3 (2025): Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v6i3.783

Abstract

This study aims to analyze the effect of service personalization, active communication, and digital social image on customer satisfaction at GleamingShoess, a shoe cleaning service business in Surabaya. The study used a quantitative method with a survey approach, where data was collected through questionnaires to GleamingShoess customers. Data analysis was carried out using multiple linear regression to test the effect of each independent variable on customer satisfaction with a sample of 100 respondents and using SPSS 26. The results showed that Service Personalization (X1) had a positive and significant effect on GleamingShoess customer satisfaction (Y), Active Communication (X2) had a negative and insignificant effect on GleamingShoess customer satisfaction (Y) and Digital Social Image (X3) had a positive and significant effect on GleamingShoess customer satisfaction (Y). This indicates that a service strategy that focuses on individual needs, responsive interactions, and a strong brand image on social media can increase customer satisfaction. This study provides practical implications for service business actors, especially in building customer loyalty through a digital approach and more personal communication. Keywords: service personalization, active communication, digital social image, customer satisfaction, GleamingShoess.

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