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International Journal of Social Science and Community Service
Published by CV. Proaksara Global Transeduka
ISSN : -     EISSN : 30475406     DOI : https://doi.org/10.70865/ijsscs
Core Subject : Humanities, Art, Social,
Arts Humanities Environmental Science
The International Journal of Social Science and Community Service publishes a series of articles focused on community service initiatives in the area of economic empowerment. This journal aims to contribute ideas and reports on community service efforts, as well as serve as a platform for sharing these activities within the realm of community economic development. Its mission is to promote innovative concepts and research outcomes related to community service efforts. The journal primarily addresses key issues in the advancement of community service sciences, with particular emphasis on: Community Services, People, International Food Security, Training, Marketing, Appropriate Technology, Design, Community Empowerment, Social Access, Student Community Services, Border Regions, Less Developed Areas, and Sustainable Development Education.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 175 Documents
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Education on Stroke Prevention for the Elderly in Gampong Bada, Ingin Jaya District, Aceh Besar Desreza, Nanda; Rizkidawati, Rizkidawati; Cahyady, Edy; Nisvi, Siti Aisyah
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.51

Abstract

Stroke is a condition characterized by rapidly developing clinical signs of focal and global neurological deficits, which may worsen and last for 24 hours or more, potentially leading to death. The purpose of this activity is to enhance the community's understanding of stroke prevention to avoid its complications. This activity was carried out in Bada Village, Aceh Besar. The participants who attended in person were 18 residents of Bada Village. The method of this community service activity was conducted in the form of counseling and discussion.The event took place on August 14, 2024, starting at 09:30 AM until it concluded. The activity began by registering the participants, followed by an explanation of the event's objectives and material related to stroke, its causes, and complications. From the event, it was found that the community's understanding of poor dietary habits (low in fiber), low physical activity, and excessive salt use in cooking was lacking. Hence, it is recommended for those at risk to improve their lifestyle, eating habits, and rest patterns, and for families to continuously provide strong motivation to family members who are already at risk.
Analysis on the AIDCA Method in Website UX Design Copywriting Rochman, Fatkhur; Waris S., Abdul; Santoso, Eko Boedhi; Ulya, Izzatul
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.52

Abstract

This study aims to evaluate the quality of copywriting on the Papillon's Sisters website using the Heuristic Evaluation method which focuses on the AIDCA model (Attention, Interest, Desire, Conviction, Action). The evaluation is conducted through direct observation of the main pages of the site, using an AIDCA-based checklist to measure the effectiveness of copywriting in attracting attention, maintaining interest, arousing desire, building conviction, and encouraging user action. The data collected was analysed qualitatively by giving a severity rating to each problem found, ranging from Good Practice to Major Issue. The results showed that copywriting on the website has some strengths in terms of consistency of writing and attractive visuals, but there are deficiencies in the emotional aspects of language, lack of detailed product descriptions, and ineffective calls-to-action. From the evaluation, 5 major issues, 4 normal issues, 2 minor issues, and 1 good practice were found. This research provides recommendations for improvement, such as the use of more emotional language and improved visual layout to increase user engagement and conversion on the Papillon's Sisters website.
Utilization of Gamification-Based Media in an Effort to Make Learning Fun and Change the Mindset of Parents About the Importance of Children's Education Rahayu, Wening Patmi; Hidayat, Rachmad
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.53

Abstract

The use of technological and informational developments in education today needs to be implemented selectively. This selective approach aims to make educational activities more meaningful and help achieve desired learning goals. One such technological development is the utilization of gamification-based learning media. Gamification media is designed to be engaging, combining games with educational content. This approach benefits students during learning activities, as they remain engaged and understand the material better. In this context, parental involvement in children's education is equally important in supporting the development of learning activities. Community service activities integrated into learning programs help maintain quality standards and positively impact educational outcomes. Quality education, in turn, helps create quality human resources. Teachers can effectively utilize gamification media to enhance their lesson material. The success of these community service activities represents one approach to improving the distribution of quality education for all.
Training on Customer Driven Value Marketing in Improving Customer Satisfaction on SME Products Hidayah, Nur; Christopher, Darrell; Jonathan, Darren
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.54

Abstract

Customer driven value is a marketing approach that takes social and environmental responsibility into account, while meeting consumer needs and business interests. It also emphasizes the importance of caring for and increasing the capacity of future generations to meet their needs. The activity partner is engaged in a culinary business located on the east ring road, Mulyo 2 RT 28 Kel Talang Bakung, Paal Merah Jambi. In its activities, it faces problems, especially in terms of customer driven value. This activity aims to support partners in increasing understanding of marketing based on the value that must be provided to customers, so that partners can increase competitive advantage. The method of this activity focuses on customer driven value, especially in terms of how business owners interact with the environment and related interests. This strategy also assists partners in efforts to increase the value of products aimed at customers by providing more experiences that can increase customer satisfaction. The activity method is carried out through offline training through the zoom application. This activity expects partners to increase value to customers in marketing their products. The results of the activity show that the implementation of the training went smoothly, the partners enthusiastically accepted the material presented by the PKM leader.
Taro Potato Sustainability Innovation : As an Alternative to Bioramah Rice Wrapping for Farmer Groups in Blitar Regency Agustina, Yuli; Susanti, Evi; Zen, Fadia; Habibi, Muhammad Mujtaba
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.55

Abstract

This study explores the sustainability innovation of taro potato as an alternative to environmentally friendly rice wrapping, aimed at farmer groups in Blitar Regency. The research investigates the potential of taro potato, a locally abundant and underutilized resource, to replace traditional non-biodegradable materials used in rice wrapping. By introducing taro potato as a sustainable alternative, the study seeks to provide an eco-friendly solution that aligns with the growing demand for green practices in agriculture. The findings indicate that taro potato-based wrapping not only reduces environmental impact but also adds value to local agricultural products, thereby supporting the economic sustainability of farmer groups in Blitar Regency. This innovation has the potential to enhance environmental stewardship and promote sustainable agricultural practices within the community.
Digital-based Creativity Transformation: Implementation of E-Learning Media at Sanggar Belajar Indonesia in Sungai Mulia Kualalumpur Malaysia Churiyah, Madziatul; Basuki, Andi; Azzuhri, Rifqi Wafy; Ramadhani, Ghina Rahima Izza; Sholikhan, Sholikhan
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.57

Abstract

Digital transformation is being implemented in Sanggar Belajar Indonesia, Sungai Mulia Kuala Lumpur, Malaysia, through this community service project. This study aims to assess the effectiveness of digital learning materials in improving students' memory retention compared to traditional teaching methods. The study used a qualitative methodology and involves training teachers in the creation of digital learning materials. Compared to traditional approaches, the results revealed a 42% improvement in students' memory of the material, and 78% of the implementation's success was attributed to teacher preparation. Improved teacher competency in creating digital learning resources suitable for primary school pupils' concrete operational level was the outcome of the extensive training program. A methodical approach that blends ongoing training with the creation of technology-based learning materials has demonstrated the efficacy of digital transformation in education.
SWOT Analysis Training for SMEs in Serang, Banten Province Rodhiah, Rodhiah; Thera, Jufin; Ajuanda, Tania Imeylia; Talaar, Timothy Elmore
International Journal of Social Science and Community Service Vol. 3 No. 1 (2025): January
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i1.58

Abstract

Competitive advantage is one of the important things that all entrepreneurs have in various fields. Currently, more and more competitors are present in the market, making entrepreneurs inevitably have to increase their competitiveness, in order to remain superior to competitors. The way to achieve this can be done through SWOT analysis, where this method is used by entrepreneurs to find out what factors need more attention or even unconsciously missed. The main objective of the PKM activity is to increase competitive advantage by adding partner knowledge about SWOT (Strength, Weakness, Opportunity, and Threat). The partners targeted by the training team from the Faculty of Economics and Business, Tarumanagara University are creative product businesses located in Serang Banten. The activity material was presented in the form of PPT. The activity was carried out using the online training method through Zoom, assisted by 3 students. It is expected that after the training, partners are able to identify SWOT in their business so that they can increase their advantage over competitors from competitors.
Discount Price Decisions in Attracting Buyer Interest in ASHAC&C SMEs in Jambi Rasyid, Rosmita; Setiawan, Levina
International Journal of Social Science and Community Service Vol. 3 No. 1 (2025): January
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i1.59

Abstract

Price structure is one of the pricing strategies that is important in increasing consumer purchasing interest. Price is also the only part of the marketing mix that provides income for the company. The partner chosen in the PKM activity is a culinary business located in Jambi. PKM aims to assist partners in an effort to increase their knowledge ability in finding and understanding the right price structure in conducting business activities on the products sold. The method offered in this activity is training/socialization through zoom. The material is in the form of understanding the price structure which includes: understanding the price structure. The purpose of making discounts, factors that determine discount price decisions, factors that determine the structure of quality discounts. The importance of price structure in increasing purchase interest in partner products. Through this activity, it is hoped that the problems that arise in partner businesses will be resolved, partners can increase buyer interest by using the right discount price strategy. Outputs of PKM activities in the form of publications to national journals and HKI (Intellectual Property Rights).
The Implementation of Customer Engagement Strategies through Social Media in SMEs Djakasaputra, Arifin; Stephanie, Hergian; Satriohantoro, Mikael
International Journal of Social Science and Community Service Vol. 3 No. 1 (2025): January
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i1.60

Abstract

Customer engagement strategy emphasizes marketing activities to build good relationships with customers, with the aim of increasing customer loyalty, satisfaction, and retention. customer engagement can be improved through social media. The activity partner is engaged in the business of making songket cloth, as well as cracker snacks, located in Jambi. This activity aims to assist partners in increasing knowledge about customer engagement through social media. The activity method is carried out with training related to understanding customer engagement, social media, how partners relate to customers online, how partners can build good relationships with customers so that later it will have an impact on increasing sales. This strategy also helps partners increase customer loyalty and open a wider market for the business being carried out, training is carried out online using the zoom application. Through this activity, it is hoped that it can increase partners' knowledge in building long-term relationships with customers. The output of the activity is in the form of publications to journals and HKI (Intellectual Property Rights).
Understanding the Consumer Market in Improving the Buyer Behavior of Hong Kong Buns Rodhiah, Rodhiah; Chandra, Dominikus Rinaldo; Nataputra, Rafael Pascal; Ray, Christian
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.61

Abstract

Every day, consumers are faced with numerous choices about what to purchase, and these choices are the main focus of marketing strategies. Major corporations invest heavily in researching consumer buying habits to gain insight into what, where, how much, and why consumers make purchases. While marketers can seek to understand consumer behavior, it is a challenging task. Oftentimes, consumers are unaware of the factors that drive their purchasing decisions. The partner or training site is a Hong Kong Buns culinary business located in Surabaya City. In its operations, it faces many obstacles, especially in terms of understanding consumer behavior in an effort to increase purchases. Meanwhile, this activity aims to help partner businesses understand these obstacles. The activity method is carried out by online training. Through this activity, it is hoped that the problems that arise in the company can be resolved, so as to increase sustainability in marketing the services sold accompanied by knowing more about the consumer market and buyer behavior. The output of this activity is in the form of publications to journals and IPR.

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