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INDONESIA
journal of social and economic research
Published by Universitas Sumatera Utara
ISSN : 27156117     EISSN : 27156966     DOI : https://doi.org/10.54783/jser.v6i2
Core Subject : Social,
Law, Crime, Criminology & Criminal Justice
Journal of Social and Economics Research (JSER) is published by Ikatan Dosen Menulis in collaboration with GoAcademica CRP. Publishing twice times a year, ie Issue 1 Issue 2 in June and December and already have a registration number p-ISSN: 2715-6117 and e-ISSN: 2715-6966 since 2019.
Arjuna Subject : Umum - Umum
Articles 942 Documents
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PENGARUH STRATEGI PROMOSI TERHADAP VOLUME PENJUALAN SEPEDA MOTOR HONDA SHOWROOM PT TUNAS DWIPA MATRA GELUMBANG Zein Ghozali
Journal of Social and Economics Research Vol 5 No 1 (2023): JSER, June 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i1.514

Abstract

Penelitian ini bertujuan untuk mengetahui: (1) pengaruh strategi promosi terhadap volume penjualan pada Showroom PT Tunas Dwipa Matra Gelumbang, (2) Naik turunnya volume penjualan sepeda motor Honda pada Showroom PT Tunas Dwipa Matra Gelumbang selama lima tahun, (3) Strategi promosi yang digunakan pada tahun 2017-2021 belum sesuai sehingga tidak mencapai target penjualan. Sampel yang digunakan dalam penelitian ini sebanyak 60 responden adalah karyawan Showroom PT Tunas Dwipa Matra Gelumbang. Metode analisis yang digunakan adalah metode analisis asosiatif kasual kuantitatif dengan menggunakan analisis jalur dengan product moment dan program SPSS for windows versi 21. Hasil pengujian terhadap hipotesis, menunjukkan bahwa variabel: (1) terdapat pengaruh yang positif dan signifikan antara variabel strategi promosi terhadap volume penjualan taraf 5% adalah sebesar 1,671, dengan demikian (thitung 3,099 > ttabel 1,671), sehingga Ha diterima dan Ho ditolak artinya ada pengaruh strategi promosi terhadap volume penjualan sepeda motor honda pada Showroom PT Tunas Dwipa Matra Gelumbang. Berdasarkan perhitungan koefisien determinasi sebesar 14,6%. Artinya 14,6% strategi promosi berperan besar terhadap volume penjualan, (2) dikarenakan dibeberapa wilayah kabupaten intensitas hujan yang tinggi dan harga komoditi sedikit menurun seperti karet karena rata-rata masyarakat gelumbang berpenghasilan sebagai petani karet (3) pada tahun 2015-2019 promosi yang digunakan yaitu periklanan (advertising), promosi penjualan (sales promotion), dan penjualan perorangan (personal selling).
EFEK PAJAK PADA NILAI PERUSAHAAN: ANALISIS STRATEGI PENGELOLAAN PAJAK Laynita Sari; Renil Septiano
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.515

Abstract

Artikel ini mengeksplorasi pengaruh negatif pajak terhadap nilai perusahaan dengan menggunakan analisis empiris pada perusahaan perbankan yang terdaftar di Bursa Efek Indonesia dari tahun 2020 hingga 2022. Data dianalisis menggunakan perangkat lunak statistik E-Views untuk mengidentifikasi hubungan antara beban pajak dan nilai perusahaan. Hasil penelitian menunjukkan bahwa kebijakan pajak yang tinggi dapat mengurangi nilai perusahaan melalui penurunan laba bersih dan peningkatan risiko keuangan. Artikel ini juga membahas implikasi strategis bagi perusahaan dalam mengelola kewajiban pajak mereka untuk meminimalkan dampak negatif tersebut.
ANALISIS YURIDIS TERHADAP TINDAK PIDANA PENCEMARAN LINGKUNGAN HIDUP OLEH PT. SIPP DI KABUPATEN BENGKALIS: STUDI KASUS Tjoe Kang Long; Widyawati Boediningsih
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.516

Abstract

Jurnal ini membahas analisis yuridis terhadap tindak pidana pencemaran lingkungan hidup oleh PT. SIPP di Kabupaten Bengkalis. Kasus ini menjadi sorotan karena perusahaan kelapa sawit tersebut terbukti melakukan dumping limbah secara langsung dan pengolahan Instalasi Pengolahan Air Limbah (IPAL) yang tidak sesuai dengan ketentuan. Hal ini mengakibatkan pencemaran air sungai dan pelanggaran terhadap Undang-Undang Nomor 32 Tahun 2009 tentang Perlindungan dan Pengelolaan Lingkungan Hidup sebagaimana diubah dengan Undang-Undang Nomor 11 Tahun 2020 tentang Cipta Kerja. Jurnal ini bertujuan untuk mengkaji aspek hukum dari kasus tersebut, termasuk unsur-unsur tindak pidana, dasar hukum yang diterapkan, dan potensi sanksi yang dapat dijatuhkan kepada pelaku.
ANALISIS STRETEGI SEGMETING, TARGETING, POSITIONING DALAM PEMESARAN E-COMMERCE Andrean Romsa Zaelani; Annuridya Rosyidta Pratiwi Octasylva
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.517

Abstract

Umunya, jika suatu perusahaan ingin mendapatkan penjualan dari barang atau jasa yang mereka ciptakan maka diperlukan proses kegiatan pemasaran. Persaingan yang ada di dalam dunia bisnis yang semakin ketat, akan menjadikan keharusan bagi setiap perusahaan untuk menentukan kebijakan yang tepat agar mampu mendorong tujuan dan keinginan perusahaan. Hal ini diperlukan analisis strategi yang tepat bagi perusahaan dengan adanya strategi STP yang disebut dengan Segmenting, Targeting dan Positioning. Metode yang digunakan dalam penelitian ini menggunakan metode Library Resources yaitu metode yang digunakan dengan mencari sumber data yang berasal dari studi kepustakaan. Strategi Segmenting dalam pemasaran e commerce dengan cara menetapkan ukuran segmen, melakukan pertumbuhan segmen, mengetahui biaya dalam menggunakan segmen, melakukan kesesuaian, mengetahui posisi persaingan. Strategi Targeting dalam pemasaran e commerce dengan cara konsentrasi pasar tunggal, spesialisasi produk, spesialisas iIdentifikasi keunggulan kompetitif, menciptakan keunggulan, dan mengevaluasi reaksi pasar sasaran.
ALOKASI DANA DESA DAN PENGARUHNYA TERHADAP BELANJA DESA SELAMA MASA PANDEMI COVID-19 Putri Ayu Rusanti; Yenni Khristiana; Setyani Sri Haryanti
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.519

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh PADes, ADD, dan DD terhadap Belanja Desa selama masa pandemi Covid-19. Populasi dalam penelitian ini seluruh desa di Kabupaten Karanganyar. Metode pengambilan sample yaitu teknik purposive sampling sehingga diperoleh sample 106 desa. Data diperoleh dari tahun 2019 dan 2022 diolah berdasarkan laporan realisasi APBDes dari Dinas Pemberdayaan Masyarakat dan Desa. Teknik analisis data yang digunakan adalah analisis regresi linier berganda, maka dapat disimpulkan ADD berpengaruh positif dan signifikan terhadap Belanja Desa selama masa pandemi Covid-19. PADes selama masa pandemi berpengaruh positif dan signifikan terhadap Belanja Desa sebelum dan selama masa pandemi Covid-19. DD sebelum dan PADes berpengaruh positif tetapi tidak signifikan terhadap Belanja Desa selama masa pandemi Covid-19. Hasil nilai Adjusted R square Belanja selama masa pandemi Covid-19 diperoleh sebesar 45,6% dan sebesar 13,1% dipengaruhi oleh PADes, ADD, dan DD. Sedangkan sisanya sebesar 54,4% dan sebesar 86,9% dipengaruhi oleh faktor lain selain PADes, AAD, dan DD.
ANTECEDENTS OF CUSTOMER TRUST AND LOYALTY ON SHOPEE INDONESIA Dheviolla Andriani Young
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.521

Abstract

Lack of face-to-face interaction, network and software issues, and inability to touch the product become one of E-commerce constraint. Additionally with the widespread news about unsafe transaction and leak of user’s personal data on e-commerce, lead to decreasing of customer trust toward e-commerce. The decrease of customer trust could impact customer loyalty, if this problem does not resolve. This research is to investigate factors that affect customer trust and loyalty on Shopee among generation Z in context of fashion category, utilizing technology Acceptance Model (TAM). Since Shopee is the top e-commerce with annual growth, while generation Z dominating the e-commerce. Additionally, fashion category is the most category that produce the biggest revenue. Data collected using a survey within 400 respondents that fulfil the requirements. Utilizing descriptive analysis and PLS-SEM, to find whether Perceive Ease of Use (PEoU), Perceive Security (PS), Privacy Concern (PC), Product Variety (PV), and On-Time Delivery (OD) affect Customer Trust (CT), while measuring how Customer Loyalty (CL) affected by Product Variety (PV), On-time Delivery (OD), and Customer Trust (CT). The results indicate that CT relies on PEoU, PS, PC, PV, and OD. While PV, OD, and CT significantly impact CL on Shopee especially generation Z. This research provides e-commerce with insights on which factor influence CT and CL the most. Furthermore, this research aims to contribute to the literature regarding antecedents of trust and customer loyalty in Shopee.
FINANCIAL FEASIBILITY STUDY OF NEW EQUIPMENT INSTALLATION OF CISITU BARU NUMBER 1 BOARDING HOUSE Jason Valentino
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.522

Abstract

Cisitu Baru number 1 boarding house is located in Jalan Cisitu Baru number 1. Currently, this boarding house has 26 rooms with IDR 1,150,000.00 as the price of the boarding house. Moreover, this boarding house has some facilities such as wifi, bathroom inside room, bed, pillow, desk, and chair. On the other hand, this boarding house needs some replacement in bed, pillow, desk, and chair because the furniture is quite old and not worth to be used. Furthermore, the boarding house needs to install the water heater because the residents and also people who are looking for a boarding house want to have a water heater due to cold weather in Bandung. Therefore, Cisitu Baru number 1 boarding house has a plan to invest in a water heater and replace all the furniture with an increased price which is IDR 1,350,000.00 per month. This project cost about IDR 122,222,000.00 and it will be financed using 100% equity. To determine whether the project is feasible or not, it needs to calculate the feasibility study of this project using capital budgeting analysis. Based on the calculation of the capital budgeting analysis, the Net Present Value of the project is IDR 87,166,396.20 with 33% of Internal Rate of Return. Then the Payback Period is 2.71 years with 3.89 years as the Discounted Payback Period. In addition, the Profitability Index is 1.71. According to the result of all capital budgeting analysis, the project is feasible and accepted because it has a positive Net Present Value, with a 33% of Internal Rate of Return which is greater than the Weighted Average Cost of Capital, and the Payback Period is 2.71 years and 3.89 Discounted Payback Period, below the maximum Payback Period acceptance which is 10 years based on the owner preference.
FINANCIAL FEASIBILITY OF NEW PRODUCT VARIANTS CHILDREN’S HEALTHY SNACK BUSINESS: CASE STUDY OF LIL’BITES Michael Arvan Loekito
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.524

Abstract

Based on data from Indonesian Nutrition Status Survey (SSGI) in 2022, 21.6% of Indonesian children suffer from stunting, and 7.7% experience wasting. Stunting results from chronic malnutrition, causing below-average height, while wasting leads to below-normal weight. These conditions arise from insufficient nutritional intake. Ensuring proper nutrition for children under five requires three regular meals and two snacks daily. Lil'Bites is an FnB start-up that focuses on providing nutritious snacks for children by prioritizing healthy and high-quality raw materials. Currently in the product sales stage, Lil'Bites plans to expand its product flavour variants but has not yet conducted a financial feasibility study for this expansion. This research aims to assess the financial feasibility of developing new snack flavours using a quantitative approach, utilizing company data as primary data and data from similar companies as secondary data. The study will evaluate the payback period, net present value (NPV), and internal rate of return (IRR), and assess risk through sensitivity analysis. The results based on realistic scenario indicate that the Lil'Bites project is financially feasible, resulted with a payback period of 1.7 years, an NPV of IDR166,428,592, and an IRR of 47.96%, which significantly higher than the WACC of 7.39%.
PENGARUH IKLAN DI MEDIA TELEVISI TERHADAP KEPUTUSAN PEMBELIAN SABUN ANTISEPTIK DETTOL (STUDI KASUS PADA MASYARAKAT KECAMATAN ILIR BARAT 1 PALEMBANG) Zein Ghozali
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.525

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh isi pesan, struktur pesan, format pesan, dan sumber pesan pada iklan sabun antiseptik Dettol di televisi terhadap keputusan pembelian masyarakat Kecamatan Ilir Barat 1 Palembang. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Metode analisis yang digunakan adalah metode analisis dengan menggunakan jalur program IBM SPSS Statistics For Windows Version 25. Dari seluruh responden di Kecamatan Ilir Barat 1 Palembang yang pernah membeli sabun antiseptik Dettol dan pernah menonton iklannya di televisi, dipilih 100 orang sebagai sampel dengan metode purposive sampling. Metode analisis sampel adalah regresi linier sederhana. Hasil penelitian menunjukkan bahwa isi pesan, format pesan, struktur pesan, dan sumber pesan berpengaruh positif dan signifikan terhadap keputusan pembelian masyarakat Kecamatan Ilir Barat 1 Palembang.
THE INFLUENCE OF SERVICE LEADERSHIP ON READINESS FOR CHANGE WITH ORGANIZATIONAL COMMUNICATION AS A MEDIATOR VARIABLE Afdaliza, Afdaliza; Zamrul Aini
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.526

Abstract

Within the National Police institution, there are often changes in function and policy along with changes and rotation of leadership, which results in many policies changing, therefore it requires readiness to change members of the National Police so that they can maintain work performance. One important aspect in increasing the readiness to change members of the National Police is leadership style, especially servant leadership. Apart from that, there are variables that act as modifiers or interveners in the influence of service leadership on the readiness to change members of the National Police, especially the Police Non-Commissioned Officers of the Tangerang Police. This research aims to determine the influence of servant leadership on the readiness to change members of the National Police, Tangerang Police, and determine the influence of organizational communication as a modifying variable. The sampling method used is a purposive sampling technique. The primary data collection method was a questionnaire of 98 respondents. The analytical tool used is SEM (Structural Equation Model) using the SmartPLS version 3.0 program. The results of the research show that servant leadership has an influence on readiness to change, while the organizational communication variable shows a significant role as a mediator in the influence of servant leadership on the readiness to change of Tangerang Poresta police members.

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