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CommLine
Published by Universitas Al Azhar Indonesia
ISSN : -     EISSN : 29638615     DOI : http://dx.doi.org/10.36722/cl.v8i2.1930
Core Subject : Social,
Social Sciences
Mencakup penelitian seputar isu – isu kontemporer di bidang media & journalism, media & gender, new media, advertising, public relations, media & religion, political communication, development communication, intercultural communication; semua bentuk komunikasi termasuk interpersonal, group, organization, dan public; serta semua subkultur religi yang berkaitan dengan praktik komunikasi).
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 60 Documents
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Persepsi Pemilih Pemula mengenai Penerapan Sistem E-Voting pada Pemilu 2024 Arianti, Gusmia
CommLine Vol 8, No 2 (2023)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v8i2.2207

Abstract

National development is currently leading to the implementation of digital transformation, including digitalization in the electoral sector.  The discourse on the implementation of an e-voting system in the Pemilu 2024 As people who are voting for the first time in general elections, beginner votes are expected to participate in the success of democratic contestation in Indonesia by understanding the implementation of the e-voting system in the 2024 elections launched by the government. This study aims to identify the perceptions of beginner votes regarding the implementation of the e-voting system in the Pemilu 2024. The research was conducted with a quantitative descriptive approach through a survey of 90 students of the Faculty of Social and Political Sciences, University of Al Azhar Indonesia, aged 17-21 years. The perceptions of beginner votes regarding the implementation of the e-voting system in the Pemilu 2024 are seen from three perception indicators, namely perceived usefulness of the system, perceived ease of use, and perceived risk. The perceived ease of use is important because by using e-voting, voting and recapitulation of vote count results can be done more quickly, accurately, transparently, and accountably. The e-voting system is considered more effective and efficient because it can save election costs, and can be done anywhere. The risk of implementing this system is considered lower than in conventional elections, especially in determining DPT and recapitulating vote count results. Novice voters agree with the implementation of the e-voting system in the 2024 elections by considering aspects of infrastructure and human resources.
Strategi Komunikasi Customer Relations Untuk Mendapatkan Customer Loyalty (Studi Pada Divisi Relationship Manager Pada Produk Standard Chartered Bank Jakarta) Mubarokah, Riza Nuraini
CommLine Vol 9, No 2 (2024)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i2.3114

Abstract

AbstractIn the face of increasingly intense business competition in the era of globalization, customer relations communicationstrategy becomes crucial in maintaining and enhancingcustomer loyalty, especially for banking companies likeStandard Chartered Bank Jakarta. This research aims to identify and develop effective communication strategies in the context of the Relationship Manager division in investment products. Through a qualitative approach, this study will delveinto a deep understanding of customer needs and expectationsand how Relationship Managers can meet those expectations.The research will mainly focus on information transparency, security, and reliability of solutions in conveying information about the risks and returns of investment products to customers. It is expected that this research will not onlyprovide theoretical insights but also practical solutions thatcan be implemented by banking companies to enhance the effectiveness of their customer relations communication strategies.
Pendidikan Literasi Media untuk Menghadapi Risiko Online dan Jaringan Komunikasi Remaja di Internet Amia Lufhfia
CommLine Vol 6, No 2 (2015)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v6i2.610

Abstract

Internet usage can not be separated from the adolescents’ life nowadays. They use internet mainly for obtaining pleasure, although some of them are using it to help them in doing their school assignments. Internet is like a double edged sword for adolescents. In­ ternet has risks too for the adolescents, such as exposure to pornography, violent / racism content, misleading advertising, cyber bullying, and to certain extent we also heard that the contact with pedophile was done through internet (social media). Internet has made the outsider can reach adolescents from their personal subsystems. Internet is able to take them out of the boundaries of the community level and out of the social network which has been “kept” them. The question is, “are they aware the risk of using the internet?” To prevent things get worse in adolescents’ abuses, media literacy education is the answer and should be part of the Indonesian education system.
Genoteks (Makna Dahulu) Dan Fenoteks (Makna Sekarang) Sebagai Semiotika Analisis Dalam Memaknai Tubuh Perempuan Hanafi, Des
CommLine Vol 8, No 1 (2023)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v8i1.1720

Abstract

Banyak hal yang menarik ketika melihat bangunan Candi Borobudur seperti pahatan-pahatan relief yang terdapat pada dinding yang mengelilingi candi. Panil-panil relief di Candi Borobudur banyak bercerita dengan menampilkan tubuh-tubuh perempuan yang sebagian besar terbuka tanpa busana pada bagian atas. Berbagai makna dan pesan akan muncul ketika ketika memperhatikan dengan seksama panil-panil pada relief Candi Borobudur yang dibangun sebelum tahun 800 Masehi ini. Dan makna-makna ini dapagt dikaji secara praktis maupun akademis. Bermacam tampilan figur perempuan ditampilkan tentunya sesuai dengan peran mereka. Simbol dan tanda-tanda tubuh perempuan pada relief Candi Borobudur ini merupakan teks-teks yang dapat dibaca sebagai sebuah pesan tentang kehidupan perempuan di zaman itu sesuai dengan ceritanya. Metode penelitian kualitatif dan paradigm interpretif, digunakan disesuaikan dengan kajian-kajian semiotika, seperti genoteks, fenoteks, dan intertekstual sebagai dasar utama ketika akan membaca ataupun mengambil pesan-pesan yang ada pada relief tubuh perempuan di Candi Borobudur.
Instagram Sebagai Media Promosi Kampoeng Awan Dalam Meningkatkan Brand Awareness Prama, Audy
CommLine Vol 9, No 1 (2024)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v9i1.2765

Abstract

Abstract: Kampoeng Awan is a camp and café services business located in Megamendung, Bogor Regency which has a nature and arts tourism sector which has a good future prospect for Megamendung and its surroundings. In an effort to achieve success and maintain the existence in the tourism sector, Kampoeng Awan uses Instagram as a media promotion to increase brand awareness. Objectives: To determine the uses of Instagram as a media promotion in increasing brand awareness carried out by Kampoeng Awan. It is hoped that the benefits of this research will be to expand the knowledge of communication, especially those related to Instagram as a media for promotion and brand awareness. Theory: This research uses the promotion concept proposed by Kotler & Keller. Methods: The method used in this research is qualitative with a case study approach. Results: The results of this research were obtained through interviews. The results of this research shows that Instagram as a promotional media in increasing brand awaress has reached the brand recall stage based on brand awareness pyramyd. The promotion carried out by Kampoeng Awan to increase brand awareness must continue to be developed through various new innovations, both ini terms of design, content, and scripts related to caption creation. In effort to increase brand awareness through promotion activity on Instagram, it also increase the number of visits that occur from July to November 2023
Upaya SBY “Menjinakkan” Kelompok Mahasiswa (Analisa Komunikasi Politik dalam Kasus SBY Mengajak Sekelompok Mahasiswa untuk Perjalanan ke Luar Negeri Lestari Nurhajati
CommLine Vol 6, No 1 (2015)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v6i1.605

Abstract

The increasing price of fuel oil (BBM) in Indonesia has always been an issue that raises the pros and cons in the community. Especially the group of students will always be a driving demonstration of the anti- increasing fuel price. But interestingly when the issue of fuel price increase, President Susilo Bambang Yudhoyono (SBY) have a plan to work abroad and accompanied by 80s student representatives from the Student Executive Board (BEM). The situation when assessed with the approach of political communication will encoun- ter an effort of domestication authorities, the President and his team to influence the opini­ on of the opponent group (students) who considered as a group of demonstrators. One of pressure group on political communication. Domestication in political activities is commonly done by the authorities who felt his posi- tion threatened. This is part of the political hegemony. The excesses of this effort is the divide et impera politics. When examined from a political communications course this approach is not ideal. Political communication is considered successful if there is equality between the commu- nicator and the communicant, without the need to “ degrading “ position of either party
Analisis Framing Terhadap Pemberitaan Pelatih Timnas Indonesia Wijanarko, Rana Aqila; Nadhifa, Fairuz Hasna
CommLine Vol 7, No 2 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i2.1313

Abstract

arious media publish sports news for sports lovers to enjoy. Each media and news portal certainly has a unique way of delivering, writing and uploading the news. This article was written by researchers to find out how the Kompasiana media framed a news story about the Indonesian national team coach, Shin Tae Yong. Many media have highlighted Shin Tae Yong's behavior in coaching the Indonesian national team and the positive and negative influences that had an impact on the Indonesian national team when Shin Tae Yong became the coach of the Indonesian national team. The writing of this article uses a framing analysis approach with a qualitative method. The framing analysis model used is Zhongdang Pan and Gerald M. Kosicky. The results obtained from writing this article are the Kompasiana media news portal framing Shin Tae Yong to have a positive side and a fairly good strategy for Indonesia's victory to be proud of. Meanwhile, CNN frames Shin Tae Yong in a different way so that it can lead the opinion of sports lovers, especially in terms of football.
Strategi Komunikasi Haifa Montessori Islamic School Dalam Membangun Brand Image Sakinah, Nurul
CommLine Vol 9, No 1 (2024)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v9i1.2700

Abstract

Providing the best education is the goal of every parents especially kindergarten. Sending children to kindergarten school nowadays is the best consideration for many parents to shape their character in their golden age. Thus, this can be an opportunity for any entepreneur who runs a business in early childhood education field to establish a school with a different and unique studying method. Therefore, an appropriate marketing communication strategy is required the school business will be known to the public, especially the parents. Furthermore, it is substantial for schools to create a positive image so it will obtain parents trust. The objective of this research is observing the marketing communication strategy conducted by Haifa Montessori Islamic School by employing Integratede Makreting Communication which focuses on five elements, online & social media marketing, advertising, personal selling and direct & database marekting. The research method is qualitative, data collected by doing an interview and including documentation. The result of the research shows that Haifa implements organic marekting and the used media to do a marketing communicaion is media sosial, Facebook and Instagram. Instagram is more effective to gain massive audience. Other than that, Haifa wants to have an image as a school that is able to building and develop students character. In addition, Haifa fulfills the brand image indicators, namely, corporate image, product image and user image. 
Analisis Resepsi Khalayak Terhadap Makna Muallaf Pada Iklan Online Bukalapak “A Stranger – A Ramadan Story” Delya, Alfira Nanda; Sakuri, Anggy Aglevia; Sugiharto, Clarissa Erine
CommLine Vol 7, No 1 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i1.663

Abstract

As digital technologies dramatically reshape industry after industry, the selection of media for advertising is increasingly diverse. Online media is one of the mainstream media which is currently used as a tool for advertising with the aim of promoting a product widely and easily accessible to anyone with an internet connection. One of the companies that often advertise through online media is Bukalapak, which is one of the largest online marketplaces in Indonesia. This study aims to identify the audience's interpretation of the meaning of "Muallaf". The theory used is reception analysis, with a type of qualitative research that focuses on the meaning and message of "Muallaf" in the advertising. The data were obtained through in-depth interviews with informants who were not taken randomly but through purposive sampling, in order to get wise informants in responding to advertisements that the researchers used as case studies. The object of research is the Bukalapak Online Youtube advertisement "A Stranger - A Ramadan Story". The results of the study found that there were informants who showed a dominant position (hegemonic reading) that, the meaning of Muallaf was well described and while the other informants indicated a negotiated position (negotiated reading) or basically accepted but felt the image of a convert to Islam in Bukalapak's "A Stranger - A Ramadhan Story advertisement." is incorrect
Komodifikasi Adzan Magrib Ramadan Kartun Upin-Ipin di MNC TV Wibowo, Ganjar; Saefuddin, Bunnaya
CommLine Vol 7, No 2 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i2.1851

Abstract

Through the media political economy approach, this study reveals how the commodification performed on impressions insertion  Adzan Maghrib  animation Upin Ipin in the month of Ramadan which took place in Station Media Nusantara Citra Televisi (MNCTV) Jakarta. The results showed that the commodification shows inset Adzan Maghrib Ramadan took place behind the ideology of the political economy of the media. Commodification of the Adzan Maghrib Ramadan Upin-Ipin animation study of content, workers and audiences. Outside Ramadan Adzan Maghrib a regular insertion program but during Ramadan maghrib call to prayer was turned into a privileged, by the media workers trafficked profit even doubled. This study uses a critical paradigm with a qualitative approach. In the process of commodification of the Adhan maghrib animation Upin-Ipin Ramadan  the practice of trade transactions and multiple profits involving elements, content of workers and the audience.

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