Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
The focus areas of the journal include, but are not limited to: Economic theories and models: The journal welcomes articles that explore and analyze economic theories, models, and frameworks to understand the behavior of markets, industries, and economies. Management practices and strategies: Articles that examine management practices, strategies, and innovations in various organizational contexts are encouraged. This includes topics such as leadership, organizational behavior, human resource management, and strategic management. Entrepreneurship and innovation: The journal seeks articles that shed light on entrepreneurial activities, innovation processes, and the role of entrepreneurs in driving economic growth and development. This includes studies on entrepreneurship education, entrepreneurial mindset, and entrepreneurial ecosystems. Economic development and policy: Articles focusing on economic development, policy analysis, and the impact of economic policies on different sectors of society are of interest. This includes studies on sustainable development, regional economics, and public policy. Global and regional economies: The journal encourages research on the dynamics of global and regional economies, including international trade, globalization, economic integration, and the effects of economic shocks and crises. Social and environmental aspects: Articles addressing the social and environmental dimensions of economic activities, such as corporate social responsibility, sustainable business practices, and the impact of economic activities on society and the environment, are welcomed.
Articles
182 Documents
<![CDATA[Factors Affecting Management Performance: Survey on Community Empowerment Managers in Bekasi Regency ]]>
<![CDATA[Rudy Rosdiana]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 15 No. 2 (2021): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/wn48mj35
<![CDATA[Community empowerment is one of the government's programs in alleviating poverty in Indonesia. The success of implementing community empowerment cannot be separated from the program's role. This study aims to determine what factors affect the performance of the empowerment program implementers. The research method uses a descriptive approach to obtain an overview of the facts in the field and path analysis to determine the effect of research variables. The research respondents were the implementers of the community empowerment program in Bekasi Regency as many as 48 people. The results showed that there was a significant effect of Work Attitude (X1), Work Climate (X2), and Work Motivation (X3) on Performance (Y) of 0.815, and the remaining 0.185 or 18.5% influence by other variables not included in this study. The study results recommend improving performance through training and coaching on an ongoing basis to improve implementing empowerment programs.]]>
<![CDATA[The Influence of Service Quality and Promotion on Customer Decisions: Study on One of The Islamic Banking in Bandung ]]>
<![CDATA[Deani Dhiwanti]]>;
<![CDATA[Soelaeman Sukmalana]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 15 No. 2 (2021): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/vkbaka45
<![CDATA[One of the essential factors in marketing the Islamic banking sector is the customer's decision to save. This study aims to determine the effect of service quality and promotion on customer decisions to save. For this reason, the researcher uses a survey approach to nasals at one of the Islamic banking in Bandung City with 100 customers as respondents. This study uses a descriptive and verification approach to answer the posed problem formulation. The study results indicate that there is a significant effect of service quality and promotion on customer decisions to save. The results of the study recommend promoting through social media such as Instagram Ads, Facebook Ads, and Youtube Ads and increasing QRIS merchants to attract new customers under the age range of 30 years.]]>
<![CDATA[Effect of Work Supervision and Discipline on Employee Performance: Study on A Manufacturing Company in Bandung City ]]>
<![CDATA[Kiki Andang P]]>;
<![CDATA[Aan Hardiyana]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 15 No. 2 (2021): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/g51nrm18
<![CDATA[This study aimed to determine the effect of supervision and work discipline on employee performance. This research method uses a quantitative approach with multiple regression analysis. The source of this research uses primary data. This research data collection using a questionnaire. The sample of this research is 57 employees using the saturated sampling technique. The results of this study indicate that partially and simultaneously, there is a significant influence between the variables of supervision and work discipline on employee performance, where supervision and work discipline have a simultaneous effect of 58.8% on employee performance. At the same time, the remaining 41.2% were influenced by other factors not observed in this study. Recommendations for performance the supervision carried out can be hiring human resources following the qualifications. Furthermore, preferably implementing a reward and punishment system for those who have a good or inadequate level of work discipline, pay attention to the level of employee attendance, establish rules, and strict legal sanctions.]]>
<![CDATA[Creating Customer Satisfaction Through Sensory Marketing: Study on the Foods and Beverage Industries in Bandung ]]>
<![CDATA[Iston Dwija Utama]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 1 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/w1j6wm22
<![CDATA[This research aims to determine the influence of sensory marketing on customer satisfaction and the revisit intention of the food and beverage industries in Bandung, West Java, Indonesia. The study was conducted using quantitative methods through purposive sampling and the data will be processed using SMART-PLS tools. The study results showed an influence between sensory marketing on revisit intention that mediated customer satisfaction. Sensory marketing variables, the senses of sight, taste, and touch, were the most influential, while olfactory factors were insignificant in the study. The customer satisfaction variable that has the most influence is meeting customer needs and customer expectations. The managerial implication based on this research is that managers in the food and beverage industry should pay attention to the appearance of their products, maintain the taste of their products, and pay attention to the selection of materials in the store to meet the customer needs and customer expectations.]]>
<![CDATA[Entrepreneurship: Entrepreneurial Decision Making Factors During the Covid-19 Pandemic ]]>
<![CDATA[Andi Ismail Marasabessy]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 1 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/fedrmd29
<![CDATA[This research was conducted with the aim of knowing the factors that cause a person to make entrepreneurial decisions during the Covid-19 pandemic. The research method in this study uses a descriptive qualitative approach. The object of research in this study is the SME entrepreneurs in Batu Merah village. The results showed that covid-19 provided opportunities for people around Batu Merah village to carry out entrepreneurial activities. Although overall Covid-19 affects all sectors of life for the people of Ambon City. Another result found was that the presence of Indomaret and Alfamidi was a factor in the emergence of new MSMEs around the Batu Merah village of Ambon City. Many people take advantage of the presence of Indomaret and Alfamidi to start a business by utilizing the space in front of Indomaret and Alfamidi.]]>
<![CDATA[Energy Intensity Analysis of Coal and Electricity in The Manufacturing Industry Sector in Indonesia 2007–2015 ]]>
<![CDATA[Olive Alexander Ambardhy]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 1 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/wxbgaa54
<![CDATA[This study has two objectives, first to decompose and compare the energy intensity of coal and electricity in the manufacturing sector in Indonesia. The second is to analyze what factors influence the energy intensity of the manufacturing industry sectors. The methods used in achieving these objectives are decomposition analysis and panel data regression analysis. The results of the decomposition analysis show that the efficiency effect dominates changes in energy intensity than the activity effect. Furthermore, the results of panel data analysis show that the variables of energy prices, intensity of machine maintenance and repair, intensity of raw materials, and intensity of machines have a significant effect on changes in energy intensity in the manufacturing sector in Indonesia in the time span from 2007 to 2015.]]>
<![CDATA[Determining The Factors to Increase Buying Decisions Among Fashion Distro Consumers ]]>
<![CDATA[Luthfi Jauharin Abdillah]]>;
<![CDATA[Rosana Eri Puspita]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 1 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/hgx02n59
<![CDATA[This study aims to determine the effect of product design, brand image, and religiosity on purchasing decisions. This study uses a quantitative method by processing primary data through a questionnaire (questionnaire) given to people who understand distro fashion with the brand name is Maternal Disaster. The sample of this study was 96 respondents with a purposive random sampling technique. The data obtained were then processed using the SPSS 20 analysis tool. The results showed that product design had no effect on purchase intention, brand image and religiosity had an effect on purchase intention. Product design, brand image influence purchasing decisions, while religiosity doesn't affect purchasing decisions. Brand image and religiosity have a significant effect on purchasing decisions through purchase intention, and product design has no significant effect on purchasing decisions through purchase intention.]]>
<![CDATA[The Effectiveness of Psychological Capital Training to Improve the Optimism Attitude in Mandiri Enterprises: Literature Review ]]>
<![CDATA[Tsafitri Rinti Taddaga]]>;
<![CDATA[Abdul Muhid]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 1 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/dknmhw86
<![CDATA[A pandemic due to the coronavirus (covid-19) outbreak has caused many negative impacts, one of which is in the form of massive losses in the economic sector. Business actors are under pressure from a significant decline in income; as a result, many of them experience a decrease in optimism about the sustainability of their business. However, there are several ways to increase optimism, one of which is psychological capital training. This study aims to look at psycap training in increasing the optimism of business actors in dealing with the coronavirus pandemic. This study uses a literature review method with the data source in the form of research data that has been done previously. The results of the literature review show that psychological capital training can increase one's optimism so that it can use to increase the optimism of business actors.]]>
<![CDATA[The Influence of Brand Image, Price, And Product Review on Product Purchase Interest in Lazada: Case Study on Lazada Users in Indonesia ]]>
<![CDATA[Sonja Andarini]]>;
<![CDATA[Akbar Tri Kurniawan]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 1 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/xcedra58
<![CDATA[This study aims to determine the effect of brand image, price, and product reviews on product repurchase intention in Lazada Indonesia. The population in this study are consumers who use Lazada Indonesia's e-commerce services who have made transaction purchases at least once. This study used a sample of 109 respondents. The sampling technique used was purposive sampling technique with the following criteria: (1) lazada Indonesian e-commerce service users are at least 17 years old, and (2) have made at least 1 purchase at dilazada.co.id. The data analysis technique uses the Multiple Linear Regression analysis method with IBM Statistic 22 software. The results of this study indicate that brand image has a positive and significant effect on repurchase intention, while the price variable has a positive and insignificant effect on repurchase intention. and product review variables have a negative and insignificant effect on repurchase intention.]]>
<![CDATA[Increasing The Sales Productivity Of 'Tette Chips' During the Time of The Covid-19 Pandemic, Through Digital Marketing: Case study of Blumbungan Village, Larangan Pamekasan District ]]>
<![CDATA[Akhmad Fawaid]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 1 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/s737h428
<![CDATA[The Covid-19 pandemic that hit the world and Indonesia, had an impact on the decline in the income of the “ceripik tette” sellers in Blumbungan Village, Larangan District, Pamekasan. Conventional marketing that is carried out by "ceripik tette" sellers by selling directly in traditional markets and peddling to residents' homes is not possible during the pandemic. The purpose of this research is to find a solution to the problem faced by the "crepik tette" seller by changing the sales pattern with digital marketing. The research method used in this research is descriptive qualitative method. The benefits of this research, namely to provide benefits and convenience in doing business digitally to the public, even though they were in the covid-19 pandemic period and increased understanding of sellers about the existence of the internet. The results of this study, namely the increasing selling power of "tette crepik" with digital marketing.]]>
