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Senen Machmud
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INDONESIA
Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Published by Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung
ISSN : 24430633     EISSN : 24432121     DOI : https://doi.org/10.55208/jebe
Core Subject : Economy,
Economics, Econometrics & Finance
The focus areas of the journal include, but are not limited to: Economic theories and models: The journal welcomes articles that explore and analyze economic theories, models, and frameworks to understand the behavior of markets, industries, and economies. Management practices and strategies: Articles that examine management practices, strategies, and innovations in various organizational contexts are encouraged. This includes topics such as leadership, organizational behavior, human resource management, and strategic management. Entrepreneurship and innovation: The journal seeks articles that shed light on entrepreneurial activities, innovation processes, and the role of entrepreneurs in driving economic growth and development. This includes studies on entrepreneurship education, entrepreneurial mindset, and entrepreneurial ecosystems. Economic development and policy: Articles focusing on economic development, policy analysis, and the impact of economic policies on different sectors of society are of interest. This includes studies on sustainable development, regional economics, and public policy. Global and regional economies: The journal encourages research on the dynamics of global and regional economies, including international trade, globalization, economic integration, and the effects of economic shocks and crises. Social and environmental aspects: Articles addressing the social and environmental dimensions of economic activities, such as corporate social responsibility, sustainable business practices, and the impact of economic activities on society and the environment, are welcomed.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 182 Documents
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Influence of Brand Image and Price on Purchase Decision: Study on Fashion Consumers Distro in Bandung Ranggi Fauzul Adzim Apip Nugraha; Haris Nurdiansyah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 2 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jy0z3c43

Abstract

This study aims to determine the influence of brand image and price on the purchasing decisions of fashion consumers at one of the distros in the city of Bandung. The research method used is the Quantitative method with the Verification approach, the samples taken in this study are consumers who have purchased a product with as many as 100 respondents with the accidental sampling technique. Furthermore, primary data uses to obtain supporting data and information, namely data obtained directly from consumers. Based on research using path analysis, the brand image variable has a direct effect of 22.8%, an indirect effect through the price relationship of 13.1%, and the total effect is 35.9%. The price variable has a direct effect of 14.1% and an indirect effect through the brand image relationship of 13.1%; the total effect is 27.1%. The research results on the correlation coefficient of determination illustrate the magnitude of the contribution of all independent variables, namely brand image and price, in determining the purchasing decision variable, which is 0.630 or 63%. In comparison, other factors that influence purchasing decisions that are not examined are 36.9%. The implications of the research results are for fashion businesses to pay more attention to brand image and price to improve purchasing decisions.
Improving Competence with Business Competition Management Applications: Study on Customs Services Management Entrepreneurs in The Soekarno Hatta Airport Area, Jakarta Dudi Rudianto; Dominica A. Widyastuti; Holila Hatta; Berkah I. Santoso
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 2 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/4vjb9g48

Abstract

This research aims to develop Business Competition Management Applications to Improve Competitiveness. Researchers use customs service business actors in the Soekarno Hatta Airport, Jakarta. The research method uses an action research approach by mapping the existing problems at the research locus and then developing problem solutions to minimize the risk of loss due to the competitive level of competition. The research results describe the problems at the research locus and produce Business Competition Management Applications as an early warning system and self-assessment to assess business competitiveness and what solutions companies must take to get out of these difficulties. The novelty of this research is in the form of Business Competition Management Applications that customs service business actors can implement. The implications of this research are to positively contribute to customs service businesses as an early warning system and self-assessment to minimize the risk of business bankruptcy.
Employee Work Discipline: The Effect of Reward and Punishment: Study on Employees of an Automotive Dealer Company in Bandung Raka Ilham Septiana; Ujang Wawan Sam Adinata
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 16 No. 2 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/xzvg2j80

Abstract

This study investigates the effect of reward and punishment on employee work discipline. The employees at an auto dealer company in Bandung were asked questions as part of the research method. The number of respondents who participated in this study was 97 employees. The results of the study show that there is an effect of reward and punishment on work discipline. However, the effect of the reward variable on work discipline has a more minor effect than the punishment variable. The punishment variable is the dominant variable influencing work discipline; in other words, the effect of punishment on work discipline is greater than the effect of rewards on work discipline. Companies should be able to increase the punishment of employees based on such things as paying attention to clarity after making mistakes, demotions, and verbal reprimands. The hope is that optimal punishment will increase, impacting optimal discipline.
A Microanalysis of Employee Retention Strategies: The Case of Selected Convenience Stores and Their Practices Xavier Lawrence D. Mendoza; Jerico B. Tadeo; Reychelle T. Bulan; Samuel Jr. B. Leyson; Veronian P. Rodriguez
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 1 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/sd7y8390

Abstract

Maintaining top-tier personnel is difficult for convenience stores, as they must compete against larger businesses with higher budgets and more employee advantages. This study aimed to determine the employee retention management practices in selected convenience stores in Cavite, Philippines. It utilized a descriptive research design and convenience sampling technique to select the respondents. The data was acquired by utilizing self-constructed questionnaires and Likert-scale to determine the effectiveness of employee retention. The study found that most respondents who manage a convenience store have 1 to 9 employees, have been operating for 6 to 8 years, and were small enterprises. The study found that variables such as employee compensation, physical working environment, employee growth, engagement, and employee support were highly effective in retaining employees. The researchers recommend that employees seek a good organization that listens to them and cares about their general well-being. Respectively, managers and/or owners should develop efficient and effective strategies to retain and manage employees in a sustainable manner.
Word of Mouth (WOM) as Marketing Strategy Towards Ship Sales at PT. Multi Daya Unggul Ervin Muhammad Dermawan; Cecep Safa'atul Barkah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 1 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/e6p8pm25

Abstract

PT. Multidaya Unggul wants to achieve its goal of being able to create a worldwide market through a marketing strategy. With this aim, the marketing strategy used is word of mouth. In this study, the method used is qualitative descriptive analysis. The research was conducted by observing, in-depth interviews, and studying documentation at the company. From the data obtained through the research stages, then an analysis was carried out using elements from word of mouth, it is known that PT. Multidaya Unggul chooses its loyal customers to promote its products to potential customers, especially those in the middle to upper economic class. The existence of a word of mouth is due to the creation of a message or event that makes them talk about the product or service they have used.
The Influence of Price Promotion and Discounts on Sales: Study at A Medical Device Company in Medan City Rifqah Harahap; Anita Situmorang
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 1 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/f747cd87

Abstract

This study aimed to determine the effect of promotions and price discounts on sales. This research uses quantitative methods. The population in this study is all consumers at a medical device company in Medan City from April to June 2020, totaling 355 buyers. The research sample is 100 consumers, and the determination technique uses random sampling. Data collection methods in this study used observation, interviews, questionnaires, and documentation. The data analysis method used in this study is multiple linear regression analysis. The results showed that partial promotions and price discounts positively and significantly affected sales. Simultaneously promotions and price discounts have a positive and significant effect on sales. In testing the adjusted R square coefficient of determination of 90.4%, the variable promotions and price discounts affect sales.
The Effect of Work Motivation and Indirect Compensation on Employee Performance: Study on Employees at an Educational Institution in The City of Bandung Defri Aditya Nugraha; Vicky Achmad Zulfikar
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 1 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/6v4kj781

Abstract

Researchers conducted a study on the effect of motivation and indirect compensation on employee performance in an educational institution in Bandung. Moreover, this research analyzes the factor that has the most dominant influence between work motivation and indirect compensation on employee performance in one of the educational institutions in the city of Bandung. As many as 86 employees are the object of this study using a questionnaire. Based on research using path analysis, motivation, and indirect compensation variables in one of the educational institutions in the city of Bandung are declared valid. The conclusions and considerations related to the research results are paying attention to work motivation and indirect compensation to improve employee performance. The results of the study show that work motivation (X1) has a significant effect on employee performance (Y). Furthermore, indirect compensation (X2) significantly influences employee performance (Y). Therefore, work motivation (X1) and indirect compensation (X2) have a significant effect on employee performance (Y). To increase the motivation of administrative personnel in an educational institution in the city of Bandung, the leader should increase the firmness of attitude in making decisions, providing direction, guidance, instructions, and evaluation regarding the implementation of tasks and work to increase motivation. In addition, leaders must also be able to appreciate the results of the work of their subordinates because appreciation will make subordinates happy and more enthusiastic about working. Because by being appreciated, subordinates will also feel appreciated and acknowledge the importance of their existence for their leaders and the school. To increase the compensation of administrative personnel at an educational institution in the city of Bandung, the Leader should increase their compensation. To improve the performance of administrative staff at an educational institution in the city of Bandung, the agency should place more emphasis on administrative staff to pay full attention to the rules that the agency has implemented.
The Effect of MSME DTP Final PPh Incentives on the Sustainability of MSMEs in the Covid-19 Pandemic Period: Case Study of MSMEs that register with one of the KPP in the City of Bandung Jihan Ayu Lestari; Ignatius Oki Dewa Brata
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 1 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/kwez5e61

Abstract

The spread of the Covid-19 Pandemic that hit Indonesia at the end of 2019 caused a downturn in various sectors, especially the economic sector, including MSME players, who experienced a significant decrease in turnover. In order to maintain stability and restore the national economy, the government issued a tax incentive policy (PMK Number 82/PMK.03/2021) to continue to support MSME productivity during the Pandemic. This study aims to determine how much influence the Government-borne Final Income Tax Incentives (DTP) given to MSME actors on the sustainability of MSMEs registered at one of the Primary KPPs in Bandung City during the Covid-19 Pandemic. The method used in this research is explanatory research with a quantitative approach. The data used uses primary data in the form of a questionnaire addressed to taxpayers of MSME actors registered at one of the KPP Pratama in Bandung, which 35 respondents fill in. The study results show a significance value (Sig.) of 0.046 <0.05 in the T-Test test, so the researchers concluded that the DTP Final Income Tax Incentive positively affected the sustainability of MSMEs during the Covid-19 Pandemic. The simple linear regression equation formed is Y = 16.480 + 0.387X with a coefficient of determination of 0.115 (11.5%). This condition means that the dependent variable DTP Final Income Tax Incentive has the ability of 11.5% in explaining the variance on the sustainability of MSMEs, and there is still 88.5% of the variance explained by other independent variable factors. Therefore, it is necessary to have other independent variables, such as Tax Rates, Tax Socialization, and Financial Conditions, to affect the sustainability of MSMEs during the co-19 Pandemic simultaneously.
Altman Z Score Method for Predicting Bankruptcy in Kompas 100 Index Companies Herman Somantri; M. Kohar Mudzakar
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 1 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/0g3wwm60

Abstract

This study aims to predict bankruptcy in companies indexed in Kompas 100. The research does on 30 sample companies based on a purposive sampling technique for 2019 – 2021. The research does use explanatory and descriptive investigations. The results showed that 18 companies met the healthy category in 2019, 15 in 2020, and 18 in 2021. A gray area category, 2019, 10 companies; 2020, 9 companies. And 2021, 8 companies. For the bankruptcy category, in 2019, 2 companies. In 2020, 6 companies, and in 2021, 4 companies.
The Influence of the Service Quality dimension on Attitudinal Loyalty and Behavioral Loyalty moderated by the Level of Internet Usage and switching costs study case on Indihome in Indonesia: Study Case on Indihome in Indonesia Teguh Widodo; Rifqi Jauhari
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 1 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/75m7nz21

Abstract

Although the number of Indihome users climbed, the company's fixed broadband market share fell. Data on poor customer loyalty behavior and a negative attitude toward customer loyalty reinforce the suspicion that there is a decline in Indihome customer loyalty. To research the factors contributing to declining loyalty, this study employs the Service Quality internet service provider model. Its independent variables include Network Quality, Customer Service, Information Quality, and Security. The dependent variables examined in this study are Attitudinal Loyalty and Behavioral Loyalty. The moderator variables examined in this study are Internet Usage Level and Switching Cost. The eight variables' causal links create a structural equation model (SEM). Data were collected from 408 Indihome internet users, and WarpPLS 8.0 software was used to analyze the data. This study's findings suggest that to retain clients, and a supplier must continue offering comprehensive, current, practical, and accurate information. They must also be mindful of the importance of fostering client loyalty so customers can continue subscribing. Additionally, they must intensify efforts to improve customer support for Internet customers. Finally, because it can reduce Attitudinal Loyalty, the supplier needs to Strengthen Security, which has a high Switching Cost.

Page 12 of 19 | Total Record : 182

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