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INDONESIA
Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Published by Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung
ISSN : 24430633     EISSN : 24432121     DOI : https://doi.org/10.55208/jebe
Core Subject : Economy,
Economics, Econometrics & Finance
The focus areas of the journal include, but are not limited to: Economic theories and models: The journal welcomes articles that explore and analyze economic theories, models, and frameworks to understand the behavior of markets, industries, and economies. Management practices and strategies: Articles that examine management practices, strategies, and innovations in various organizational contexts are encouraged. This includes topics such as leadership, organizational behavior, human resource management, and strategic management. Entrepreneurship and innovation: The journal seeks articles that shed light on entrepreneurial activities, innovation processes, and the role of entrepreneurs in driving economic growth and development. This includes studies on entrepreneurship education, entrepreneurial mindset, and entrepreneurial ecosystems. Economic development and policy: Articles focusing on economic development, policy analysis, and the impact of economic policies on different sectors of society are of interest. This includes studies on sustainable development, regional economics, and public policy. Global and regional economies: The journal encourages research on the dynamics of global and regional economies, including international trade, globalization, economic integration, and the effects of economic shocks and crises. Social and environmental aspects: Articles addressing the social and environmental dimensions of economic activities, such as corporate social responsibility, sustainable business practices, and the impact of economic activities on society and the environment, are welcomed.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 182 Documents
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Examining the Impact of Leadership Approach and Principal's Drive on Educator Productivity: Investigation at a Senior High School in Medan Elly Romy
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/bzq06z82

Abstract

This research aims to investigate the impact of school principal leadership styles and motivation on teacher performance in a senior high school in Medan. Employing a quantitative research approach, the study focuses on a population comprising all teachers and staff at the selected school, with a final sample size of 47 individuals. The findings reveal several conclusions regarding the effects of leadership and motivation on teacher performance. Individually, the results indicate that leadership significantly influences teacher performance, with the calculated t value for leadership exceeding the critical t value. Likewise, motivation shows a significant effect on teacher performance, as the motivation variable's t value is greater than the critical value, with a significance level of less than 0.05. This suggests that as motivation increases, teacher performance improves correspondingly. Collectively, both leadership and motivation demonstrate a significant impact on teacher performance, evidenced by the calculated F value being greater than the table F value. The coefficient of determination indicates a noteworthy relationship between leadership, motivation, and teacher performance. The implications of this research emphasize the necessity for school principals to adopt effective leadership styles and promote motivation among teachers to enhance their performance. Future studies may explore additional factors influencing teacher performance and incorporate qualitative methods to gain deeper insights into teacher experiences.
Exploring the Impact of Social Customer Relationship Management on Customer Loyalty Through Customer Satisfaction as a Mediator in Micro, Small, and Medium Enterprises in Koowe, Asahan Regency Elly Rahayu; Wan Mariatul Kifti
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/mez5cc30

Abstract

This study aims to examine the impact of Social Customer Relationship Management (SCRM) conducted through social media on customer loyalty, with customer satisfaction acting as a mediator within UMKM KOOWE in Asahan District. The increasing popularity of social media for communication and transactions has become a valuable tool for small and medium-sized enterprises (SMEs) to promote their products, accept orders, and build customer relationships. The choice of social media is often due to its ease of use, cost-effectiveness, and lack of special skills required for operation. One challenge faced by MSMEs KOOWE is measuring customer satisfaction and loyalty, as obtaining a customer database through social media can be difficult. The research employs a descriptive quantitative methodology, analyzing data using Structural Equation Modeling Partial Least Squares (SEM-PLS) with the support of Smart-PLS 3.0 software. Three hypotheses are proposed: First, SCRM significantly influences customer satisfaction; second, customer satisfaction significantly impacts loyalty; and third, SCRM directly affects customer loyalty. The results indicate that all hypotheses are accepted, confirming the positive relationships among these variables. The implications of this research highlight the importance of implementing effective SCRM strategies through social media to enhance customer satisfaction and loyalty, contributing to the growth and sustainability of MSMEs. Businesses can leverage these findings to refine their customer engagement practices for improved performance in a competitive marketplace.
Case Study on Determination of Selling Prices Based on Production Prices at A Medical Supplier in Makassar, Indonesia Yosephina F. Ogot; Fransiskus E. Daromes; Kunradus Kampo
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/dc750207

Abstract

This study aims to examine the accuracy of cost classification in the computation of the cost of goods manufactured and to determine the selling prices of Vipalbumin and Heparmin products at a medical supply company in Makassar. The research investigates whether the company's method for calculating the cost of production is accurate enough to set appropriate selling prices. A descriptive quantitative research method is employed for this analysis. The findings indicate that there exists a significant discrepancy in the calculation of production costs, which impacts the determination of selling prices. The recalculated cost of goods manufactured performed by the researcher is higher than the company's initial computation. This analysis reveals notable differences in production costs for the Vipalbumin and Heparmin products between the researcher and the company. Additionally, the results show a variance in selling price calculations made by the researcher and the company's figures. The analysis highlights that there is an incorrect classification of costs, particularly regarding packaging expenses—these costs are not accounted for in indirect costs but are mistakenly classified as marketing expenses. The implications of this research suggest that the company should refine its cost classification practices to ensure more accurate pricing strategies and improve overall financial decision-making.
The Effect of Managing Receivables and Inventory on Profitability: A Case Study of a Multifinance Company in Medan Tantri Octora Dwi Syah Putri
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/2v06mg79

Abstract

This research aims to investigate the impact of accounts receivable management and inventory management on the profitability of a multi-finance company in Medan, both separately and together. The study employs a quantitative research approach, focusing on the financial reports of a selected multi-finance company in Medan. The sample includes income statements and balance sheets spanning twelve quarters. Data is collected through both primary and secondary sources, including interviews and observations. The analysis reveals that, when considered simultaneously, both accounts receivable management and inventory management significantly affect profitability, with a determination value of 82.2%. Specifically, accounts receivable management independently contributes to profitability, as does inventory management. These findings have crucial implications for financial management practices within organizations. By highlighting the importance of effective accounts receivable and inventory management, companies can enhance their financial performance, emphasizing the need for strategic approaches in these areas. This research underscores the necessity for multi-finance companies to develop and implement robust management practices to achieve long-term financial stability and growth. Future research should explore the impact of technology on these management practices to further refine strategies for maximizing profitability. In conclusion, focusing on optimizing accounts receivable and inventory management not only improves profitability but also establishes a solid framework for sustainable business success in a competitive financial landscape.
The Influence of Influencers and Copywriting on Purchase Interest Mediated by Brand Awareness: Study of Scarlett Consumers in Malang Dany Dwi Cahyo Prawiro; Fani Firmansyah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/1zfp2189

Abstract

This study seeks to analyze the impact of perceived value on repurchase intention among GoSend service users in Malang City. The study utilizes a quantitative methodology centered on analyzing customer behavior using explanatory research. The study population comprises consumers who have previously employed GoSend services. A sample size of 165 respondents was established using Malhotra's formula, selected by non-probability selection employing a purposive sampling strategy. Participants were mandated to have utilized GoSend services at least once and to dwell in Malang City. Data collection was executed by online surveys disseminated via links and QR codes. The questionnaire comprises indicators intended to assess perceived value, its constituents, and repurchase intention. Data analysis was conducted utilizing Structural Equation Modeling (SEM) with SmartPLS software to investigate the variables' correlations and validate the research model. The results indicate that perceived value substantially affects the repurchase intention of GoSend users. Elements influencing perceived value, including application incentives, perceived ubiquity, and visual appeal, were recognized as significantly and positively affecting users' decisions to utilize GoSend services regularly. Application incentives significantly enhance users' sense of value by providing tangible benefits that promote service loyalty. The perceived ubiquity, indicating the service's accessibility and simplicity, enhances users' favorable assessments of GoSend. The visual appeal of the application's design and interface enhances perceived value by delivering an intuitive and pleasurable user experience. These findings emphasize the significance of perceived value in affecting consumer loyalty and repurchase behavior. Service providers such as GoSend are urged to consistently improve elements that influence perceived value by providing competitive incentives, ensuring effortless access, and refining application design to align with changing user expectations. This research provides valuable information for digital service companies seeking to enhance their market presence and retain clients in a competitive landscape. Nonetheless, it recognizes constraints, including an exclusive emphasis on perceived value and its immediate constituents. Future research should investigate additional pertinent elements, including service reliability, user trust, and post-purchase assistance, to enhance the knowledge of the determinants of repurchase intention in digital services.
The Influence of Brand Image and Price Discounts on Buying Impulse with Buying Interest as An Intervening Variable: Study of Miniso Consumers in Malang City Fitrah Muhammad Firdaus; Fani Firmansyah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/7wvn9a96

Abstract

Retail enterprises continue to thrive and evolve, exemplified by specialty shops, convenience stores, and similar establishments. Retail enterprises serve as the final link in the distribution chain, specifically to customers. In particular, brands with a substantial brand image offer discounts to stimulate impulsive customer purchasing. In this instance, consumer impulsive purchases are affected by various factors, including brand perception and discounts. This study aims to assess the direct impact of brand image and discount variables on impulsive purchases and the indirect influence of brand image and discounts on impulsive purchases through the mediation of purchase interest. This research employs a quantitative methodology via a survey approach involving 140 Miniso consumers in Malang City. The study employed online sampling with a questionnaire sent via Google Forms, allowing users to scan a barcode link generated by the researcher, with data analyzed using Smart-PLS 4.0 statistical software. The study's findings demonstrate that brand image significantly influences purchase intention, while discounts also significantly affect purchase intention. However, the brand image only significantly impacts impulse buying. In contrast, discounts significantly influence impulse buying, and purchase intention significantly affects impulse buying. Furthermore, brand image, mediated by purchase intention, significantly impacts impulse buying, as do discounts through purchase intention, specifically among Miniso consumers in Malang City.
Customer Decision Factors in Choosing Savings Products: Product, Service Quality, and Religiosity: Study of Bank Muamalat Customers, Malang City Dwi Sukma Jaya Hariadi; Khusnudin Khusnudin
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/xnyddg52

Abstract

This study examines the determinants affecting consumer choices about savings products at Bank Muamalat, Malang City. It examines three primary factors: product quality, service quality, and religiosity, deemed essential for recruiting and retaining consumers in the competitive Islamic banking industry. The study utilizes a quantitative methodology, applying multiple linear regression analysis to assess the impact of these variables on consumer choices. Data were gathered via standardized surveys administered to Bank Muamalat clients, resulting in the analysis of 200 valid responses. The results indicate that all three aspects substantially and positively affect customer decisions. The quality of the product is crucial, highlighting attributes such as transparency, adaptability, security, and adherence to Islamic standards. Clients like innovative savings instruments such as hajj savings and school savings, which address particular requirements while complying with Sharia principles. Service quality is the primary determinant that influences customer decisions. Clients value responsive, professional, and amicable services that embody Islamic principles. Technological innovations, like digital banking applications, augment the client experience by facilitating seamless and fast transactions. Integrating superior human service and contemporary technological solutions enhances client pleasure and loyalty. Religiosity significantly influences financial decision-making, underscoring the necessity of spiritual connection. Clients favor Bank Muamalat due to its commitment to Islamic banking principles, ensuring that their financial transactions are devoid of riba (usury), gharar (uncertainty), and maysir (gambling). This predilection, driven by religion, distinguishes Bank Muamalat from conventional banks and fortifies its standing in the Islamic banking sector. The research concludes that product quality, service quality, and religiosity jointly influence customer decisions, with service quality being the predominant determinant. These findings highlight the necessity for Islamic banks, such as Bank Muamalat, to sustain a balance between functional and spiritual dimensions in their services. Improving service quality via personnel training and technical advancements, creating Sharia-compliant goods, and strengthening the bank's religious image is essential for client attraction and retention. This study enhances the literature on Islamic banking and offers pragmatic insights for augmenting competitiveness within the sector. Subsequent research may broaden its reach by incorporating supplementary variables, such as trust or brand image, and use a mixed-methods technique to attain a more profound understanding of consumer behavior.
Factors  That  Influence  Customer  Loyalty:  Brand  Image,  Brand  Awareness,  And Experiential Marketing: Study Of Bank Muamalat Customers, Malang City Sofi Adawiyah; Irmayanti Hasan
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/3xdpe529

Abstract

This study examines the impact of brand image, brand awareness, and experiential marketing on customer loyalty at Bank Muamalat in Malang City. This study employed a quantitative methodology, utilizing data gathered via questionnaires administered to active clients of Bank Muamalat. Respondents were chosen through a non-probability sampling approach based on the following criteria: a minimum age of 17 years, a customer tenure of six months or more, and possession of products from Bank Muamalat. The questionnaire comprised 26 statement questions and included a total sample of 130 respondents. Data were examined via multiple linear regression through SPSS software. The findings indicated that brand awareness and experience marketing significantly affect client loyalty. This research suggests that customer awareness of the Bank Muamalat brand's presence and principles directly impacts their loyalty decisions. Moreover, favorable client experiences with banking services, including effective staff contacts, seamless digital services, and alignment with Sharia principles, are essential in fostering loyalty. Conversely, brand image exerts little impact on client loyalty. This condition suggests that while Bank Muamalat's brand image is perceived favorably by clients, more than this aspect is needed to directly affect customer involvement with the bank. The regression model employed in this study exhibits an R Square value of 63.8%, signifying that the variables of brand image, brand awareness, and experiential marketing collectively account for most of the variability in consumer loyalty. Nonetheless, the remaining 36.2% is affected by additional factors not encompassed in this study, like service quality, pricing, or emotional influences. This study offers strategic insights for Bank Muamalat and other Islamic banks in comprehending consumer behavior. Strategies to enhance customer loyalty should concentrate on bolstering brand awareness and fostering great consumer experiences, both online and through direct engagement. A more comprehensive approach is required to enhance the influence of brand image as a determinant of consumer loyalty. Consequently, the findings of this study can serve as a foundation for formulating more efficacious marketing and service strategies to enhance client loyalty within the Islamic banking sector.
Analysis Consumer Sustainable Intention of E-Money Using Theory DOI and Theory TPB Husnil Khatimah; Perengki Susanto
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/62zvrd02

Abstract

This research is designed for investigate factors whar make consumers intent to use the e- money for payment transaction at e-marketplaces. Constructs from two theoretical frameworks, i.e. the Diffusion of Innovation Theory (DOI), integrated with Theory of Planned Behavior (TPB) were used to guide the study. Quantitatively 300 samples were distributed to respondents with a cross-sectional survey, but to overcome the bias of the research response, 350 respondents used a cross-sectional study to consumers with the highest level of online purchases in the city of Padang. Relevant hypotheses were formulated and tested using the SEM-PLS technique. The results indicate that all variables significant supported. The findings confirmed that consumer innovation has significant impact toward the intention to use e-money, which this factor is new insight have not proven in several studies. In other hand, the personal norms, perceived behavioral control and attitude is also confirmed the significant effect  intent to use e- money. The implications of this study drives for practice and research and future research.
Digital Competence and Adaptability: Keys to Career Readiness in the Era of Artificial Intelligence Ira Puspitadewi S; Septy Holisa Umamy
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/g028hy97

Abstract

This research aims to determine the influence of Digital Competence and Adaptive Capability on the Career Readiness of Students at the Faculty of Economics and Business. The population of this research was 372 students from the Faculty of Economics and Business with a sample size of 79 using the Slovin formula with purposive sampling technique. This research is quantitative descriptive. The data collection method in the research uses primary data, namely questionnaires via form and secondary data. The data analysis technique uses multiple linear regression analysis with SPSS software ver 25. Based on the findings, it shows that partially the Digital Competence variable and the Adaptive Capability variable have an effect on Career Readiness. And simultaneously the Digital Competence and Adaptive Capability variables on Career Readiness in students at the Faculty of Economics and Business. This linear regression model with independent variables (Digital Competence and Adaptive Capability), has proven to be very effective in explaining the dependent variable (Career Readiness) because it approaches the value of one (1). These findings provide an important contribution in designing more effective curriculum development strategies to improve student career readiness in the digital era.

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