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Innovative Business Management Journal
Published by Utami Publisher
ISSN : -     EISSN : 30643392     DOI : https://doi.org/10.70963/ibm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Strategic Innovation: Exploring novel business models, disruptive innovations, and technological advancements that drive business success. Entrepreneurship: Research on startup ecosystems, entrepreneurial management, and venture capital. Leadership and Organizational Behavior: Studies on leadership styles, team dynamics, and corporate culture. Sustainability and Ethics: Innovative approaches to corporate social responsibility, sustainable business practices, and ethical management. Marketing and Consumer Behavior: Insights into changing consumer preferences, digital marketing trends, and brand management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 2 (2025): April" : 5 Documents clear
The Influence Of Promotion, Location And Service Quality On Purchase Decisions (Survey Of Consumers At Azad Store, In The Cihideung Tasikmalaya Shopping Area) Rahmah, Amalia; Pauzy, Depy Muhamad; Irawan, Irly Artiara
Innovative Business Management Journal Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i2.63

Abstract

In this research, we discuss the phenomenon of sales problems at the Azad Store, namely the discovery of the problem that the products sold each year experience a decline which has an impact on decreasing business income. consumer purchasing decisions. The purpose of this study was to determine the effect of promotion, location and quality of service on purchasing decisions at the Azad Store, in the Cihideung Tasikmalaya Shopping Area. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Toko Azad. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that promotion, location and service quality have a significant effect simultaneously or partially on consumer purchasing decisions at Azad Store, in the Cihideung Tasikmalaya Shopping Area.
The Influence Of Social Media And Brand Reputation On The Purchase Interest Of Nike Shoe Products On Generation Z Consumers In Tasikmalaya Alfaraz, Thoriq Dzikra; Lestari, Suci Putri; Asyiah, Ai Kusmiati
Innovative Business Management Journal Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i2.208

Abstract

This study aims to determine the influence of social media and brand reputation simultaneously and partially on the purchase interest of Nike shoe products on Gen Z consumers in Tasikmalaya. The method used in this study is a survey method with a quantitative approach. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple linear regression analysis using SPSS software. The results of this study indicate that social media and brand reputation have a significant effect on purchase interest. Social media has a significant partial effect on purchase interest. And brand reputation has a significant partial effect on purchase interest.
The Influence Of Workload And Work Stress On Employee Performance At The Office Of Cooperatives, Small And Medium Enterprises Of Lampung Province Linda Gusnila; Ariswandy, David
Innovative Business Management Journal Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i2.209

Abstract

Employee performance, particularly at the Office of Cooperatives, Small and Medium Enterprises of Lampung Province, is a crucial factor in achieving operational efficiency. However, high workload and stress often hinder target achievement, negatively impacting productivity, health, and employee motivation. Data indicating low target achievement suggest the need for improvements in workload management and stress management strategies. This study aims to analyze the influence of workload and stress on employee performance, contributing to human resource management in the public sector.This research is a quantitative field study designed to systematically and objectively describe facts and population characteristics. A random sample of 70 employees was selected, with a 10% margin of error, resulting in 41 respondents. The independent variables in this study are Workload (X1) and Work Stress (X2), which affect the dependent variable, namely Employee Performance (Y).Quantitative analysis shows that Workload (X1) affects employee performance (Y) by 12.0%, while Work Stress (X2) has a greater impact of 34.4%. Simultaneously, Workload (X1) and Work Stress (X2) together influence employee performance (Y) at the Office of Cooperatives, Small and Medium Enterprises of Lampung Province by 64,6%.
The Influence Of Competence And Job Placement On Employee Performance In The General Secretariat Of The Regional Secretariat Of Lampung Central Regency Junizar, Junizar; Hudalil, Ahmad
Innovative Business Management Journal Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i2.210

Abstract

The phenomenon that occurs in the General Section of the Regional Secretariat of Central Lampung Regency regarding employee competency is that there is still a shortage in increasing the knowledge, expertise and skills of Civil Servants, considering that there are no spending activities for technical guidance and special training according to the field of work they are involved in. The elimination of spending on technical guidance and special training was due to the results of the Provincial Government's evaluation being one of the things that hinders Civil Servants in the General Section from participating in education and training that is useful in improving their competence. In terms of job placement for Civil Servants, it is still not based on the educational background they have mastered and until now its implementation has prioritized filling deficiencies rather than fulfilling the required qualifications. The problem of competency and work placement factors, as described above, is seen as one of the causes of the performance conditions of Central Lampung Regional Secretariat General Section employees which are not yet optimal. The aim of this research is to determine the effect of competency and work placement on employee performance. The hypothesis in this research is that there is an influence of competence and work placement, both partially and simultaneously, on employee performance.The sample used in this research was 36 employees. Data collection techniques include documentation and distribution of questionnaires to respondents. The data analysis method uses a quantitative approach with the help of SPSS version 21.0 statistical tools including calculation of validity tests, reliability tests, simple and multiple linear regression tests, t tests, F tests and coefficient of determination tests.The results of partial hypothesis testing of the influence of competence on performance show that competence has a positive effect on employee performance with a contribution of 50.6%. Employee placement has a positive effect on employee performance with a contribution of 41.3%. Simultaneous hypothesis testing shows that competence and work placement together have a positive effect on employee performance with a contribution of 54.6%, while the remaining 45.4% is the influence of other variables outside this research.
The Influence Of Work Ethos And Discipline On The Effectiveness Of Organizational Performance In Smp Islam Terpadu Bustanul Ulum Central Lampung Nur Fathi; Parela, Epi
Innovative Business Management Journal Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i2.211

Abstract

This study examines the influence of work ethic and work discipline on organizational performance effectiveness at SMP Islam Terpadu Bustanul Ulum Lampung Tengah, which are essential factors in achieving optimal learning objectives. A strong work ethic encourages teachers and staff to work diligently and responsibly, while work discipline involves adherence to rules and punctuality in executing tasks. By understanding the impact of these two factors, the research aims to identify strategies to enhance educational quality and create a productive work environment. This research location was chosen because of its relevance to the research focus on the influence of work ethic and discipline on the effectiveness of organizational performance. With an adequate organizational structure and number of employees, this junior high school is an ideal location to be used as a sample. The research, which is quantitative in nature with a descriptive approach, will take place from May to July 2024, aiming to provide a systematic and accurate presentation of population’s factsQuantitative analysis results indicate that the work ethic variable (X1) has a 21.4% influence on organizational performance effectiveness (Y) at SMP Islam Terpadu Bustanul Ulum Lampung Tengah, while the work discipline variable (X2) has a greater influence of 60.9%. The third hypothesis test indicates that work ethic (X1) and work discipline (X2) simultaneously influence organizational performance effectiveness (Y) with an R-Squared value of 69.3% and an R value of 0.770, demonstrating a strong relationship between the two variables and an improvement in organizational performance effectiveness at the school.

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