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INDONESIA
Innovative Business Management Journal
Published by Utami Publisher
ISSN : -     EISSN : 30643392     DOI : https://doi.org/10.70963/ibm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Strategic Innovation: Exploring novel business models, disruptive innovations, and technological advancements that drive business success. Entrepreneurship: Research on startup ecosystems, entrepreneurial management, and venture capital. Leadership and Organizational Behavior: Studies on leadership styles, team dynamics, and corporate culture. Sustainability and Ethics: Innovative approaches to corporate social responsibility, sustainable business practices, and ethical management. Marketing and Consumer Behavior: Insights into changing consumer preferences, digital marketing trends, and brand management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 21 Documents
 1   2   3 
The Influence Of Work Ethos And Discipline On The Effectiveness Of Organizational Performance In Smp Islam Terpadu Bustanul Ulum Central Lampung Nur Fathi; Parela, Epi
Innovative Business Management Journal Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i2.211

Abstract

This study examines the influence of work ethic and work discipline on organizational performance effectiveness at SMP Islam Terpadu Bustanul Ulum Lampung Tengah, which are essential factors in achieving optimal learning objectives. A strong work ethic encourages teachers and staff to work diligently and responsibly, while work discipline involves adherence to rules and punctuality in executing tasks. By understanding the impact of these two factors, the research aims to identify strategies to enhance educational quality and create a productive work environment. This research location was chosen because of its relevance to the research focus on the influence of work ethic and discipline on the effectiveness of organizational performance. With an adequate organizational structure and number of employees, this junior high school is an ideal location to be used as a sample. The research, which is quantitative in nature with a descriptive approach, will take place from May to July 2024, aiming to provide a systematic and accurate presentation of population’s factsQuantitative analysis results indicate that the work ethic variable (X1) has a 21.4% influence on organizational performance effectiveness (Y) at SMP Islam Terpadu Bustanul Ulum Lampung Tengah, while the work discipline variable (X2) has a greater influence of 60.9%. The third hypothesis test indicates that work ethic (X1) and work discipline (X2) simultaneously influence organizational performance effectiveness (Y) with an R-Squared value of 69.3% and an R value of 0.770, demonstrating a strong relationship between the two variables and an improvement in organizational performance effectiveness at the school.
Analysis Of Merchandise Inventory Accounting At Mini Market Sirajudin, Bintuhan, Kaur Regency Concesa, Maria; Hidayah, Nenden Restu; Subhi, Ramadan
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.400

Abstract

Sirajudin Mini Market is a retail business inBintuhan, Kaur Regency, which sells various basic necessities for the community, wheremerchandise inventory is a major asset that affectssmooth operations and business profits. However, inventory recording atthis minimarket is still done in a simple manner and does not fully comply withapplicable accounting standards. This study aims to determine the application ofmerchandise inventory accounting at Sirajudin Mini Market and its conformitywith accounting theory and Financial Accounting Standards for Micro, Small, andMedium Entities. This study uses a descriptive comparative qualitative approachwith data collection techniques through interviews, observation, anddocumentation. The analysis was conducted by comparing the conditions in the field with Mulyadi's (2016) theory, which covers six main aspects, namely recording the costof finished goods sold, purchases, purchase returns, warehouse goods requests andexpenses, goods returns, and physical inventory calculations. The results of the study show that stock controlhas been carried out through warehouse cards and routine physical checks, buttransaction recording has not been carried out through a general journal and has not beencomputerized, so there is still a risk of errors. Therefore,it is recommended that Sirajudin Mini Market start using an inventory recording applicationsuch as Zahir so that the recording process becomes more accurate, efficient,and easier to control.
The Influence Of Environment, Capital, And Income Expectations On The Decision To Become An Entrepreneur Collecting Used Goods In Bengkulu City Efendi, Muhammad Aldi Rizky; Susena , Karona Cahya; Yustanti, Nirta Vera
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.401

Abstract

This study highlights the importance of entrepreneurship as a solution to address unemployment, particularly in the scrap metal collection sector in Bengkulu City. Entrepreneurial decisions are influenced by three main factors: the environment, capital, and interrelated income expectations. The purpose of this study is to analyze the influence of the environment, capital, and income expectations simultaneously on the entrepreneurial decisions of scrap metal collectors in Bengkulu City.This research is quantitative. The sampling method used was saturated sampling. Data collection used a face-to-face method (questionnaire) with a sample of 30 respondents. This research is quantitative. The sampling method used was saturated sampling. Data collection used a face-to-face method (questionnaire) with a sample of 30 respondents. The results of the multiple linear regression analysis study Y = - 19.573 + 0.611X1 + 0.657X2 + 0.534X3 + 11.381. The regression results show that the environment (X1), capital (X2) and income expectations (X3) have a positive relationship in the same direction with investor interest. The results of the environmental test (X1) show a t count of 2.236 > t table 2.056. Significant 0.034 < 0.05, so the results of the hypothesis Ha are accepted and Ho are rejected. The results of the capital test (X2) show a t count of 2.961 < t table 2.056. Significant 0.006 > 0.05, so the results of the hypothesis Ha are accepted and Ho are rejected. The results of the income expectations test (X3) show a t count of 2.446 > t table 2.056. Significant 0.022 < 0.05, then the results of the hypothesis Ha are accepted and Ho is rejected. The results of the simultaneous F test based on the comparison of the calculated F value with F table show the calculated F value > F table, namely 12.984 > 2.975. Significant 0.000 < 0.05, then the results of the hypothesis Ha are accepted and Ho is rejected, which shows that environmental variables, capital and income expectations have a positive and significant effect simultaneously on the entrepreneurial decisions of used goods collectors in Bengkulu City.
The Influence Of Viral Marketing, Price, And Free Shipping Promotions On Purchase Decisions For Glad2glow Skincare Products On Tiktokshop Patrisia, Eka Salsa; Handayani, Sri; Wijaya, Ermy
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.406

Abstract

The development of digital technology and social media, such as TikTok Shop, has changed people's shopping behavior, especially among Generation Z, who prefer visual content and fast transactions. One local brand capitalizing on this trend is Glad2Glow, which uses viral marketing strategies, price, and free shipping promotions to attract consumers.This study aims to determine the influence of viral marketing (X₁), price (X₂), and free shipping promotions (X₃) on purchasing decisions (Y) for Glad2Glow skincare products on TikTok Shop. The method used was quantitative with a causal associative approach. The study sample consisted of 100 Generation Z respondents in Bengkulu city. The results of the study showed a multiple linear regression equation of Y = 3.016 + 0.341X₁ + 0.446X₂ + 0.152X₃ + 2.627. Partially, all three variables had a positive and significant effect on purchasing decisions, with price being the most dominant factor (t-test 5.576 > t-table 1.660). Simultaneously, F-test = 84.422 > F-table = 2.70, with a significance level of 0.000 < 0.05.
The Effect Of Price And Digital Marketing on The Purchase Intention Of Pt. Indofood Sukses Makmur Tbk Products In Bengkulu Akbar, Akbar; Handayani, Sri; Zoniarti, Zoniarti
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.416

Abstract

This study aims to analyze the influence of price and digital marketing on consumers’ purchase interest in Indofood products, both partially and simultaneously. The research adopts a quantitative approach using a survey method involving 100 respondents, selected through the Slovin formula from the population of Bengkulu residents who have previously purchased Indofood products. Data were collected using a Likert scale questionnaire and analyzed through multiple linear regression with the help of SPSS version 26. The results of the multiple linear regression analysis show the equation Y = 2.504 + 0.445 X1 + 0.497 X2 + 1.897. The analysis indicates that price and digital marketing have a positive and significant effect on consumers’ purchase interest in Indofood products in Bengkulu. The coefficient of determination (R²) value of 0.836 indicates that 83.6% of the variation in purchase interest can be explained by these two variables, while the remaining 16.4% is influenced by other factors outside the model. The t-test results show that the price variable has a t-value of 4.123 with a significance level of 0.000, while the digital marketing variable has a t-value of 4.877 with a significance level of 0.000. Both are greater than the t-table value of 1.660, which means that both variables have a significant partial effect. The F-test results show an F-value of 247.582 with an F-table value of 3.09 and a significance level of 0.000, indicating that price and digital marketing simultaneously have a significant effect on purchase interest. These findings emphasize that a competitive pricing strategy combined with effective digital marketing implementation is a key factor in increasing consumer purchase interest in Indofood products in Bengkulu.
The Effect Of Affiliate Credibility And Tiktok Video Content Quality On Purchase Decisions Among Generation Z In Bengkulu City Septi, Septi; Susena , Karona Cahya; Effendi, Yanto
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.562

Abstract

The development of social commerce through TikTok with an affiliate marketing system has changed the shopping behavior of Generation Z, particularly in the purchasing decision-making process. Product promotion success is not only determined by price and brand, but also by affiliate credibility and the quality of video content presented. This study aims to analyze the effect of affiliate credibility and TikTok video content quality on purchasing decisions of Generation Z in Bengkulu City. This research used a quantitative descriptive method with purposive sampling technique involving 70 respondents. Data were collected using questionnaires with a five-point Likert scale and analyzed using SPSS version 23 through validity tests, reliability tests, multiple linier regression analysis, t-tests, F-tests, and coefficient of determination analysis. The results show that affiliate credibility and video content quality have a positive and significant effect on purchasing decisions, both partially and simultaneously. The coefficient of determination value of 0.352 indicates that the two independent variables explain 35.2% of the variation in purchasing decisions. These findings indicate that higher affiliate credibility and better video content quality increase the likelihood of Generation Z making purchases through TikTok.
The Effect Of Rewards And Punishment On Employee Work Motivation At PT Amanie International Sahdiya, Beti; Made Er Meytha Gayatri, Ida Ayu; Zoniarti, Zoniarti
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.466

Abstract

This study aims to determine the effect of rewards and punishments on employee work motivation at PT. Amanie Internasional. This study is motivated by the importance of a fair and consistent reward and punishment system in improving employee morale and discipline. The method used in this study is a quantitative method with a multiple linear regression analysis approach. Data were collected through questionnaires distributed to respondents who were employees of PT. Amanie Internasional, then analyzed using SPSS version 25.0 with validity and reliability tests, t-tests, F-tests, and the coefficient of determination (R²). The results showed that partially, the reward variable had a positive and significant effect on employee work motivation with a significance value of 0.013 < 0.05 and a t-value of 2.616 > 2.026. while the punishment variable also had a positive and significant effect with a significance value of 0.002 < 0.05 and a t-value of 3.408 > 2.026. Simultaneously, both variables had a significant effect on work motivation with an F-value of 20.476 > 3.25 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) value of 0.525 indicates that 52.5% of employee work motivation variables can be explained by reward and punishment, while the remaining 47.5% is influenced by other factors outside this study. Thus, the implementation of a fair, transparent, and consistent reward and punishment system has been proven to increase employee work motivation at PT. Amanie Internasional.
The Effect of Online Customer Reviews, Online Customer Ratings, and Product Diversity on Purchase Decisions of Generation Z Putri, Shofi Rahmadannia; Hanila, Siti; Febliansa , Muhammad Rahman
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.469

Abstract

Changes in consumption behavior due to the development of digital This study aims to analyze the influence of online customer reviews, online customer ratings, and product diversity Purchase Decisions of Generation Z, Bengkulu City. The results show that the multiple linear regression equation obtained is Y = 15.186 + 0.265X₁ + 0.285X₂ + 0.295X₃ + e. The coefficients are positive, meaning that there is a positive or unidirectional relationship between the variables of online customer reviews (X₁), online customer ratings (X₂), and product diversity (X₃), with a value of 0 (zero) on the purchase decisions (Y) of Generation Z, Bengkulu City. The results show that the online customer review (X₁) test indicates a t-count of 2.706 > t-table 1.654 and a significance of 0.008 < 0.05, so Ha hypothesis is accepted and Ho is rejected, meaning that online customer reviews have a positive and significant effect on Generation Z's purchase decisions, Bengkulu City. The results of the online customer rating test (X₂) show t-count of 1.896 > t-table 1.654 and a significance of 0.006 < 0.05, so the results of Ha hypothesis are accepted and Ho hypothesis is rejected, meaning that online customer ratings have a positive and significant effect on Generation Z's purchase decisions in Bengkulu City. The results of the product diversity test (X₃) show that t-count is 2.926 > t-table 1.654 and the significance is 0.004 < 0.05, so the Ha hypothesis is accepted and the Ho hypothesis is rejected, meaning that product diversity has a positive and significant effect on Generation Z's purchase decisions in Bengkulu City. Based on a comparison of the calculated f count with the table f value, the calculated f value is greater than the table f value, namely 25.322 > 2.66, and R² has a value of 0.614, which means that 61.4% of the variation in purchase decisions can be explained by the variables of online customer reviews, online customer ratings, and product diversity, while the rest is influenced by other factors outside this study.
The Effect of Attitude, Motivation, and Self Efficacy on Entrepreneurial Interest of Generation Z in Bengkulu City Fira, Tiara Elma; Susena, Karona Cahya; Nasution, Suswati
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.560

Abstract

This study is motivated by the low level of entrepreneurial interest among Generation Z in Bengkulu City, despite the rapid growth of business opportunities in the digital era. This condition is assumed to be influenced by individual psychological factors,particularly attitudes toward entrepreneurship, entrepreneurial motivation, and self-efficacy. This research aims to analyze the effects of attitude, motivation, and self-efficacy on the entrepreneurial interest of Generation Z, both partially and simultaneously. The study employed a quantitative approach using a survey method by distributing questionnaires to 160 respondents selected through purposive sampling. The data were analyzed using validity and reliability tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²) with the assistance of SPSS version 23. The results indicate that attitude, motivation, and self-efficacy have a positive and significant effect on entrepreneurial interest. Attitude was found to be the most dominant variable compared to the others. The coefficient of determination value of 0.395 indicates that 39.5% of the variation in entrepreneurial interest can be explained by the three independent variables, while the remaining percentage is influenced by other factors outside the research model. These findings emphasize that strengthening positive attitudes, increasing motivation, and enhancing self-confidence are essential aspects in fostering entrepreneurial interest among Generation Z in Bengkulu City.
The Effect of Service Quality and Location on Customer Satisfaction at Kedai 99 in Kaur Regency Putra, Adisi; Nurzam, Nurzam; Febliansa , Muhammad Rahman
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.696

Abstract

The Customer satisfaction is one of the key indicators of success that every organization seeks to achieve. Several factors influence customer satisfaction, including service quality and location. The main issue examined in this study is the extent to which service quality and location affect customer satisfaction at Kedai 99, Kaur Regency. This study aims to determine the effect of service quality and location on customer satisfaction, both simultaneously and partially. The independent variables in this research are service quality (X1), which refers to reliability, responsiveness, assurance, empathy, and tangible evidence, and location (X2), which includes accessibility, visibility, traffic conditions, parking facilities, and expansion potential. The dependent variable is customer satisfaction (Y), which is measured through overall service satisfaction, willingness to recommend to others, and intention to reuse the service. This research is a quantitative study in which data collection is represented in numerical form. The population of this study consists of customers of Kedai 99 in Kaur Regency. The sampling technique used was non-probability sampling, with 100 consumers as the population. Based on the Slovin formula, 80 respondents were selected as samples to test the relationships among variables. The results of the study indicate that service quality has a significant effect on customer satisfaction at Kedai 99, Kaur Regency. Based on the t-test results, the significance value obtained was 0.000, which is smaller than 0.05, indicating that the hypothesis stating service quality significantly affects customer satisfaction is accepted. Furthermore, the coefficient of determination test shows a value of 0.928 or 92.8%, meaning that service quality explains 92.8% of the variation in customer satisfaction, while the remaining 7.2% is influenced by other variables outside the regression model.

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