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Heskyel Pranata Tarigan
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INDONESIA
Innovative Business Management Journal
Published by Utami Publisher
ISSN : -     EISSN : 30643392     DOI : https://doi.org/10.70963/ibm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Strategic Innovation: Exploring novel business models, disruptive innovations, and technological advancements that drive business success. Entrepreneurship: Research on startup ecosystems, entrepreneurial management, and venture capital. Leadership and Organizational Behavior: Studies on leadership styles, team dynamics, and corporate culture. Sustainability and Ethics: Innovative approaches to corporate social responsibility, sustainable business practices, and ethical management. Marketing and Consumer Behavior: Insights into changing consumer preferences, digital marketing trends, and brand management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
 1   2 
The Influence Of Work Ethos And Discipline On The Effectiveness Of Organizational Performance In Smp Islam Terpadu Bustanul Ulum Central Lampung Nur Fathi; Parela, Epi
Innovative Business Management Journal Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i2.211

Abstract

This study examines the influence of work ethic and work discipline on organizational performance effectiveness at SMP Islam Terpadu Bustanul Ulum Lampung Tengah, which are essential factors in achieving optimal learning objectives. A strong work ethic encourages teachers and staff to work diligently and responsibly, while work discipline involves adherence to rules and punctuality in executing tasks. By understanding the impact of these two factors, the research aims to identify strategies to enhance educational quality and create a productive work environment. This research location was chosen because of its relevance to the research focus on the influence of work ethic and discipline on the effectiveness of organizational performance. With an adequate organizational structure and number of employees, this junior high school is an ideal location to be used as a sample. The research, which is quantitative in nature with a descriptive approach, will take place from May to July 2024, aiming to provide a systematic and accurate presentation of population’s factsQuantitative analysis results indicate that the work ethic variable (X1) has a 21.4% influence on organizational performance effectiveness (Y) at SMP Islam Terpadu Bustanul Ulum Lampung Tengah, while the work discipline variable (X2) has a greater influence of 60.9%. The third hypothesis test indicates that work ethic (X1) and work discipline (X2) simultaneously influence organizational performance effectiveness (Y) with an R-Squared value of 69.3% and an R value of 0.770, demonstrating a strong relationship between the two variables and an improvement in organizational performance effectiveness at the school.
Analysis Of Merchandise Inventory Accounting At Mini Market Sirajudin, Bintuhan, Kaur Regency Concesa, Maria; Hidayah, Nenden Restu; Subhi, Ramadan
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.400

Abstract

Sirajudin Mini Market is a retail business inBintuhan, Kaur Regency, which sells various basic necessities for the community, wheremerchandise inventory is a major asset that affectssmooth operations and business profits. However, inventory recording atthis minimarket is still done in a simple manner and does not fully comply withapplicable accounting standards. This study aims to determine the application ofmerchandise inventory accounting at Sirajudin Mini Market and its conformitywith accounting theory and Financial Accounting Standards for Micro, Small, andMedium Entities. This study uses a descriptive comparative qualitative approachwith data collection techniques through interviews, observation, anddocumentation. The analysis was conducted by comparing the conditions in the field with Mulyadi's (2016) theory, which covers six main aspects, namely recording the costof finished goods sold, purchases, purchase returns, warehouse goods requests andexpenses, goods returns, and physical inventory calculations. The results of the study show that stock controlhas been carried out through warehouse cards and routine physical checks, buttransaction recording has not been carried out through a general journal and has not beencomputerized, so there is still a risk of errors. Therefore,it is recommended that Sirajudin Mini Market start using an inventory recording applicationsuch as Zahir so that the recording process becomes more accurate, efficient,and easier to control.
The Influence Of Environment, Capital, And Income Expectations On The Decision To Become An Entrepreneur Collecting Used Goods In Bengkulu City Efendi, Muhammad Aldi Rizky; Susena , Karona Cahya; Yustanti, Nirta Vera
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.401

Abstract

This study highlights the importance of entrepreneurship as a solution to address unemployment, particularly in the scrap metal collection sector in Bengkulu City. Entrepreneurial decisions are influenced by three main factors: the environment, capital, and interrelated income expectations. The purpose of this study is to analyze the influence of the environment, capital, and income expectations simultaneously on the entrepreneurial decisions of scrap metal collectors in Bengkulu City.This research is quantitative. The sampling method used was saturated sampling. Data collection used a face-to-face method (questionnaire) with a sample of 30 respondents. This research is quantitative. The sampling method used was saturated sampling. Data collection used a face-to-face method (questionnaire) with a sample of 30 respondents. The results of the multiple linear regression analysis study Y = - 19.573 + 0.611X1 + 0.657X2 + 0.534X3 + 11.381. The regression results show that the environment (X1), capital (X2) and income expectations (X3) have a positive relationship in the same direction with investor interest. The results of the environmental test (X1) show a t count of 2.236 > t table 2.056. Significant 0.034 < 0.05, so the results of the hypothesis Ha are accepted and Ho are rejected. The results of the capital test (X2) show a t count of 2.961 < t table 2.056. Significant 0.006 > 0.05, so the results of the hypothesis Ha are accepted and Ho are rejected. The results of the income expectations test (X3) show a t count of 2.446 > t table 2.056. Significant 0.022 < 0.05, then the results of the hypothesis Ha are accepted and Ho is rejected. The results of the simultaneous F test based on the comparison of the calculated F value with F table show the calculated F value > F table, namely 12.984 > 2.975. Significant 0.000 < 0.05, then the results of the hypothesis Ha are accepted and Ho is rejected, which shows that environmental variables, capital and income expectations have a positive and significant effect simultaneously on the entrepreneurial decisions of used goods collectors in Bengkulu City.
The Influence Of Viral Marketing, Price, And Free Shipping Promotions On Purchase Decisions For Glad2glow Skincare Products On Tiktokshop Patrisia, Eka Salsa; Handayani, Sri; Wijaya, Ermy
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.406

Abstract

The development of digital technology and social media, such as TikTok Shop, has changed people's shopping behavior, especially among Generation Z, who prefer visual content and fast transactions. One local brand capitalizing on this trend is Glad2Glow, which uses viral marketing strategies, price, and free shipping promotions to attract consumers.This study aims to determine the influence of viral marketing (X₁), price (X₂), and free shipping promotions (X₃) on purchasing decisions (Y) for Glad2Glow skincare products on TikTok Shop. The method used was quantitative with a causal associative approach. The study sample consisted of 100 Generation Z respondents in Bengkulu city. The results of the study showed a multiple linear regression equation of Y = 3.016 + 0.341X₁ + 0.446X₂ + 0.152X₃ + 2.627. Partially, all three variables had a positive and significant effect on purchasing decisions, with price being the most dominant factor (t-test 5.576 > t-table 1.660). Simultaneously, F-test = 84.422 > F-table = 2.70, with a significance level of 0.000 < 0.05.
The Effect Of Price And Digital Marketing on The Purchase Intention Of Pt. Indofood Sukses Makmur Tbk Products In Bengkulu Akbar, Akbar; Handayani, Sri; Zoniarti, Zoniarti
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.416

Abstract

This study aims to analyze the influence of price and digital marketing on consumers’ purchase interest in Indofood products, both partially and simultaneously. The research adopts a quantitative approach using a survey method involving 100 respondents, selected through the Slovin formula from the population of Bengkulu residents who have previously purchased Indofood products. Data were collected using a Likert scale questionnaire and analyzed through multiple linear regression with the help of SPSS version 26. The results of the multiple linear regression analysis show the equation Y = 2.504 + 0.445 X1 + 0.497 X2 + 1.897. The analysis indicates that price and digital marketing have a positive and significant effect on consumers’ purchase interest in Indofood products in Bengkulu. The coefficient of determination (R²) value of 0.836 indicates that 83.6% of the variation in purchase interest can be explained by these two variables, while the remaining 16.4% is influenced by other factors outside the model. The t-test results show that the price variable has a t-value of 4.123 with a significance level of 0.000, while the digital marketing variable has a t-value of 4.877 with a significance level of 0.000. Both are greater than the t-table value of 1.660, which means that both variables have a significant partial effect. The F-test results show an F-value of 247.582 with an F-table value of 3.09 and a significance level of 0.000, indicating that price and digital marketing simultaneously have a significant effect on purchase interest. These findings emphasize that a competitive pricing strategy combined with effective digital marketing implementation is a key factor in increasing consumer purchase interest in Indofood products in Bengkulu.

Page 2 of 2 | Total Record : 15

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