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Economic and Business Horizon
Published by Publindo Akademika
ISSN : -     EISSN : 29632765     DOI : 10.54518/ebh
Core Subject : Economy,
Economics, Econometrics & Finance
Economic and Business Horizon (EBH) is an open access journal that publishes multidisciplinary economic and business research in an inclusive scope and format. It allows academics, scholars, and researchers with different backgrounds to share useful research results in the fields of management, marketing, finance, accounting, banking, information systems, corporate governance, business ethics etc. In addition, they can submit their work in the form of empirical research, theoretical and conceptual ideas, reviews, letters, and applied studies. The journal applies an efficient and objective peer review by considering each submission based on scientific merit and research integrity. This journal aims to make a significant contribution to research and knowledge worldwide through original and high-quality publications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 92 Documents
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Identification of Natural Resource-Based Economic Potential around New Indonesian Capital Zulfikar, Akbar Lufi; Mahardika, Swadia Gandhi; Maulana, Indra; Swandari, Selly
Economic and Business Horizon Vol. 3 No. 2 (2024): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.2.2024.328

Abstract

The purpose of the study was to identify the potential of natural resource-based economy in the buffer zone of the national capital (Samboja District, Kutai Kartanegara Regency and to determine the readiness of Kutai Kartanegara Regency in terms of natural resource-based economic potential that can be developed as a buffer zone of the national capital. The study was a desk study using quantitative methods. Researchers focused on literature studies, observations, collection, processing and processing of secondary data and analyzed using the SWOT method. The results of the study showed that Samboja District has abundant natural resource potential but its utilization is not optimal, with economic contributions still dominated by certain sectors. The development of a natural resource-based economy needs to be balanced with infrastructure development, improving the quality of human resources, and ongoing attention from the government to ensure environmental sustainability.
Evaluation of Revenue Accounting System at Pos Indonesia Pulo Brayan Branch using Framework Matrix Approach Anindya, Desy Astrid; Aisyah, Siti; Anggriani, Dwi Pertiwi; Fadillah, Tri Dessy; Habibie, Muhammad; Risal, Taufiq; Nurhusna, Salsa
Economic and Business Horizon Vol. 3 No. 2 (2024): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.2.2024.365

Abstract

Pos Indonesia Pulo Brayan Branch is a subsidiary or assistant company of PT. Pos Indonesia (Persero) which aims to facilitate serving the community with certain needs at PT. Pos Indonesia (Persero). The purpose of this study is to analyze and determine whether the revenue accounting recording system at the branch office has been running well and effectively. The revenue accounting recording system at the branch office is still ineffective due to problems experienced in the accounting recording system used which is still manual, then due to human resources who are less careful and less qualified in their fields of work. How The branch office carries out the company's revenue accounting recording system is by Every income received by The branch office is recorded manually in the company's cash book on a daily basis in reporting the company's financial statements. So the efforts that should be taken by the branch office is changing the manual recording system to a computerized recording system so that the company's cash financial reports can run effectively, as well as seeking to replace or conduct special training for human resources responsible for their work in order to improve performance in the company.
The Influence of Service Quality and Brand Trust on Brand Image and Its Implications on Panin Bank Customer Loyalty in the Use of Mobile Banking Ferdiansyah, Ferdiansyah; Sudarso, Aden Prawiro
Economic and Business Horizon Vol. 3 No. 2 (2024): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.2.2024.373

Abstract

This study was conducted to identify PANIN customer loyalty in mobile banking by using service quality, brand trust, and brand image. The sampling technique used is purposive sampling with the criteria (1) customers have a PANIN mobile application; (2) over 17 years old; (3) have used the app at least once. Data were obtained from questionnaires using Google Forms. Received a sample of 340 respondents, the test is carried out by SEM analysis using AMOS 24 software. The analysis using AMOS 24 shows that: (1). Service quality affects brand image. (2). Brand trust affects brand image (3). Service quality affects customer loyalty (4). Brand trust affects customer loyalty. (5) brand image affects customer loyalty. (6) Service quality mediated by brand image affects customer loyalty. (7) Brand trust mediated by brand image affects customer loyalty.
How Institusional and Manajerial Ownership, Transfer Pricing and Company Size Affect Tax Avoidance? Rizki , Mochamad; Nugroho, Lucky
Economic and Business Horizon Vol. 3 No. 2 (2024): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.2.2024.470

Abstract

This research explores the influence of institutional ownership, managerial ownership, transfer pricing, and company size on tax avoidance in consumer goods sector companies listed on the Indonesia Stock Exchange (IDX) for the 2018-2022 period. The study adopts a quantitative research approach, using secondary data derived from financial and annual reports available on the IDX. Employing a purposive sampling technique, the study selected 31 companies, resulting in 155 data samples for analysis. Stata 18 was used as the primary analytical tool. The findings indicate that institutional ownership and transfer pricing significantly affect tax avoidance, suggesting that the presence of institutional investors and corporate strategies involving transfer pricing are critical in influencing tax-related behaviors. Conversely, managerial ownership and company size do not exhibit a significant impact on tax avoidance. These results underscore the role of institutional control and strategic financial practices in shaping tax planning activities. This study contributes to the broader discourse on corporate governance and tax planning in Indonesia, offering valuable insights for policymakers and stakeholders aiming to mitigate tax avoidance and enhance compliance in the consumer goods sector.
The Impact of Live Streaming, Free Shipping Vouchers, and Promotions on Purchase Decisions in TikTok Shop Parwati, Dedin; Nurchayati; Hasyim; Mardiyono, Aris
Economic and Business Horizon Vol. 4 No. 1 (2025): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.1.2025.502

Abstract

In the digital era, social media has played a crucial role in influencing consumer behavior, particularly through the emergence of online shopping platforms such as TikTok Shop. The accessibility of online shopping has expanded to various segments of society, making it essential to understand the factors that influence consumer purchasing decisions on this platform. This study examines the impact of live streaming, free shipping vouchers, and promotions on consumer purchase decisions within the TikTok Shop ecosystem. The research was conducted among undergraduate students from the Faculty of Economics and Business at UNTAG Semarang who actively use the live streaming feature on TikTok Shop. A total of 77 respondents, aged between 20 and 25 years, were selected as the study sample. The data were analyzed using multiple linear regression analysis to determine the significance of each factor. The findings indicate that live streaming, free shipping vouchers, and promotions each significantly and positively impact consumer purchase decisions. The significance test results demonstrate that increased engagement with live streaming directly enhances consumer trust and understanding of the products, leading to higher purchase intentions. Additionally, attractive promotions and free shipping vouchers serve as strong incentives, encouraging consumers to complete transactions. The implications of this study highlight the importance for businesses to leverage live streaming, offer free shipping vouchers, and implement effective promotional strategies. These efforts can enhance purchase decisions among undergraduate students at UNTAG Semarang and foster greater consumer satisfaction and loyalty towards products sold on TikTok Shop.
The Role of Islamic Banking in the Indonesian Economy Wulandari, Putri
Economic and Business Horizon Vol. 3 No. 1 (2024): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.1.2024.503

Abstract

Islamic banking has played a strategic role in driving Indonesia's economic growth through the application of Islamic financial principles oriented toward justice, transparency, and inclusiveness. Unlike the conventional banking system, Islamic banking avoids practices such as riba (usury), maysir (speculation), and gharar (uncertainty), and implements Sharia-compliant contracts such as profit-sharing (mudharabah, musyarakah) and sales-based contracts (murabahah). Beyond its function as a financial intermediary, Islamic banking also actively manages social funds such as zakat, infaq, and shadaqah, which are distributed to improve the welfare of underprivileged communities. Furthermore, its contribution to the Micro, Small, and Medium Enterprises (MSME) sector through productive financing helps create jobs and strengthens the national economy's competitiveness. Thus, Islamic banking serves as a vital instrument in realizing an inclusive, sustainable, and just economy.
The Impact of Corporate Reputation on Strategies to Increase Consumer Trust Darman
Economic and Business Horizon Vol. 3 No. 1 (2024): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.1.2024.504

Abstract

Corporate reputation plays a vital role in global marketing, influencing consumer preferences, investor trust, and relationships with business partners. In an increasingly connected digital era, public perception of companies is shaped by a variety of factors, including business ethics, Corporate Social Responsibility (CSR), and operational transparency. This study examines how corporate reputation contributes to the success of global marketing strategies, focusing on the influence of culture on business ethics and innovation in CSR to build a positive image. Using a qualitative approach through literature review, this study highlights that companies with strong reputations tend to be more valued by consumers and have higher competitiveness in international markets. The results of this study provide strategic insights for companies in managing their reputations to achieve business sustainability in a competitive environment.
Big Data in Digital Transformation of Corporate Marketing Strategy Ramadhani, Razika
Economic and Business Horizon Vol. 3 No. 1 (2024): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.1.2024.505

Abstract

Business transformation in the digital era has become an urgent need for companies that want to increase their competitiveness. Technological advances have brought significant changes in marketing strategies, enabling a smarter, more efficient, and responsive approach to market changes. This study aims to analyze the role of technologies such as big data, Artificial Intelligence (AI), and marketing automation in increasing the effectiveness of digital marketing. Using a literature study method, this study examines various academic and industry sources to understand how companies can optimize technology in their marketing strategies. The results of the study show that the success of business transformation depends not only on the adoption of technology but also on the readiness of the organization and a culture of innovation that supports change. Therefore, companies need to continue to develop digital capabilities and adapt to technological trends to stay competitive in a dynamic market.
The Role of Visual Content and Influencers in Digital Marketing Alfreldo, Farhan
Economic and Business Horizon Vol. 3 No. 1 (2024): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.1.2024.506

Abstract

Digital marketing through social media, especially Instagram, has experienced rapid development in recent years. This study aims to analyze how digital marketing strategies can increase consumer engagement and expand market reach. Key elements in digital marketing, such as engaging visual content, influencer marketing, and paid advertising, are critical factors in the success of marketing campaigns on social media. The research method used is a qualitative approach with a descriptive analysis of digital marketing strategies implemented through social media, especially Instagram. The results show that companies that make optimal use of social media can increase interaction with customers, strengthen brand identity, and increase sales conversions. In addition, innovations in content creation and the use of technologies such as artificial intelligence and data analysis also support the effectiveness of digital marketing. Therefore, investing in digital marketing is a very important step for companies that want to stay ahead of the digital age.
The Role of Social Media in Online Marketing for MSMEs Kuswanto, Nawang Maulida
Economic and Business Horizon Vol. 3 No. 2 (2024): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.2.2024.507

Abstract

The development of information technology has transformed societal behavior patterns, particularly in the field of business marketing. This study aims to analyze the differences and similarities between online marketing and social media, as well as to explore the strategic role of social media in supporting marketing activities, especially for Micro, Small, and Medium Enterprises (MSMEs). This research employs a descriptive qualitative approach through a literature review of relevant sources. The findings show that although online marketing and social media share a common goal—attracting market attention and understanding consumer behavior through data analysis—they differ in scope and focus. Online marketing encompasses various digital strategies such as email marketing, SEO, and paid advertising, while social media focuses on direct interaction with consumers through platforms like Instagram, Facebook, and TikTok. For MSMEs, social media offers several key functions, including customer identification, two-way communication, product information dissemination, monitoring consumer preferences, and building customer loyalty. Proper utilization of social media can serve as a strategic tool to expand market reach and enhance MSME competitiveness in the digital era.

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