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Economic and Business Horizon
Published by Publindo Akademika
ISSN : -     EISSN : 29632765     DOI : 10.54518/ebh
Core Subject : Economy,
Economics, Econometrics & Finance
Economic and Business Horizon (EBH) is an open access journal that publishes multidisciplinary economic and business research in an inclusive scope and format. It allows academics, scholars, and researchers with different backgrounds to share useful research results in the fields of management, marketing, finance, accounting, banking, information systems, corporate governance, business ethics etc. In addition, they can submit their work in the form of empirical research, theoretical and conceptual ideas, reviews, letters, and applied studies. The journal applies an efficient and objective peer review by considering each submission based on scientific merit and research integrity. This journal aims to make a significant contribution to research and knowledge worldwide through original and high-quality publications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 83 Documents
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The Role of Social Media for E-Commerce in Indonesia Nur Wahidah, Fatimatul
Economic and Business Horizon Vol. 3 No. 3 (2024): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.3.2024.508

Abstract

Social media has become an integral component of the e-commerce ecosystem in Indonesia. With features like Instagram Shopping and Facebook Marketplace, the integration between social media platforms and e-commerce creates a smoother and more effective shopping experience for consumers. This research examines the impact of social media on consumer behavior in e-commerce, focusing on the adoption of digital marketing strategies by micro, small, and medium enterprises (MSMEs). The findings suggest that social media usage can enhance customer engagement, increase brand trust, and influence purchase decisions. However, challenges related to data privacy, transaction security, and the ever-changing social media platform algorithms must be addressed by e-commerce actors. With the utilization of new technologies such as augmented reality (AR) and artificial intelligence (AI), businesses can strengthen relationships with customers, improve satisfaction, and drive Indonesia’s digital economy growth.
The Effect of Adaptive Leadership on Employee Performance and Organizational Sustainability Latifah, Mufadlolul
Economic and Business Horizon Vol. 3 No. 3 (2024): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.3.2024.509

Abstract

In the era of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA), adaptive and innovative leadership is a key factor in improving employee performance and maintaining organizational sustainability. This study aims to identify effective leadership styles in influencing employee performance as well as explore the intermediary variables that contribute to these relationships. The research method used is a quantitative approach with survey techniques to collect data from various organizations. The results show that effective leadership not only plays a role in providing direction, but also in creating a supportive and motivating work environment for employees. Additionally, factors such as organizational culture, company policies, and individual motivation have an influence on employee productivity and loyalty. Furthermore, the study found that leadership that supports organizational sustainability is able to create more effective long-term strategies. Therefore, organizations need to implement a leadership strategy that is not only oriented towards achieving targets, but also on developing human resources and creating a healthier and more innovative work environment.
The Role of Corporate Social Responsibility and Reputation Management in Global Marketing Success Suparjo, Suparjo; Dana, Yoga Adhi
Economic and Business Horizon Vol. 3 No. 3 (2024): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.3.2024.510

Abstract

In an increasingly dynamic global economy, companies face significant challenges in ensuring that their marketing strategies are aligned with the principles of ethics, social responsibility, and reputation management. This study examines the importance of ethics in global marketing as a foundation for business success, highlighting how the application of ethical principles can build consumer trust and reduce reputational risk. In addition, corporate social responsibility (CSR) is analyzed as a strategy that can enhance brand image and create long-term value. This study also highlights the crucial role of reputation management in strengthening corporate competitiveness in competitive international markets. Through a literature review and empirical analysis, this study concludes that the integration of ethics, CSR, and reputation strategies is a key factor in determining business sustainability in the global economy. By implementing responsible and transparent business practices, companies can achieve sustainable success and build stronger relationships with consumers and stakeholders.
Innovation and Technology Based Digital Marketing Strategy in Increasing E-Commerce Business Sustainability Azzah Wanajma, Elsa
Economic and Business Horizon Vol. 3 No. 3 (2024): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.3.2024.511

Abstract

The development of digital technology has driven major changes in the world of marketing, especially in e-commerce platforms. This study discusses various digital marketing strategies implemented by companies in increasing competitiveness and customer loyalty in the e-commerce environment. Using a literature study method, this study examines various marketing approaches such as discounts and promotions, loyalty programs, and the use of advertising targeting algorithms. In addition, this study also explores the role of technological innovations such as Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) in improving customer experience and marketing effectiveness. The results of the study show that innovative and technology-based marketing strategies contribute significantly to increasing customer engagement and supporting business sustainability. In addition, sustainability and social responsibility factors are also increasingly becoming major concerns in digital marketing. With a deeper understanding of digital marketing strategies, companies can optimize the use of e-commerce platforms to achieve more sustainable business growth.
The Impact of Organizational Citizenship Behavior on Organizational Effectiveness Sri Sunarsih, Endang; Kumala, Charisha Mahda
Economic and Business Horizon Vol. 3 No. 3 (2024): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.3.2024.512

Abstract

This study aims to analyze the role of Organizational Citizenship Behavior (OCB) in supporting organizational effectiveness and how workload affects this behavior in the work environment. OCB is voluntary behavior that is not included in the employee's formal duties but contributes to the performance of the organization. Meanwhile, workload refers to the number of tasks and work pressures that employees have to face in a given period. This study uses a quantitative approach with a survey method to collect data from employees in various organizations. The results show that OCB contributes positively to organizational effectiveness, while too high a workload can inhibit the emergence of this behavior. Therefore, organizations need to manage workloads proportionately to continue to support OCB behavior and improve employee well-being and productivity.
The Role of Profitability, Leverage, and Corporate Social Responsibility in Corporate Tax Aggressiveness E. Tambunan, Martua; Samaria, Angel
Economic and Business Horizon Vol. 4 No. 1 (2025): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.1.2025.526

Abstract

This paper investigates the concept of tax aggressiveness and explores its determinants within corporate practices. Tax aggressiveness refers to strategies employed by businesses to reduce their tax liabilities through legal methods (tax avoidance) or illegal methods (tax evasion). While tax planning can reduce financial burdens, excessive tax aggressiveness carries risks such as legal sanctions and reputational damage. The study identifies key determinants influencing tax aggressiveness, including profitability, leverage, company size, and Corporate Social Responsibility (CSR). Profitability allows firms to allocate resources towards tax planning, while leverage enhances opportunities for minimizing tax obligations. The relationship between CSR and tax aggressiveness is crucial, as firms with higher CSR rankings tend to engage in lower tax aggressiveness. This suggests that socially responsible corporations may adopt more ethical tax practices, balancing financial efficiency with public accountability. The findings emphasize the importance of aligning tax strategies with legal and ethical standards to avoid long-term consequences. The paper highlights the significant role of CSR in shaping corporate tax behavior and offers insights into how industries can strategically manage their tax obligations.
Strategic Collaboration and Sustainable Competitive Advantage Capabilities: A Confirmatory Factor Analysis (CFA) Approach Trisandi Rizki, Lutfi; Priyadi, Iwan
Economic and Business Horizon Vol. 4 No. 1 (2025): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.1.2025.527

Abstract

This study aims to examine and validate the constructs of strategic collaboration capabilities, entrepreneurial leadership capabilities, digital transformation capabilities, strategic agility, and sustainable competitive advantage using Confirmatory Factor Analysis (CFA) within the Structural Equation Modeling (SEM) framework. Strategic collaboration is essential for organizations to foster innovation and adaptability through partnerships, while sustainable competitive advantage reflects a firm's ability to maintain superior performance over time. The research tested five observed indicators for each construct—strategic collaboration capabilities, entrepreneurial leadership capabilities, digital transformation capabilities, strategic agility, and sustainable competitive advantage—to assess factor structure and convergent validity. Results show that all factor loadings exceed the 0.60 threshold, confirming strong convergent validity for each construct. While the model fit indices for strategic collaboration indicate room for improvement, particularly in RMSEA and CMIN/DF, indices such as CFI and TLI fall within acceptable ranges. In contrast, the sustainable competitive advantage construct shows a favorable model fit, with factor loadings ranging from 0.740 to 0.975 and strong fit indices. These findings validate the reliability and construct validity of the examined constructs within the SEM framework.
Exploring The Impact of Promotional Strategies on New Product Success in the FMCG Sector Trihatmoko, R. Agus; Mulyani, Roch
Economic and Business Horizon Vol. 4 No. 1 (2025): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.1.2025.528

Abstract

This study explores the impact of promotional strategies on the success of new products in the Fast-Moving Consumer Goods (FMCG) sector, with a particular focus on the dynamics between manufacturers, distributors, and wholesalers. As the FMCG market is characterized by intense competition and rapid product cycles, promotional strategies play a critical role in driving consumer demand, shaping brand image, and influencing market share. Despite extensive research on the broader marketing mix, limited attention has been given to the specific influence of promotional tactics on new product success within this sector. This research bridges that gap by analyzing how different promotional approaches, including Above-The-Line (ATL) and Below-The-Line (BTL) strategies, impact both immediate buyer responses and long-term product performance. The findings suggest that promotion not only directly influences product visibility and consumer loyalty but also shapes market competition and pricing strategies. Additionally, the study highlights the interplay between promotional strategies and the competitive environment, providing valuable insights into how marketers can optimize promotional efforts to foster sustainable market growth. By applying a relationship marketing theory framework, this research provides actionable recommendations for FMCG companies to refine their promotional strategies, ensuring both short-term sales success and long-term brand recognition.
The Impact of Financial Information, Non-Financial Information, and Macroeconomic Conditions on IPO Underpricing: Evidence from the Indonesia Stock Exchange Yulfanis Aulia Masrifa, Andyni; Septiana, Era
Economic and Business Horizon Vol. 4 No. 1 (2025): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.1.2025.529

Abstract

This study aims to determine the effect of financial information, non-financial information, and macroeconomic conditions on the level of underpricing. The research variables used are financial information variables (Return on Assets and Debt to Equity Ratio), non-financial information variables (company size and company age), and macroeconomic conditions variables (inflation and interest rates). This study is a quantitative study using multiple linear regression analysis methods. The population of this study were companies conducting Initial Public Offerings (IPOs) on the Indonesia Stock Exchange (IDX) in 2018-2022, totaling 273 companies and a sample size of 235 companies selected using the purposive sampling method. The results of the study showed several results, including (1) financial information variables (ROA and DER) did not affect the level of underpricing in companies conducting IPOs on the IDX in 2008-2022; (2) non-financial information variables show different results in their influence on the level of underpricing where company size influences the level of underpricing, while company age does not have a significant effect on the level of underpricing; (3) macroeconomic condition variables also show different results in their influence on the level of underpricing where inflation has no effect and interest rates influence underpricing.
The Influence of Green Industry and Environmental Corporate Social Responsibility on Business Sustainability in Improving Company Business Performance Bagaskhara, Reyzza Anferditya; Saragi, Naomi Jesika; Palalangan, Reza; Hidayati, Retno; Lataruva, Eisha
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.553

Abstract

The research is an Empirical Study on Food Manufacturing, investigates the influence of green industry and environmental on business sustainability and company performance. Using the RBV as framework, this study examines how green industry and environmental CSR can enhance company performance and sustainability by reducing environmental impact and fostering stakeholder value. The study focuses on medium to large food manufacturing companies in Central Java, with key variables including business sustainability, green industry implementation, and environmental CSR. It aims effects on business performance. This methodology includes data gathered from primary and secondary. Understanding how sustainable practices impact business performance and provides insights into the practical implementation of green industry principles and CSR for improved operational efficiency, business longevity, and social responsibility.

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